Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations
1. The document discusses how to monetize one's passion through building an online personal brand and community. It emphasizes finding your passion and DNA, creating great content optimized for different platforms, and developing authenticity and community through consistent engagement.
2. Building a personal brand allows one to differentiate themselves and take advantage of their genuine personality to create business opportunities online where barriers to entry are lower.
3. While creating content is important, developing a loyal community through regular interaction and giving readers a reason to engage is critical for success in social media according to the document.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
The document announces a workshop on becoming a digital disciple to be held on October 20, 2012 and sponsored by the Office for Women Religious in the Diocese of San Diego. The workshop will be led by Sr. Caroline Cerveny and Claudia McIvor and will explore how to use various Web 2.0 tools like social networking, blogging and online photo sharing to enhance ministry. Attendees will learn about specific tools like Twitter, Flickr, WordPress and more to help with collaboration, outreach and faith formation in a digital age.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
1. The document discusses how to monetize one's passion through building an online personal brand and community. It emphasizes finding your passion and DNA, creating great content optimized for different platforms, and developing authenticity and community through consistent engagement.
2. Building a personal brand allows one to differentiate themselves and take advantage of their genuine personality to create business opportunities online where barriers to entry are lower.
3. While creating content is important, developing a loyal community through regular interaction and giving readers a reason to engage is critical for success in social media according to the document.
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
The document announces a workshop on becoming a digital disciple to be held on October 20, 2012 and sponsored by the Office for Women Religious in the Diocese of San Diego. The workshop will be led by Sr. Caroline Cerveny and Claudia McIvor and will explore how to use various Web 2.0 tools like social networking, blogging and online photo sharing to enhance ministry. Attendees will learn about specific tools like Twitter, Flickr, WordPress and more to help with collaboration, outreach and faith formation in a digital age.
The document provides an overview of social media and its uses. It discusses that social media has overtaken porn as the top online activity, with 58 million users checking profiles several times daily. The 45-55 age group is growing fast in social media usage. It then summarizes some key statistics on time spent on social media versus other online activities. Finally, it outlines some of the major social media platforms like Facebook, Twitter, LinkedIn and discusses their basic features and business uses.
In this presentation, we look at the technologies that are dominating the world of social media in 2012.
You can view the presentation in full on YouTube: http://www.youtube.com/watch?v=Rcs77Kw1hQ8
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
The document is a weekly blog that highlights free Web 2.0 tools for educators. It provides brief descriptions and screenshots of 10 different tools: Delicious (social bookmarking), Skype (online meetings), Dropbox (file sharing), SlideShare (presentation sharing), Wordle (word clouds), Google Forms (online surveys), Geocaching (GPS treasure hunting game), Voicethread (digital storytelling), Google Drive (project collaboration), and Glogster (multimedia mashups). The blog encourages readers to follow by email to stay up to date on the latest tools featured.
A presentation that looks over some of the recent crop of social engagement sites . It asks the question - do you really need a standard site anyway and what purpose does it serve?
This document is a presentation about communications for the digital age given at Notre Dame Cathedral Latin HS, sponsored by the Sisters of Notre Dame. It discusses how traditional catechesis methods can be enhanced through various Web 2.0 tools like social networking, blogging, photo sharing and more to engage students in new ways and develop higher-order thinking skills. Examples of specific tools are provided like Twitter, Animoto and Flickr that could inspire new life for ministries in reaching people.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
Web 2.0 And Other Online Trends (Dec 2006)Neal Andrews
This document discusses trends related to Web 2.0 and online communities. It notes that Web 2.0 emphasizes user-generated content and social networking. Some key trends it outlines include the rise of blogs, social networking sites like Myspace, user-tagging on sites like Flickr and Delicious, the growth of online video through YouTube, and virtual communities like Second Life. It provides examples of how various brands are leveraging these new online platforms and trends to engage with customers.
The document discusses emerging technologies and their impact on digital communication and customer experiences. It provides examples of how technologies like RFID, digital archives, and interactive mirrors are being used by brands like Levi's and Polo Ralph Lauren to enhance in-store shopping and inspire customer loyalty. Retailers are looking for new ways to personalize the customer experience and drive brand engagement using innovative applications of emerging technologies.
2012 blogging, self publishing and discoverabilityJohnMillsonline
The document discusses how digital technologies and the internet have disrupted traditional publishing models by placing more power in the hands of individual authors. It outlines opportunities for authors to self-publish and promote their work through blogging, search engine optimization, and social media to improve discoverability. Several successful self-publishing authors are mentioned. The challenges of digital fragmentation and alternative revenue streams for authors in the new publishing ecosystem are also addressed.
This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
Twitter is a microblogging platform with over 125 million monthly visits. It allows individuals and companies to engage with consumers in strategic ways. For businesses, Twitter can be used for customer service, marketing, sales, and internal communication. However, businesses should focus on providing useful, engaging content rather than self-promotion. Measurement of Twitter activities should align with overall business objectives.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
The document discusses how to build vibrant online communities and outlines several key shifts in how communities operate on the web, including moving from a web-centric to people-centric model and from downloads to user-generated content and participation. It proposes a methodology and technical architecture called Community Equity System (CES) that uses things like personal profiles, tagging, ratings, and tracking contributions to build individual and community value. The document ends with a demonstration of CES in action on an online community platform.
The document discusses the future of web apps and HTML5. It provides a brief history of HTML5, noting that development began in 2004 and standards work began in 2007. It states that HTML5 can be used now and browsers ignore unknown elements. The document then discusses various new HTML5 elements and features like video tags, and simplifications to HTML5 markup like removing type attributes from links, styles, and scripts. It promotes writing HTML5 as the easiest way forward for smarter websites.
Designing Structure Part II: Information ArchtectureChristina Wodtke
Part two on Designing Structure for my General Assembly class on User Experience is about Information Architecture. We cover why classification is important, types of classification and trends in IA.
This document discusses using technology tools to enhance catechesis and religious education. It introduces Sr. Caroline Cerveny, an expert in digital discipleship, as the presenter. The goals are to demonstrate, discuss, and encourage the use of different digital tools. Ten specific tools are highlighted: Delicious for social bookmarking, Skype for online meetings, SlideShare for presentations, Wordle for word clouds, Google Forms for surveys, Geocaching for treasure hunting, Voicethread for digital storytelling, Google Docs for file sharing, Glogster for multimedia mashups, and Yodio for podcasts. The presentation encourages applying these tools to catechetical settings and opens the conversation
The document discusses various web 2.0 tools that can be used for religious education and ministry, including Skype for video calling, Dropbox for file sharing, Wordle for generating word clouds, Google Forms for online surveys, and Geocaching for interactive treasure hunting using GPS. It encourages using these tools to engage learners in new ways and bring religious teachings to life through multimedia and collaboration.
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
This document summarizes a social media workshop presented by Apurv Modi. Apurv has extensive experience with startups and is known for his expertise in marketing, sales strategies, branding, and social media marketing. He has been actively involved in digital marketing for over 5 years, regularly speaking at conferences on the topic. The workshop covered various social media platforms and how to effectively utilize them, including blogs, forums, wikis, virtual worlds, and more. Examples and exercises were provided to demonstrate how to engage audiences and build communities through these different online tools and networks.
The document is a weekly blog that highlights free Web 2.0 tools for educators. It provides brief descriptions and screenshots of 10 different tools: Delicious (social bookmarking), Skype (online meetings), Dropbox (file sharing), SlideShare (presentation sharing), Wordle (word clouds), Google Forms (online surveys), Geocaching (GPS treasure hunting game), Voicethread (digital storytelling), Google Drive (project collaboration), and Glogster (multimedia mashups). The blog encourages readers to follow by email to stay up to date on the latest tools featured.
A presentation that looks over some of the recent crop of social engagement sites . It asks the question - do you really need a standard site anyway and what purpose does it serve?
This document is a presentation about communications for the digital age given at Notre Dame Cathedral Latin HS, sponsored by the Sisters of Notre Dame. It discusses how traditional catechesis methods can be enhanced through various Web 2.0 tools like social networking, blogging, photo sharing and more to engage students in new ways and develop higher-order thinking skills. Examples of specific tools are provided like Twitter, Animoto and Flickr that could inspire new life for ministries in reaching people.
This document provides an overview of social media marketing. It discusses the basics and benefits of social media, highlighting key networks like Facebook, Twitter, YouTube and LinkedIn. It also covers opportunities for video marketing on YouTube and using various social networks to syndicate content. Measurement of social media efforts is discussed as well as resources for additional learning. The webinar aims to help businesses understand social media and how to leverage different platforms for online advertising.
Web 2.0 And Other Online Trends (Dec 2006)Neal Andrews
This document discusses trends related to Web 2.0 and online communities. It notes that Web 2.0 emphasizes user-generated content and social networking. Some key trends it outlines include the rise of blogs, social networking sites like Myspace, user-tagging on sites like Flickr and Delicious, the growth of online video through YouTube, and virtual communities like Second Life. It provides examples of how various brands are leveraging these new online platforms and trends to engage with customers.
The document discusses emerging technologies and their impact on digital communication and customer experiences. It provides examples of how technologies like RFID, digital archives, and interactive mirrors are being used by brands like Levi's and Polo Ralph Lauren to enhance in-store shopping and inspire customer loyalty. Retailers are looking for new ways to personalize the customer experience and drive brand engagement using innovative applications of emerging technologies.
2012 blogging, self publishing and discoverabilityJohnMillsonline
The document discusses how digital technologies and the internet have disrupted traditional publishing models by placing more power in the hands of individual authors. It outlines opportunities for authors to self-publish and promote their work through blogging, search engine optimization, and social media to improve discoverability. Several successful self-publishing authors are mentioned. The challenges of digital fragmentation and alternative revenue streams for authors in the new publishing ecosystem are also addressed.
This document provides an overview of social media and engagement for brands. It discusses the evolution from Web 1.0 where companies controlled information, to Web 2.0 where conversations occur across many sites. It outlines levels of social media involvement from observing to publishing content to membership. Rules of engagement emphasize authenticity over marketing. Popular social networks like Facebook, Twitter, LinkedIn are analyzed for their audiences and fit for different types of brands. Tools for brand monitoring like RSS feeds and readers are also presented.
Robin Good interviews Beth Kanter about content curation for nonprofits. Content curation involves organizing, filtering and making sense of online information and sharing valuable content with one's network. Kanter likens content curators to sommeliers who select the best content. Nonprofits can benefit from content curation by building their integrated online strategy and extending the reach of their social media content. Kanter outlines a framework for content curation involving seeking out relevant information, analyzing and annotating it, and then sharing it with one's network.
Twitter is a microblogging platform with over 125 million monthly visits. It allows individuals and companies to engage with consumers in strategic ways. For businesses, Twitter can be used for customer service, marketing, sales, and internal communication. However, businesses should focus on providing useful, engaging content rather than self-promotion. Measurement of Twitter activities should align with overall business objectives.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
The document discusses how to build vibrant online communities and outlines several key shifts in how communities operate on the web, including moving from a web-centric to people-centric model and from downloads to user-generated content and participation. It proposes a methodology and technical architecture called Community Equity System (CES) that uses things like personal profiles, tagging, ratings, and tracking contributions to build individual and community value. The document ends with a demonstration of CES in action on an online community platform.
The document discusses the future of web apps and HTML5. It provides a brief history of HTML5, noting that development began in 2004 and standards work began in 2007. It states that HTML5 can be used now and browsers ignore unknown elements. The document then discusses various new HTML5 elements and features like video tags, and simplifications to HTML5 markup like removing type attributes from links, styles, and scripts. It promotes writing HTML5 as the easiest way forward for smarter websites.
Designing Structure Part II: Information ArchtectureChristina Wodtke
Part two on Designing Structure for my General Assembly class on User Experience is about Information Architecture. We cover why classification is important, types of classification and trends in IA.
This document discusses using technology tools to enhance catechesis and religious education. It introduces Sr. Caroline Cerveny, an expert in digital discipleship, as the presenter. The goals are to demonstrate, discuss, and encourage the use of different digital tools. Ten specific tools are highlighted: Delicious for social bookmarking, Skype for online meetings, SlideShare for presentations, Wordle for word clouds, Google Forms for surveys, Geocaching for treasure hunting, Voicethread for digital storytelling, Google Docs for file sharing, Glogster for multimedia mashups, and Yodio for podcasts. The presentation encourages applying these tools to catechetical settings and opens the conversation
The document discusses various web 2.0 tools that can be used for religious education and ministry, including Skype for video calling, Dropbox for file sharing, Wordle for generating word clouds, Google Forms for online surveys, and Geocaching for interactive treasure hunting using GPS. It encourages using these tools to engage learners in new ways and bring religious teachings to life through multimedia and collaboration.
Dialogfeed is a social media platform that allows media companies to (1) bridge their traditional and social media platforms, (2) increase audience reach and engagement through social optimization, and (3) amplify and spread content virally. It aggregates content from multiple social channels, enables commenting and user engagement, and provides tools for companies to curate and highlight important content. Dialogfeed helps media companies leverage social media to better connect with audiences and boost online discussions.
The document discusses how websites should continue to be invested in and developed as the central online presence for brands and companies, despite the rise of social media. It argues that websites provide searchability, control, and can work across any device, and should be the hub for other digital marketing activities like social media, search, and CRM campaigns. Key factors for websites include relevant and fresh content, an intuitive design, and increasingly, personalization, discovery, real-time features, and social integration. The presentation promotes the company's social media management platform for synchronizing social content and conversations with websites.
This document discusses why social networks have come to dominate internet traffic and how websites can capture social media value.
The key reasons for social media dominance are:
1) The more users join a social network, the more valuable it becomes (law of networks)
2) Social networks have built-in sharing that spreads content virally (law of gravity)
3) It takes effort for users to switch networks, so they tend to stay (law of switch costs)
4) People share more information each year as comfort levels rise (Zuckerberg's law)
To capture social value, websites should integrate social plugins like the Facebook Like button. This brings more traffic and engagement to their sites and the
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
The document discusses the importance of social media marketing for businesses. It outlines various social media platforms and provides tips for setting up business profiles and pages, creating engaging content through blogs and events, monitoring reputation and engagement, and developing an overall social media strategy and policy. The overall message is that social media is a critical part of marketing that businesses can no longer afford to ignore.
The book Crush It by Gary Vaynerchuk provides advice for monetizing one's passion online. It encourages readers to follow their DNA, create great content, build their personal brand, and develop an online community. While new platforms will emerge, the keys to success are having passion for one's work and hustling to engage others.
The document discusses social content marketing strategies for financial services companies. It provides an overview of Baird, a financial services firm, and their use of social media presence to differentiate themselves and demonstrate their expertise. The presentation defines social content marketing, focusing on distributing relevant content to audiences on social media platforms. It outlines best practices for formalizing a social content marketing strategy, including establishing goals and governance, generating approved content, and partnering with compliance. Five rules for effective social content marketing are discussed: tell don't sell, maintain an active presence, be consistent and relevant, involve compliance, and actively promote content. The presentation concludes by emphasizing the importance of optimizing content for mobile access.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
1. The key principles for the future of marketing include embracing a multi-channel approach where the customer controls their experience across different mediums. Creative excellence and unique brand experiences will be critical to standing out.
2. Brands must think beyond traditional advertising to creating engaging content across different platforms that add value for customers. This content should be uniquely relevant to enrich dialogue.
3. Knowledge and new ways of thinking must be translated into tangible value for customers through flexible, social relationships between brands and their audiences.
This document summarizes strategies for engineering content to go viral online. It discusses focusing content on strong emotions, framing content effectively, doing an initial push on social networks like Facebook to test engagement, recognizing content with viral potential, and pushing that content to other channels. It also discusses optimizing websites for sharing and mobile, such as using share buttons, social media integration, responsive design, and scaling infrastructure to handle traffic spikes. Testing new features through A/B testing is also recommended.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
The document discusses using social media for organizations. It provides tips for getting organized before using social media, including defining goals and metrics. Various social media tools are listed, such as Facebook, Twitter, and YouTube. Examples of how organizations can measure success include increased website traffic, engagement, followers, and media spots. The document also discusses why and how to blog, including sharing experiences, getting messages out, and providing perspective.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Social Media A Low Cost Solution To Attract Emerging Talentlizzpellet
Social media is changing the way we communicate. Facebook™, Twitter™, LinkedIn™ , Yammer, Yelp and blogs are creating unique opportunities and challenges for companies today and employers must decide how to interact with these ever-evolving venues. This presentation will address the benefits of using social networks and how a company can strategically build its social networks; how a company can build its brand on LinkedIn™, Facebook™ & Twitter™ and how these sites are being used by recruiters today; and how to incorporate the latest trends in social media to create a competitive advantage for your organization.
This document provides tips and strategies for using LinkedIn effectively. It discusses connecting with others on LinkedIn, developing trust online by responding helpfully to questions, and using LinkedIn apps. The document emphasizes interacting daily with your connections in a caring way, driving people to your own website, and spending most of your time engaging with others rather than self-promotion. It suggests logging on for 15-30 minutes daily, as interaction is most effective in the morning, afternoon, and early evening hours, especially on Thursdays.
This document discusses strategies for socializing content online. It recommends focusing content on quality, relevance, authority and accessibility. Diversifying content types like serializing stories and experimenting. Focus social media energies on core networks and places with existing audiences. Make sharing content easy through plug-ins and guest posts. Regularly test content performance using analytics from Google, Facebook, SEO tools and social metrics. Plan content around authority topics, current events, appropriate mediums and social sharing.
The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
Robin Fisk AFP TechKnow 2012 - the blurring of web, crm and socialRobin Fisk
First there were fundraising databases, the came websites and then social media. It's only because they arrived at different times that they have separate budgets, activities. But they are now converging - this technology looks at the convergence and how we might organise ourselves to take advantage of it.
This document provides guidance on leveraging LinkedIn for career development. It begins by outlining the benefits of using LinkedIn for both businesses and job seekers in terms of exposure, traffic, partnerships and leads. It then provides steps to maximize the return on investment from using LinkedIn, which include writing an engaging profile, connecting deliberately with contacts, mining one's network, sharing useful content, joining relevant groups, and following companies of interest while always adding value to others.
Mobiz Infotech Pvt Ltd provides social media marketing services including developing Facebook applications, online reputation management, blog and tweet management. The document discusses the benefits of social media marketing such as lead generation, brand reputation, SEO, customer loyalty, and feedback. It outlines Mobiz's social media monitoring, marketing and brand monitoring services including tools like Radian6. The company's social media marketing plan includes services for corporate Twitter accounts, Facebook pages, social media press releases, YouTube channels and WordPress blogsites. Mobiz aims to fully integrate clients' social media platforms to drive traffic to their website.
The document provides an overview of social media for startups. It discusses goals to have before joining social media conversations, such as building thought leadership, demand generation, and engaging customers. It then provides tips for getting started with social media, including listening to conversations, identifying relevant channels, adding keywords to profiles, starting a blog, leaving comments, sharing content, and avoiding getting pulled into unproductive "noise." The document concludes by advising attendees to ask for advice when in doubt and suggests places to learn more about social media best practices.
On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.
This document provides an overview of social media platforms including Instagram, Yelp, Vine, Flickr, Skype, Foursquare, blogs, MySpace, Storify, and tips for managing multiple social media profiles and engaging content. Key highlights include growth statistics for Instagram, features of Yelp, how brands are using Vine, examples of responding to negative social media comments, and metrics for measuring social media impact. The document also reviews best practices and strategies for using Facebook, Google+, LinkedIn, and Pinterest for business and personal purposes.
Similar to Should you invest in your Website or social media (20)
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
3. 4 laws of social media explain it
Law of networks – the more people
join, the more valuable they get
Law of gravity - the more content, the
more frequent visits, and the more
content they attract
Law of switch costs - it took time &
energy to build your network, why
move ?
Zuckerberg’s law of information
sharing - every year people share
twice as much as previous year
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4. And beyond ? Zuckerberg rewired your
consumer’s brain & expectations
• Content is king
• Social & viral by
nature
• ‘Snippets’
• Human faces
• Daily checks
…But not everything should happen on Facebook 4
5. So, is it social media or die ?
« Go fish where the fishes are »
vs
« Keep control of your Web presence »
5
6. The issue: none of the choices is perfect
Your Website Social Media
• Your ads
• Your brand
experience
• Built-in virality
• 1-click opt-in
• Content pushed
• Control of content
delivery & stability
7. …And a few buttons on your Website are not enough
to address it
PLEASE follow us
PLEASE like us
PLEASE check our videos!
And if you’re old style, please still
leave your email!
7
8. Even leaders miss the mark
Social channels of Starbucks Website of Starbucks
• Lively • Boring
• Animated • Dead
• Human faces • Heavy on ads
• Fresh content • Static content
8
10. Facebook’s open graph may help, but be
ware
Great as:
• Tailored to your own
network
• Social profile reduces
‘trolls’
• Easy to implement
But:
• No control
• No sign-on
• Only Facebook opt-in,
with risks involved
• ‘Top news’ (ie Edge
Rank) algorithm
constantly changing
11. What’s needed ? Social Content optimization
Your social Your Website(s)
channels
Social Content
Optimization
...
12. This enables to smartly integrate social into
the Website
• Smart feed on home page
to:
• Animate home page
• Showcase real
testimonials
• Open up dialogue
• +30% click-rate to product
pages
13. We believe there are 8 functions of making
your website social
2.
Accelerate
Viral loop
3. Build
1. Get
social
found
currency
4. Amplify
8.
social
Personalize
currency
7. Gather 5. Drive
insights revisits
6.
Humanize
your site
14. 1. Get found (boost SEO)
What Google likes What social conversations on
your Website bring
• Fresh content, especially since • Frequent social updates of own
14/11/2011 ! (impact: 35% of content, curation, questions,….
searches…)
• Matching query’s language with • Informal testimonials/questions
content on your Website
• Links shared, bringing new • More content means more
references sharing means more links, to your
Website
14
15. 2. Accelerate viral loop
• Twitter : high
engagement, high
content, limited
audience
• Leverage:
• On your Website
• Get tweets shared
on Facebook!
15
17. 3 & 4. Build & Amplify social currency
• Social currency is what you build
when people rave about your
product or service
• You can build it from your Website &
emailing: ask testimonials,
feedback, engagement !
• Social media is great for that:
• Social profile
• No sign-on required
• AMPLIFY them by bringin them to
your site in the conversion funnel!
17
18. 5. Drive revisits (animation)
• Social Media
brings life:
• Easy updates
• Curation
• Informal tone
• Your Website
doesn’t need to be
dull!
• Bring this to your
site & show you’re
alive, encouraging
revisits &
credibility.
18
19. 6. Humanize your site
Who would you follow ?
• Humans are social
animals
• Faces : click-rates
up
• Brand/corporate
social profiles can
have faces….so
have your
ambassadors !
19
20. 7. Gather insights
• Give the opportunity
to provide
feedback, ideas,
suggestions
• Drive ‘continuous
improvements’ &
identify lead users
• Show how open
you are to
constructive
dialogue by
displaying other
messages
20
21. 8. Personalize
• The holy grail
of social
Websites…
• But….it’s still
emerging…
21
22. And beyond ? From social media to Social CRM
• The next evolution of social media will be to integrate
continuous dialogue into a CRM strategy, with social
content at its core
• Many ‘social traits’ will be predominant:
• Social content
• Viral by nature
• Fresh, regular content
• Original AND curated content
• Real time & personalization as goals
• Website & email will retain a strong role… and building
your own community will remain important
23. Net, we think that social should be core
to what you do, and your Website the
hub
<My Awesome
Web site>
23
24. Example : Integrated social news feed on
your website
• Many to one:
• Multiple Twitter accounts,
• Hashtags
• Facebook pages
• Comments and more (RSS,
Youtube,…)
• Highlight/ Hide messages
• Write a message straight from
your site
•…
25. Example : multi opt-in for content,
including curated content
This content delivered the way you like:
• Multi opt-in: let people consume the
information the way they prefer
• Facebook is important, but not for
Your email everyone!
• People still want the snippet, the
curated content, the social part, the
digests
• Give a preview before signing
• Easy cross-references from
‘traditional’ media to your site, not
Facebook!
26. Example : your own community space
More reach to young people
A much richer database of leads
Friendly to passive visitors
A dialogue site dedicated to young travellers
and fully integrated with social media
27. FRESH INSIGHTS. TRUE ENGAGEMENT
• Dialog Solutions: the only company with a fully
integrated approach to tap into a gold mine: your
customers
• We offer:
• Private communities research (Brandialog)
• Quantitative research
• Permanent panels
• Social software (DialogCube)
• Social widgets (Dialogfeed)
27
28. We have two main software tools
1. Tool to manage your social media
presence & optimize it on your
website through widget/API
2. Community software to open up &
build your own community,
integrated with social
29. Setup and manage your account through
a simple and intuitive backend
1. Set-up 2. Setup widgets
channels
3. Manage &
optimize
feed
31. Build your OWN community, fully integrated with
social media
Your community & leads, with direct
email access, when you need it
Showcase key posts and identify
brand ambassadors who become
your unpaid agents – CONTROL
Increase dialogue & discovery
through tagging, categories,
voting & commenting, expert
roles
Include social media conversations
(republish) & cross-fertilize social
media conversations
100+ features to boost reach,
engagement, & control
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