This document provides an introduction to social media and its relevance for B2B companies. It defines social media and lists popular platforms. Social media allows companies to listen to stakeholders, share insights, strengthen relationships, establish thought leadership, and build their brand. The document recommends engaging on LinkedIn and Twitter, and provides guidelines for effective social media use and measuring return on investment.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
While the fundamentals of media relations remain the same, Web 2.0 has changed how PR professionals listen, communicate and engage with media. Through the use of new media, pitching is smarter, faster and more powerful. Presentation from PR 2.0 Conference July 13, 2009 in Mpls.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
Social media and social networking are hot. After all the hype, what benefits can you get from them, which ones make sense, and how do you get started?
An introduction to social media for small business owners in rural Ontario. Given by Bryna Jones on behalf of Engine Communications and Hastings County.
Social media for nonprofits, including on your GlobalGiving project page. This presentation has some background on social media, how it's used in daily life, some best practices, but also some strategic planning suggestions.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Intro to Shaping Online Content, The Edge April 2013Nicole Jensen
What does it take to stand out on the internet? Promoting events, a business, or yourself online has advantages; a potentially enormous audience, a multitude of free channels and the ability to share not only words, but images, video and sound.
In this workshop, join a general discussion on current social media landscape. You will learn the basics of digital project management, knowing your audience and crafting the right messages and receive some tools for measuring success.
Social media and social networking are hot. After all the hype, what benefits can you get from them, which ones make sense, and how do you get started?
An introduction to social media for small business owners in rural Ontario. Given by Bryna Jones on behalf of Engine Communications and Hastings County.
Social media for nonprofits, including on your GlobalGiving project page. This presentation has some background on social media, how it's used in daily life, some best practices, but also some strategic planning suggestions.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
Decisions, strategies, and proven techniques
to prepare your business for big data and
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Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. Today’s agenda
What is social media?
Why is social media relevant in B2B?
How should you engage?
Selected media: LinkedIn & Twitter
Dos and don’ts – social media guidelines
3. What is Social Media?
Definition
Social Media is the social interaction among people in which they
create, share or exchange information, ideas and
pictures/videos in virtual communities and networks (wikipedia).
It’s free & real-time. Everybody can communicate with
everybody.
Services
Facebook – 1.3 mia users globally – 3 mio in DK
LinkedIn – 300 mio profiles globally – 1.6 mio in DK
Twitter - 550 mio users globally – 260.000 in DK/10.000 each
day
Instagram – 680.000 in DK
You Tube – 2.3 mio in DK
Google+, Ello, Pinterest, Vine, Snapchat etc.
4. Why Social Media in B2B?
It is important to be where the stakeholders are.
Today this often means to be active on social media.
Social media enables you to
Listen to your stakeholders and learn more about them, their needs
and thoughts
Share your insights and help your clients
Implement new ways of initiating conversation and dialogue
Develop and strenghten relationships
Establish thought leadership – people wants to work with experts
Build credibility
Grow your brand
Learn and innovate your business
Bypass traditional media
Generate leads
Stakeholders might be clients, prospects,
partners, members, journalists, influencers,
researchers etc.
5. De forskellige tjenester – profil og udvikling i
benyttede antal timer pr. uge
30-04-2013
Side 10
4 t 45
min
5 t 15
min
1 t 13
min
1 t 23
min
2 t 25
min
2 t 31
min
2 t 16
min
2 t 38
min
2 t 55
min
Users spend more time on SoMe (2012-
2013)
6. How to engage in Social Media?
Define what your objectives for using social media are
How can social media improve your business?
Are you ready to spend the time needed? OBS! OBS!
Where are your stakeholders – on which social media?
Choose relevant media/channels and set up profiles
Listen and come to understand the culture, tone of voice and best practices
Plan your content – type of content, frequency, set up an editorial calendar and
decide who should create content, monitor and ensure feed back, track
performance and ensure maintainance (social media champion)
Add value – be relevant – ask questions
Don’t sell – inform and inspire
7. LinkedIn
Recognized as a site for professionals
Expanded CV – updates on skills, new jobs, new connections
But also sharing of content and links
News Groups
Blog-facility
Company sites and groups
”Our members are almost 50 percent more likely to buy from a
company they engage with on LinkedIn” (LinkedIn Study, 2011)
8. Join LinkedIn
Establish a profile via linkedin.com. It is
free.
Search people from your network
Invite them to join your network
Do only invite people, whom you have met
in person. They have to accept your
invitation before you can be connected
You can follow companies and open news
groups without their accept
Read updates from people in your network.
You can like or share the updates with your
own network
Write updates. If longer, you need a
landingpage = a blog or website to link to
Publish in the morning or after business
hours
9. Twitter
Micro-blog – max. 140 characters in text
260.000 DK profiles
Stakeholders on Twitter
Journalists, publishing news and asking for input
Researchers and politicians
Clients and prospects
Company profiles
Information
Customer service
10. Join Twitter
Establish a Twitter-
profile via twitter.com
It is free.
Search people, you want to
folllow. Start following
them.
Retweet posts, which are
interesting for your
followers
Start posting your own
tweets. Include link and
photo when relevant.
11. More on Twitter
Send direct messages to people,
who follow you on Twitter, without
other people knowing. Like mails.
Send direct message public – use
@username
Set up a Twitter alert for your mail
Use # (hashtags) as a category
mark. Fx #DanishFoodCluster.
Twitter is also a search engine.
Tweet and retweet when relevant –
do not spam.
12. Social media guidelines
Be transparent. Tell who you are. Include photo. No fake names.
Only tell the truth – avoid allegations that cannot be documented
Be constructive and positive
Respect confidentiality – numbers, plans, deals, products, launches
Don’t mention clients without their accept
Respect copyright and sources
When making a mistake, be the first to admit and correct it
Respond to comments as soon as possible – but take your time to
consider what is the right answer and tone of voice
Use common sense here as in all other social relations
13. Social media guidelines
Be precise – crisp and clear
Don’t use slang or expressions that only few people
understand
Be relevant – add value
Do not spam
Listen to others in a debate, before you enter
Share with your network if relevant
Dont be sales-y
Use photos when it adds value
14. How to handle negative comments
Respond quickly in public – but take some time to think
through the response
Admit that you messed up if that is the case
Share how you plan to fix problems in the future
Stay positive and assertive
Deal with details privately
15. ROI
What kind of Return of Investment can you expect?
Increased visibility
Increased interest/sympathy/respect
Strenghtening of relationships
Media coverage
Increased brand perception
Sales leads
How do you measure?
Reach: Klout score
Increased traffic at website/likes/followers
Number of media coverages and sales leads
Return of Invest – or Return of Ignoring?
16. Klout score
The Klout Score is a number between 1-100 that
represents your influence. The more influental – the
higher Klout Score (Klout)
8 networks monitored - accumulated
Measures responds, retweets, shares etc. using
advanced algorithms
17. Summary
It is important to be where the stakeholders are.
Today this often means to be active on social media.
Social media enables you to
Listen to your stakeholders and learn more about them, their needs
and thoughts
Share your insight and help your clients
Develop and strenghten relationships
Establish thought leadership – people wants to work with experts
Build credibility
Grow your brand
Learn and innovate your business
Don’t forget to connect Face2Face
18. About me
Marie-Louise Arnfast
Owner of Arnfast Communication – ml@arnfastcommunication.dk
Helping companies and organisations embrace social media
Focus on how B2B can benefit from embracing social media
Previous Communications Manager at IBM and Maersk Data