Mobile Apps MPI DFW Camp Wisdom
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This document discusses effective strategies for using mobile apps at meetings and events. It outlines benefits like being paper-light, quick access to information, and sponsorship opportunities. It also discusses factors to consider when selecting a mobile app like event size, features, and cost. The document provides recommendations for essential app features like schedules, maps, and messaging. It also explores optional features and emerging technologies like gamification, QR codes, and social media integration.
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Mobile Apps MPI DFW Camp Wisdom
- 1. Effective Use of Mobile Apps for Meetings and Events Jessica L. Levin, MBA, CMP, CAE
- 3. Go Mobile!
- 4. Go Mobile!
- 5. Mobile Apps for Events
- 6. Benefits • Paper-‐light • Quick Access to Info • Sponsorship Opportuni9es • Social Interac9on • Q&A • Customer Service • Concierge
- 7. Return • Be?er A?endee Experience • Be?er Sponsorship Opportuni9es • Cost Savings Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
- 8. Adoption • Promo9on • Training • Connec9vity • Lather. Rinse. Repeat
- 11. Native App v. Mobile Site
- 14. “Mobile Web” “Native App” • Custom mobile website • Made for that device/”OS” • Similar features • Higher “Usability” • Universal • Exposure: App Store • Requires Web Access • Requires Manual Upda9ng: • Instant Updates User and Organizers • Accessibility • Inconsistencies • Speed OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
- 15. HTML 5…A Game Changer?
- 16. The Must-Haves • Schedule/Agenda • Sponsorship • Maps • Exhibitor Informa9on • Messaging to A?endees • Messaging between A?endees (opt-‐in) • Repor9ng capabili9es • Ask permission before upda9ng!!!
- 17. The Should-Haves • Social Networks: Facebook, Private Community, Twi?er • Customized Agendas • What’s on Now • Speaker Profiles • A?endee Profiles
- 18. The Would-Love-to-Haves • Full Social Media Integra9on • Mul9media Accessibility and Sharing • Social Gaming Elements • Audience Response Systems • Instant Surveys • Match Making • Interac9ve Exhibitor Maps • Collabora9ve Note Taking
- 19. Factors for Selection • Size, Frequency, Consistency of Mee9ng • Year Round v. Event/Mee9ng Dura9on • Cost – Cost per a?endee? • A la mode features? • Ease of use • A?endee phones
- 20. What goes into great design? • Color? • Texture? • Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
- 21. MOBILE IN ACTION
- 22. Gamify can add interac.vity to events by having a5endees compete by doing challenges.
- 23. GOOSE CHASE
- 24. IT’S YOUR TURN…
- 25. Creating QR Codes • Bit.ly • My.qr.co • Qrstuff.com
- 26. Uses of QR Codes • Business Cards • Name Badges • Trade Show Collateral/Web • SMS Messaging • Phone Calls • Email Lists
- 27. Static vs. Dynamic QR Codes
- 28. Accessing QR Codes • i-Nigma -‐ iPhone, Android • Red Laser -‐ iPhone, Android • QuickMark -‐ iPhone, Android • QR Droid -‐ Android • ScanLife -‐ iPhone, Android, Blackberry • QR Code Scanner -‐ Blackberry
- 29. PLANNER TOOLS
- 36. “The Speakers Who Don’t Leave” Jessica L. Levin, MBA, CMP, CAE President and Chief Connector Seven Degrees Communica9ons @jessicalevin www.linkedin.com/in/jessicalevin jlevin@sevendegreescommunica9ons.com 908-‐912-‐4418