Tessa Baum is pursuing a career in artist management. She was born in Michigan and developed a passion for art and music at a young age. Tessa is currently studying music business at Full Sail University. Her goals are to land an entry-level position with a music company, eventually earn a role as an artist manager, and start her own artist management firm. Tessa's profile documents her education, skills, experience, competitors, and professional development plan for achieving her career aspirations in the music industry.
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2. Tessa Baum was born in the small town of Grand
Ledge, Michigan. She adopted the art skill at the
age of 7, along with attending her first concert.
This is what developed her passion for art &
music. Tessa graduated from GLHS in 2019.
During her time there she also earned her
Associates Degree in Fashion Design Technology
by attending Lansing Community College. From
there, she became enrolled in Full Sail University
and is pursuing her dream in the Music Business
as an Artist Manager.
IDENTITY
3. PROFESSION
Potential Job Titles:
•Agent/Business Manager for
Artists & Performers
•Social Media Coordinator
•Music Producer
Creator Archetype - Striving to
realize the vision I want to achieve
& perfect my skills. Using my
knowledge about the industry and
creativity, I will promote artist
individuality. I will help artists feel
inspired and fans feel engaged.
Agent/Manger For Artists & Performers.
4. • DEMOGRAPHICS: 40.9% Female, 39.6%
Male. Predominantly White, however
Black & Asian ethnicities are common as
well. Age range for Women is typically
20-25, while for Men it is 20-30.
Education usually includes a degree in
Visual & Performing Arts or Business.
Others have included English,
Communications,etc.
• PSYCHOGRAPHICS: Enjoys music/
concerts. Creative, passionate, music
lovers. Passionate & Hardworking.
• IDEAL AUDIENCE MEMBERS:
• Janelle Hopkins (M.E.I),
Michael Rapino (Live Nation).
Recruiters & Hiring Managers at Live Nation & Meridian
Entertainment INC.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level position with Meridian
Entertainment .
‣Connect with their team members and or other
companies that interest me on LinkedIn by
December 31, 2020.
Mid Term: (2026)
•Earn an Artist Management position .
‣Expand year-over-year event attendance by
30% nationwide by December 31, 2026.
‣Secure Venue relationships/connections
Long Term: (2040)
•Develop my own artist management company and
manage many great artists. Bring innovation/change
to producing events & artist-fan relationships by
December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Photoshop 70%
Microsoft Excel 65%
Time Management 100%
Responsiblity 100%
SOFTHARD
CRM Software 10%
Photoshop 100%
Social Perceptiveness 70%
Negotiation 70%
SOFTHARD
7. I change the fan/artist experience by creating
events that are fun & unforgettable, along
with inspiring artists.
PROMISE
8. CREDENTIALS
Work Experience:
•Meridian Entertainment: Intern/Event
Coordinator
Education:
•GLHS
•Fashion Design Technology Associates
Degree, Lansing Community College
•Music Business Associates Degree, Full Sail University (Exp. 2021)
Awards:
•Superior Achievement (2)
•Honor Roll
Tessa’s first fashion show piece from 2017,
made almost entirely from scratch.
9. COMPETITION
Gabriella Russel
Industry Experience:
• Worked on Business Team at Faustian
Games and Retail at Spring Mountain
Adventure. However, she does not
have any listed experience pertaining
to music business.
Education
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Cheer Coach
• Retail- Operated a cash register for cash, check and
credit card transactions with 100% accuracy.
• Handled all customer relations issues in a gracious
manner and in accordance with company policy.
Skills and Proficiencies:
• Social Media- 4 endorsements
• Social Media Marketing- 1 endorsement
• Microsoft Office - 4 endorsements
Tessa Baum
Overall Online Presence:
• 113 connections, no profile picture and banner image not
yet customized. No articles published. Information in
website seems good, but there could be more. As a music
business graduate, I was surprised she had no experience or
jobs in that field. I did not see any other social media
besides LinkedIn.
• Grade: Poor, 20 out of 100
Industry Experience:
• Internship at Meridian Entertainment
Education:
• Fashion Design Associates Degree- Lansing Community
College
• Student currently enrolled in Full Sail-Music Business
Associates Degree
Leadership Experience:
• National Technical Honor Society- Lansing Community
College
Skills and Proficiencies:
• Social Perceptiveness
• Photoshop
• Microsoft Excel
• Wordpress
Overall Online Presence:
• Profile and banner image customized. Professional
headshot, detailed summaries throughout profile with
two content pieces, no articles published, Active on
personal social media accounts. Industry Experience/
music business experience.
• Grade: Average, 58 out of 100
10. COMPETITION
Ebony-Hope Diggs
Industry Experience:
• 15 years of music business experience,
8 years as a team member at Street
Executives Management.Education:
• NY School of The Arts-Dance/Creative Writing Diploma
• Full Sail University-Music Business Bachelor of Science.
(B.S).
Skills and Proficiencies:
• Music- 54 endorsements
• Facebook - 31 endorsements
• Music Industry- 17 endorsements
Tessa Baum
Overall Online Presence:
• 500+ connections, banner image not yet customized,
professional headshot, detailed profile summaries,
notable volunteer work, URL not yet customized,
• Grade: Good, 70 out of 100
Industry Experience:
• Internship at Meridian Entertainment
Education:
• Fashion Design Associates Degree- Lansing Community College
• Student currently enrolled in Full Sail-Music Business
Associates Degree
Leadership Experience:
• National Technical Honor Society- Lansing Community
College
Skills and Proficiencies:
• Social Perceptiveness
• Photoshop
• Microsoft Excel
• Wordpress
Overall Online Presence:
• Profile and banner image customized. Professional
headshot, detailed summaries throughout profile with
two content pieces, no articles published, Active on
personal social media accounts. Industry Experience/
music business experience.
• Grade: Average, 58 out of 100
Leadership Experience:
. Artist Manager
.Event Coordinator
. Production of Artists’ projects/tours.
11. BRAND POSITION
Renewing honor, passion, individuality, and
commitment within the Music Business by
inspiring others.
TESSA BAUM
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association (MBA)
• Music Biz 2020
‣ August 16-August 19, Nashville,TN.
• NY:LON Connect 2020
‣ Jan 16-17, NYC, NY.
Artist Management
• Primary Content: Articles pertaining to events, music business,
news in the industry, my projects, etc. Further down the line when
I advance further in my career, I would like to start a podcast that
interviews different professionals within the industry. Both artists
and not.
• Primary Tools: FB and Instagram - promote content/podcast
through 30 sec. promo videos; LinkedIn - network with industry
pros and publish monthly articles highlighting some of my
achievements/ experiences within the industry. I will also use my
digital portfolio as a tool.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to display my knowledge about music, art and the music
business.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking an industry professional with at least 25 yrs
of experience in music industry; someone who is
passionate about what they do. An honest, hardworking,
creative individual who has good morals/values/ work
ethic.
Formal Education
• Complete Music Business Associates by expected
graduation date in 2021
Technical Skills
• Set up a CRM software and learn from LinkedIn CRM
courses, Dec. 2020
• A-Z Micorsoft Excel Course- udemy.com, December
2020
• Adobe Photoshop CC Training -Udemy.com, November
2020
Soft Skills
• Business Writing Principles - Lynda.com, Oct. 2020
• Effective Negotiation Training- MIT, Management
Executive Education, Jan 2021
14. Tessa Baum
UK’s Brexit has made it extremely difficult, if not
impossible for UK/European artists to tour.
What I do is sign artists from all around the world, and provide them the
opportunity to pursue their dreams while I pave their path to success. I have
increased the number of sold-out tours by 75% in a year alone.
“
15. REFERENCES
Ebony Hope-Diggs, LinkedIn Profile (n.d.).
In LinkedIn. Retrieved April 22, 2020, from https://
www.linkedin.com/
Gabriella Russel, LinkedIn Profile (n.d.). In LinkedIn.
Retrieved April 22, 2020, from https://
www.linkedin.com/
(n.d.). In O-Net Online. Retrieved April 22, 2020,
from https://www.onetonline.org/
Training (n.d.). In Lynda.com. Retrieved April 22,
2020, from https://www.lynda.com/
(n.d.). In Meridian Entertainment. Retrieved April 22,
2020, from http://meridianconcerts.com/
(n.d.). In Live Nation. Retrieved April 22, 2020, from
https://www.livenation.com/
Training (n.d.). In Udemy. Retrieved April 22,
2020, from https://www.udemy.com/
(n.d.). In Music Business Association.
Retrieved April 22, 2020, from https://
musicbiz.org/
(n.d.). In Management Executive Education.
Retrieved April 22, 2020, from https://
executive.mit.edu/
