Making the Most of Your Kit: IR on a Shoestring & How to Stretch Your IR Dollar

Making the Most of Your Kit: IR on a Shoestring & How to Stretch Your IR Dollar Matt Kreps August 14, 2009

Outside Counsel: Not the usual suspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We are judged on client results achieved for dollars spent

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The case: Spend or save Update IR strategy with agency Important

Working with the experts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hire local Save $$$ Free lunch

Leverage agency resources ,[object Object],[object Object],[object Object],[object Object],[object Object],Outsource!

What to send out to the agency lab? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Program Sample: Focused Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low Cost High Return

Program Sample: Full Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proof of Success (ROI): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Valuation is relative to performance and the market! CAUTION!

Other Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHEAP!

Choosing the team: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making the Most of Your Kit: IR on a Shoestring & How to Stretch Your IR Dollar

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