Presentations from contestants in the Apartment Internet Marketing Conference's 2011 startup competition. Rentmineonline.com took home the victor's trophy.
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
eHarmony Strategic Marketing Case StudyZoe Robinson
For my capstone marketing class at Western Washington we were given a case on eHarmony (from Harvard Business School) and had to decide which strategy they should use for the future.
Predictive Analytics World for Business Germany 2017Rising Media Ltd.
Predictive Analytics World for Business is the leading provider of independent specialized conferences in applied predictive analytics. Users, decision makers and experts in predictive analytics will meet in Berlin in order to discover the latest findings and progress, to exchange among specialists and in person and to be inspired by the success stories.
Business model examples and pitch (vers. 2014)Frieda Brioschi
Example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google.
Community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model.
Info e tips about pitching, some questions that could be used as a track.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
eHarmony Strategic Marketing Case StudyZoe Robinson
For my capstone marketing class at Western Washington we were given a case on eHarmony (from Harvard Business School) and had to decide which strategy they should use for the future.
Predictive Analytics World for Business Germany 2017Rising Media Ltd.
Predictive Analytics World for Business is the leading provider of independent specialized conferences in applied predictive analytics. Users, decision makers and experts in predictive analytics will meet in Berlin in order to discover the latest findings and progress, to exchange among specialists and in person and to be inspired by the success stories.
Business model examples and pitch (vers. 2014)Frieda Brioschi
Example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google.
Community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model.
Info e tips about pitching, some questions that could be used as a track.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
This is a Panel Book for Africa with highlights on the first established panel in Kenya. If you have any queries or comments please write us via hi@opinion.africa
Stay blessed.
Local Search Association President Neg Norton's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Similar to AIM 2011 Startup Competition - All Presenters (20)
An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration. These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
How Response Channels Differ – Email, Phone, Chat and Walk
In An exploration of the data about how different response channels behave once they make contact with the property. A growing body of knowledge suggests that consumers use different contact channels at different times in their buying consideration.
These channels have their own best practices and implications. We’ll send you out on a high note with a better understanding of how to handle inquiries that come in by phone, email, chat, or other.
- Howard Tager, CEO, Tiger Lead Solutions
- Peggy Hale, Vice President of Sales, Marketing & TrainingMorgan Properties
Tetention Marketing and Profit Optimization
Quantitative experts will frame and hopefully synthesize an understanding of how to properly integrate the costs of turnover with pricing optimization. Industry leaders will share information on variable and fixed turn costs, advertising strategies and when it might make sense to bite the bullet and let a resident go in favor of a projected rental increase. Readers of the AIM LinkedIn discussion group will recognize the discussion that started online and more fully considered in person.
- Richard Hughes, Vice President of Revenue Management, AMLI
- Doug Miller, President, Satisfacts
- Greg Lozinak, Chief Operating Officer, Waterton Residential
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
- Darcey Forbes, Director of Marketing, Essex Property Trust
- David Seiler, Executive Vice President, Trinity Property Consultants
- Matthew Kilmurry, Director of Interactive Marketing, The Bozzuto Group
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
- Virginia Love, Vice President of Marketing, Waterton Residential
- Stephen Foster, Realtor, Macdonald Realty Victoria Inc.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
Creating Excellent Property Photography
Mike Miriello, creator of the Real Estate Photography podcast available on iTunes is going to photograph two Washington, DC-area properties and use them as case studies to walk through how good photography can be created, the tools to manipulate it, and how it can be syndicated and distributed. Mike will show us the power of imagery done right, and what to ask for from your photographers (or when you do it yourself.)
Mike Miriello, Principal, Miriello Photography and Producer of the Real Estate Photography iTunes Podcast
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
I Work By Myself: Marketing Tactics That Work for Small Owners and Small Departments Small companies and single-member departments often struggle under the weight of their marketing choices and how to think about them in a structured way. Rather than present yet another marketing plan template, we’re asking innovative thinkers to come up with prescriptive plans to advise small companies and simply recommend time- and cost- effective tactics all at once. The focus of this session will be on delivering, ordered, contextual lists that are rank-ordered in terms of priority.
Matt Adler, Principal, Adler Development
Heather Campbell, Vice President of Marketing, Riverstone Residential
Bill Szczytko, Director of IT, Maryland Management
What the Customer Hears: True-Life Sales Phone Calls Gone Wrong (and Right) Forget the fact that only about half of the sales calls to a property ever get answered, this session will humorously explore what happens when prospects call or show up and they actually make contact with a leasing professional. While it’s fun to blame the advertising sites for lead quality, there are clearly opportunities for executives to pay closer attention to training and compliance in the sales organization. Presenters will discuss their own companies lead handling with real examples, and some of the steps they take to ensure that prospects have the best possible experience. This session will use playback of actual inbound prospect calls to frame the discussion.
Jane Griffith of Pinnacle and Donald Davidoff of Archstone close the 2010 AIM Conference with a presentation on how to make sense of all of the marketing options and channels available to companies that market and lease rental apartments.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
2. Goals of Competition Uncover the best new tools Understand how they work Encourage industry investment in resident-facing technology
3. Startups Giving Back Each startup donated $2,000 to the non-profit Housing Industry Foundation of NorCal HIF provides emergency housing assistance to keep residents in their homes – or gets them into homes. HIFINFO.ORG
5. Mixed Voting Format Audience text voting 60% weight One vote per cell phone Voting from 4-7PM Monday only Judges combined – 40% weight
6. Distinguished Judges Chris Brown Vice President of Product Development, Apartments.com John SteuartGeneral Partner, Claremont Creek Ventures Dirk WakehamPresident, RealPage
7. Order of Presentation RentPing.com – David Watson ApartmentGrade.com– Lucas Haldeman ResidentGifts– Gerry Wiatrowski RentMineOnline.com– Ed Spiegel EBT Systems, Inc. – Jeff Smedley
8.
9. Our Multifamily Equation Web Traffic × Web Engagement = Cost Effective Leads Web Traffic Web Distribution Community Websites Corporate Websites Search Engine Optimization Web Engagement Video Photography Ease of Use Metrics to Evaluate Consumer Interest
16. ApartmentGrade.com - Introduction Presenter: Lucas Haldeman, Founder Background: Apartment Owner and Former Homestore.com Executive 18th Employee of AllApartments, run by Mike Mueller and John Helm Company Location: Coralville, Iowa # of Employees: 4 Years in Business: 14 Months
17.
18. BUT NOT FOR AN APARTMENT COMMUNITY WHERE A RESIDENT CAN EASILY SPEND 50% OF THEIR YEARLY INCOME!
19.
20. Economic Decisions For the renter, choosing an apartment is the MOST IMPORTANT economic decision they will make EVERY year. 1 in 4 renters spends more than 50% of their total income on housing according to a recent study just released by the Joint Center of Housing Studies at Harvard University. http://bit.ly/gkcYMJ
21. The Renter’s Paradox “Who Should I Believe?” Proprietary and Confidential Owner/Marketer Upset Resident In The Heart of Buckhead Surrounded by 30 acres of elegantly landscaped rolling terrain, The Paces Apartment Homes defines living well in the heart of Buckhead. Discover gardens of oaks, azaleas, dogwoods and laurels as well as the world class amenities that only a community the calibre of The Paces can provide. Adjacent to the Atlanta History Center and the Swan House & Gardens, you will enjoy the convenience of having the finest restaurants, shopping and entertainment Atlanta has to offer, minutes from your front door. The Paces generously provides its residents with welcomed services usually only found in private homes and more. Private, elegant, spacious and complimenting the best in Buckhead. Welcome to The Paces. Training ground for slumlords From: -Anonymous- O.K. now, I hope someone who gives a s--- will read this and do something. These apartment people in the office are so rude and swful that they are scary. If I was their boss they would not be working here or anywhere. They are like the apartment mafia, and people are afraid to say what is going on for fear of retribution. The women are low class, the head woman is a pit bull in disguise and does not have any manners. when i moved in it was really different and good but now it is terrible and I cannot move because of my job. I just want it to get better and for those woemn to be put in a dog fighting ring where they can really have fun. Michaaaellllll V ick miss out on these dogs. Actual reviews from ApartmentFinder.com and ApartmentRatings.com of a community in Atlanta, GA
24. Step 1: We Survey Your Residents We email your current residents a short (seven question) survey If you are currently a Satisfacts or CEL & Associates customer, there is no need to do an additional survey Based on the survey results, ApartmentGrade will assign an overall rating (1 to 5 stars) to each property Any property scoring 3.5 stars or better, will be included an ApartmentGrade
25.
26. The community website. ApartmentGrade is paid an annual feeParticipating ILS Property Web Site
27. Key Partner Relationships If you work with these companies, you can participate without doing another survey
29. Properties and Traffic 307 of the top apartments currently online Traffic and property growth accelerating
30. Where are we going? At least 5 rated in properties in all 366 major metro areas or 1,830 rated communities bye the end of next year We will do this by: Expanding into paid search and business development Adding high level sales staff Continuing to enhance consumer search by adding new products and tools
32. Free Rent Fails to Deliver Incentives like free rent and gift merchandise are financial losses to the community Residents quickly forget Lacks resident loyalty Does not enhance resident experience
33. The End of Free Rent ResidentGifts utilizes a points-based rewards platform to incentivize positive resident behaviors Only platform providing savings to a community while increasing perceived value to residents Enhances the resident experience throughout lease term
34. This is How We Do It Management customizes the incentive platform including budget, reward values and behavior categories Managers administer entire platform from this single page All platform functions available on dashboard
52. Remember: No More Free Rent ResidentGifts is the only points-based rewards platform Delivering community savings Enhancing the resident experience Engaged, satisfied residents Redeem points, renew and refer – ultimately improving your bottom line
68. Testimonials and ROI “We were able to connect many of our resident referrals directly to the program.” Melissa RobbinsMarketing AssociateGreystar “Our experience with RentMineOnline has been one that grows over time.” Mark Juleen VP Marketing JC Hart “Our referral rate nearly tripled for participating residents and our investment paid itself back 3 times over.” Peggy Hale Vice President of Sales, Marketing & Training Morgan Properties
83. ROI Matching Management Company provides referral bonus list that is checked against RMO participation RentMineOnline Participating Residents: Data Available 24/7 in Online account
85. Bubo-Works Marketing and Sales Optimization We identify, forecast and make projections as to which lead source is the most effective for your specific property True analytics Not easy, we did our research Bubo
86. How is it done? Bubo Property/Regional data Economic and Geo-demographic changes Industry Factors & Trends Software integration/ Legacy data Bubo DB Contract Data Sales Performance Call Tracking Lead Quality
87. Customer benefits Complete integration True custom analytics Custom dashboard reporting Simple real time online reporting By site, owner group, region or C level One national marketing person can now effectively manage advertising Buying power Bubo
88. Why Bubo? Timing is everything Industry is changing Complexity is our strength Forward thinking Bubo
89. Our Market Multi Family Property mgt companies ILS Effectiveness/validate Are you charging enough? Other industries Bubo
90. Future Currently working on strategic partnerships with key companies within the MFH industry We project that we will end 2012 with revenue in excess of $1,000,000 Project of 400 sites 2 to 4 ILS customers Doubling that number in 2013 Bubo
91. Why choose us “…The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades”. Hal Varian, Google’s Chief Economist By looking into the future rather than operating in the past, EBT will change the way decisions are made for innovative companies readying for a Brave New World in the MultiFamily industry Bubo
92. Evaluation Criteria Is this a valuable tool Did You understand how they work Worthy of Investment
I am Lucas Haldeman, the founder of ApartmentGrade.I am also an owner of a small multifamily portfolio in iowa, and before that I was with Move.com for 10 years; when I started we were called AllApartments, if you any of you out there remember those days.I started Apartment Grade 14 months ago and We are headquartered in Coralville, iowa
YOU CAN GET CREDIBLE, NON-BIASED REVIEWS AND RANKINGS OF THESE:
But there was NOT ONE SINGLE SITE with objective apartment reviews.I can find better information on a can of beer than I can on an apartment that is costing me half my paycheck.
So, what is ApartmentGrade?We are a new kind of apartment rating site; A different kind of apartment rating site.We start with the premise that a review should first and foremost strive to be accurate.ApartmentGrade is different from other review sites in two key waysWe only post a review if a comprehensive survey of ALL the residents has been completed; instead of passively waiting for anonymous review to pour in, we proactively go out and ask the current residents for their opinions.We only feature those apartments that make the grade, that is those apartments whose overall resident approval rating is better than 3.5 stars out of 5And once your community is on ApartmentGrade you have a powerful new marketing tool to go out and combat against the other rating sites and protect your reputation
Ok, I am going to back up a little bit and go through why we think this site is so important for consumers, and go through in a little bit more detail how it works for an onwer or manager.For most renters, choosing where they are going to live is the most important economic decision they will make. In Fact, for many it will cost them half of their total income.
What is out there for residents right now?Basically, what is out there is confusion. It’s what I call the renter’s paradox.On the one hand you have owner supplied marketing copy and on the other hand you have anonymous rants many of which border on delusional.Who should the renter trust?
The answer of course is ApartmentGrade, the first non-biased, objective review site for apartments.
So we’ve gone through how it works for the prospective renter, I would like to take a moment to go through how the site works for the owners and managers.For owner’s and managers, apartmentgrade offers you a way to fight back against slanderous anonymous reviews. It gives owner’s a a It is a quite simple, two step process.
Step 1: we survey your residents. For Free.Or, if you already have a resident survey done by satisfacts or CEL & Associates, all you have to do is let them know you want to be a part of ApartmentGrade, and you do not have to complete an additional survey.After the survey is done, we share with you the scores and any qualifying property is placed on ApartmentGrade.
The second step is simply deciding where you want your traffic sent.For a nominal fee, we will send it directly to your web site.Or, if you would prefer and you work with an ILS, we will send the traffic directly to your brochure page on the ILS web site.
As I touched on briefly before, we are pleased to be partnered with Satisfacts and CEL & Associates; giving you the opportunity to utilize the survey you already do in a new way.
Some of the current owner’s and managers who have properties live on ApartmentGrade.
And finally, a little bit about the metrics we use to track our success.We have seen a strong correlation between adding properties and driving traffic. Because we derive the bulk of our traffic organically, I think this makes sense. So the key metric we are pushing is simply property growth. To date we have 307 rated properties online, we have about three times that number in our short term pipeline. In the last six months we have been very pleased with how property growth has started quickly accelerating, as more and more owners hear about what we are doing we feel the excitement building that there is finally a fair and objective rating site for apartments.Thank you very much for your time, I think we might have few minutes for questions.
Gerry Wiatrowski, Co-FounderLeadership is comprised of former senior executives from a publicly traded REITCombined 90 years of experience in marketing, property & asset management, accounting and technologyHeadquartered in Chicago with Denver-based operations Company employs 4 core executives & utilizes a support staff of 12Founded in 2009, platform launched January 2011
Builds loyalty, boosts retention & encourages renewals and referrals – ancillary talking point to BULLET 3
Often times residents are attracted to the idea of free rent but what do they actually do with the money they save? Gets lost in the bank account, never anything to show for it.
Retailer partnerships continue to grow as ResidentGifts expands
Saves time and administrative burden for on-site staffReduces turnover expenses by increasing retention
Engaged residentsProperties increased email capture by nearly 60%More than 65% of residents who opted-in opened the email compared to the industry average of 15%80% of active residents opted-in to the e-newsletterMarketing AdvantageIncreased traffic to resident portalOngoing “feel good” connection with residentsGreater impact than one-time, free rent incentivesComprehensive Marketing Communications ChannelSocial media, resident portal, branding opportunitiesEmployee RelationsPlatform can be used for employee rewards such as leasing incentives, positive shopping reports, obtaining financial goals, work order completion, etc.
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Some of our best customers are the ones who tried this first and failed