Multichannel Retention Strategies: A Steady Diet of Low Hanging FruitVivastream
The document discusses identifying customer churn and measuring lifetime value. It provides a real-world example of an effective multi-channel retention campaign utilizing analytics and a cost-progressive channel strategy. Specifically, it describes how a wireless provider used business intelligence to target likely churn customers and employed a multi-channel strategy including text, direct mail, and calls to increase retention rates and ROI. The campaign resulted in a 5.6% reduction in churn and a 180% increase in ROI compared to a basic segmentation strategy.
BUS-G03_View Your Excpetional Digital Experience Through the Eyes of Your Cus...Karen He
1) IBM Customer Analytics provides insights into customer behavior across digital channels to help optimize the customer experience and journey.
2) It captures all customer interactions to help quickly identify and resolve issues, recover lost customers, and improve processes.
3) Using Customer Analytics, companies can typically realize a 249% ROI with a payback period of under 8 months through increased conversions, reduced churn, and lower dispute costs.
The document discusses utilizing business intelligence and analytics to optimize customer retention through a multi-channel strategy. It provides an example of a wireless provider that implemented a multi-channel retention campaign involving identification of at-risk customers, targeted texting, direct mail, and outbound calls. This approach filtered customers into the most effective channels and offers based on analytics, achieving a 340,912 customers saved at a cost of $14.65 per customer versus the control group's 202,500 customers saved at $127.04 per customer. The multi-channel strategy improved retention rates while lowering costs.
The document discusses using IT and e-marketing to create value for customers and manage customer relationships profitably. It outlines traditional "outbound marketing" methods like sales, advertising and events versus newer "inbound marketing" methods like search engine optimization, paid search, blogging and analytics. It also provides tips for developing an e-marketing strategy including evaluating options, planning implementation, and monitoring effectiveness.
The document provides information about using propensity score matching to evaluate the effect of advertising on a client's brand image. It discusses:
- Using propensity scoring methodology to create a matched sample of "controls" (non-viewers) for "cases" (viewers) to help assess the impact of seeing an advertisement on having a positive brand image, while controlling for other factors.
- Other potential applications of propensity score matching.
- In conclusion, propensity score matching allows comparing ad viewers to non-viewers who have been matched on characteristics to help isolate the effect of viewing the ad from other influences on brand perceptions.
Marketing organizations are under pressure to improve their return on investment. Traditional outbound marketing tactics are no longer sufficient and often provide irrelevant experiences to customers. A Next-Best-Action approach uses decision management and analytics to determine the right message, time, and channel for each customer interaction. Pega's marketing solution dynamically manages cross-channel conversations through the customer lifecycle to optimize lifetime value.
Mastering customer journey with reactivation Exponea
Deck from webinar where experts from Skypicker and Exponea demonstrate how targeted micro campaigns reactivate lost passengers in travel industry. Practical tips inside.
Introduction to Decision Strategy Manager, the tool used to create Decision Strategies.
Introduction to the Decisioning Components, the building blocks of Decision Strategies
Multichannel Retention Strategies: A Steady Diet of Low Hanging FruitVivastream
The document discusses identifying customer churn and measuring lifetime value. It provides a real-world example of an effective multi-channel retention campaign utilizing analytics and a cost-progressive channel strategy. Specifically, it describes how a wireless provider used business intelligence to target likely churn customers and employed a multi-channel strategy including text, direct mail, and calls to increase retention rates and ROI. The campaign resulted in a 5.6% reduction in churn and a 180% increase in ROI compared to a basic segmentation strategy.
BUS-G03_View Your Excpetional Digital Experience Through the Eyes of Your Cus...Karen He
1) IBM Customer Analytics provides insights into customer behavior across digital channels to help optimize the customer experience and journey.
2) It captures all customer interactions to help quickly identify and resolve issues, recover lost customers, and improve processes.
3) Using Customer Analytics, companies can typically realize a 249% ROI with a payback period of under 8 months through increased conversions, reduced churn, and lower dispute costs.
The document discusses utilizing business intelligence and analytics to optimize customer retention through a multi-channel strategy. It provides an example of a wireless provider that implemented a multi-channel retention campaign involving identification of at-risk customers, targeted texting, direct mail, and outbound calls. This approach filtered customers into the most effective channels and offers based on analytics, achieving a 340,912 customers saved at a cost of $14.65 per customer versus the control group's 202,500 customers saved at $127.04 per customer. The multi-channel strategy improved retention rates while lowering costs.
The document discusses using IT and e-marketing to create value for customers and manage customer relationships profitably. It outlines traditional "outbound marketing" methods like sales, advertising and events versus newer "inbound marketing" methods like search engine optimization, paid search, blogging and analytics. It also provides tips for developing an e-marketing strategy including evaluating options, planning implementation, and monitoring effectiveness.
The document provides information about using propensity score matching to evaluate the effect of advertising on a client's brand image. It discusses:
- Using propensity scoring methodology to create a matched sample of "controls" (non-viewers) for "cases" (viewers) to help assess the impact of seeing an advertisement on having a positive brand image, while controlling for other factors.
- Other potential applications of propensity score matching.
- In conclusion, propensity score matching allows comparing ad viewers to non-viewers who have been matched on characteristics to help isolate the effect of viewing the ad from other influences on brand perceptions.
Marketing organizations are under pressure to improve their return on investment. Traditional outbound marketing tactics are no longer sufficient and often provide irrelevant experiences to customers. A Next-Best-Action approach uses decision management and analytics to determine the right message, time, and channel for each customer interaction. Pega's marketing solution dynamically manages cross-channel conversations through the customer lifecycle to optimize lifetime value.
Mastering customer journey with reactivation Exponea
Deck from webinar where experts from Skypicker and Exponea demonstrate how targeted micro campaigns reactivate lost passengers in travel industry. Practical tips inside.
Introduction to Decision Strategy Manager, the tool used to create Decision Strategies.
Introduction to the Decisioning Components, the building blocks of Decision Strategies
Pega Next-Best-Action Marketing White PaperVivastream
N-B-A (Next-Best-Action) marketing is an approach that uses real-time customer data and analytics to determine the optimal next action or communication for each individual customer across marketing channels. It aims to improve profitability through more customer-centric interactions. When implemented by O2, an early adopter, N-B-A resulted in a 9% increase in bill value, 75% response rate, and reduced customer retention costs in the first month. N-B-A marketing considers each customer's unique profile and preferences to identify the single best offer or message to provide at any given time, avoiding issues like campaign collisions seen in traditional marketing.
Check out this presentation from Qubit's Predict Analytics Webinar where you will learn how to use predictive analytics to solve for customer retention. Learn what predictive analytics is, and how you can utilize the data you already collect about your visitors to predict intent, and optimize the experience. Essential is being able to identify the risk factor of different users and personalize their experience to make them stay.
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Modeling Techniques help to bring out the correlations that are predictive in nature. Here I talk about details of modeling statements that has been used to build life cycle management strategies
Customer Lifetime Value in Digital MarketingTaste Medio
This document discusses customer lifetime value (CLV) in digital marketing. It defines CLV as the present value of the future cash flows from a customer. For e-commerce companies, predicting customer behavior and future profit is more difficult than for companies in industries like telecommunications that have more predictable customer cash flows. The document provides examples of how CLV can be used to focus marketing efforts on profitable customers, evaluate direct marketing campaigns, and integrate customer data from CRM systems into digital advertising platforms like Google Ads to optimize bidding and targeting.
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
The document discusses customer relationship management (CRM) analytics and how it is evolving from simply tracking customer data to using data mining and predictive modeling to gain insights. It provides an overview of developing CRM analytics capabilities, including establishing data governance, building analytical models, prioritizing custom vs generic models, and monitoring metrics. The document also outlines how CRM analytics engagements are structured and operated, with strategists, statisticians, and analysts working on pilot programs, opportunity matrices, and engagement styles.
Hanging on: A new look at commercial insurance customer retentionAccenture Insurance
Core market strategies around consistent underwriting risk appetite and pricing are critical drivers of high customer retention. But in themselves they are not sufficient to achieve strong retention. Instead, carriers need to define and execute a dedicated strategy that includes four distinct areas: distribution management, customer stickiness, the renewal experience and M&A responses.
Case Study: Customer Retention Strategy Lowers Telecom Customer ChurnPeppers & Rogers Group
A Middle Eastern telecom company faced increasing customer churn rates as new competitors entered the market. Peppers & Rogers Group helped the company implement proactive customer retention strategies including building churn prediction models, designing targeted retention offers, and deploying outbound retention teams. These strategies led to a 50% decrease in customer churn rates and a 15% increase in renewal rates within the first year. Reactive retention processes were also improved, tripling save rates. The results demonstrated a significant positive impact on the company's performance from the new sustainable retention capabilities.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
What happens when the power goes out? Today’s world of mobile devices, email from anywhere and social media create the customer expectation that power companies should send timely, relevant information during a power outage – and in the customer’s preferred communication channel.
Join Accenture and Xcel Energy for a behind-the-scenes peek at how they reimagined digital campaign management and customer preferences to deliver notifications during the most critical moments of the customer journey.
IDBI Intech - Customer Value ManagementIDBI Intech
This document describes i-Customer Value Management (iCVM), a web-based application that helps companies manage customer relationships to maximize lifetime customer profit. iCVM captures customer and prospect information, integrates with core banking systems, and focuses on retaining and growing customers. The key functional modules of iCVM include lead tracking, customer value assessment, customer information management, product information, customer interactions, and complaint management. Benefits of iCVM include enabling tailored customer service, increasing up-selling opportunities, flexibility to deploy in various environments, leveraging existing infrastructure to lower costs, and rapid implementation.
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!
What are the most effective lead-gen programs for CSBs?CSBcommunity
The document discusses various lead generation methods for sales and marketing. It analyzes webinars, telemarketing, events, email marketing, internet marketing, social media marketing, referral programs, and integrated marketing campaigns. It emphasizes measuring the effectiveness of campaigns through metrics like response rates, qualification rates, conversion rates, and win rates. Overall lead generation programs should be tailored to a company's target audience and value proposition, and integrated marketing utilizing multiple methods can produce the most qualified leads and maximize sales.
This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\'ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\'ve tried to outline the main pitfalls and how you avoid them. Comments welcome.
This document discusses using critical thinking and analytics to transform data science into actionable insights. It provides examples of using customer segmentation, predictive modeling, and optimization to personalize marketing campaigns. The document outlines a framework for developing analytical solutions, implementing predictive models, and measuring their impact on business goals like increasing customer lifetime value. Key aspects include generating segment-level forecasts, modeling customer behaviors, and optimizing variables like marketing spend.
Designing & Executing Channel Marketing Campaigns for SMB PartnersWill Gibney
eCoast & SiriusDecisions - Designing MDF programs for SMB Channel Partners
-How leading vendors setup & manage channel marketing programs
-What partners want in a vendor focused campaign
-The critical factors in building a partner marketing portal
-Which types of campaigns are most effective in generating pipeline
Customer modeling can drive results on multichannel acquisition campaigns. Utilize the business intelligence you have to reduce costs and increase retention.
On October 25, 2012, InfoCision Chief of Staff Steve Brubaker and Vice President - IT Client Services Mike Herston spoke to a graduate level Customer Relationship Management (CRM) class at The Taylor Institute for Direct marketing at The University of Akron. Their talk focused on InfoCision's relationship as a call center and direct marketing provider with our valued clients.
Pega Next-Best-Action Marketing White PaperVivastream
N-B-A (Next-Best-Action) marketing is an approach that uses real-time customer data and analytics to determine the optimal next action or communication for each individual customer across marketing channels. It aims to improve profitability through more customer-centric interactions. When implemented by O2, an early adopter, N-B-A resulted in a 9% increase in bill value, 75% response rate, and reduced customer retention costs in the first month. N-B-A marketing considers each customer's unique profile and preferences to identify the single best offer or message to provide at any given time, avoiding issues like campaign collisions seen in traditional marketing.
Check out this presentation from Qubit's Predict Analytics Webinar where you will learn how to use predictive analytics to solve for customer retention. Learn what predictive analytics is, and how you can utilize the data you already collect about your visitors to predict intent, and optimize the experience. Essential is being able to identify the risk factor of different users and personalize their experience to make them stay.
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Modeling Techniques help to bring out the correlations that are predictive in nature. Here I talk about details of modeling statements that has been used to build life cycle management strategies
Customer Lifetime Value in Digital MarketingTaste Medio
This document discusses customer lifetime value (CLV) in digital marketing. It defines CLV as the present value of the future cash flows from a customer. For e-commerce companies, predicting customer behavior and future profit is more difficult than for companies in industries like telecommunications that have more predictable customer cash flows. The document provides examples of how CLV can be used to focus marketing efforts on profitable customers, evaluate direct marketing campaigns, and integrate customer data from CRM systems into digital advertising platforms like Google Ads to optimize bidding and targeting.
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
The document discusses customer relationship management (CRM) analytics and how it is evolving from simply tracking customer data to using data mining and predictive modeling to gain insights. It provides an overview of developing CRM analytics capabilities, including establishing data governance, building analytical models, prioritizing custom vs generic models, and monitoring metrics. The document also outlines how CRM analytics engagements are structured and operated, with strategists, statisticians, and analysts working on pilot programs, opportunity matrices, and engagement styles.
Hanging on: A new look at commercial insurance customer retentionAccenture Insurance
Core market strategies around consistent underwriting risk appetite and pricing are critical drivers of high customer retention. But in themselves they are not sufficient to achieve strong retention. Instead, carriers need to define and execute a dedicated strategy that includes four distinct areas: distribution management, customer stickiness, the renewal experience and M&A responses.
Case Study: Customer Retention Strategy Lowers Telecom Customer ChurnPeppers & Rogers Group
A Middle Eastern telecom company faced increasing customer churn rates as new competitors entered the market. Peppers & Rogers Group helped the company implement proactive customer retention strategies including building churn prediction models, designing targeted retention offers, and deploying outbound retention teams. These strategies led to a 50% decrease in customer churn rates and a 15% increase in renewal rates within the first year. Reactive retention processes were also improved, tripling save rates. The results demonstrated a significant positive impact on the company's performance from the new sustainable retention capabilities.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
What happens when the power goes out? Today’s world of mobile devices, email from anywhere and social media create the customer expectation that power companies should send timely, relevant information during a power outage – and in the customer’s preferred communication channel.
Join Accenture and Xcel Energy for a behind-the-scenes peek at how they reimagined digital campaign management and customer preferences to deliver notifications during the most critical moments of the customer journey.
IDBI Intech - Customer Value ManagementIDBI Intech
This document describes i-Customer Value Management (iCVM), a web-based application that helps companies manage customer relationships to maximize lifetime customer profit. iCVM captures customer and prospect information, integrates with core banking systems, and focuses on retaining and growing customers. The key functional modules of iCVM include lead tracking, customer value assessment, customer information management, product information, customer interactions, and complaint management. Benefits of iCVM include enabling tailored customer service, increasing up-selling opportunities, flexibility to deploy in various environments, leveraging existing infrastructure to lower costs, and rapid implementation.
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
Speaker: Mark James, Perpetua
About this presentation:
Adopting a full-funnel approach to marketing on (and off) Amazon is quickly becoming paramount. The market is becoming more crowded, and building a brand that people recognise and relate to can make you stand out from that crowd, and ultimately increase the likelihood of consumers purchasing from you, and not your competition. A great strategy at your disposal to build upper-funnel awareness is using Amazon’s DSP.
This talk will cover – why and how you should use Amazon’s DSP, and common mistakes to avoid!
What are the most effective lead-gen programs for CSBs?CSBcommunity
The document discusses various lead generation methods for sales and marketing. It analyzes webinars, telemarketing, events, email marketing, internet marketing, social media marketing, referral programs, and integrated marketing campaigns. It emphasizes measuring the effectiveness of campaigns through metrics like response rates, qualification rates, conversion rates, and win rates. Overall lead generation programs should be tailored to a company's target audience and value proposition, and integrated marketing utilizing multiple methods can produce the most qualified leads and maximize sales.
This is a white paper I wrote a couple of years ago on the knotty subject of segmentation. I\'ve found that 90% or more of segmentation projects do not meet the original objectives. It amazes me that most of the planet persists in making the same mistakes on segmentation again and again. Many segmentation frameworks last about as long as the tenure of the CMO. Then the CMO is replaced and a new one is launched! I\'ve tried to outline the main pitfalls and how you avoid them. Comments welcome.
This document discusses using critical thinking and analytics to transform data science into actionable insights. It provides examples of using customer segmentation, predictive modeling, and optimization to personalize marketing campaigns. The document outlines a framework for developing analytical solutions, implementing predictive models, and measuring their impact on business goals like increasing customer lifetime value. Key aspects include generating segment-level forecasts, modeling customer behaviors, and optimizing variables like marketing spend.
Designing & Executing Channel Marketing Campaigns for SMB PartnersWill Gibney
eCoast & SiriusDecisions - Designing MDF programs for SMB Channel Partners
-How leading vendors setup & manage channel marketing programs
-What partners want in a vendor focused campaign
-The critical factors in building a partner marketing portal
-Which types of campaigns are most effective in generating pipeline
Customer modeling can drive results on multichannel acquisition campaigns. Utilize the business intelligence you have to reduce costs and increase retention.
On October 25, 2012, InfoCision Chief of Staff Steve Brubaker and Vice President - IT Client Services Mike Herston spoke to a graduate level Customer Relationship Management (CRM) class at The Taylor Institute for Direct marketing at The University of Akron. Their talk focused on InfoCision's relationship as a call center and direct marketing provider with our valued clients.
InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo.
The document summarizes a field trip to the Museum of Anthropology, focusing on the Bear Sculpture which was the favorite piece. The sculpture was made by artist Bill Reid out of red cedar wood and represents a spirit in the form of a bear. Bill Reid was born in Victoria, BC in 1920 and died in Vancouver in 1998 after dedicating his later life to art and curation while suffering from Parkinson's disease.
The ancient Romans kept the peace by providing the people with "Bread and Circuses". They distributed free wheat to the poor to prevent riots and hunger. This kept the people fed but hurt farmers with low crop prices. They also put on free circus shows with gladiator fights and executions to entertain the masses. The key lesson is that providing food and entertainment can help keep people complacent and at peace under the rule of an empire.
This document discusses how real-time identification and lead scoring can benefit companies. It provides an overview of TARGUSinfo and InfoCision, which provide identification and lead scoring solutions. Identification involves recognizing existing customers in real-time. Lead scoring predicts prospects' likelihood to convert or purchase. Case studies show these solutions increase conversion rates, first call resolutions, and allow targeting high-value prospects. The benefits are more effective marketing and improved sales and profits by prioritizing the best opportunities.
A great call center can be the perfect complement to your product. InfoCision offers creative and effective inbound and outbound strategies to help you maximize the value and stability of your customer base.
This presentation, delivered by InfoCision Chief Marketing Officer Ken Dawson during InfoCision's 2010 Fundraising Summit, explores how demographic and psycho-graphic data and business intelligence helps organizations better understand donors to receive the highest return on investment.
The Inca Empire was located mostly in the Andes Mountains and included a variety of physical features like mountains, rainforests, and coasts. The Inca had a centralized government that managed trade and provided assistance during difficult times. They implemented a labor tax system called the Mita and worshipped many different gods. Some of their major achievements included developing a record keeping system called Quipu, establishing an official language of Quechua, creating calendars for religious and agricultural purposes, producing colorful textiles, utilizing llamas, building with stone construction that required no cement, constructing hanging bridges across ravines, developing an extensive road network, and implementing terraced farming on mountainsides, including at the famous site of Machu Picch
This document compares and contrasts plant and animal cells. It notes that plant cells contain chloroplasts, chlorophyll, and cell walls which are not present in animal cells. Animal cells uniquely contain centrioles. Both cell types share several organelles including the nucleus, nucleolus, cytoplasm, Golgi apparatus, lysosomes, cell membrane, mitochondria, vacuoles, cytoskeleton, and ribosomes. The endoplasmic reticulum and plasma membrane are also found in both plant and animal cells.
This document outlines the mental health crisis in Canada, highlighting several key statistics:
- 1 in 5 Canadians will experience a mental illness in their lifetime, with depression and anxiety the most common. Suicide is a leading cause of death.
- There are not enough mental health services and providers in Canada to meet the growing demand as issues are brought "out of the shadows".
- Stigma remains a major barrier to treatment, with myths that mental illnesses mean someone is violent, weak, or lazy. Collaboration is needed between providers, families, and communities to improve support systems and recovery outcomes.
This document discusses self-esteem and how it can be improved. It states that self-esteem is how you feel about yourself and is influenced by your environment growing up. Having good self-esteem provides benefits like confidence and strong relationships, while poor self-esteem can lead to low self-worth. The document provides tips for building self-esteem such as using positive affirmations, surrounding yourself with supportive people, and setting goals. It encourages readers to work on improving their self-esteem.
This document discusses bullying, how it affects people, and how to deal with it. It defines bullying as deliberately hurting someone through name-calling, spreading rumors, or physical acts. Bullies target those they see as weaker to feel powerful or impress friends. The document advises those being bullied to not react, tell someone they trust, and surround themselves with good friends. It also notes that past victims can become bullies and bully themselves by believing the lies of bullies and having low self-esteem. To stop bullying themselves, people should pay attention to self-talk, realize they are believing lies, and work on building confidence and self-esteem.
InfoCision Chief of Staff Steve Brubaker shared this presentation about data analytics and business intelligence during a session at the 2010 ATA Convention & Expo
The document discusses using customer insight to drive performance for a large wireless communication company. It describes implementing a phased approach including developing tactical targeting tools, identifying growth opportunities, and establishing an infrastructure to capture value. Case studies demonstrate segmenting the customer base to understand needs, prioritize initiatives, and maximize revenue and retention through targeted campaigns.
Client retention and increasing brand awareness are important for business growth. Various marketing techniques can be used at low cost and with good ROI, including:
- Analyzing customer data to better target existing clients through personalized emails, newsletters and campaigns.
- Increasing online exposure through methods like press releases, social media, videos and mobile apps to engage new customers and generate leads.
- Creating targeted databases and marketing strategically to these segmented groups through mail, SMS and telemarketing to attract new clients cost effectively.
The Paradigm: From Sales to Profits Using Optimization AnalyticsVivastream
The document summarizes a presentation about how CVS Caremark has utilized lift modeling and constraint-based optimization analytics to deliver targeted offers through their point-of-sale channel. It discusses how CVS implemented lift modeling to improve their ExtraCare loyalty program's return on investment by better predicting which customers would generate incremental sales. The presentation outlines CVS's process of developing predictive models, testing different targeting and offer assignment strategies, analyzing results, and refining their approach in an iterative way. It emphasizes balancing analytic techniques with business knowledge and testing multiple approaches.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The document summarizes a presentation about using customer data and predictive modeling to personalize customer interactions. It discusses how O2 improved its CRM program using tools that analyze customer data to determine the next best action or offer for each customer. This has improved conversion rates for promotions and allowed O2 to better target retention efforts. The key is using a centralized decisioning system called Vision to optimize inbound contacts and control retention spending based on customer value.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
Your Best Customers Call: How to Optimize Your Cross-Channel Strategy for Cal...Tinuiti
No cross-channel marketing strategy is complete without phone calls. For most businesses, your most valuable customers convert by calling. And the COVID-19 crisis has made the call channel even more important to marketers. How well your search, digital, and offline campaigns generate the right types of callers — and the experiences you provide to convert them — can make or break your marketing ROI. Join us to learn the latest marketing best practices to convert more callers to sales opportunities and customers.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
This document discusses Business Process Outsourcing (BPO) as a direct marketing channel. A BPO utilizes third-party executives with computer and phone access to achieve marketing objectives like lead generation, sales, customer retention, and upselling in a cost-effective manner. BPOs can be outbound centers that contact customers or inbound centers that customers contact. Financial agreements include per-workstation, per-contact, per-lead, or per-sale payments. Objectives, challenges, and examples are provided for various BPO applications in direct marketing. A case study highlights an Indian BPO's effective lead generation services for an e-logistics company.
Using Attribution Modeling to Grow Your BusinessRyan Hilliard
Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
The document discusses direct marketing through business process outsourcing (BPO). It describes different types of BPOs like outbound and inbound centers. It outlines various marketing objectives that can be achieved through BPOs like lead generation, sales transactions, customer retention, and upselling. It also provides a case study of a telemarketing BPO and how it helped generate quality leads for an e-logistics company.
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Discover your (true) email potential - Danielle WoolleyAdestra
Email is the top channel for ROI, yet few of us are leveraging its full potential.
With so many shiny new technologies out there, how do we separate the essential from the distractions?
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In this practical session, Danielle Woolley, Head of Customer Success, will share case studies, tips and advice to help you identify what’s right for your business, turn your plans into reality and deliver on your email objectives
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
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Similar to “Who's Calling? Customizing the Caller Experience to Feed the Bottom Line” (20)
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
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2. Who’s Calling? Customizing the Caller Experience to Feed the Bottom Line Ken Dawson Chief Marketing Officer InfoCision Management Corp. www.infocision.com
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7. First Step Demographic Who am I? Transactional What have I done? Psychographic What do I do?
8. First Step Define the current donors with profiling Apply the model to rental list and segment prospects Model the current donors to target for acquisition
24. Multi-Channel Payment issues 2.225 m customers to be targeted Certain geographies Do not contact 2.25M customers to be targeted Filter out Propensity to churn Over-utilization Contract expiration Old equipment Low usage
25. Multi-Channel Keep customer away from retail outlet 160k calls 8 % RR Do not text Non- responders E-Verification E-Contract Offer Based on BI Model Offer Based on plan type Phone exclusive offer Filter 225k removed Old equip/ No text capability 160K Calls @ 8% RR
26. Multi-Channel Do Not Mail E-Verification E-Contract Filter ROI Filter: Usage/ Profitability Bad Addresses Keep customer away from retail outlet 461K Removed Phone Exclusive Offer Personalized Geography Offer Based On BI Model Offer Based On Plan Type Demographic Psychographic Drivers 55K Calls @ 4% RR
27. Multi-Channel Do Not Call E-Verification E-Contract Filter Respondents to Text or Direct Mail Keep customer away from retail outlet Billing Cycle 405K Contacts Made Offer Based On BI Model Offer Based On Plan Type Phone Exclusive Offer 74K Calls More Stringent ROI Filters 649K Removed
41. Rapid Response Routing Here’s how R3 works: Fast Response A request comes in from your website Quick Routing Data is appended, offer created, Call is routed to Agent for Outbound dial Intelligent Transfer Calls are transferred to agents or counselors if needed
42. Rapid Response Routing Market Applications Education Student requests information about specific campus or educational program Financial Prospect requests more information about a specific type of loan or offer Commercial Customer expresses interest in a specific product line or service Calls are routed to Agents or Counselors who are trained and knowledgeable on those specific products and markets
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45. Who’s Calling? Customizing the Caller Experience to Feed the Bottom Line Ken Dawson Chief Marketing Officer InfoCision Management Corp. www.infocision.com