Instant digital incentives are changing market research by slashing project costs, speeding up research execution, expanding global reach, ensuring compliance, and keeping participants happy. Digital incentives eliminate manual tasks associated with physical incentives. They allow researchers to send rewards instantly in large quantities from a single portal with detailed tracking. This improves the respondent experience through immediate delivery on any device and drives higher retention and referrals. Rybbon offers a complete incentives management solution that supports this new model with a full range of digital incentives and project management tools.