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Яна Потеева. «Социальные медиа для HR: рекрутмент и удержание персонала 2.0»

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OdessaCamp — баркемп в Одессе
OdessaCamp — баркемп в Одессе

Доклад, основанный на опыте маркетолога в социальных медиа, применённом в поиске и работе с IT персоналом. Что должна знать и чем уметь пользоваться каждая HR успешной компании. Ноу-Хау по поиску персонала в не-профессиональных социальных сетях. Web 2.0 и SMM в Human Resources — практический опыт и советы.

BusinessTechnologyNews & Politics
1 of 20
Social Media for HR:recruitment and retention 2.0 Yana @fillinsakura Poteeva Ciklum Minsk
Social Media Networks and services used globally
Social Networks
Main SM in corporate use: ,[object Object]
Rules and restrictions
Marketing use
Formal speech,[object Object]
HR late adopters – what to do? Be closer to people – create informal accounts Start by watching them, follow them, like them Which networks? Most used by people!
Twi – Step1: let’s start Create informal corporate account Make sure you have contacts, description and some content Add it to B-cards, signature Attend and twi EVENTS!
Twi – Step2: let’s use it! Do not massfollow people Do not write (a lot of) formal corporate stuff Be useful - Check out relevant # and answer ?s Ask Twi accounts from all you have for interview!
Twi – Step3: expand! Write funny/useful stuff – get RTs! Mention => get mentioned =>
Twi – Step4: devirtualize with followers! Arrange an event, promote it in Twi
Twi – Step5: Sex, Drugs & Rock’n’Roll Be careful, limits exist  Whenever you fail – fix this with Sex, Drugs and Rock’n’Roll!
Twi – Step6: hire! Be creative, do not post JOBS! =)
Fb – Step1: Page? Page: + Corporate and marketing use + Hiring and vacancies application + Updates can be shared by people + IS a professional way of using ,[object Object],=> No recruiting 
…Or Profile? Facebook profile: - Not professional corporate SM way of usage ,[object Object]
No page insights/statistics + You can comment, chat, send messages, add friends + Alive person is behind the post!!! => You CAN recruit and retain!
Fb – Step2: Make them Add you! Add those you know/interview Share albums, tag those you know Post unique pictures (e.g. from events) – have people tag themselves!
Fb – Step3: Pictures everywhere! P.S. do NOT tag your employees ;)
Fb – Step4: Recruit kindly!

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Яна Потеева. «Социальные медиа для HR: рекрутмент и удержание персонала 2.0»

  • 1. Social Media for HR:recruitment and retention 2.0 Yana @fillinsakura Poteeva Ciklum Minsk
  • 2. Social Media Networks and services used globally
  • 4.
  • 7.
  • 8. HR late adopters – what to do? Be closer to people – create informal accounts Start by watching them, follow them, like them Which networks? Most used by people!
  • 9. Twi – Step1: let’s start Create informal corporate account Make sure you have contacts, description and some content Add it to B-cards, signature Attend and twi EVENTS!
  • 10. Twi – Step2: let’s use it! Do not massfollow people Do not write (a lot of) formal corporate stuff Be useful - Check out relevant # and answer ?s Ask Twi accounts from all you have for interview!
  • 11. Twi – Step3: expand! Write funny/useful stuff – get RTs! Mention => get mentioned =>
  • 12. Twi – Step4: devirtualize with followers! Arrange an event, promote it in Twi
  • 13. Twi – Step5: Sex, Drugs & Rock’n’Roll Be careful, limits exist  Whenever you fail – fix this with Sex, Drugs and Rock’n’Roll!
  • 14. Twi – Step6: hire! Be creative, do not post JOBS! =)
  • 15.
  • 16.
  • 17. No page insights/statistics + You can comment, chat, send messages, add friends + Alive person is behind the post!!! => You CAN recruit and retain!
  • 18. Fb – Step2: Make them Add you! Add those you know/interview Share albums, tag those you know Post unique pictures (e.g. from events) – have people tag themselves!
  • 19. Fb – Step3: Pictures everywhere! P.S. do NOT tag your employees ;)
  • 20. Fb – Step4: Recruit kindly!
  • 21. More SM in use: Blog ( post vacancies, stories, announces, reports, articles etc.) RSS /G-read (collect candidate’s blogs etc.) YouTube (post funny videos, interviews, events reports, office videos, make it alive!) LinkedIn a alumni group for EX-employees – keep an eye and rehire!
  • 22.
  • 23. Give them reasons to be proud (and share in SM)
  • 24. Invest your time in people every day!Maybe you should not have quit smoking?
  • 25. Have fun! Thanks! @egorka for getting me so much into SM and read this @goodclearfun for inspiring my writing @metabr for being such a #grammarnazi @spize for support in finishing the presentation @spawn_guyfor sharing a link to #odcamp Questions?