1. What are the critical issues related to regulation and business ethics that
Uber is facing and how should the company address these challenges?
Since the foundation of the company Uber has been facing regulatory and
business ethics issues in many countries.
The first and most pressing reason is a government regulation. Entering a new
market, Uber did not pay attention to local regulations and began operating its
service without waiting for permission. Management changed the company name
received a warning the early stages, and then it has enough money to pay off.
Most regulations had been written without taking into account the development of
modern technologies on which company operation was based. Receiving cease-
and-desist orders, Uber typically ignored it declare that it is not a taxi business —
it simply provided the software platform to connect town car chauffeurs and
drivers.
Another problem was that the company put non-professional drivers on the road.
While UberBlack drivers were commercially licensed professional drivers, uberX
drivers were not. Riding uberX generally tended to save passengers 10% off the
cost of a taxi, but staff recruitment criteria let them to put at the wheel 21 men
obtained a personal license and auto insurance without any experience.
Critics also claimed that Uber’s surge pricing issues. Riders in various countries
were against the concept and many demanded that their respective governments
impose price controls on Uber and similar companies.
It also had a reputation for cutthroat competitive tactics. In one case, Uber was
caught trying to slow down the service of one of its ride-sharing competitors by
ordering and cancelling cars en masse (Uber later apologized for the tactic). The
company was also known for attempting to poach drivers from other ride-sharing
services by deploying its sales representatives to order rides and then try to
convince the drivers to defect to Uber with offers of monetary bonuses and other
incentives.