This document provides an overview of mobile event apps and their benefits. It discusses the advantages of native apps versus mobile websites and important features to include. Finally, it outlines next steps for attendees to build their own basic mobile event app using the AppBaker platform.

1. Event Technology Bootcamp
Mobile Event Apps

2. Mobile Apps for Events

3. Benefits
• Paper-­‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni9es
• Social
Interac9on
• Q&A
• Customer
Service
• Concierge

4. Return
• Be?er
A?endee
Experience
• Be?er
Sponsorship
Opportuni9es
• Cost
Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

5. Adoption
• Promo9on
• Training
• Connec9vity
• Lather.
Rinse.
Repeat

7. Native App v.
Mobile Site

10. “Mobile Web”
“Native App”
• Custom
mobile
website
• Made
for
that
device/”OS”
• Similar
features
• Higher
“Usability”
• Universal
• Exposure:
App
Store
• Requires
Web
Access
• Requires
Manual
Upda9ng:
• Instant
Updates
User
and
Organizers
• Accessibility
• Inconsistencies
• Speed
OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

11. The Must-Haves
• Schedule/Agenda
• Sponsorship
• Maps
• Exhibitor
Informa9on
• Messaging
to
A?endees
• Messaging
between
A?endees
(opt-­‐in)
• Repor9ng
capabili9es
• Ask
permission
before
upda9ng!!!

12. The Should-Haves
• Social
Networks:
Facebook,
Private
Community,
Twi?er
• Customized
Agendas
• What’s
on
Now
• Speaker
Profiles
• A?endee
Profiles

13. The Would-Love-to-Haves
• Full
Social
Media
integra9on
• Mul9media
accessibility
and
sharing
• Social
Gaming
elements
• Audience
Response
Systems
• Instant
Surveys
• Match
Making

14. Factors for Selection
• Size,
Frequency,
Consistency
of
Mee9ng
• Year
Round
v.
Event/Mee9ng
Dura9on
• Cost
–
Cost
per
a?endee?
• A
la
mode
features?

15. What goes into great design?
• Color?
• Texture?
• Shadowing?
Instead, try:
Easy to Find
Easy to Navigate
Clean, simple graphics

16. It’s Your Turn!
Step 1: Go to www.appbaker.com.
Step 2: Login:
Team 1: username: 7degrees_3
Team 2: username: 7degrees_4
Team 3: username: 7degrees_5 Password:
AppBakerEventApps
Team 4: username: 7degrees_6
Team 5: username: 7degrees_7
Team 6: username: 7degrees_8
Team 7: username: 7degrees_9
Team 8: username: 7degrees_10

17. Optional Step
• Download the Mobile App on your phone
from your app store.
AppBaker Player

18. Next Steps
• Click on “My Apps”
• Click on “Manage App” (next to new
events app)
• Click on “Edit this App”

19. Tasks
1. Create a new title for the app
2. Add a new speaker to the database and
add to app.
3. Add a new content screen and use a
URL for the content.
4. Move Twitter Live to top spot.

20. And the winner
is….

21. App Baker Discount
www.Appbaker.com/events
Discount code: 7DEGREES10%OFF