The document summarizes discussions from a meeting between ADP/TMS and Toyota about improving ecommerce, digital marketing, and dealer performance. Key points discussed include: - ADP/TMS presented dashboard solutions and best practices to streamline operations and increase digital advertising. - Business intelligence tools from Toyota's Performance Group can extract and analyze data from all dealer management systems to identify performance drivers and provide daily updates, benchmarks, and scenario planning. - Recommendations were made around improving the quality of client experiences with internet leads by focusing on first response speed and quality, sustained multi-point engagement, and consistent follow-up over time.

1. TMS/ADP Meeting Ecommerce discussions Sept 24, 2009

2. ADP/TMS Dealer Network Solutions Introductions Presentations/Discussions: Dashboard Solution, Best Practices process, Digital Marketing/Advertising, Ecommerace ADP a Service Provider vs a DMS provider One throat to choke – integration at the OEM level same as the Consolidators… Lithia, AN Reduce redundancies and crossing over of solutions Enterprise agreement-Earn Back/Commissons. Approx $4Mil billing today. Earn back 5 - 10%. The power of one source.

3. Business Intelligence and Performance Improvement Toyota September 24, 2009

4. Over 1,500 Performance Group members (automotive and non-automotive) Consulting and training for business management, profitability, all aspects of retail sales and fixed operations Data extraction, financial analysis, composites and reporting Under contract to process close to 5,000 financial statements monthly (all DMS providers) 1,600-2,000 automated edits and detailed Business Analyst review Development of standardized financial reporting, charts of accounts, financial statements and electronic data submission webComposite financial analysis and benchmarking solution Composite supplier to National Automobile Dealer Association Current automotive engagements: Honda, Acura, General Motors, Mercedes-Benz, Mazda, Subaru, Volvo/Mack Truck, smart and Suzuki Non-automotive engagements: Sea Ray, Freedom Roads, Recreational Vehicles, Marinas (ABBRA), Motorcycles, Outdoor Sports, Hardware

5. Business Intelligence Benefits Deep experience and expertise regarding Dealer and manufacturer performance drivers Ability to pull data from all Dealer Management Systems, providing daily and real-time updates Data purification and normalization: Common labor operations Electronic edits and Call Center for Dealer data correction Integrating and reporting data from DMS, internal and third-party sources Guided problem-solving and “What if” scenarios Training and consulting expertise in all dealership processes

6. Business Intelligence Benefits http://demo.idashboards.com/idashboards60/

7. Questions and Discussion 7

8. Toyota Motor Sales Digital Marketing and Dealer Performance

11. Today’s Customer Experience In this sampling 6 out of 7 of Toyota’s Import competitors had more client interaction This shopping was based on a sampling from 4 regions of 100 stores each brand same market 10

12. Solutions – Process/Skills/Management/Measuring

13. Recommendations

14. Internet Lead Close Rates Increase by 50% when any 4 of the 5 Key Drivers are Experienced by Consumer Ten years ago, many of us debated about what the most effective lead management processes were… Today, we know exactly what drives higher closing ratios based on RDR to Lead Match-Backs combined with customer experience survey data

15. Keys for Success

16. The Right Measurements are Critically Important

17. Dealer Overview Lead Response Time Leads Details Report Resources - Metrics

18. Dealer Overview - OEM Sourced Leads

19. Dealer Overview – 30 Day Match

20. Dealer Overview – 60 Day Match

21. Dealer Overview – 180 Day Match

22. Dealer Overview – Long Term Follow Up 20 Sales in 30 Days 25 Sales in 60 Days 29 Sales for 180 Days 50% of your customers purchase after 10 Days

23. Dealer Overview – Lost Sales

24. The shopping process takes about three months for the average AIU Source: 2007 J.D. Power and Associates New Autoshopper.com Study Based to AIUs

25. Lead Response Time – LRT (Updated Nightly”

26. Lead Details

27. Lead Details

29. 71% 68% 67% 64% 22% 20% 21% 21% It’s not all about the lead Source: 2007 J.D. Power and Associates New Autoshopper.com Study Based to AIUs