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4 p’s of the marketing mix

  • 1. 4 P’s of the Marketing Mix and the Marketing Concept Mariah Martin 1/2 Orange 4 P’s of the Marketing Mix and the Marketing Concept
  • 2. 4 P’s of the Marketing Mix Price Place Product Promotion
  • 3. Price
  • 4. Place
  • 5. Product
  • 6. Promotion
  • 8. Marketing Concept