This document examines and compares two social media platforms: Twitter and Facebook. It provides details on the origins, user bases, and key features of each platform. For Twitter, it notes it was created in 2006, currently has over 300 million users, and allows for microblogging and rapid sharing of updates limited to 140 characters. For Facebook, it states it was developed in 2004, now has over 700 million active users, and facilitates connecting with friends and sharing photos, videos, and other content. The document also lists advantages and disadvantages of each platform.

1. Marketing Research – BUMKT 2603
Individual Assignment
Examine Two Different Products or Services
Name
: Siti Rizky Mardhani
Student Id : BMGMT/F/10/03/0002
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2. Twitter
 Twitter is a micro blogging and social networking service
provider
 It was created in March 2006 by Jack Dorsey and launched in
July
 Over 300 million users as of 2011
 Frequently exist for the purpose of connecting with other
websites of the applications and activities
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3. Advantages of Twitter
 Easy to navigate and update, link to and promote anything
 Pure communication tool, rapid responsiveness
 Very interactive and extensible messaging platform
 Mostly used for business and networking puposes
 Businesses of all kinds use Twitter to market their products
and services, to engage in dialogue with customers
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4. Disadvantages of Twitter
 Limited functionality, find people, send brief messages
 Not all people find it immediately useful
 Over emphasis on follower counts
 Relatively smaller installed user base
 Twitter does not offer photo album, chat room, no
advertisements
 Limited to 140 characters per update
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5. Facebook
 Facebook is a social networking site
 It was developed by Mark Zuckerberg, started from February
2004
 Facebook currently more than 700 million active users
 It helps to connects people, make friends, share
photos, videos, links, etc
 Appeals to people looking to reconnect with old friends and
family members or find new friends online
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6. Advantages of Facebook
 Find people, make connections, email, share images or videos
 More emphasis on deep connections with others who has the
most connections
 Rapidly growing intalled user base
 Personal data collection make Facebook a powerful
advertising platfrom
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7. Disadvantages of Facebook
 More difficult to navigate and update
 Requires investment of time to realize sustained benefit
 Overhead of mashup and thick applications could limit
scalability and bloat coast structure
 Opt in model requires a user to allow others to connect
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8. Facebook vs. Twitter
 Facebook is to be used by those who wish to reconnect with old friends and
family members on the other hand Twitter does not prove to be friend
meeting destination.
 One can connect within his specific network on Facebook while Twitter
permits us to update everyone about us.
 One can simply operate various features like email, instant messaging,
image, video sharing on Facebook while Twitter is a bit harder to get our
arms around at initial time.
 Facebook sticks to be more traditional social networking where we
maintain our profile while Twitter relies on its micro blogging features.
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