This document summarizes trends observed at SXSW 2013 across several categories including themes, apps and sites, organization/collaboration tools, multimedia, storytelling and content platforms, networks and platforms, and event tools. Key trends included increased use of 3D printing, wearable tech, apps for organizing contacts and schedules like Mailbox and Evernote Hello, collaboration tools like Trello and Dropmark, multimedia platforms like Vine and Takes, content platforms like Flipboard and Meograph, social networks like Path and Sulia, and event monitoring tools like Ban.jo and Highlig.ht.

1. SXSW 2013:
Trends from the Trenches

2. SXSW Themes

3. Image: Makerbot.com

4. Image: Commons.Wikimedia.org

5. Image: Commons.Wikimedia.org

6. Image: Fotopedia

7. Image: Nest.com

8. Image: Jawbone.com

9. SXSW Trends

11. Image: Pinterest.com/KKellyMSU

12. Image: Flickr User BrewBooks

13. Image: Mashable.com

14. Image: Commons.Wikimedia.org

15. Image: LeapMotion.com

16. Apps & Sites

17. Organization / Collaboration
Multimedia
Storytelling & Content
Networks & Platforms
Event Tools
Analytics & Monitoring
Data Visualization
Presentations
Travel Tools

18. MSU student team project won grand prize in
Student Startup Madness at SXSW!
Release date in mid-April

19. Mailbox
• Purchased by Dropbox
• Get on the waiting list!
• Slide far left to send to
list or left to delay
response
• Slide far right to delete
or right to archive
• Get to Inbox Zero!
Sources for Organization

20. Evernote Hello
• Syncs people you meet
with their online profile
information
• Syncs to your calendar
for meeting information
• Scans business cards
• Connect with a group
through wi-fi
Sources for Organization

21. CharlieHQ.com
• Personal assistant app
• Provides information on
contacts before
meetings, conferences,
or phone calls
• Syncs with calendar
• Sign up for early access
Sources for Organization

22. Tempo Calendar
• Contact management
• Facebook & Twitter
integration
• Create personal groups
• Replaces caller ID on
phone – give
names, last email
exchange and recent
social media posts and
text messages
Sources for Organization

23. ThreadApp.co.nz
• Connects with email
and calendar
• I’m Running Late
feature
• Pulls in related
documents & emails for
your meetings
• Syncs with Google Maps
• iOS only
Sources for Organization

24. Cobook Contacts
• Add contact pictures
and social profile data
to your address book
automatically
• Free for iPhone & Mac
• Android coming soon
• Cobook.co
Sources for Organization

25. TeuxDeux
• To do list modeled on
the basic white paper
design
• Schedule recurring to-
dos
• Mobile app
• Download your lists
• Free trial
• v2 released at SXSW
Sources for Organization

26. Easily Do
• Personal assistant app
• Actionable
invites, birthdays and
announcements from
friends in a feed
• “Time to Leave” alerts
• Merge duplicate contacts
• Works with
Eventbrite, Meetup, Ticke
tmaster, Open Table &
Evernote
• Free!
Sources for Organization

27. Dropmark.com
• Cloud collaboration
• Drag & drop
• Full-screen
presentations with
images, videos & sites
• Organize content in
collections – share
what you want with
who you want
• Instant photo slideshows
• Collaborative playlists &
podcasts
Sources for Collaboration

28. Iceber.gs
• “Visual organization
for creative minds”
• Collect websites,
pictures, text, notes,
files for research
and inspiration
• Organize into groups
• Share “icedrops” or
“icebergs” with anyone
• Collaboration features
coming soon!
Sources for Collaboration

29. Volerro.com
• Collaborate with
timelines, annotations
and comment streams
• Kanban-style boards
• Use with Office
docs, Adobe
docs, images, video, UR
Ls and more
Sources for Collaboration

30. Trello.com
• Collaborative decks of
cards
• Use for to-do
lists, record tracking
• Web and mobile based
for all platforms
Sources for Collaboration

31. Vine
• Looping videos / GIFs
• Share on Twitter or
embed in a website
• Lots of use at
SXSW, but…..
No one was really using
it effectively.
*Make them into GIFs with the Vine GIF’r tool for Mac
Sources for Multimedia

32. Takes
• Records video while
taking photos
• Splice together short
sequences and add a
soundtrack
Sources for Multimedia

33. Marksta
• Photo editor
• Adds copyright
notice, watermarks, text
and metadata to
pictures
• Works with photos from
iPhone and iPad
Sources for Multimedia

34. Snapguide.com
• Create how-to guides
from a series of photos
• Now available on iPad
• Browse by topic
• Share on Twitter,
Facebook and Pinterest
Sources for Multimedia

35. NFC Business Cards
• Link card to anything
• Access by scanning with
phone app
• Link to mobile content!
• Moo.com: Share
portfolios, contact
data, web video, etc.
• Sharetapes.com: Cards
that look like cassette
tapes – good for sharing
audio from any
source, including
SoundCloud
Sources for Multimedia

36. Finding Stock Images
• Stocksy.com:
sustainable stock artist-
owned co-op
• Pond5.com: artists set
their own prices
• Photopin.com: free
photos for bloggers &
creatives
Sources for Multimedia

37. ThingLink.com
• Tell the story
behind the image
• Add icons you
can hover over
for pop-up info
tabs on images
• Tag any image
• Link any content
• Comment, share, embed
• Business version available: includes Twitter
cards, Facebook apps, Tumblr integration, metrics
Sources for Content

38. Flipboard 2.0
• Make and share your
own magazines
• Subscribe to others’
magazines
• Use bookmarklet to add
anything you want to
your magazine
Sources for Content

39. Meograph
• For journalism
or education
• Create multi-
media stories by
combining video,
audio, pictures,
text, links, maps
& timelines
• Embed on websites or
share on social networks
Sources for Content

40. Feedly
• New features to
appease Google Reader
transition users
• Tip: Partner with Pocket
Sources for Content

41. Pulse.me
• News and article
aggregator, RSS feeder
• Can replace Google
Reader
• Web and mobile
• Browse by theme
• Very similar to Zite, but
with a carousel design
(like the NPR app)
Sources for Content

42. Phone2Action.com
• Advocacy
group, associations and
agencies use to engage
supporters and spur
action
• Polling, calls to
action, one-to-one
texting, mobile petitions
& fundraising, letters to
the editor
• Finalist for SXSW
Accelerator
Sources for Networks

43. Path
• Private messaging
network for friends &
family
• Share
text, location, photos, st
ickers & more
• Import from
Instagram, Facebook &
Foursquare
• Google Glass
integration Sources for Networks

44. Pheed
• iPhone only – Android
coming soon
• Express yourself
through
text, photo, video, audi
o and broadcast
• 81% of users are ages
14 to 25
Sources for Networks

45. Sulia.com
• “trust” instead of
“follow”
• “Channels” of content
by subject – includes
non-profits and NGOs
• Login with Twitter or
Facebook
• New content gets
higher rankings (as
opposed to RSS-fed)
Sources for Networks

46. CrowdAct.com
• Subject-based network
• Lots of political and
cause subjects
• Place to share opinions
Sources for Networks

47. Close.com
• Let’s you sort by
family, close
family, close friends and
friends
• Coming Soon
• Based on the “circles”
principle
• Location and status
sharing
Sources for Networks

48. Hater App
• Social network based
on things you hate
• Make sure your brand
isn’t on there!
Sources for Networks

49. Ban.jo
• Explore what’s going on
anywhere in the world
• Explore
places, activities &
events
• Monitor “here” &
“there”
• “The next best thing to
being there.”
• CNN used it to monitor
SXSW 2012
Sources for Events

50. Highlig.ht
• If someone near you
has the app, their
profile shows up on
your phone
• View mutual
friends, photos, name, e
tc.
• Runs in the background
Sources for Events

51. Sonar.me
• Tells you friends who
have checked in on
Facebook & Foursquare
in your location
• Allows for messaging
with those around you
Sources for Events

52. Lanyrd.com
• Targets professional
events / conferences
• Track
Twitter, slides, video
and podcasts
• Create a speaker
portfolio of your talks
• Now has a location-
aware feature:
now.lanyrd.com
Sources for Events

53. TweetWallPro.com
• Custom branded tweet
walls at events
• Live moderation
• They provide the
service – request quote
• Concerts, conferences, t
elevision, trade shows
• Free version: Another
Tweet on the Wall (no
moderation features)
Sources for Events

54. Yapp.us
• Create your own mobile
app for events
• Include day-of
itinerary, speakers
list, news feed, image
gallery & more
• Freemium templates
• Paid custom themes &
premium features
Sources for Events

55. Eventbase.com
• Custom apps for events
of all sizes
• SXSW Go! app uses this
platform
• Freemium
• Interactive maps,
surveys, website sync,
photo sharing, branded
design, attendee
profiles…
Sources for Events

56. MobileRoadie.com
• CMS-based custom app
creation
• Push
notifications, custom
designs, badges, icons, c
ategories, photocards, v
ideos, product sales
• Social integration
• Analytics
• Build for multiple
platforms
Sources for Events

57. CrowdVine.com
• Custom sites for
events or conferences
• Help attendees meet
• Price based on
conference size –
larger conferences get
more features
• Freemium
• Pay per event
Sources for Events

58. Pathable.com
• Social network and
private meeting
scheduling tools for
attendees to schedule
meet-ups
• Pricey: starting at
$800 for 250 members
Sources for Events

59. Sendible.com
• Solo, marketer, business
& corporate pricing
• Social
dashboard, analytics &
monitoring
• Works with dozens of
platforms, including
Google+
Sources for Analytics

60. MyBucketz.com
• Facebook, Tumblr, Insta
gram, LinkedIn &
Twitter feeds in one
stream
• Sort buckets for
monitoring accounts –
by
user, topic, influencer, e
tc.
Sources for Analytics

61. Piqora
• Pinterest marketing suite
• Formerly Pinfluencer
• Track influencers &
advocates
• Post to network & track
pin traffic flow
• Run promotions
• E-Commerce functionality
• Must request demo
Sources for Analytics

62. Curalate.com
• Instagram & Pinterest
marketing suite
• Analytics, monitoring, c
ustom promotions, site
analytics, social
optimization
• Check out their blog –
blog.curalate.com
• Highly visual
Sources for Analytics

63. en.Mention.net
• Replacement option for
Google Alerts
• Monitor
brand, industry, compan
y, name, competition
• Real-time results
• Freemium
Sources for Analytics

64. iCharts.net
• Freemium pricing
• Upload your data from
multiple sources
• Create many types of
visual charts
• Customized branding
• Publish and share
Sources for Data Visualization

65. Easel.ly
• Create infographics
with visual theme
templates
• Currently in
beta mode
Sources for Data Visualization

66. Custom timelines
• Dipity.com – integrates
multimedia
• Timeline – text-based
with pop-up buttons to
click on (http://www.
Simile-widgets.
org/timeline/)
Sources for Data Visualization

67. Custom maps
• ModestMaps.com –
interactive maps
• Leaflet.js – opensource
data; HTML5
• Exhibit – interactive
with images embedded
(www.simile-
widgets.org/exhibit)
Sources for Data Visualization

68. Haiku Deck
• Zen-inspired slide
designs generate
images based on your
text
• Create right on your
iPad/iPhone
• Host online or embed in
your own site
• Paid upgraded
templates available
Sources for Presentations

69. Present.me
• Freemium
• Syncs your slides with
video of you giving the
presentation
• Finalist in Social
Technologies at SXSW
Accelerator
Sources for Presentations

70. ClickWithMeNow.com
• Share your browser
with anyone
• No downloads required
• Have to request a demo
to sign up
• Finalist in Social
Technologies at SXSW
Accelerator
Sources for Presentations

71. Slidesnack.com
• Free
• Upload PDFs and record
voice to make slidecasts
• Share to
Blogger, Facebook, YouT
ube, Vimeo, WordPress,
Tumblr, and more
Sources for Presentations

72. Brainshark.com
• myBrainshark – free for
individuals
• Paid enterprise versions
• Converts PowerPoints
to online videos
• Broadcast & annotate
presentations
• Sharing & analytics
• Mobile app: Slideshark
Sources for Presentations

73. Vuvox.com
• Blend
pictures, audio, video
and text
• Integrates with social
media
• Collage creates
panoramas
• Studio creates media
presentations
• Express builds
presentations from RSS
Sources for Presentations

74. PlotterApp.com
• Create, share and
discover maps
• Subscribe to existing
ones or create maps to
share with others
• Crowdsource
recommendations
• Won Best Social
Technology at SXSW
Accelerator
Sources for Travel

75. Wanderu.com
• Find and book inter-city
bus and train tickets
• Searches routes, operator
and schedules to find the
best time & price
• Private beta – you can
apply for access
• Won Best Innovative Web
Technology at SXSW
Accelerator
Sources for Travel

76. Traverie.com
• Explore travel through
your Facebook friends
• See where friends have
travelled, their
pictures, and places to
go
• Make bucket lists to
remember what you
want to check out when
traveling
Sources for Travel

77. Google Field Trip
• Evolving guidebook with
info on cool places and
events nearby
• Uses GPS to
recommend historic
landmarks, tourist
hubs, restaurants, cafes,
bars, museums & art
galleries
Sources for Travel

78. TravelNerd.com
• Airport, taxi and shuttle
guide
• Travel tips
• Parking information
• Airport navigation
Sources for Travel

79. Citybot.com
• Smartphone travel
guides
• Currently: San
Francisco, San
Diego, Austin
• New Orleans Coming
Soon!
• Make
itineraries, budgets, see
must-see attractions
Sources for Travel

80. Scout by Telenav
• My Dashboard –
personalized home
screen
• Turn-by-turn navigation
• Personalized commute
times, alternate
routes, favorites list
• OnMyWay ETA sharing
• Syncs calendar meeting
locations to maps
Sources for Travel

81. Want more info?
• Social Media: KKellyMSU
• Slides on SlideShare
• Blog: http://k-squaredcreative.com
Feel free to ask me questions!