Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Telling your story a quick guide for startupsDavid Bloom
The presentation that accompanied my talk to portfolio startups of the Los Angeles Cleantech Incubator. Some simple strategies, plus descriptions of basic uses for the most notable platforms in descending order of priority for a small company with limited time and money.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
This presentation provides examples of how social media tools such as blogs, LinkedIn and Twitter can be used to market/sell your business. But social media has implications beyond marketing and sales. It impacts PR, HR, IT and more.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Telling your story a quick guide for startupsDavid Bloom
The presentation that accompanied my talk to portfolio startups of the Los Angeles Cleantech Incubator. Some simple strategies, plus descriptions of basic uses for the most notable platforms in descending order of priority for a small company with limited time and money.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
This presentation provides examples of how social media tools such as blogs, LinkedIn and Twitter can be used to market/sell your business. But social media has implications beyond marketing and sales. It impacts PR, HR, IT and more.
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Last year Google Play introduced the new application approval process. What are the new Android app requirements? How to put an app on Google Play? An insight into Google Play submission guidelines, including market stats, app rejection examples and more! Exclusively by R-Style Lab
Writing isn't all about putting ideas into words--it's about communicating as well. Deliver great content with your own substance and style through this checklist from SlideGenius.
A logo is important in any kind of business. Apart from representing a company, it also represents its brand. Learn how to design an effective and appealing brand logo in this infographic.
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Finding the perfect topic for a business presentation isn't just about looking for a subject matter to write and discuss. It's about working around an idea that will give your audience utter satisfaction. Learn more about it in this infographic.
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Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
How Cult Brands like Apple, Harley-Davidson, IKEA, Zappos, and Southwest Airlines create customer loyalty.
Certain businesses excel at fostering undying, cult-like following among their customers. Our study of Cult Brands reveals seven rules any business can follow to attract loyal customers.
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
Wondering where to get started with your designs? We've created a simple guide to using Canva that will help you get started creating your own amazingly simple graphic designs.
Get started with your design here: www.canva.com
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Talk prepared for regional public librarians, trustees, college librarians and school librarians. Their familiarity with social media is varied. The goals are to encourage those that do not utilize it to consider it, encourage those just starting to continue and point to some resources and techniques for improvement for everyone including the more proficient users.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
1. Crush It
Cash In your passIon
gary vay•ner•chuk
2. 1. Passion is everything 3
2. success is in your Dna 5
3. BuilD your Personal BranD 7
4. a whole new worlD 9
5. create great content 11
6. choose your Platform 13
7. KeeP it real … very real 16
8. create community: Digging your 18
internet trench
9. the Best marKeting strategy ever 20
10. maKe the worlD listen 21
11. start monetizing 23
12. roll with it 25
13. legacy is greater than currency 27
14. conclusion 29
acKnowleDgments / info
3. • Why does it make sense to be advertising through online
mediums?
• What are some obstacles presented with monetizing a
passion? Are there possible solutions to those obstacles?
• Facebook and Twitter are tools within social media, not
strategies. What’s the difference?
1: Passion is EvErything
3
4. online
• Eyeballs moving from traditional media to online - business follows
eyeballs
• Also cheaper (Gary’s example of < $15,000)
obstacles - solutions
• Passion not retail friendly - doesn’t have to be sexy
• Poor economy - recessions only bad for mediocre businesses
• Need steady income - keep the day job, invest personal time
• Don’t have a specific skill/knowledge - team up
Differentiate Between tools and strategy
• Facebook/Twitter are new and innovative ways to spread message
now, but who knows where social media will be in the future
• Strategies lead towards a goal by utilizing tools and resources, no
matter their current incarnation
1: Passion is EvErything
4
5. • How has the internet lowered the entry barriers to
monetizing on passion?
• What are some examples of successful online properties
that didn’t hide their personalities?
2: succEss is in your Dna
5
6. how?
• Unique and specialized markets have an audience
• Follow Your DNA - doing what you love is naturally easy
• The internet is a great equalizer:
• Majority of services are free, everything is cheaper than traditional
mediums
• The person who works the hardest will win
examples
• Tim Ferriss, Ramit Sethi, Tucker Max
2: succEss is in your Dna
6
7. • Why is personal branding the key to monetizing passion
online?
• How has the process of building one’s brand changed in
an online environment?
3: BuilD your PErsonal BranD
7
8. the key to monetizing online
• Allows differentiation from others in niche
• Takes advantage of genuine personality
• The more developed one’s personal brand is, the greater the
awareness, the greater the business opportunities available
change
1. mediums and cost
• Then: newspapers, television, movies, radio, etc.
• Now: blogging, Youtube, Twitter, Facebook, etc.
• Now: No gatekeepers, word of mouth “on steroids”
2. transparency
• Consumers want truth, business and personal brand must be the
same
• It has become increasingly difficult to hide things from the public,
especially on the internet
3: BuilD your PErsonal BranD
8
9. • As more and more readers utilize online resources for
news and stories, how will the journalism and reporting
industries be affected?
4: a wholE nEw worlD
9
10. Journalism: The internet allows talent to win
• No longer need to play in traditional structures
•Top performers can break off and earn fair value
•Middlemen are being eliminated
More readers online Advertisement money goes online Journalists go online
4: a wholE nEw worlD
10
11. •Great content exists as a result of passion plus expertise,
but what are some ways to optimize that content
specifically for online platforms? How does one decide
which medium of communication should be utilized?
• How does the “lure and lasso” approach work?
5: crEatE grEat contEnt
11
12. content
• Absorb every resource-other websites, books, conferences, etc
• Storytelling is key - makes your content relatable to the visitor
• Strive for self-awareness, don’t delude the visitor
• Choose your medium based on your DNA:
• Introverted? Start with writing
• Extroverted? Try podcasts
• Animated? Utilize videos
lure and lasso
• Native content encourages visitors to frequent your online property
• Provide content by inserting yourself into existing conversations
- create reasons for your audience to “follow” you back to your
property
5: crEatE grEat contEnt
12
13. • How are blogs used for personal branding?
•There are many different social networking platforms being
utilized to distribute content. What are some of more
popular ones and what unique benefits do they each
offer?
•One of the most important aspects of a blog is its user
interface. Specifically, why are call-to-action and sharing
functions effective for building brand?
6: choosE your Platform
13
14. 1. Blogs: effective central location for storing content and building
community.
• Wordpress - advanced features/options, great search capabilities
• Tumblr - low entry barriers, re-blog feature, free domain hosting
2. Platforms
• Facebook: the most popular social network
• Fan Page - builds community, no limit on fans (unlike friends)
• Ability to reach all fans in one shot - mini feed creates viral
opportunity
• Twitter - lure people to your real content, incredible endorsement
power
• Flickr - photo-centric, loads of search capabilities, active community
continued…
6: choosE your Platform
14
15. • Youtube/Viddler - video-centric, Viddler allows earmarking, tags,
search
• UStream - live video with chat functionality (interactive)
• Ping.fm - can be used to update over 30 social networking sites at
once
• TubeMogul - same thing, but for video networking sites
3. Blog interface
• Call-to-action - Subscribe, Follow Me, Become a Fan, etc - encourage
users to prolong interaction with your brand, convert a blog visit into
more
• Share functions - Word of mouth on steroids - empower users to
easily distribute content
6: choosE your Platform
15
16. • Why is authenticity important for a personal branding in
social media?
•What costs should new social media entrepreneurs expect
to face (both monetary and personal)?
7: KEEP it rEal
16
17. authenticity
• Social media has increased exposure
• People want to connect with real people
• Being authentic makes it easier to hustle - no wasting time on trivial
and frivolous tasks
smart investment
• Don’t pay for fancy equipment/services
• One exception: web design
• Much less personal time - your passion will make it easier to put in the
necessary hustle
• You come last: invest in your future
7: KEEP it rEal
17
18. • While creating content is important, it’s developing the
community afterwards where the bulk of one’s time
should be invested. What are some methods for creating
and growing that community?
8: crEatE community: Digging your intErnEt trEnch
18
19. community foundation
create Blog first - establish a home Base
twitter search
• Search for mentions of your topic
• Comment on every relevant blog, forum post, tweet, etc
Become an expert
• Post regularly on other sites in your community
• Valuable opinions, not spam, will lead people to your site
• Build credibility on and off your site
Become sticky
• Make sure you have powerful content on your site to hold eyeballs
• Give readers call-to-action buttons to follow you and your site
8: crEatE community: Digging your intErnEt trEnch
19
20. 1:Care
Why would your community care if you don’t?
9: thE BEst marKEting stratEgy, EvEr
20
21. • Why is a good design the only thing worth a significant
price tag?
• What are some important steps to take during the start of a
online property venture?
10: maKE thE worlD listEn
21
22. Design
• Website without a design = Store without a floor plan
• A proper user interface is a worthwhile investment
step by step
• Purchase a .com and .tv domain for your venture
• Control your brand name on all platforms
• Put out as much quality content as possible, utilize all the different
platforms
• Keep tabs on discussion revolving around your topic
additional steps
• Give path to biz dev, even though it’s unlikely that there will be
opportunities early on
•Don’t jump at first monetizing option, be patient
10: maKE thE worlD listEn
22
23. • What are some potential revenue methods for online
properties?
11: start monEtizing
23
25. • Willingness to practice “reactionary business” is important
for an entrepreneurs’ success. What are some instances
where it was necessary?
• What are some “reactionary business” methods that can be
used to help protect, or advance, personal brand?
12: roll with it
25
26. reactionary Business
• Nothing ever goes exactly the way you expect it to - Embrace
unplanned business and be ready to adapt
• Take on negative press head on - Put out the fires
• Cristal - Ostracized a large segment of their market
• Dominoes - Great reactionary video on YouTube
Protect/advance your Brand
•Use storytelling - The fact that people can talk about you is a blessing,
not a curse - you can talk back by leveraging platforms
•Trend-spotting - Not starting trends, but recognizing which ones are
important and reacting early.
12: roll with it
26
27. • How does the social media industry create “legacy”?
• What is the most effective way of developing that legacy?
13: lEgacy is grEatEr than currEncy
27
28. legacy
• The internet makes everything permanent
• Everything is archived, everything is searchable
• What you output will be attached to you
improve legacy
• Respect the power of people
• Never know where a conversation can lead you
• Make the extra effort, show genuine appreciation, it will be
remembered.
13: lEgacy is grEatEr than currEncy
28
29. conclusion
• Nothing in this book is set in stone
• Follow your DNA/trust your instincts
Three Simple Rules:
1. Love Your Family
2. Work Hard
3. Pursue Your Passion
• Regardless of changes in platforms, these
rules never die
14: thE conclusion
29