The document discusses various product and pricing strategies. It covers developing product strategies such as product classification, product life cycles, and new product development processes. It also discusses developing brand and packaging strategies like branding, packaging, labeling, and universal product codes. Finally, it discusses developing pricing strategies including cost-based and value-based pricing, price skimming, penetration pricing, and price adjustment strategies like discounts, bundling, and dynamic pricing.

1. Product & Pricing Strategies By Ashraf Ayoub 31 st Mar’09 References: Business Today Book, 10 th Edition by M.Mescon . C.Bovee. J.Thill

2. Developing Product Strategies

5. The Product Continuum Products contain both tangible & Intangible components; predominantly tangible products are categorized as goods. Whereas predominantly intangible products are categorized as service Tangible Dominant Intangible Dominant GOODS IDEAL SERVICES Education Automobile Fast Food Cruise Consulting Insurance Salt Shoes VCR

10. The Product Life Cycle most products & product categories move through a life cycle similar to the one represented by the curve in this diagram. However, the duration of each stage varies widely from product to product Sales Volume (units) Introduction Growth Maturity Decline Sales Time 0 Profits Internet VCR Cassette tapes DVD players

18. Process Development Process for every hundred ideas generated, only one or two salable products may emerge from the lengthy & expensive process of product development 1 idea commercialization Test Marketing Prototype Development Business Analysis Screening of Ideas 1 00 ideas

35. Developing Brand & Packaging Strategies

51. Developing Pricing Strategies