Downloaded 48 times
Uploaded bykabul university
Product mix / marketing management
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
More Related Content
Similar to Product mix / marketing management
More from kabul university
Product mix / marketing management
- 1.
- 2. The Product isa bundle of satisfaction that a customer buys. It represents a solution to a customer’s problem. It includes: o Physical Products o Services o Persons o Places o Organizations o Ideas o Combinations of the above
- 3. The number ofproducts carried by a company at a given point of time is called its Product Mix.
- 5. Product Mix Width--(i)width refers to the no. of different product lines the co. Carries.. o Product Line Length--the number of different products a firm sells under a product line . o Product Line Depth—total number of items under each brand in the line in terms of variants, shades, models, pack sizes etc. o Product Consistency—the uniformity of products. refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way
- 7. PARLE has 43different products in its product line.
- 8. BISCUITS GLUCOSE BISCUITS KRACK JACK KRACKJACK TIL-GOOD MONACO REGULAR MONACO 4 IN 1 MONACO JEERA MONACO METHI 22 MONACO ONION FUN CENTRE CHOCOLATE CREAM FUN CENTRE PINEAPPLE CREAM FUN CENTRE ELAICHI CREAM HIDE & SEEK MARIE CHOICE ORANGE CREAM MAGIC CHOCOLATE MAGIC CASHEW CRUNCH-MUNCH KAJU BADAM CRUNCH-MUNCH TUTTI FRUTI MANGO BITE CHEESLING JEFFS / SIXER CRUNCH MUCH CHOC./ELAICHI SWEETS 14 MELODY KISMI GOLD MANGO BITE MAZELO GOLGAPPA KISMI TOFFEE KISMI BAR MELODY SOFTEE 2 IN 1 ECLAIRS ORANGE CANDY KACHHA MANGO BITE XHALE PARLE LITES POPPINS SNACKS 8 MUNCH ON SNACKS! MUSST BITES SIXER SIXER ZEERA JEFFS MUST CHIPS MUSST STICKS MONACCO SMART CHIPS
- 9. Hide and Seek KrackJack Milano Kreams Monacco Parle-G
- 10.
- 11. Musst Bites Parle cheeslings SixerJeera Parle Jeffs Smart Chips Parle sixer
- 12. The consistency ofParle is that the whole product mix consists of Food products only.
- 13.