Advanced Social Media PCMA Heartland
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This document summarizes information about using various social media platforms for event promotion and engagement. It discusses using Facebook events, customizing pages on sites like Shortstack and Pagemodo, promoting Facebook pages through ads, live streaming on Facebook and Livestream, photo tagging on platforms like Instagram, and running polls and contests through services like OfferPop. Twitter strategies covered include using hashtags to drive conversation, lists to filter tweets by relevance, and analytics tools. Pinterest, blogs, and additional resources are also mentioned.
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Advanced Social Media PCMA Heartland
- 1. Event Technology Bootcamp SOCIAL MEDIA May 7, 2012
- 3. LinkedIn
- 4. Facebook Events Tip: If you use EventBrite for your event, it is integrated to automatically create a Facebook event!
- 5. Customization • Shortstack.com • Pagemodo.com • Involver.com Example of Visit Salt Lake City using ShortStack to create a customized contest.
- 7. Facebook Ads Promote Your Page With Facebook Ads
- 8. Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
- 9. Social Point TM
- 10. Coming Soon: Facebook Offers Soon you will be able to give discounts via Facebook Offers Offer will be sent to email addresses connected to Facebook account.
- 11. Case Study #1: #SoMeT
- 12. Case Study #1: #SoMeT
- 13. Case Study #1: #SoMeT Photo Tagging = A Great Way to Create Engagement
- 14. Case Study #1: #SoMeT
- 15. Case Study #1: #SoMeT Voting powered by: OfferPop (Freemium service)
- 16. Facebook Resources • Shortstack.com • Pagemodo.com • Involver.com
- 17. Twi?er • A micro-blogging service of text-based posts • 140 characters in length • Multi-dimentional communications • Reaches a broad audience based on a concept of followers and following. • Over 200 million users. • Hashtag driven for events.
- 19. Twitter Hashtags Hashtags DRIVE Conversation.
- 20. Twitter Lists Segment people so you can read tweets that are RELEVANT to you.
- 21. Reporting • Twilert • TwapperKeeper • TweetDoc
- 22. Twi?er Resources • Hootsuite • Twi?erfall • Tweetchat • WiffiH Wifi$ allows you to add mul0ple hashtags or follow certain accounts. Headers and footer can be customized too!
- 23. Pinterest
- 24. Blogs • Weblog • Storytelling • Value • EducaKon • CommunicaKon
- 25. Blogs
- 26. Blog Resources • Wordpress • Blogger • #Blogchat
- 27. One More Thing… What will you do in the next three months with the informa4on that you learned? ***Full mailing address on postcard Business card
- 28. “The Speakers Who Won’t Leave” Jessica L. Levin, MBA, CMP Midori Connolly President and Chief Connector Chief AVGirl Seven Degrees CommunicaKons Pulse Staging and Events (AND 7D!) @jessicalevin @AVGirlMidori www.linkedin.com/in/jessicalevin www.linkedin.com/in/MidoriConnolly jlevin@sevendegreescommunicaKons.com Midori@pulsestaging.com 908-‐912-‐4418 619-‐456-‐0013