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Social Networking for PGA Professionals
The document serves as a guide for PGA professionals on leveraging internet and social networking for business growth, emphasizing the importance of online presence through platforms like Facebook, Twitter, and LinkedIn. It highlights the significant use of social media in today's environment and encourages professionals to define their marketing targets and integrate various online tools to promote their facilities and personal branding. Key strategies include maintaining fresh content and linking profiles with websites and blogs.
![[BACK TO THE FUTURE] OF SOCIAL MARKETING](https://cdn.slidesharecdn.com/ss_thumbnails/advertisingpowerpoint-090818121023-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
Social Networking for PGA Professionals
- 1. Who Is Brendon Elliott?
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- 21. A PGA ProfessionalsGuide to Using Internet & Social Networking for Business
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- 24. Are you happywith the traffic at your facility or the number of lessons you give? Has your marketing budget decreased over the past few years? Do you even have a marketing budget? Do you use Twitter, FaceBook or any other Social Networking platform to promote your facility? Do you or your facility have a website or use e-mail marking?
- 25. FIRST THINGS FIRST...IDENTIFY WHO & WHAT YOU ARE PROMOTING? YOUR FACILITY? YOU, THE GOLF PROFESSIONAL? OR BOTH?
- 26. Where do youstart? What is out there?
- 27. SO WHAT ISSOCIAL NETWORKING? CAN IT REALLY HELP ME AND MY BUSINESS? WHATS THE BIG DEAL?
- 28. WHATS THE BIGDEAL? 3 OUT OF 4 AMERICAINS USE SOCIAL NETWORKS SOCIAL NETWORKING SITES ARE THE 4 TH MOST POPULAR ONLINE ACTIVITY….AHEAD OF CHECKING PERSONAL E-MAIL! 2/3 OF GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORK SITES FACEBOOK- 300 + MILLION PROFILES TWITTER- 50 + MILLION PROFILES LINKEDIN- 47 + MILLION PROFILES SOCIAL NETWORKING IS LIKE WORD OF MOUTH ON STERIODS!!
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- 31. WHAT IS FACEBOOK? Founded: February 4, 2004  Website: http://www.facebook.com/ Company Overview: Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet .
- 32. HOW I USE FACEBOOK FOR BUSINESS AND HOW YOU CAN TOO...
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- 39. WHAT IS TWITTER? Founded: 2007  Website: http://www.twitter.com Company Overview: Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
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- 41. HOW I USE TWITTER FOR BUSINESS AND HOW YOU CAN TOO...
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- 46. WHAT IS LINKEDIN? Founded: May 5, 2003  Website: http://www.LinkedIn.com Company Overview: LinkedIn takes your professional network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful professional network.
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- 48. HOW I USE LINKEDIN FOR BUSINESS AND HOW YOU CAN TOO...
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- 50. SO WHAT ELSEIS OUT THERE? GOLF PRO’S NETWORK
- 51. OTHER THINGS TOCONSIDER... BLOGS...
- 52. FINAL THINGS TOREMEMBER... CONTINUE TO BUILD YOUR NETWORKS KEEP CONTENT FRESH & INTRESTING LINK YOUR WEBSITE, BLOGS & PROFILES WEBSITE, BLOG, PROFILES OR POSTS...
- 53. A PGA ProfessionalsGuide to Using Internet & Social Networking for Business
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