Innovations in Video Marketing YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate. Virginia Love, Vice President of Marketing, Waterton Residential Stephen Foster, Realtor, Macdonald Realty Victoria Inc

1. Innovations in Video Marketing Virginia Love VP, Sales & Marketing Waterton Residential

3. It’s not a budget buster

4. More trusted media than photography

5. More versatile than photography, but not a replacement

7. What Type Goes Where? Property/Neighborhood Tour – everywhere . . . websites, mobile sites, QR coblogs, social media, You Tube, ILS’s, signature lines, electronic follow up, Level One prospect communications, auto-responders, PEP campaigns, review sites, video brochures, include link in print, on-line referral program Walk thru – linked on website to specific floor plan or amenity, cataloged for future use, Craigslist.com, other ILS’s Team Generated – emailed, advertising single floor plans, linked to specific floor plans on website, social media, cataloged for future use Branding- company website, investor communications, Waterton You Tube channel, etc

8. Build Your Brand Allows viewers to identify content as part of your business Simplifies managing your content Helps gain organic rankings = SEO Increases credibility and helps manage reputation. Ties efforts back to targeted brand message

9. Waterton You Tube Channel

10. Benefits to SEO Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. Google loves video because it’s versatile media and more engaging. According to comScore Media Metrix, 38% who searched Google were served video in the universal Search page.

11. Community Video

12. Neighborhood Specifics

13. Location, Location, Location

14. Team Generated

16. Measure & Improve Track average duration of the video play Benchmark average video views per month and what site it was viewed from Tracking links Share tab Facebook Property website Twitter You Tube Call Center tracking number Tracking mobile video stats separately Monitor increased traffic to website using Google Analytics

17. Top 10 VLove Tips (aka what I wish I knew) Have a plan. Be prepared to tell a good story. Show what is unique, not just the obvious. Use local points of interest to extend your community reach. Ask the customer, not just the marketing department, what they want to see and collaborate. Know your audience. Give the facts not the fluff. Diversify your content with professional, team created and resident created videos. Tag, but don’t go crazy. Use relevant search terms. CUSTOMIZE! You can control the message. Watch your stats . . . know if your investment is working. Video is a time and cost effective tool for producing leads, building value and promoting community.