This document outlines a marketing plan for a travel guide Android app. The app provides travel options between locations based on cost, time, and transport method. It currently only supports travel within Kolkata but aims to expand to other cities. The plan's goal is to reach 10,000 downloads in the first 2 weeks. Tactics include offering a free basic version and paid premium version, promoting on social media, and distributing through the Google Play store. The app will be developed by July 2016 and launched in October 2016 after market research.

1. Android App : Travel Guide
Marketing plan

2. Executive Summary

3. The App: Travel Guide
This is an App to choose travelling options available for you
in your city to reach your destination.
Open the App to enter current location and Destination
and get travelling options available to you.
Also takes into account the time of the day as time of travel
is greatly influenced by traffic which in turn is greatly
affected by time.

4. Modes Of Transport
Bus
Auto
Trains
Metro

5. Travel Options
• CHEAPEST
Only concerned
about the least
money required,
irrespective of the
time taken.
• ECONOMIC
Takes into account
both, money and
time of travel to
give you an
optimum option.
• TIME SAVER
Only concerned
about the time,
irrespective of cost
of travel.

6. Result
• Gives you the best 5 options alongwith:
Cost of travel
Time of travel
for each.

7. Current Situation
• Currently under development.
Goal
• Increase number of users of the
apps.
• Thus increase the number of
downloads of the App.

8. Situation Analysis

9. Company Overview
Currently, just travelling options in Kolkata are available.
Trying to increase its domain to other cities where we provide
travelling information.

10. Market Overview
• Potential consumers include students and middle class citizens with
access to android mobiles.

11. Competitors
The “Kolkata Bus Info” App is the only identifiable competitor with 10
thousand downloads.
But we provide far more services that those which display just the route of
all bus services in Kolkata.
Also, we provide these services keeping in mind the time and money
spend on the travel.
More options on types of travel ( Economic, Time Saver, Cheapest) are also
available.

12. Target Customers
oIncludes High School and College students and Middle class Citizens
with access to and Android devise.

13. Goal

14. Goals
• Goals will be measured not in terms of net income but the number of
downloads as they go hand in hand.
• Our Goal is to first reach 10 thousand downloads within the first 2
weeks starting from scratch.

15. Strategy

16. Target Market
• Customers
• Collaborators
• Competitors
• Context

17. Customers
This App will provide information to the users about available modes
of transport.
Will mainly target high school and college students and middle class
citizens with access to an Android device.

18. Collaborators
• Communication partners include people who run pages with
substantial followings in Facebook, Instagram and other social media
networks.

19. Competitors
The “Kolkata Bus Info” App is the only identifiable competitor with 10
thousand downloads.
But we provide far more services that those which display just the route of
all bus services in Kolkata.
Also, we provide these services keeping in mind the time and money
spend on the travel.
More options on types of travel ( Economic, Time Saver, Cheapest) are also
available.

20. Context
• This App will take into account the time and cost of travel which no
other competitors provide.

21. Value Proposition
• This App will fall into the category “Freemium”.
• “Free” version of this App includes travelling options but only
recognizes the “Economic” option in the App.
Also, no preference in mode of transport (bus , auto, etc.) is available.
• “Premium” version of the app includes “Time Saver” and “Cheapest”
options in addition to the “Economic” option.
Also we can choose if we have any preference pertaining to certain
methods of transport.

22. Tactics

23. Tactics
• Product
• Services
• Brand
• Price
• Communication
• Distribution

24. Product
 This is an App to choose travelling options available for you in your
city to reach your destination.
 Open the App to enter current location and Destination and get
travelling options available to you.
 Also takes into account the time of the day as time of travel is greatly
influenced by traffic which in turn is greatly affected by time.

25. Service
• “Free” version of this App includes travelling options but only
recognizes the “Economic” option in the App.
Also, no preference in mode of transport (bus , auto, etc.) is available.
• “Premium” version of the app includes “Time Saver” and “Cheapest”
options in addition to the “Economic” option.
Also we can choose if we have any preference pertaining to certain
methods of transport.

26. Brand
• Name: Travel Guide
• Slogan: “Travel At Your
Convenience”
• Logo: In the Background

27. Price
• It belongs to the category “Freemium”.
• The “Premium” version of the app is worth $1.99.

28. Communication
Social Media Websites (Facebook, Instagram, etc.)
Face to face communication.
Popup adds in some websites(some time after its introduction).

29. Distribution
• We have our algorithms and GPS availability that delivers the travel
options to the users with high level of precision.

30. Implementation

31. Implementation
• Organization structure
• Processes
• Schedule

32. Organization Structure
• A coder to develop the app.
• Myself and one other employee for communication(at the beginning)
via social media networks.

33. Processes
Development of the App.
Introduction in Google Play.
Communication to the target market.
Regular research and updates of the App.

34. Schedule
Development of the App by July,2016
Market research by September,2016
Introduction in Google Play by October,2016.

35. Hope you liked it!
Feel free to shoot me a text with suggestions or well,
just say hello :P
Rishav Kar
Jadavpur University
www.linkedin.com/in/rishav-kar-703b15112?trk=hp-identity-name
Special thanks to Prof. Sameer Mathur, IIML for his guidance.
www.linkedin.com/in/sameermathur