Product (Product Portfolio, Branding, USP, Product Depth and Breadth, Product Differentiation)
•
2 likes•911 views
Business Studies - Product One of the 4Ps of marketing is Product, all the things you may need to know about making or having a product is explained (such as product differentiation, usp, branding, product depth and breadth, product portfolio). The product life cycle is not explained in this slide show, however there is a separate slide show for that.
Report
Share
Report
Share
Recommended
Product mix
Product mix refers to the total number of product lines offered by a company to customers. There are four dimensions of a company's product mix: width, length, depth, and consistency. Width is the number of product lines, length is the total number of products across lines, depth is the variations of each product, and consistency is how closely related the product lines are. A company's product mix evolves over time as it starts with basic products and diversifies into new industries and product lines.
Presentation on product mix
Product mix meaning, layers of product, goods, types of goods, service, types of services, branding, brand strategies, label, kinds of label, packaging, types of packaging.
Session 9 gm product decision
This document discusses the interface between cotton production and marketing from the perspective of spinners and suppliers. Spinners require high quality raw cotton that meets certain specifications in terms of trash content, length, strength, fineness and other properties to efficiently run their spinning plants and produce quality yarns and fabrics. To meet these demands, growers and suppliers must ensure production, picking and ginning processes achieve very high standards. Cotton is also manually graded by experts to classify purchases for clients.
Product mix
The document discusses product mix concepts including product lines, expanding product lines through line filling and line stretching, and the dimensions of a product mix including length, width, depth, and consistency. A company can increase its product mix in four ways - by increasing the number of product lines (width), the number of items within lines (length), versions within lines (depth), or consistency between related lines.
Bmgt 205 chapter_11
This document discusses product, branding, and packaging decisions covered in Chapter 11 of the BMGT 205 Principles of Marketing course. It defines key terms like product mix, product lines, stock keeping units (SKUs), and different types of products. It also covers topics like the value of branding for customers and companies, components of brand equity, different types of brand ownership, strategies for naming brands and product lines, and considerations for brand extension, dilution, co-branding, licensing, and repositioning. The final sections discuss packaging and product labeling requirements.
Product Line and Product Mix decisions
The document discusses product line definitions and decisions. It provides examples of Jyothi Lab's product lines which include fabric care, dishwash, personal care, and household insecticide ranges. Product line decisions involve stretching or filling a line. Factors influencing these decisions include company objectives, costs, and quality. Product line stretching can be downward, upward, or two-way. Filling involves adding more items. The document also defines product mix as all product lines and items offered for sale. It discusses the width, length, depth, and consistency of a company's product mix using Jyothi Lab as an example.
4 product decisions
The document discusses the 4 main product decisions that must be made: 1) product attributes such as features, design, and quality, 2) branding as either a generic or branded product, 3) packaging and labeling to contain, protect, describe, and attract attention to the product, and 4) product support through booklets, phone numbers, websites, and repair shops. Branding involves choosing a symbol or name, building legal protection and customer loyalty, and communicating brand attributes, benefits, and values. Packaging and labeling contains and protects products while providing instructions and details about other products under the same brand.
Creating a product strategy
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
Recommended
Product mix
Product mix refers to the total number of product lines offered by a company to customers. There are four dimensions of a company's product mix: width, length, depth, and consistency. Width is the number of product lines, length is the total number of products across lines, depth is the variations of each product, and consistency is how closely related the product lines are. A company's product mix evolves over time as it starts with basic products and diversifies into new industries and product lines.
Presentation on product mix
Product mix meaning, layers of product, goods, types of goods, service, types of services, branding, brand strategies, label, kinds of label, packaging, types of packaging.
Session 9 gm product decision
This document discusses the interface between cotton production and marketing from the perspective of spinners and suppliers. Spinners require high quality raw cotton that meets certain specifications in terms of trash content, length, strength, fineness and other properties to efficiently run their spinning plants and produce quality yarns and fabrics. To meet these demands, growers and suppliers must ensure production, picking and ginning processes achieve very high standards. Cotton is also manually graded by experts to classify purchases for clients.
Product mix
The document discusses product mix concepts including product lines, expanding product lines through line filling and line stretching, and the dimensions of a product mix including length, width, depth, and consistency. A company can increase its product mix in four ways - by increasing the number of product lines (width), the number of items within lines (length), versions within lines (depth), or consistency between related lines.
Bmgt 205 chapter_11
This document discusses product, branding, and packaging decisions covered in Chapter 11 of the BMGT 205 Principles of Marketing course. It defines key terms like product mix, product lines, stock keeping units (SKUs), and different types of products. It also covers topics like the value of branding for customers and companies, components of brand equity, different types of brand ownership, strategies for naming brands and product lines, and considerations for brand extension, dilution, co-branding, licensing, and repositioning. The final sections discuss packaging and product labeling requirements.
Product Line and Product Mix decisions
The document discusses product line definitions and decisions. It provides examples of Jyothi Lab's product lines which include fabric care, dishwash, personal care, and household insecticide ranges. Product line decisions involve stretching or filling a line. Factors influencing these decisions include company objectives, costs, and quality. Product line stretching can be downward, upward, or two-way. Filling involves adding more items. The document also defines product mix as all product lines and items offered for sale. It discusses the width, length, depth, and consistency of a company's product mix using Jyothi Lab as an example.
4 product decisions
The document discusses the 4 main product decisions that must be made: 1) product attributes such as features, design, and quality, 2) branding as either a generic or branded product, 3) packaging and labeling to contain, protect, describe, and attract attention to the product, and 4) product support through booklets, phone numbers, websites, and repair shops. Branding involves choosing a symbol or name, building legal protection and customer loyalty, and communicating brand attributes, benefits, and values. Packaging and labeling contains and protects products while providing instructions and details about other products under the same brand.
Creating a product strategy
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
Product strategy
This document discusses key concepts related to products, services, and branding. It defines a product as anything that can satisfy a want or need and be offered for acquisition or consumption. Services are described as intangible activities or benefits offered for sale. Products and services are categorized as either consumer or industrial.
The document outlines several characteristics of services, including intangibility, simultaneous production and consumption, and perishability. It also discusses three levels of products and services - core customer value, actual product, and augmented product.
Finally, the summary discusses branding, including the definition of a brand as a name, symbol, or design that identifies a specific product. It notes there are decisions around brand positioning, name selection,
Product mix / marketing management
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
8102015
This document discusses product mix and product line decisions. It defines product mix as the number and type of product lines an organization offers. The key aspects of product mix are its width, length, depth, and consistency. The document also discusses decisions around adding or removing products, as well as line stretching strategies like down-market, up-market, and two-way stretching of product lines. Product line managers must consider sales and profits to determine how to optimize their mix.
Global product decision
This document discusses key considerations for creating products and brands for global markets. It covers three main areas:
1) Product components including core, packaging, and support services components. The core component includes functional and design features while packaging includes elements like price, quality, and styling.
2) Factors influencing whether to standardize or adapt products globally including product lifecycle stage, regulations, cultural differences, and product innovativeness. Both approaches have benefits like lower costs for standardization but better market penetration for adaptation.
3) Brand strategies like developing global, national, or private brands. Key brand decisions involve the brand name and developing brand equity through awareness, image, and associations. Packaging and labeling also require adaptations
Products and service decisions marketing
This document discusses the three levels of decisions that companies must make regarding their products and services: individual product decisions, product line decisions, and product mix decisions. Individual product decisions include determining product attributes, branding, packaging, labeling, and product support services. Product line decisions involve decisions about a company's various product lines, including line filling and line stretching. Product mix decisions refer to a company's entire portfolio of product lines and items, considering the width, length, depth, and consistency of the mix.
Product mix and product line
This document discusses product and service strategies. It defines key terms like product mix, product line, and individual product. It describes characteristics of a product mix like width and consistency. It also covers the product life cycle concept and stages (introduction, growth, maturity, decline). Marketing strategies are outlined for each stage. Limitations of the product life cycle model are presented. Product-line and product-mix strategies like increasing or decreasing line length are introduced. Branding strategies and ethical issues in product development are also addressed.
Product mix powerpoint
This will tackle about the Product length, width , depth , consistency etc. It will also include the brands, Trademark and brand name.
product decisions
This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
Product mix and branding decisions.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
Levels of producut ( Marketing )
The document discusses different levels and components of a product offering. It describes 5 levels of a product from the core benefit to the potential product. It also discusses the components of a market offering including product features/quality and services. Product differentiation and classification based on characteristics and customer shopping habits are covered. The summary discusses product strategy, mix, line, and individual product decisions.
Product Differentiation
This document discusses product and service differentiation. It defines differentiation as distinguishing a product or offering to make it more attractive to a target market compared to competitors. Differentiation is done to defend prices, build a product range within firms, and drive innovation. Products can be differentiated based on attributes, relationships with customers, and linkages between firms. Key factors for differentiating products include price, form, features, customization, performance, quality, durability, reliability, reparability, and style. Service differentiation factors include ordering ease, delivery, installation, customer education, consulting, and repair.
Marketing presentation of product concept
This document discusses various aspects of products including definitions, classifications, product mixes, life cycles, packaging, and labeling. It defines a product as anything offered in a market to satisfy a want or need. Products are classified as consumer or industrial, with consumer further broken down into convenience, shopping, and specialty products. It provides examples of product mixes and discusses the typical life cycle stages of introduction, growth, maturity, and decline. The document also defines packaging and labeling, covering their primary functions to protect, store, and transport products, as well as secondary functions like promotion and sales.
Chapter 5 Product Strategy
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Product and service strategy
The document discusses strategies for product and service offerings, including modifying an organization's offering mix through additions that are consistent with existing offerings and have viable market niches. It also describes the new offering development process of idea generation, screening, business and market analysis, and commercialization. The life-cycle concept of introduction, growth, maturity, and decline is explained. Branding and positioning strategies are also summarized, along with types of brand growth strategies.
Product & Pricing Strategies
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
Product and brand management
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. Most new product development involves improving existing products, while less than 5% of new products are truly innovative. Companies estimate costs, sales, pricing, and profits through business analysis to determine an optimal price-volume mix for new products. Branding involves associating a name with tangible and intangible benefits to create customer loyalty and premium pricing. Managing brand equity requires nurturing the brand to avoid dilution from competitors or inconsistent products.
Social marketing: Useful for sem V students
This document discusses social marketing and its importance for companies. Social marketing considers the well-being of society, consumer needs and wants, and company profits. Companies benefit from social marketing through increased customer preference, willingness to pay more, financial gains, improved employee recruitment and retention, stronger brand image, and stronger consumer bonds. Social marketing helps well-established brands extend their life cycle and status while leveraging their heritage. The document provides examples of successful social marketing campaigns by companies like BMW, Safola, Maruti Udyog Ltd, HLL, and Voltas in areas like education, health, and road safety.
How do you market a product?
This presentation will discuss four ps of marketing. Many new business can fail if they truly do not understand price, product, placement and promotion.
This presentation will discuss the four p's of marketing as well as provide suggestions on how you can start a new business and be successful at your business
Session 5: Enterprise or enterpreneurial: The devil is in the detail
The document discusses the changing nature of work and entrepreneurship. It notes that many occupations from 15 years ago like chefs, accountants, and electricians still require the same core skills, while the future of work will be transparent, flat, and competitive with on-demand work. It also examines the drivers of entrepreneurship like governments, support organizations, literature and media. However, it raises questions about common assumptions, noting that most businesses are started within a person's existing occupation and many entrepreneurs are actually self-employed rather than creating new ventures.
Building Strong Brands
Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
Product portfolio decisions
This document discusses product portfolio decisions and marketing management at three organizational levels - corporate, business unit, and product. It covers strategic planning processes like bottom-up, top-down, and goals down/plans up. Models for portfolio analysis are described, including the BCG matrix and GE multifactor model. The BCG matrix places products into four categories based on market growth and share. The GE model analyzes market attractiveness and business strength factors. Pitfalls of these models are also noted. A case study on Titan Industries Ltd is presented.
More Related Content
What's hot
Product strategy
This document discusses key concepts related to products, services, and branding. It defines a product as anything that can satisfy a want or need and be offered for acquisition or consumption. Services are described as intangible activities or benefits offered for sale. Products and services are categorized as either consumer or industrial.
The document outlines several characteristics of services, including intangibility, simultaneous production and consumption, and perishability. It also discusses three levels of products and services - core customer value, actual product, and augmented product.
Finally, the summary discusses branding, including the definition of a brand as a name, symbol, or design that identifies a specific product. It notes there are decisions around brand positioning, name selection,
Product mix / marketing management
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
Product descision
This document discusses various levels of product decisions including product classification, consumer and industrial product types, branding strategies, packaging, new product development process, and product life cycle. It provides details on the three levels of a product - the actual product, the product line, and the product assortment. It also explains the eight stages of new product development from idea generation to commercialization and the five stages of a product's life cycle from development to decline.
8102015
This document discusses product mix and product line decisions. It defines product mix as the number and type of product lines an organization offers. The key aspects of product mix are its width, length, depth, and consistency. The document also discusses decisions around adding or removing products, as well as line stretching strategies like down-market, up-market, and two-way stretching of product lines. Product line managers must consider sales and profits to determine how to optimize their mix.
Global product decision
This document discusses key considerations for creating products and brands for global markets. It covers three main areas:
1) Product components including core, packaging, and support services components. The core component includes functional and design features while packaging includes elements like price, quality, and styling.
2) Factors influencing whether to standardize or adapt products globally including product lifecycle stage, regulations, cultural differences, and product innovativeness. Both approaches have benefits like lower costs for standardization but better market penetration for adaptation.
3) Brand strategies like developing global, national, or private brands. Key brand decisions involve the brand name and developing brand equity through awareness, image, and associations. Packaging and labeling also require adaptations
Products and service decisions marketing
This document discusses the three levels of decisions that companies must make regarding their products and services: individual product decisions, product line decisions, and product mix decisions. Individual product decisions include determining product attributes, branding, packaging, labeling, and product support services. Product line decisions involve decisions about a company's various product lines, including line filling and line stretching. Product mix decisions refer to a company's entire portfolio of product lines and items, considering the width, length, depth, and consistency of the mix.
Product mix and product line
This document discusses product and service strategies. It defines key terms like product mix, product line, and individual product. It describes characteristics of a product mix like width and consistency. It also covers the product life cycle concept and stages (introduction, growth, maturity, decline). Marketing strategies are outlined for each stage. Limitations of the product life cycle model are presented. Product-line and product-mix strategies like increasing or decreasing line length are introduced. Branding strategies and ethical issues in product development are also addressed.
Product mix powerpoint
This will tackle about the Product length, width , depth , consistency etc. It will also include the brands, Trademark and brand name.
product decisions
This document discusses product decisions, including the three levels of product classification. It defines products and services, and describes how consumer and industrial products are classified. Consumer products are further broken down into convenience products, shopping products, specialty products, and unsought products. The document also discusses quality dimensions for goods and services, branding decisions, packaging decisions, managing product lines, new product development strategies and processes, and the product life cycle model.
Product mix and branding decisions.
Product mix and branding decisions,product line concept, product mix concept, example of product mix, width of product mix, length of product mix, depth of product mix,consistency of product mix, pricing of product mix, branding decisions, brand positioning, brand name selection, brand sponsorship, brand development.
Levels of producut ( Marketing )
The document discusses different levels and components of a product offering. It describes 5 levels of a product from the core benefit to the potential product. It also discusses the components of a market offering including product features/quality and services. Product differentiation and classification based on characteristics and customer shopping habits are covered. The summary discusses product strategy, mix, line, and individual product decisions.
Product Differentiation
This document discusses product and service differentiation. It defines differentiation as distinguishing a product or offering to make it more attractive to a target market compared to competitors. Differentiation is done to defend prices, build a product range within firms, and drive innovation. Products can be differentiated based on attributes, relationships with customers, and linkages between firms. Key factors for differentiating products include price, form, features, customization, performance, quality, durability, reliability, reparability, and style. Service differentiation factors include ordering ease, delivery, installation, customer education, consulting, and repair.
Marketing presentation of product concept
This document discusses various aspects of products including definitions, classifications, product mixes, life cycles, packaging, and labeling. It defines a product as anything offered in a market to satisfy a want or need. Products are classified as consumer or industrial, with consumer further broken down into convenience, shopping, and specialty products. It provides examples of product mixes and discusses the typical life cycle stages of introduction, growth, maturity, and decline. The document also defines packaging and labeling, covering their primary functions to protect, store, and transport products, as well as secondary functions like promotion and sales.
Chapter 5 Product Strategy
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Product and service strategy
The document discusses strategies for product and service offerings, including modifying an organization's offering mix through additions that are consistent with existing offerings and have viable market niches. It also describes the new offering development process of idea generation, screening, business and market analysis, and commercialization. The life-cycle concept of introduction, growth, maturity, and decline is explained. Branding and positioning strategies are also summarized, along with types of brand growth strategies.
Product & Pricing Strategies
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
Product and brand management
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. Most new product development involves improving existing products, while less than 5% of new products are truly innovative. Companies estimate costs, sales, pricing, and profits through business analysis to determine an optimal price-volume mix for new products. Branding involves associating a name with tangible and intangible benefits to create customer loyalty and premium pricing. Managing brand equity requires nurturing the brand to avoid dilution from competitors or inconsistent products.
What's hot (17)
Viewers also liked
Social marketing: Useful for sem V students
This document discusses social marketing and its importance for companies. Social marketing considers the well-being of society, consumer needs and wants, and company profits. Companies benefit from social marketing through increased customer preference, willingness to pay more, financial gains, improved employee recruitment and retention, stronger brand image, and stronger consumer bonds. Social marketing helps well-established brands extend their life cycle and status while leveraging their heritage. The document provides examples of successful social marketing campaigns by companies like BMW, Safola, Maruti Udyog Ltd, HLL, and Voltas in areas like education, health, and road safety.
How do you market a product?
This presentation will discuss four ps of marketing. Many new business can fail if they truly do not understand price, product, placement and promotion.
This presentation will discuss the four p's of marketing as well as provide suggestions on how you can start a new business and be successful at your business
Session 5: Enterprise or enterpreneurial: The devil is in the detail
The document discusses the changing nature of work and entrepreneurship. It notes that many occupations from 15 years ago like chefs, accountants, and electricians still require the same core skills, while the future of work will be transparent, flat, and competitive with on-demand work. It also examines the drivers of entrepreneurship like governments, support organizations, literature and media. However, it raises questions about common assumptions, noting that most businesses are started within a person's existing occupation and many entrepreneurs are actually self-employed rather than creating new ventures.
Building Strong Brands
Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
Product portfolio decisions
This document discusses product portfolio decisions and marketing management at three organizational levels - corporate, business unit, and product. It covers strategic planning processes like bottom-up, top-down, and goals down/plans up. Models for portfolio analysis are described, including the BCG matrix and GE multifactor model. The BCG matrix places products into four categories based on market growth and share. The GE model analyzes market attractiveness and business strength factors. Pitfalls of these models are also noted. A case study on Titan Industries Ltd is presented.
4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014
4 steps to build a Meaningful Brand
Marketing is not about brands; it's about people
The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society.
I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4).
See the Bloom Brand Ladder model on the last slide!
Green marketing
Green marketing refers to promoting products or services based on their environmental benefits. It reflects growing consumer concern about the impact of consumption on the environment. Manufacturers have recognized environmental concerns as a competitive advantage and have developed green products. For a product to be considered truly green, its production must be compatible with the ecosystem, satisfy consumer needs, and maintain quality despite higher costs compared to regular products. Ecolabeling benefits companies through improved image and sales while increasing consumer awareness of consumption habits. However, green positioning is difficult for latecomers to market and not important for all product types like clothing and entertainment.
4 p’s of the marketing mix
The 4 P's of the marketing mix are price, place, product, and promotion which are the key factors that marketers can control to satisfy customers. The marketing concept focuses on understanding customer needs and wants to deliver satisfaction through the 4 P's of the marketing mix.
Television & print ad -creation process
This document discusses creative tactics for print and television advertising. For print advertising, it outlines the basic components of a print ad including the headline, body copy, and visual elements brought together through layout. It describes different types of headlines and uses of subheads and body copy. For television advertising, it identifies the video, audio, and music as key components, and their roles in communicating the advertiser's message.
Societal marketing
The societal marketing concept calls on companies to consider consumers' wants, their own needs for profits, and the interests of society when developing marketing practices. It balances these three factors by creating profits and satisfying customers while also benefiting the public interest in the long run. The document outlines the societal marketing concept and its key aspects, including balancing the interests of society, consumers, and the company for responsible and ethical marketing strategies.
Marketing research ppt @ mba
Marketing research is a formal, systematic process of collecting and analyzing information to better inform decision making. It involves specifying information needs, collecting relevant data, analyzing the data, and communicating the results. The value of marketing research lies in its relevance, quality, timeliness, and completeness of data, information, and knowledge. While striving for objectivity, marketing research also involves both science and art as investigators must be unbiased yet acknowledge limitations and be open to unexpected findings. The research process involves defining the problem, determining the research design and data sources, developing sampling and instruments, collecting and preparing data, analyzing and interpreting results, and communicating outcomes.
Marketing mix and 4 p's
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
4 ps of marketing
The 4 Ps of marketing mix are product, place, price, and promotion. Product refers to the tangible good or intangible service being offered, including quality, design, and customer service. Place represents the locations where the product can be purchased, including physical locations as well as online. Price concerns the amount customers must pay and factors like pricing strategies and competitiveness. Promotion involves communicating the product's benefits to consumers through advertising, selling, and sales promotions to persuade them.
The 7 Ps Of The Marketing Mix
No two products will be marketed in exactly the same way. The marketing mix is a term used to describe the unique cocktail of marketing channels deployed to market a particular product.
Looked at another way, the marketing mix can be characterised as a recipe book, offering a comprehensive range of complementary marketing tools, from which marketers can select and combine those that will best suit the product they are seeking to promote.
Product differentiation
The document discusses the importance of product differentiation and positioning for companies. It defines product differentiation as incorporating unique attributes like quality or price to make a product stand out. Positioning is how a product is marketed based on its differentiation. A positioning statement captures the essence of the differentiation strategy in a short phrase. The document provides an example of a seat belt manufacturer that differentiates on never missing delivery times or having defective products, and positions itself in the market based on that differentiation with an example positioning statement of "On-time delivery and flawless manufacturing."
marketing myopia
The document discusses marketing myopia and focuses on the automobile industry in India. It describes how Suzuki Motor Corporation ended its joint venture with TVS before launching the Fiero motorcycle. This was a failure as the Fiero did not boost sales as expected. The document also analyzes the causes of marketing myopia in this case, including a shift in consumer preferences away from two-stroke motorcycles.
Green marketing
Green marketing , scope of green marketing and the limitations of green marketing, green marketing in India
The 4 P’S Of Marketing
The document discusses the 4 P's of marketing - Product, Price, Place, and Promotion. It defines each P, with Product being the item for sale, Price being a reasonable amount based on supply and demand, Place being where the product can be obtained, and Promotion being ways to increase interest in the product. It provides an example promotion of buying a Nintendo Wii and 3 games for $249.99 at Game Crazy.
Product differentiation
Product differentiation is a business strategy where firms create differences between their products and competitors' products. These differences can provide competitive advantages if customers prefer the unique attributes. Products can be differentiated based on their form, features, customization, performance quality, conformance quality, durability, reliability, and style. For many Indian customers, important factors are durability, features, performance, style, and an affordable price.
strategic management of coca cola
this is specially for people who spend their 3 years making prjects...in courses like bbi, baf etc etc
Viewers also liked (20)
Session 5: Enterprise or enterpreneurial: The devil is in the detail
Session 5: Enterprise or enterpreneurial: The devil is in the detail
4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014
4 Steps to build a Meaningful Brand Peter Heshof - Bloom - 2014
Similar to Product (Product Portfolio, Branding, USP, Product Depth and Breadth, Product Differentiation)
Product and brand management ppt @ bec doms 2009
The document discusses key concepts in product and brand management including defining a product, stages of new product development, challenges with new product success rates, and classifications of different types of products. It also covers brand elements like brand equity, brand power, managing brand equity, and strategies for branding, repositioning, packaging, and labeling.
Product And Brand Management
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. Most new products are improvements on existing ones, and less than 5% are totally new concepts. The success rate of new products is very low. Product development involves stages from idea generation to commercialization. Branding associates a name with benefits for customers, creating brand equity that allows companies to charge premium prices and launch extensions. Packaging and labels are important marketing tools that identify products and influence purchasing decisions.
Product & Pricing Strategies
The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.
Branding strategy
The document discusses various branding strategy options including individual brands with no connections, blanket brands to pull new products through channels, and separate family brands. It also discusses brand extension, multibranding/proliferation, and brand repositioning strategies. Additional sections cover developing brand names, building brand value through various marketing activities, defining an effective brand using the "5 Cs", and designing branding strategies using corporate vs. brand dominance.
Product and brand managment
A product is anything offered by a company to satisfy customer needs, whether an object, service, or idea. New product development mostly involves improving existing products, with less than 10% being totally new concepts. The success rate of new products is very low, less than 5%. Products go through stages of development, testing, analysis, and market testing before commercialization in targeted markets and customer groups using an introductory marketing strategy. Products exist at different levels from core benefits to potential enhancements.
Brand Management Lecture7
The document discusses brand management concepts including product life cycles, brand strategies, and brand extensions. It covers brand portfolios and product matrices, using brands across related product categories to increase market presence. Brand extensions allow companies to enter new markets while leveraging existing brand equity, but they also risk diluting the parent brand if not executed properly.
Product decision
This document discusses product line decisions and the product life cycle. It defines a product and outlines the key decisions involved in forming and distributing a product, including product design, production, launch timing and product mix/line choices. It also explains the concept of the product life cycle and the typical stages of introduction, growth, maturity, saturation, and decline. Strategies for expanding, contracting or altering product lines are presented. Factors like market demand changes, competition, marketing influences, finances, and product attributes are noted as influencing product line decisions. The document uses examples and diagrams to illustrate product life cycle concepts.
Product and brand management
This document discusses key concepts related to product and brand management. It defines what a product and brand are, and classifications of consumer and industrial goods. It also outlines different levels of brand meaning and power. Additionally, it covers advantages of branding, brand parity, strategies for naming and positioning brands, and uses of packaging and labels as marketing tools.
Branding and packaging
The document discusses key concepts related to branding, including defining brands, the functions of brands for consumers and marketers, brand loyalty, recognition and preference. It also covers selecting brand names, packaging considerations and functions, and strategies for sustaining growth over the product lifecycle, including modifying marketing programs.
Branding and packaging
Brands are an integral part of our lives that go beyond just distinguishing products. They give products meaning and benefits to consumers like identification, practicality through repurchasing, quality guarantees, and ensuring the best option for their needs. Managing brands over time requires considering how many are needed, keeping them up to date, extending them geographically in a coherent way, and measuring their value as important assets.
Brand management service
A name becomes a brand when consumers associate it with a set of tangible and intangible benefits that they obtain from the product or service, It is the seller’s promise to deliver the same bundle of benefits/services consistently to buyers
Product and brand management
A product is any offering that satisfies customer needs, ranging from objects to services to ideas. Most new products are improvements on existing ones, with less than 10% being totally new concepts. The success rate for new products is very low at under 5%. Frequent technology improvements lead to rapid product obsolescence. Developing successful new products involves idea generation, concept development and testing, and determining optimal pricing through techniques like conjoint analysis.
BM 4.3 Product
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
brand management-by ravish roshan,delhi
A brand is a name, symbol or design that identifies a product or service and differentiates it from competitors. Branding provides several advantages including legal protection, building loyalty, and minimizing harm to reputation. Developing a strong brand identity and equity through consistent messaging and meeting customer expectations over time is important. Choosing an effective brand name and developing rich brand associations through symbols, slogans and ambassadors can help create distinctive brands. Managing every customer touchpoint to align with the brand image is crucial for maintaining brand vitality.
Branding and packaging
This document discusses branding and packaging strategies. It defines branding as names, logos, or symbols that distinguish a product. Branding provides identification, practicality, guarantees, and self-image for consumers. Packaging protects products, offers convenience, prevents waste, and promotes products. Selecting brand names and packaging considers ease of use, benefits, uses, differentiation, and compatibility. Strategies sustain growth through quality, features, models, distribution, and pricing.
MBA MM_Unit 3.ppt
The document discusses various concepts related to product management including attractiveness of market offerings, product levels based on customer value, product classification, product mix, new product development process, adoption of innovations, product life cycle strategies, branding, brand portfolio, equity, and sponsorship. It provides information on how companies can develop, market, and manage their products and brands effectively.
Introduction to brands 2
This document discusses brands, what they are, and strategies for developing strong brands. It begins by defining a brand as a name, symbol or design that identifies a company's products and differentiates them from competitors. The key components of a brand are identified as the name, symbols, packaging, warranty and brand image. The document then covers various brand development strategies such as line extensions, brand extensions, multibrands and creating new brands. It analyzes the advantages and disadvantages of these strategies. Overall, the document provides an overview of what constitutes a brand and different approaches companies can take to develop and strengthen their brands.
mkt465_ch11 (2).ppt
This document discusses brand architecture and how it determines the branding strategy for a firm's products. It covers different types of brand architectures like umbrella branding, family branding, and individual branding. It also discusses how brand architecture clarifies the relationships between brands and products to improve customer understanding and transfer brand equity. The document provides examples of brand architectures from companies like Unilever and Marriott. It examines factors like line extensions, category extensions, and the roles brands play in a portfolio. Finally, it discusses concepts like corporate branding, family brands, individual brands, and brand modifiers.
Developing and ManagingProductsUnrestricted• Sus.docx
Developing and Managing
Products
Unrestricted
• Sustain growth
• Increase revenue/profit
• Replace obsolete items
Why introduce new products?
• New-to-the-world: discontinuous innovations
• New product lines: enter an established market
• Product line additions
• Improvements or revisions
• Repositioned products: existing products
• Lower-priced products: like competition, but at
a lower price
Categories of new products
1. New product strategy
2. Idea generation
3. Idea screening
4. Business analysis
5. Development
6. Test marketing
7. Commercialization
8. New product
New product development process
• “Plan that links the new product development
process with the objectives of the:
• Marketing department
• Business unit
• Corporation”
• Should specify the role the new products will
play in the organization’s overall strategy
New product strategy
• Sources of new-product ideas
• Customers
• Employees
• Distributors
• Competitors
• Research and development
• Consultants
• Other experts
Idea generation
• Screening:
• Eliminates ideas that are inconsistent with
organizational strategy or are inappropriate for some
other reason
• Concept test:
• Test to evaluate a new-product idea, usually before
any prototype has been created
• Involves consumer reactions to product descriptions
or visual representations of the proposed new
product
Idea screening and concept test
Demand Cost
Sales Profitability
Business analysis stage
• “The stage in the product development process
in which a prototype is developed and a
marketing strategy is outlined”
• Involves:
• Prototype
• Marketing strategy
• Packaging, branding, and labeling
• Promotion, price, and distribution strategy
• Examining manufacturing feasibility
Development
• Team oriented approach
• Marketing, R&D, engineers, production, and suppliers
• Shortens process and reduces costs
Development
• Test marketing:
• “Limited introduction of a product and a marketing
program to determine the reactions of potential
customers in a market situation.”
• Alternatives to test marketing:
• Scanner-based research
• Simulated market testing
• Online test marketing
Test marketing
• Decision to market a product involves:
• Ordering production materials and equipment
• Starting production
• Building inventories
• Shipping the product to field distribution points
• Training the sales force
• Announcing the product to the trade
• Advertising to potential customers
Commercialization
Why do some products fail?
• No discernible benefit compared to existing
products
• Poor match between product features and
customer desires
• Overestimation of market size
• Incorrect targeting
• Too high or too low prices
• Inadequate distribution
Reasons for product failure
Diffusion of Innovation
Spread of new products
Complexity Compatibility Relativeadvantage
Observability Trialability
Product characteristics and rate of adoption
Product life cycles
• Hi.
Product and brand management
This document discusses key concepts in product and brand management including defining products and their development process. It notes that most new products are improvements on existing ones and that success rates for new products are low at less than 5%. The stages of product development and factors considered in commercializing a product are outlined. Branding and managing brand equity to build competitive advantages are also covered.
Similar to Product (Product Portfolio, Branding, USP, Product Depth and Breadth, Product Differentiation) (20)
Developing and ManagingProductsUnrestricted• Sus.docx
Developing and ManagingProductsUnrestricted• Sus.docx
More from Project Student
Data Compression (Lossy and Lossless)
Computer Science (A Level) discusses data compression techniques. Compression reduces the number of bits required to represent data to save disk space and increase transfer speeds. There are two main types of compression: lossy compression, which permanently removes non-essential data and can reduce quality, and lossless compression, which identifies patterns to compress data without any loss. Common lossy techniques are JPEG, MPEG, and MP3, while common lossless techniques are run length encoding and dictionary encoding.
Appraisal (Self Assessment, Peer Assessment, 360 Degree Feedback)
Business Studies - Appraisal
The aspects of an appraisal are explained along with it's benefits, drawbacks and methods. The 3 methods that are described and outlined in this presentation are self assessment, peer assessment and 360 degree feedback.
High Level Languages (Imperative, Object Orientated, Declarative)
Computer Science - High Level Languages
Different types of high level languages are explained within this presentation. For example, imperative, object orientated and declarative languages are explained. The two types of languages within declarative (logic and functional) are also mentioned and described as well as the characteristics of high level languages. There is also a hierarchy of high level languages and generations.
Motivation Theories (Maslow's Hierarchy of Needs, Taylor's Scientific Managem...
Business Studies - Motivation Theories
There are 4 motivation theories that are explained in this presentation. Herzberg's Two Factory, Maslow's Hierarchy of needs, Mayo's Human Relations and Taylor's Scientific Management. The theories are explained, advantages and disadvantages along with images and definitions. ALSO, the 3 types of management systems are explained (autocratic, paternalistic and democratic)
Operating System (Scheduling, Input and Output Management, Memory Management,...
Computer Science - Operating System
All the jobs and aspects of the operating system are explained and defined. The 5 main jobs of the operating system are outlined, this includes scheduling, managing input and output, memory management, virtual memory and paging and file management.
Human Resources (HRM, Soft and Hard HRM)
Business Studies - Human Resources Department
The aspects of the human resources department and management are explained including the 2 main types of HRM which is soft and hard HRM. It also explains the factors that affect it and objectives along with the jobs that HRM do.
Classification of Programming Languages
Computer Science - Classification of Programming Languages
Programming Languages are broken down into High level and Low level languages. This slideshow shows how they are classified and explains low level and high level languages in depth.
Product Life Cycle (Stages and Extension Strategies)
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
Training Methods (On-The-Job, Off-The-Job, Retraining and Apprenticeships)
This document defines and compares different types of training provided in business studies including on-the-job training, off-the-job training, retraining, and apprenticeships. On-the-job training involves coaching and demonstrating tasks while employees remain at work, while off-the-job training removes employees from the workplace for classes, self-study, or sandwich courses. Retraining adapts employee skills to new technologies, practices, or safety requirements. Apprenticeships formally commit employers to train young employees through work experience leading to an industry-recognized qualification.
Price (Market-Orientated and Cost-Based Pricing)
Business Studies - Price
Pricing strategies and formulas are included and explained. This includes market-orientated pricing such as Going rate pricing, psychological pricing, market penetration, market skimming, loss leader pricing and destroyer pricing and cost-based pricing such as cost plus pricing, full cost pricing and contribution pricing
Changes in working practices
This document discusses various flexible working practices including flexible hours, temporary working, job sharing, part time working, home working, multi-skilling, hot desking, and zero hour contracts. It provides definitions and discusses the pros and cons of each practice. Flexible working practices allow employers to adapt to employee needs and business demands while helping employees balance work and home life. However, some practices like zero hour contracts provide less stability and benefits for workers. Overall, flexible working can increase efficiency for businesses while accommodating individual circumstances.
Hexadecimal (Calculations and Explanations)
Computer Science - Hexadecimal
You will be able to learn how to calculate hexadecimal conversion calculations along with what hexadecimal is. This presentation will help with your gcse or a level studies or just learning about computer systems. There are also some questions with answers.
Error Checking and Correction (Parity Bit, Majority Voting, Check Digit)
Computer Science - Error Checking and Correction
This includes parity bit, majority voting and check digit which are all explained with their rules and more information.
Ascii and Unicode (Character Codes)
Computer Science - ASCII and Unicode
ASCII and Unicode explained in brief with examples and ASCII table.
Workforce Planning (Process, Labour Shortage, Excess Labour)
Business Studies - Workforce Planning
This presentation explains and outlines the aspects of workforce planning including the process, labour shortage, excess labour etc.
Harvard vs Von Neumann Architecture
Computer Science - Harvard and Von Neumann Architecture
The aspects of both architectures are highlighted through the presentation along with their advantages and disadvantages.
Programming Languages / Translators
Computer Science - Programming Languages / Translators
This presentation explains the different types of translators and languages of programming such as assembler, compiler, interpreter, bytecode
Assembly and Machine Code
Computer Science - Assembly and Machine Code
This presentation explains the 2 types of programming languages such as assembly and machine code.
Software (Application and System Software)
Computer Science / ICT - Software
Software is key in computer systems and i have put together a presentation to explain the different types such as system software (utility and library programs) and application software (bespoke, special purpose and general purpose). - operating systems are mentioned but there is another presentation based on that.
Hardware and Software
Computer Science / ICT - Hardware and Software
This presentation explains the brief of Hardware and Software with example that you will need to know
More from Project Student (20)
Appraisal (Self Assessment, Peer Assessment, 360 Degree Feedback)
Appraisal (Self Assessment, Peer Assessment, 360 Degree Feedback)
High Level Languages (Imperative, Object Orientated, Declarative)
High Level Languages (Imperative, Object Orientated, Declarative)
Motivation Theories (Maslow's Hierarchy of Needs, Taylor's Scientific Managem...
Motivation Theories (Maslow's Hierarchy of Needs, Taylor's Scientific Managem...
Operating System (Scheduling, Input and Output Management, Memory Management,...
Operating System (Scheduling, Input and Output Management, Memory Management,...
Product Life Cycle (Stages and Extension Strategies)
Product Life Cycle (Stages and Extension Strategies)
Training Methods (On-The-Job, Off-The-Job, Retraining and Apprenticeships)
Training Methods (On-The-Job, Off-The-Job, Retraining and Apprenticeships)
Error Checking and Correction (Parity Bit, Majority Voting, Check Digit)
Error Checking and Correction (Parity Bit, Majority Voting, Check Digit)
Workforce Planning (Process, Labour Shortage, Excess Labour)
Workforce Planning (Process, Labour Shortage, Excess Labour)
Recently uploaded
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsCreative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Recently uploaded (20)
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Product (Product Portfolio, Branding, USP, Product Depth and Breadth, Product Differentiation)
- 2. The mix of products that the business produces and sells. (Definition)
- 3. Spread fixed costs Allow for greater economies of scale Allow targeting of wider markets Reduces risk Smoothens out overall sales Create opportunities for growth
- 4. The varieties within each branded product. (Definitions) Number of product lines in product portfolio
- 5. Having product breadth and product depth increases the chances of repeat purchases and allows to target different market niches.
- 6. (Definition) A distinctive identity for a product with which users recognise, this allows them to differentiate from competitors.
- 7. Marketing is often brand driven. Advantages Disadvantages • Create increased customer loyalty • High cost of advertising • Increase price inelasticity of demand • Loss of brand value for one product can affect a whole range of similarly branded products • Separate products from herd • Brands invite competition • Increase business value • High cost of research and development
- 8. (Definition) Features that allow a product to be differentiated from rivals / competition Examples: • Hole in polo mint • IPad design • Dysons vacuum
- 9. (Definition) Making a product different and stand out from competition
- 10. • Promotion • Packaging (e.g. Eco-packaging) • Form (e.g. appearance) • Add-ons • Quality • Reliability Method of Differentiation Differentiation helps create customer loyalty and gives a firm more control over the pricing strategies used.