The document compares and contrasts Facebook and Twitter. Facebook is for connecting with friends and family through sharing photos, videos, and updates. Twitter is for discovering new information from people and businesses around interests and making new connections through brief messages. While Facebook is better for more personal updates, Twitter functions like a stage where you need to engage an audience. Both platforms have their uses for professional and social networking.

1. Presentation Skills
Pierre-Michel Dusserre
http://tinyurl.com/pierreDMblog
Facebook
Intro
1. Do you have a Facebook account?
2. Do you have a Twitter account?
If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge
by giving you a clear idea of them.
learn some information about how and why to use them.
First, key figures:
500 Mio 250 Mio
160 Mio
21,2 Mio
1
10
100
1 000
10 000
100 000
1 000 000
10 000 000
100 000 000
1 000 000 000
Total users//
accounts
Active Users
130
6
50
4
1
10
100
1000
http://tinyurl.com/pierreDMblog
Facebook vs Twitter
Do you have a Facebook account?
Do you have a Twitter account?
If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge
by giving you a clear idea of them. If you already use Facebook and Twitter, I hope you will
learn some information about how and why to use them.
250 Mio
140 Mio
5 Bio
1,5 Mio
500,000
21,2 Mio 40,3 Mio
630 Mio
70,000
Active Users Olders than 34 Pieces of
content
shared/week
Businesses
pages
Active
applications
Facebook Twitter
55 70
420
1200
4 3
6
140
Facebook Twitter
01/11/10
If you are not on Facebook or Twitter, I hope this presentation will help you to take the plunge
and Twitter, I hope you will
500,000
80,000
70,000
Active
applications
Like button on
websites
1200
250

2. Presentation Skills
Pierre-Michel Dusserre
Data from: Website
Second, Why do you use, or do not use,
Facebook PROS
1. Lots of social applications to reconnect with
old friends and family members, or find new
friends online, through email, instant
messaging, image and video sharing
2. Easy to use and to establish contacts
3. People look for deep connections rather than
most connections (“True Friends
4. Powerful advertising platform thanks to third
party applications that allow personal data
collection, such as “gift giving” for example
5. One social portal with one login
video, photo; alternative to Gmail, Hotmail,
YouTube, MySpace, etc.
Facebook CONS
1. More difficult to navigate and update
2. Requires investment of time to realize
sustained benefit.
3. Need to be added by a user to be
with him.
4. Less immediate responses; unless you stay
logged on continually.
5. Third applications could limit computing
scalability and increase cost structure
Data from: Website-Monitoring.com in April 2010
, or do not use, those social Medias?
PROS Twitter
reconnect with
old friends and family members, or find new
through email, instant
messaging, image and video sharing.
Easy to use and to establish contacts.
People look for deep connections rather than
True Friends”).
Powerful advertising platform thanks to third
allow personal data
such as “gift giving” for example.
One social portal with one login for email,
video, photo; alternative to Gmail, Hotmail,
1. Reach people you do not already know
your inner circle of friends
2. Immediate responses
3. Everybody can follow everybody
blocked at any given moment
4. Enterprises can contact the target they want
(bloggers, online marketers,
regarding what they follow (interested in).
5. Get updates without being logged
CONS Twitter
More difficult to navigate and update.
Requires investment of time to realize
Need to be added by a user to be connected
Less immediate responses; unless you stay
Third applications could limit computing
scalability and increase cost structure.
1. Usefulness not immediately understandable
2. Limited functionality; find people, send brief
messages (140 characters), direct replies
3. Increasing the noise level
4. Easily abused for spam
5. No readily apparent monetization strategy
01/11/10
PROS
people you do not already know from
your inner circle of friends.
(like search engines).
Everybody can follow everybody even
blocked at any given moment.
Enterprises can contact the target they want
(bloggers, online marketers, evangelists …)
hat they follow (interested in).
Get updates without being logged.
CONS
Usefulness not immediately understandable.
Limited functionality; find people, send brief
(140 characters), direct replies.
Increasing the noise level.
Easily abused for spam.
o readily apparent monetization strategy

3. Presentation Skills
Pierre-Michel Dusserre
Third, general information:
Facebook
Mission:
Facebook gives people the power to share and make
the world more open and connected.
http://www.facebook.com/home.php#!/policy.php
• “No information from children under age 13
• You should always consider your
before sharing information on Facebook
• Even after you remove information from your
profile or delete your account, copies of that
information may remain viewable elsewhere to
the extent it has been shared with others, it was
otherwise distributed pursuant to your
settings, or it was copied or stored by other users.
You understand that information might be re
shared or copied by other users.
• Information set to “everyone” is publicly available
information, just like your name, profile picture,
and connections. Such information may, for
example, be accessed by everyone on the
Internet”
• Report a deceased person's profile
• Delete my account
• No sex
TIME, May 31 2010
Google = search data, Youtube = entertaining, and
FB = emotions
Feelings expressed on FB are heartfelt
Recap: Different Communication Styles for Different Social Settings
Let’s say you go to a wedding or other social gathering where lots of people know each
other. The style and tone of com
you chat with old friends and acquaintances, mixing and mingling in an intimate
manner. In this setting, people tend to feel more relaxed and “in their element”.
Conversations are familiar and
Now, when you go to a large party or social event where you don’t know most of the
people in attendance, you will use a very different style of communication, more like
Twitter; you want to meet people and somehow make yo
the crowd, make an impression, self promote and make new connections. Twitter is
like getting the podium and not everyone feels comfortable or knows how to stand
comfortably in the spotlight.
In fact, almost all of us, when fir
updates like “Going to lunch”, thinking of it as a another tool to communicate with
friends, when in fact, it is more like stepping on to a stage, where you are
communicating with an audience and quick
Twitter
people the power to share and make
e world more open and connected.
http://www.facebook.com/home.php#!/policy.php
“No information from children under age 13
You should always consider your privacy settings
before sharing information on Facebook
Even after you remove information from your
profile or delete your account, copies of that
information may remain viewable elsewhere to
the extent it has been shared with others, it was
otherwise distributed pursuant to your privacy
, or it was copied or stored by other users.
You understand that information might be re-
Information set to “everyone” is publicly available
information, just like your name, profile picture,
Such information may, for
example, be accessed by everyone on the
Report a deceased person's profile
= entertaining, and
on FB are heartfelt
Mission:
Twitter is the best way to discover what’s new in
your world.
https://twitter.com/about
• An information network
• Twitter is a real-time information network
that connects you to the latest information
about what you find interesting
• Some people never tweet, they simply use
Twitter as a way to get the latest information
on their interests.
• Businesses use Twitter to quickly share
information with people interested in the
products and services, gather real
market intelligence and feedback, and build
relationships with customers, partners and
influential people.
• What you say on Twitter may be viewed all
around the world instantly.
Tweet!
http://www.weehooey.com/2010/07/what
purpose-of-twitter-for-business.html
“In my Twitter account, I find post after post of
the cool, funny, important and fascinating with
links to websites that expand on the 140
character posts. It is like a h
is published every minute for me and only me.
Different Communication Styles for Different Social Settings
Let’s say you go to a wedding or other social gathering where lots of people know each
other. The style and tone of communication there will be more like using Facebook;
you chat with old friends and acquaintances, mixing and mingling in an intimate
manner. In this setting, people tend to feel more relaxed and “in their element”.
Conversations are familiar and centred on shared experiences and connections.
Now, when you go to a large party or social event where you don’t know most of the
people in attendance, you will use a very different style of communication, more like
Twitter; you want to meet people and somehow make yourself known, stand out from
the crowd, make an impression, self promote and make new connections. Twitter is
like getting the podium and not everyone feels comfortable or knows how to stand
comfortably in the spotlight.
In fact, almost all of us, when first approaching Twitter, tend to use it to post useless
updates like “Going to lunch”, thinking of it as a another tool to communicate with
friends, when in fact, it is more like stepping on to a stage, where you are
communicating with an audience and quickly find that you need to find a voice and say
01/11/10
Twitter
Twitter is the best way to discover what’s new in
https://twitter.com/about
An information network
time information network
that connects you to the latest information
interesting
Some people never tweet, they simply use
Twitter as a way to get the latest information
Businesses use Twitter to quickly share
information with people interested in their
products and services, gather real-time
market intelligence and feedback, and build
relationships with customers, partners and
What you say on Twitter may be viewed all
around the world instantly. You are what you
http://www.weehooey.com/2010/07/what-is-
business.html
“In my Twitter account, I find post after post of
the cool, funny, important and fascinating with
links to websites that expand on the 140
character posts. It is like a huge newspaper that
is published every minute for me and only me.”
Let’s say you go to a wedding or other social gathering where lots of people know each
munication there will be more like using Facebook;
you chat with old friends and acquaintances, mixing and mingling in an intimate
manner. In this setting, people tend to feel more relaxed and “in their element”.
hared experiences and connections.
Now, when you go to a large party or social event where you don’t know most of the
people in attendance, you will use a very different style of communication, more like
urself known, stand out from
the crowd, make an impression, self promote and make new connections. Twitter is
like getting the podium and not everyone feels comfortable or knows how to stand
st approaching Twitter, tend to use it to post useless
updates like “Going to lunch”, thinking of it as a another tool to communicate with
friends, when in fact, it is more like stepping on to a stage, where you are
ly find that you need to find a voice and say

4. Presentation Skills
Pierre-Michel Dusserre
something useful and interesting or quickly lose the attention of your audience. People
refer to Twitter as a mini or micro blogging platform.
Conclusion:
“I use Twitter as a professional networking to give me conversations with web pros,
and Facebook to communicate with friends.”
“Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer.
None’s going to eclipse the other. They
“I tend to think of Facebook in terms of connecting with my own life
past, and even my present. Twitter, for me, is about meeting people who are complete
strangers to me – I personally know very few of my
my Facebook friends. Both are indispensable for me.”
I hope you have now a clearer idea of the advantages and disadvantages of Facebook
and Twitter and that you are going to join them, if you think you need those
simple communication tools.
Referencing:
Thornton.S, (2009), Twitter versus Facebook: Should you Choose One?
Available:
http://www.twitip.com/twitter
Fletcher,D (2010), facebook,
something useful and interesting or quickly lose the attention of your audience. People
refer to Twitter as a mini or micro blogging platform.
“I use Twitter as a professional networking to give me conversations with web pros,
and Facebook to communicate with friends.”
“Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer.
None’s going to eclipse the other. They’ll just play along real fine.”
“I tend to think of Facebook in terms of connecting with my own life – my history, my
past, and even my present. Twitter, for me, is about meeting people who are complete
I personally know very few of my followers, but I know about all of
my Facebook friends. Both are indispensable for me.”
I hope you have now a clearer idea of the advantages and disadvantages of Facebook
and Twitter and that you are going to join them, if you think you need those
communication tools.
Twitter versus Facebook: Should you Choose One?
http://www.twitip.com/twitter-versus-facebook/, [Accessed: 15th October 2010]
Fletcher,D (2010), facebook, TIME, Vol.175, No.21, pp. 18-24
01/11/10
something useful and interesting or quickly lose the attention of your audience. People
“I use Twitter as a professional networking to give me conversations with web pros,
“Twitter for stuff within 140 characters, Facebook for stuff 141 characters and longer.
my history, my
past, and even my present. Twitter, for me, is about meeting people who are complete
followers, but I know about all of
I hope you have now a clearer idea of the advantages and disadvantages of Facebook
and Twitter and that you are going to join them, if you think you need those two
Twitter versus Facebook: Should you Choose One? [Online].
facebook/, [Accessed: 15th October 2010]