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VIKICIA HOLMES
- 1. PERSONAL BRAND EXPLORATION VikiciaC Holmes Project & Portfolio I
- 2. I developed astrong love for music as a child. I joined my first music class at the tender age of seven and continued my music journey into high school fulfilling the role as Chorus President. That’s when my passion for Artist Development, discovering talent, and music grew beyond just singing. I developed an ear for talent in that moment. My Goal is to apply my skills and passions within the music industry which in return will help promote, maintain, and restore mental, physical, emotional, and spiritual health through the skillful use of music and musical elements. Vikicia Charnelle
- 3. PROFESSION Potential Job Titles: •Artistic Director • Entertainment Specialist • Talent Scout BRAND ARCHETYPE - I am The Magician. I help make dreams come true, by leveraging the laws of the universe, by developing a vision & helping transform my clients lives using new methods. TALENT DIRECTORS for MUSIC INDUSTRY Magician Archetype
- 4. Hiring Managers andRecruiters TARGET AUDIENCE Claudia Reyes Outreach Plan: • First point of contact would be to connect on Linked in • One method or mode of communication I will use to make my initial contact would be email or direct message. • I will follow up by stating “I'm honestly looking forward to working with this company.” Within the timeframe of completion of my degree program. PROFILE PICTURE Talent Acquisition Manager at UNIVERSAL MUSIC GROUP Crisher Castillo Outreach Plan: • To prepare for my initial contact with Crisher, I will connect with her on LinkedIn. • The method of communication I will use to make my initial contact with her would be through direct message on LinkedIn or Email. • I will be brief, professional, polite and direct. I will ask insightful, well-thought-out questions, closer to my anticipated graduation date. VP of Talent Acquisition at UNIVERSAL MUSIC GROUP Ciana Miranda Outreach Plan: • Connect with Ciana on LinkedIn and Social Media. • My method of communication will be LinkedIn. • I’ll send Ciana a message introducing myself letting her know “You all seem like a great team, and I'd be honored to work with you” and check on the progress throughout the remainder of my degree program. PROFILE PICTURE Talent Acquisition at Warner Music Group
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2024) • Landing a postion at UMG or WMG. ‣I will do this by building my brand on Brandyourself.com removing any negativity and adding & creating more content for hiring managers. I will increase my google search pages. Having 2-3 pages of content related to my brand by 2024. Mid Term: (2028) • Signing my first recording artist. ‣Specifically I will do this by scouting the best talent attached with great work ethic and personal development, By auditioning 10-20 acts across the country in 10 of the largest cities. Long Term: (2037) • Have the Artist single go certified Platinum. ‣The RIAA says 1,500, which means a Platinum Award requires a mere 1.5 billion streams.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Linux SOFT HARD Novice / Adept / Expert Microsoft Operating system Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert Microsoft Word Novice / Adept / Expert AWS software SOFT HARD Novice / Adept / Expert UNIX & Microsoft Power Point Novice / Adept / Expert Instructing Novice / Adept / Expert Coordination Novice / Adept / Expert
- 7. As a musicbusiness professional and aspiring talent scout, I can find the quality talent in the digital world that will meet the needs of the label, while addressing the artists’ needs to have some control over their career path in terms of promotion, skill development and growth in their craft. PROMISE
- 8. CREDENTIALS Work Experience: • EstabrookRoad Label : A&R Scout • NBC Universal Creative: HR assistant Education: • Media & Communications Cert • Music Business of Science, B.S., Full Sail University (2024) Leadership Role: • Manager & Crew Leader at Revolt Music Conference 2016 Picture Relevant to Your Industry Goes Here Revolt Music 2016
- 9. Christina Collins Industry Experience: •Revolt Music Conference 2016 Education: • Graduate of Music Business BA Leadership Experience: • Assistant Manager at Journeys • Sales Lead American Eagle Outfiters Skills and Proficiencies: • Microsoft Office - 7 endorsements • Keynote - 4 endorsements • Marketing Strategy - 5 endorsements Vikicia Charnelle Overall Online Presence: • 401 connections on LinkedIn, banner image customized yet blurry and low quality, professionalism of headshot is a grade D, No clear image, she is detailed on her profile, although I can’t find any active content on other social media. Her LinkedIn URL is indeed customized. • Grade: Poor 60 out of 100 HEADSHOT HEADSHOT Industry Experience: • Revolt Music Conference 2016 Education: • Media & Communications Certification • Music Business BA (2024) Leadership Experience: • CEO of Therapeuo Artist Develop & Discovery • CSR Manager at Career Source Central Florida Skills and Proficiencies: • Marketing - 33 endorsements • Social Media - 32 endorsements • Public Relations - 24 endorsements Overall Online Presence: • 500+ connections and 2418 followers. Banner image customized by LinkedIn, professionalism of headshot is good, it’s giving head & shoulders and a unfiltered face. Her page is very detailed, & she is active on other social media (IG, FB,Twitter ETC), her LinkedIn URL is not customized. • Grade: Average, 78 out of 100 COMPETITION
- 10. COMPETITION Taylor Testa Noteworthy Experience: •A&R Assistant Sony/ATV • A&R Manager Epic records Vikicia Charnelle HEADSHOT HEADSHOT Industry Experience: • VP A&R Universal Music Group Education: • University Of Southern California Bachelor of Science (B.S) Music Industry. Skills and Proficiencies: • Music - 0 endorsements • Music Industry - 0 endorsements • Songwriting- 0 endorsements Overall Online Presence: • From what I can see from her limited profile, she has 31 followers and no connects. Her banner image is not customized, the professionalism of her headshot is good, however her profile isn’t detailed at all. Yes she does have published articles. She is active on IG, and her LinkedIn URL is not customized. • Grade: Average 70 out of 100 Industry Experience: • A&R Manager Estrabrook Road Label Education: • Full Sail University Media & Communications Cert • Music Business of Science BA Leadership Experience: • President of the Music Department at Miramar High • Artist Relations rep at Phat Planet Recording studio Skills and Proficiencies: • Management- 15 endorsements • Event Management - 11 endorsements • Social Networking- 16 endorsements Overall Online Presence: • 500+ connections and 2418 followers. Banner image customized by LinkedIn, professionalism of headshot is good, it’s giving head & shoulders and a unfiltered face. Her page is very detailed, & she is active on other social media (IG, FB,Twitter ETC), her LinkedIn URL is not customized. • Grade: Average, 78 out of 100
- 11. BRAND POSITION As anexperienced A&R Rep, who has served as a talent scout responsible for artist development, and has led and managed crews at music industry events, along with being skilled in marketing, social media promotion, and public relations, while being proficient in Microsoft products, I will provide what is needed to make that authentic search for quality talent who are most likely to have the biggest global hits and be the global stars of the next generation. “THE GATE KEEPER”
- 12. NETWORKING & MARKETING Industry Events& Organizations • Launch Music Conference ‣ April 2023 | Lancaster, PA • DIY Musician Conference ‣ August 2023 | Austin TX • Midem Music Conference ‣ June 2023 | Cannes, France Digital Marketing • Primary Content: The type of content I will create and publish online will be motivative, inspirational, successful, and giving a glimpse into the behind the scene of the Music Industry. My brand archetype is the Magician and I will use that to inspire and motivate my Artists to make beyond timeless Music. • Primary Tools: I will use social networks like IG, Twitter, Tik Tok and I will use online tools like Hoot suite to manage my platforms & promote my content every day at-least 3-5 times a day. • Website: I will use my digital portfolio site moving forward to help me build my brand awareness online by adding content and my accomplishments throughout my degree program.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I’vebeen wanting to join the Delta Sigma Theta for sisterhood mentorship as I embark on my career path. They believe that Intelligence is torch of Wisdom.I look to do this closer to my graduation date. 12/2023 Technical Skills • Bachelor’s degree required in Music UMG 05/24 • A&R research, report generation & video UMG archive 05/24 • Assist with various seasonal campaigns UMG 05/24 Soft Skills • Proficient in MS Office, high aptitude for learning new software programs UMG 10/22 • General knowledge of catalog Music industry, UMG 12/22 • General knowledge of recording methods & technology, 05/2023 Formal Education • Music Business of Science BA May 2024.
- 14. Vikicia C Holmes Youknow how hard it is to compete with the other labels for talent? What I do is ensure the potential artist knows the advantage for signing to your label by highlighting the unique services that include more creative control and an opportunity for a healthy career.
- 15. REFERENCES Talent Directors (2012).Occupation-Specific Information Retrieved from https://www.onetonline.org/link/summary Technology Skills (2012). Skills Analysis - soft and hard skills. Retrieved from https://www.onetonline.org/link/summary Profession (2012). We are Universal Music Group, the world’s leading music company. A&R Coordinator Retrieved from https://umusic.wd5.myworkdayjobs.com/UMGUS/job/Santa- Monica-California/A-R-Coordinator Target Audience (2022). Hard Rock Manager-Artist Relation. Retrieved from https://www.glassdoor.com/Job/orlando-artist- relations-manager-jobs Jobs to work for (2022) Retrieved from https://www.linkedin.com Searching for Jobs (2022). Retrieved fromhttps://www.ziprecruiter.com/ Pictures of competition Taylor Testa (2022) Retrieved from https://www.linkedin.com/in/taylor-testa-6a4a90120/ Picture of Competition Christiana collins (2022). Retrieved from https://www.linkedin.com/in/christinadcollins/ Information Article on Taylor Testa (2021) TAYLOR TESTA PROMOTED TO VICE PRESIDENT, A&R, AT UNIVERSAL MUSIC PUBLISHING GROUP Retrieved from https://www.musicbusinessworldwide.com/taylor-testa- promoted-to-vice-president-ar-at-universal-music
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.