The document discusses how to effectively use social media for events and engagement. It provides tips on setting up Facebook events and promoting events on Twitter, including using hashtags and livestreaming. Metrics and analytics are also covered, along with the benefits of social media for brands, such as increasing awareness, traffic, and customer interactions.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Social Media Event Hosting Guide: TechSoup and NetSquaredNetSquared
This guide is designed to help partners, organizations and individuals host Social Media related events that seek to mobilize network participation and engagement through the use of…you guessed it, Social Media!
Inside this guide you’ll find pre-packaged community resources, conversation starters, and suggested activities meant to frame, inspire, and facilitate a number of social media driven engagement, on and offline.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzioneAdv Media Lab
Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Social Media Event Hosting Guide: TechSoup and NetSquaredNetSquared
This guide is designed to help partners, organizations and individuals host Social Media related events that seek to mobilize network participation and engagement through the use of…you guessed it, Social Media!
Inside this guide you’ll find pre-packaged community resources, conversation starters, and suggested activities meant to frame, inspire, and facilitate a number of social media driven engagement, on and offline.
Bootstrapping Your Social Media Engagement4Good.org
Online engagement leads to action, and that’s what every organization wants from social media usage. Take your Facebook and Twitter engagement to the next level as we discuss proven tactics for increasing engagement. We’ll talk about the latest research that reveals when and how often to tweet and post Facebook status updates, what type of tweets and updates are most shared and commented on, who tweets, and why people share online. We’ll also discuss many real-life, specific engagement tactics from nonprofit organizations, including why these tactics were successful and how you can replicate them.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzioneAdv Media Lab
Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Silicon Valley has the perfect combination of talent, collaboration, and capital. In this presentation we establish a comparative analysis with another ecosystem - this time Perth, Australia, and explore how can we actively construct a Silicon Valley Ecosystem in other parts of the world
I was lucky enough to present at the Australasian talent conference. This presentation was produced to highlight the power of social media in recruiting talent. It was based on the startegy and tactics developed at thinktank media.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Massive Real Estate Success With Social MediaDerec Shuler
This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.
Grow your real estate business today
A presentation created for the yearly Leicester Tigers networking event to highlight the importance of strategy in social media marketing. Presented in association with www.tankpr.co.uk.
What used to be a professionally managed top-down process is now an interactive, community-driven exercise where brand conversations happen independent of the brand owner or manager’s participation, approval or knowledge. How do you design social?
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Thinktank Social are Australia's most obsessed social and digital media agency. Founded in 2008, we are one of the very few social media agencies in Australia who are true social specialists. We were certainly the first.
Thinktank Social is strategic. We have a highly experienced team who collaborates with clients to deliver the best digital and social marketing strategy possible.
Geckos objectives for this game were to increase brand awareness in their
target market and to increase Facebook likes. We worked alongside Gecko’s
to create the concept and game mechanics, designed and built the game
which has a full content management system behind it allowing Gecko’s to
add and edit their own clickable prizes, viral videos, hints and tips.
1. meetings & events australia
thinktank media
social media | digital | website design
2. we work across multiple industry types and business sizes.
we are team of 11 awesome
people & we are growing every
day...
thinktank media
social media | digital | website design
3. we are a part of a bigger picture...
YOUTHBABY
end to end campaigns mixing large
format out of home advertising,
product sampling, interactive
displays & events with social media thinktank media
social media | digital | website design
4. an average day @ thinktank media
reporting, metrics & analysis.
whats trending & where.
getting involved, interacting.
developing new platforms & technology.
strategy & campaign development.
art & creative campaign design.
twittering & facebooking religously
research & client competitor analysis
crisis management
training, speaking & profile management
thinktank media
social media | digital | website design
5. what we’ll be covering off....
How to effectively monitor,measure & analyse conversations
Importance of social media strategy
How to build up a solid community of followers - brand advocates
Social Media etiquete
Video and live streaming
Popular social media platforms
Targeted messaging through social media
Case studies
6. what is social media TODAY, to us!
benefits :
brand awareness & exposure
increasing quality traffic & organic search
reduces total spend
highly trackable
great for customer service & interaction
listening & implementing / reacting
give your brand a voice
highly trackable
thinktank media
social media | digital | website design
7. everyone loves stats..
70% of Aussie companies are active on social media sites.
more than a quarter have a Facebook presence
half of the organisations had switched money away from traditional
media. most of this money (47%) was shifted from print media!
thinktank media
social media | digital | website design
9. “we dont care about your brand or
advertising, we care about what our
mates think!”
thinktank media
social media | digital | website design
10. how does it work
word of mouth
connections
relationships
sharing
authenticity
shows your brand cares
TRUST thinktank media
social media | digital | website design
11. social media etiquete...
Build relationship first, sell second
Thank people that mention you
Share great content - doesn’t always have to be yours
Be open,honest and yourself or stick to brand style guide
Don’t spam or constantly broadcast one way
Engage and interact - two way conversations
thinktank media
social media | digital | website design
12. hot social media tools for events
search.twitter.com - search tool
social oomph - auto follow/scheduling
bit.ly - link shortner-measures clicks
social mention - search tool
addict-o-matic - search tool
twazup - search tool
twellow - twitter directory
twitter - tweetdeck (must have application) # hashtag
youtube
facebook
slideshare
livestream thinktank media
social media | digital | website design
13. why facebook for events...
If you’re interested in an event then generally your mates
Can go viral very quickly - news feed
Faces - see if you know anyone going
Can print off and export an attending sheet
Take payment for events
Connect with all attending in 1 update
Gain an idea of how many people are coming
Have a community to spring board off for next event
Search for events
thinktank media
social media | digital | website design
14. Setting up an event on Facebook
Leave all the default settings the way they are
Catchy title, subtitle and photo.
Generate buzz by periodically commenting on your own event wall.
Comment on any added photos/videos/links. Each of these activities goes
into your mini feed and your friends’ news feeds
Add photos of event
Video - make a short video explaining what your event is about and upload it
to the invite.
thinktank media
social media | digital | website design
15. Setting up an event on Facebook
Write a Personal Message
Send Out Invites
Spread the Word
Click the “Share” button and “Post to your Profile” and your invite will go on
your wall for all to see.
Or use the “Share” button to send an invite to specific friends or lists.
thinktank media
social media | digital | website design
16. event on facebook goes viral kates birthday
Kate’s Party gatecrashed by 60,000 Facebook users
Small gathering of friends in an apartment event
Not closed, so anyone could invite new attendees - pivacy settings unchecked
Created Saturday garnered 5000 attendees in 10 minutes, growing to 60,000
overnight. By the time the group was shut down by Facebook there were a
further 180,000 people who had been invited but not yet confirmed
Over 500 related Facebook groups sprung up around the party
There’s a website http://www.katesparty.com
Twitter feed
thinktank media
social media | digital | website design
17. Setting up an event on Twitter
Determine a hashtag #ttmevent - limit characters for easy share
Schedule tweets about the event
Use bit.ly URL shortner for tracking & measuring - link to FB or website
Setup keyword searches and respond / interact where relevant
Autofollow people that mention your event then make conversation back
Create twitter list of those attendting
Embed list or hashtag into website events page - see connectnow.net.au
thinktank media
social media | digital | website design
18. Social media is everywhere, and it moves fast. You want to hear
the conversations around your industry and competitors. And
mentions of your brand are today’s phone calls: customers,
prospects, and community members asking for your attention
and your response....
thinktank media
social media | digital | website design
19. interaction & engagement....
set your voice, your tone.
ensure consistancy both on and offline
develop an online style guide, a personality & method of
tone.
ensure front line staff are consistant with this!
thinktank media
social media | digital | website design
20. reports & metrics
Google Analytics >> Conversions
Bit.ly >> tracking clicks from posts, tweets & blogs
Facebook Insights
Radian6, Social Mention etc etc
thinktank media
social media | digital | website design
21. reports & metrics
Radian 6
Social Media Big Brother!
Radian6 gives you a complete
platform to listen, measure and
engage with your customers
across the entire social web.
thinktank media
social media | digital | website design
24. open events! get huge exposure
create a hashtag
pre-buzz - connect with identified influencers online / invite a selected
project screen on wall/tv - have hashtag stream showing
a selection of dedicated tweeters for the event
ask for questions from the twittersphere-selected tweeters will relay answers
back
twitpic/twitvid/blog/flickr/
invite media
possible livestream
continue buzz using hashtag post event
thinktank media
social media | digital | website design
25. Integrating social media into your events…basic steps
1. Create an event page on facebook
2. Link this as an RSVP on your website
3. Add a video intro to humanise the event
4. Add livestream option if it’s open source – very powerful
5. Create a hashtag for people to use on twitter to share/promo event – you
can also track conversations via this hashtag and feed them back into the
website
6. Get in touch with infuencers online who can assist to spread the word ( eg.
Bloggers/twitterers – follow people within that city (eg.twellow)
thinktank media
social media | digital | website design
26. Integrating social media into your events…basic steps
7. Run a quirky campaign online to softly promote event
8. Monitor conversation about your event using tracking devices – eg.Free -
Social mention – paid = Radian6
9. Create a list of people on twitter that are attending your event
10. Have a tweet stream of the hashtag running on a big screen in the event
– or project onto a wall
11. Ask your attendees to feel free to tweet/twitpic/video (if it’s a free event)Write
a blog posts
thinktank media
social media | digital | website design
27. Integrating social media into your events…basic steps
12. slideshow (slideshare) up on your website & facebook event page after
Put
the event so people can come back to the site to download & share.
13.
Feedback sheet /poll on site after event using tabs / poll application
14.
Nurture and keep in touch with people that came to the event via social
media – hook up with them on eg.linkedin/twitter
15.
Use your facebook event community to springboard your next event
Also consider registering your event on Mashable and the like if it has a social
media element
thinktank media
social media | digital | website design
28. the whole tweet up thing
Tweetup - An organized or impromptu gathering of people that use Twitter. (A meet up
of people that ‘tweet’ using Twitter.)
Essendon Football Clubs Tweetup :
Panel of experts who will discuss how
Twitter and social media is changing the
face of the sporting landscape.
opportunity to have your photo taken with
Steve and the 2000 Premiership Cup /
Essendon players once they arrive. You
can even share it immediately with your
friends via Twitpic!
thinktank media
social media | digital | website design
29. the results...
Reached 36,066 unique people via 341 tweets
Created 488,562 impressions
Provided 30 Twitpics
Provided 2 Twitvids
Mentions of Samsung - 8,547 unique people via 15 tweets, with
31,791 impressions
Andrew Welsh launched his Twitter account on the day and
went from 30 to 207 followers overnight
Received mentions across various media (herald sun & SEN)
thinktank media
social media | digital | website design
30. things we are doing....
thinktank media
social media | digital | website design
32. connectExpress
social media anytime, anywhere
moderation of social media communication
update & schedule tweets, blog posts, facebook
updates around the clock into the future!
bulk manage accounts, deletion, police content prior
to approval & more!
thinktank media
social media | digital | website design
33. when social media goes bad!
thinktank media
social media | digital | website design
34. when social media goes bad!
how nestle landed itself in a PR nightmare in a matter of
minutes.
“the logo is our intellectual property, this is oir page and we
set the rules, you dont like it, theres the door”
- nestle Social Media staff member.
thinktank media
social media | digital | website design
35. foursquare and events
set up new profile that reflects the name and details of event
set up venue with event details
include proper address, contact information and twitter
handle. assign category with the subcategory of ‘Event
Space‘.
add tags and adjust the map pin to accurately reflect your
event’s location.
thinktank media
social media | digital | website design
36. foursquare and events
Offer benefits to attendees for checking in to various locations
or functions at your event.
Give your mayor a treat.
Offer a private gathering for your users. All of these bonuses
can be managed as ‘Tips‘
Add these periodically throughout event and give users basis
for frequent check-ins and updates.
Make your missions fun and tie them back to as many of the
other meetings/events
thinktank media
social media | digital | website design
37. foursquare and events
The Participation
check in/follow tips surrounding event, but they now have
a community to connect with other users.
Encourage event participants to add their own tips.
Allow exhibitors to offer their own incentives for a visit to
their booth. Give speakers a chance to encourage new
audiences.
thinktank media
social media | digital | website design
38. foursquare and events
The before and after
Set up a private landing page weeks in advance
Offer a tease towards some of the tips and incentives for
participation. Offer early incentives for ‘friending’ the event
profile and develop a community ahead of time to ensure
an army of participants during the event.
When it concludes,clean up what you’ve created.
Delete your tips and ‘Flag your venue as closed
thinktank media
social media | digital | website design
39. the future baby!
thinktank media
social media | digital | website design