OLA is an app that provides on-demand ride services from any location. It allows customers to easily book a clean, safe, and roadworthy vehicle without calling a taxi service. OLA aims to make cities more accessible by connecting riders and drivers through its app.

2. • OLA is an app that provides a customer with
a ride from point A to point B.
• The app is easy to use and eliminates the
need to call a taxi service.
• The cars are clean, safe and road worthy.

3. BRANDKEY MODEL

4. 5
•CARPOOLING SERVICES
•UNORGANIZED PLAYERS (Auto rickshaws / taxis)

5. BRANDKEY MODEL

6. • People who mobile from one place to another
for any purpose
• Customers who are in need of cab instantly
• Customers whose safety at night is the priority
during travelling
• People who value time

7. BRANDKEY MODEL

8. People finish their work even while travelling
(last minute studies, office presentations,
planning etc.)

9. BRANDKEY MODEL

10. FUNCTIONAL BENEFIT: Making cities more
accessible by seamlessly connecting riders
to drivers through apps
EMOTIONAL BENEFIT: Safety by design
SELF EXPRESSIVE BENEFIT: Everyone's
“Private Driver”

11. PERFORMANCE: Get customers where & when they
want to go, promptly, efficiently, comfortably & safely
SUPERIOR SERVICE: Timely pickup, private usage &
customer care
QUALITY: Providing courteous service in clean, well
maintained cars
CONVINIENCE: Rewards, reference, OLA money etc.

12. BRANDKEY MODEL

13. VALUES : OLA’s corporate strategy is price leadership
(providing its customers with the highest possible value at
the lowest price)
BELIEFS : OLA beliefs in providing a professional, safe, quick
& convenient transportation service to all
PERSONALITY : OLA is helpful, innovative transport problem
solver who is professional, considerate and caring

14. BRANDKEY MODEL

15. OLA CUTS MID DAY TRAVEL PRICES TO ₹5
PER KILOMETRE

16. BRANDKEY MODEL

17. • OLA provides a solution to a real problem that imapcts
millions of people
• OLA has disrupted the monopoly of taxi cab transportation
that exists in many city and reinvented the experience from
top to bottom
• OLA is literally like having an almost instant ‘PICK ME UP’
service whenever customers need it
WHICH IS WHAT EXACTLY CUSTOMERS ARE
LOOKING FOR

18. BRANDKEY MODEL

19. To all who need to hail a cab, OLA is an app that provides you with
a simplest and most reliable taxi service around.
With the touch of a button on OLA APP, a driver will pick you up
within minutes
‘NOWTHAT’S REVOLUTIONARY’

20. PRESENTATION BY:
Sagar Paul