The document discusses the increasing importance of video marketing in the real estate sector, highlighting that video is more effective than photography in engaging potential customers and conveying messages. It presents various statistics that illustrate the growth of video consumption and offers insights on how to utilize different types of videos for branding and improving search engine optimization. Additionally, it outlines best practices for creating impactful video content and tracking its performance to maximize marketing efforts.

1. Innovations in Video MarketingVirginia LoveVP, Sales & Marketing Waterton Residential

2. Waterton’s ObjectiveGrab the attention of potential customers.Results: Video is a crowd pleaser

3. It’s not a budget buster

4. More trusted media than photography

5. More versatile than photography, but not a replacement

6. Opportunity to get point across to our audience that might not extract the info from written contentThere’s Value in Video2010 to 2011 statistics:Video viewing increased 45%Video streaming up 28% Total video streams growth up 1.5% with 14.5 billion streams79% renters find videos more useful than still photos Growing Trend: “ROPO Effect” - 97% use internet to research products or services in their local areaCommunities with walk-thru videos receiving 20% more clicks 174 million US internet users watched 14.8 hours of video content in 3/11Industry average of 230% increase in apartment video views Sources: Apts.com, Apartment Guide, For Rent Media Solutions, Community Sherpa, Property Solutions, Capture the Market, Social Media Today, Nielsenwire.

7. What Type Goes Where? Property/Neighborhood Tour – everywhere . . . websites, mobile sites, QR coblogs, social media, You Tube, ILS’s, signature lines, electronic follow up, Level One prospect communications, auto-responders, PEP campaigns, review sites, video brochures, include link in print, on-line referral programWalk thru – linked on website to specific floor plan or amenity, cataloged for future use, Craigslist.com, other ILS’s Team Generated – emailed, advertising single floor plans, linked to specific floor plans on website, social media, cataloged for future useBranding- company website, investor communications, Waterton You Tube channel, etc

8. Build Your BrandAllows viewers to identify content as part of your businessSimplifies managing your content Helps gain organic rankings = SEOIncreases credibility and helps manage reputation. Ties efforts back to targeted brand message

9. Waterton You Tube Channel

10. Benefits to SEOForrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. Google loves video because it’s versatile media and more engaging. According to comScore Media Metrix, 38% who searched Google were served video in the universal Search page.

11. Community Video

12. Neighborhood Specifics

13. Location, Location, Location

14. Team Generated