InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo
InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
An example of our online marketing audit that we offer for FREE.
If you need online marketing help and want experienced professional marketing advice in a language you can understand then contact us now......its FREE with no obligation, so what have you got to lose!
This talk was held at the 12th meeting on July 22 2014 by Karen Zhang.
Customers in business-to-consumer (B2C) and business-to-business (B2B) markets go through similar buying journey: need, search, evaluate, and finally order. Thus similar customer analytics approaches are applicable to both scenarios. However company’s go-to-market strategies are usually different in B2C vs. B2B. This study discusses unique characteristics of analytic methodologies applied in B2B vs. B2C. Two case studies will be presented to illustrate similarities and differences.
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Final version of my presentation to BioIT World Congress, Boston MA, April 22, 2010.
Describes how we're using the SADI Semantic Web Service framework to begin personalizing medical research.
This talk was held at the 12th meeting on July 22 2014 by Karen Zhang.
Customers in business-to-consumer (B2C) and business-to-business (B2B) markets go through similar buying journey: need, search, evaluate, and finally order. Thus similar customer analytics approaches are applicable to both scenarios. However company’s go-to-market strategies are usually different in B2C vs. B2B. This study discusses unique characteristics of analytic methodologies applied in B2B vs. B2C. Two case studies will be presented to illustrate similarities and differences.
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
The Survivalist's Guide to Data-Driven MarketingMarketo
In this presentation from Heidi Bullock, VP of Demand Generation at Marketo, she shares how to become more data-driven, forecast more accurately, and determine the right metrics to measure in order to improve your marketing efforts.
While ABM isn't new, many of the modern technologies that make it more accessible, scalable and repeatable for B2B organizations are. Watch this #LLS16 webinar where Act-On team executives will share insights to help you kick start your ABM programs: http://dg-r.co/2blBYeW
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Final version of my presentation to BioIT World Congress, Boston MA, April 22, 2010.
Describes how we're using the SADI Semantic Web Service framework to begin personalizing medical research.
SWAT4LS 2011: SADI Knowledge Explorer Plug-inMark Wilkinson
my presentation of the SADI plug-in to the IO Informatics' Knowledge Explorer. Presented at SWAT4LS (Semantic Web Applications and Tools for Life Sciences), London, UK, December, 2011. It describes how we resolve identifiers to semantic metadata in a variety of ways in order to boot-strap the semantics required to do service discovery and matching. It also describes how we convert OWL classes into approximately matching SPARQL queries, and store these queries in the SADI registry such that, after service discovery, it is simple to extract the data a service requires as its input.
Science in the Web, from hypothesis to result. Publishing in silico experiments IN the Web allows us to immediately and precisely disseminate new knowledge that can affect other Web Science experiments. This is the "singularity" where a new discovery is immediately put into practice
Vanilla Forums is an open-source, standards-compliant, customizable, modern, community-building discussion forum.
Over 350,000 sites use Vanilla Forums to manage feedback, spark discussion, and make customers smile.
Vanilla is unlike any other forum software. We believe in building communities. Our software is simple, customizable, and versatile!
In this presentation we will walk through the basic setup and configuration, learn how to use special features such as: SSO, Custom Theme, File Uploads, etc. Learn about the Vanilla community and how to contribute, and look at real world examples of our software in action.
A PRACTICAL APPROACH TO CUSTOMER CENTRIC INTERACTIONSayodahunsi
The digital environment has dramatically changed the way customers expect and demand to engage with brands. It’s a change or die situation for businesses that need to transform quickly to integrate online and offline activities to serve customers 24x7 service in their channels of choice. At the same time, businesses need to balance their own needs for revenue uplift and cost containment within this new digital model. This session provides insight into the current customer service landscape, showcases best practices for customer engagement and provides real-life examples and results from transformative, customer-centric strategies.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
The Age Of New Reality Marketing V5.1 FinalTony Mooney
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]
Customer modeling can drive results on multichannel acquisition campaigns. Utilize the business intelligence you have to reduce costs and increase retention.
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
2. Intelligent Interactions Improve Response Rates by Getting to Know Your Customers Through Data Analytics Steve Brubaker Chief of Staff InfoCision Management Corp. www.infocision.com
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4. Top trends in the contact center industry 10. Cell phones – erosion of landlines 9. Trend back to the phone call – technology is driving down call center costs while paper and postal costs are increasing direct mail costs. 8. VOIP – Voice Over Internet Protocol
5. Top trends in the contact center industry 7. Salaried contact center agents 6. Highly/Specially trained agents with ability to free flow conversations and not always work off a script 5. Skill based inbound customer service – impacts up-selling and cross-selling. Inbound doesn’t make $. By up-selling and cross-selling you can make $.
6. Top trends in the contact center industry 4. Social Media monitoring in the call center 3. Work at Home Agents/Virtual Contact Centers 2. Multimedia communication channels – blending email, chat, phone. Agents are expected to interact at different levels.
7. Top trends in the contact center industry 1. The use of data analytics to develop a multichannel approach to reach out to a wide variety of consumers in the most personalized and effective way. Tweet questions or comments with hashtag #ATAdata
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9. The Implementation and Impact of Predictive Modeling on Telemarketing Acquisition Case Study
21. Here’s how R3 works: Fast Response A request comes in from your website Quick Routing An InfoCision communicator promptly contacts the lead Intelligent Transfer Calls are transferred to agents or counselors if needed
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24. Market Applications: Education Student requests information about specific campus or educational program Financial Prospect requests more information about a specific type of loan or offer Commercial Customer expresses interest in a specific product line or service Calls are routed to Agents or Counselors who are trained and knowledgeable on those specific products and markets
Editor's Notes
Of the lists that we rent, we only see that 20% perform to the degree that we can roll them out. Using a model, we can score this universe and determine which records are the best to call thus improving the number of lists that we can roll out while at the same time improving their subsequent performance. This has the double impact of increasing the callable universe and increasing results.
We first overlay the data we wish to model and do a profile. This allows us to better understand the audience we are modeling and allows us to better understand the model results. We then will model the records using regression analysis to determine which attributes contribute most heavily to performance. These attributes are then scored so that when the model is applied the records we are applying it too can be scored. When a new list is brought in, we score it using the model and rank order the scores into deciles.
These are the different types of data that we can use in the model. Transactional is the one that is built based on prior results. We will look at transactional with a focus on our behavior of interest, i.e.. Recency, frequency, monetary. This will depend on the type of model we are building.
These are examples of attributes in the database that may be used in the model. There are no certain ones that will be used in each model as it will depend on their relationship to the behavior of interest that we are modeling. Below are the main attributes that we look at for a model: OVERLAY GROUPS Group A Individual Information 1. Age Range 202 2. Gender 205 3. Married 220 4. Estimated HH Income 213 5. Census Education Level 170 6. Race 206 7. Family Position Code 207 8. Image Children Present 236 9. Number of Children 230 10. Voter Party 512 11. Net Worth Indicator 514 12. Homeowner 211 13. Religion Code 311 14. Donor 515 15. Donor Index 516 16. Occupation Code (Group) 237 17. Voter Indicator 513 18. CBSA Code 135 19. DMA Code 131 20. Household Composition 523 21. ZIP Level Household Income Decile V1.9 286 22. Census Income Percentile 182 Group B Housing Information 1. Length of Residence 209 2. Dwelling Type 212 3. Census Median Home Value 186 4. Own/Rent 317 5. Nielsen County Size 140 6. Number of Persons in HH 224 7. Online HH Access 241 Group C Mail Response Information 1. Mail Order Responder 215 2. Mail Order Buyer 216 3. Mail Order Books 370 4. Mail Order Books/Magazines 371 5. Mail Order Children’s 372 6. Mail Order Gifts 376 Group D Credit Information 1. Credit Active 217 2. Bank Card 218 3. Retail Card 219 4. Credit Cards: Premium AMEX 331 5. Credit Cards: Premium DISC 332 6. Credit Cards: Premium OTHE 333 7. Credit Cards: Premium STR 334 8. Credit Cards: Premium V/MC 335 9. Credit Cards: Regular AMEX 336 10. Credit Cards: Regular DISC 337 11. Credit Cards: Regular OTHE 338 12. Credit Cards: Regular STR 339 13. Credit Cards: Regular V/MC 340 Group E Donor Information 1. Donor: Animal 424 2. Donor: Arts/Cultural 425 3. Donor: Children’s 426 4. Donor: Environment 427 5. Donor: Health 428 6. Donor: Political Conservative 430 7. Donor: Political Liberal 431 8. Donor: Religious 432 9. Donor: Veterans 433 Group F Transaction Information 1. Internet Shopper 591 2. Continuity Shopper 592 3. Internet: Purchase Online 369 Group G Interest Information 1. Veteran in HH 342 2. Hobby: Self Improvement 358 3. Music Pref: Christian/Gospel 389 4. Music: Country 391 5. Reading: Bible 404 6. Reading: Children’s 407 7. Reading: Computer 409 8. Reading: Country 410 9. Reading: Medical 414 10. Reading: Military 415 11. Reading: Natural Health 417 12. Reading: Sports 422 13. Reading: World News 423 14. Sporting: NASCAR 445 15. Sporting: Hunting 444 Group H Cluster Information 1. Health/Insurance Responder 779 2. Mindbase Groups 634 3. Mindbase Segments 636 4. Mature Data Profiles 595
As a second step, we studied various economic indicators to determine if they had an impact on giving. We found that Household Income showed the strongest correlation to giving. We used this information to derive variable gift asks. Other indicators we looked at were net worth, home values, education, and zip level income percent. It is my belief that income is the best indicator due to the nature of our business. We are asking for a monetary response in a matter of 5 seconds. People will quickly think about how much money they have readily available to give. It is also my belief that net worth is a better indicator for direct mail as people do not have to make a split second decision and as such think about what they can afford in a broader scope.