Ppt on Taxi For Sure

1. INNOVATION
AND
ENTREPRENURSHIP
BY:
AVINIT KUMAR

2. The Starting
• On asking about the starting and the
motivation for starting up, Aprameya
said “It all started with the typical ‘in-a-
bar’, ‘on-the-tissue-paper’ evening.
• Since that point, our idea to become a
taxi aggregator has become a reality,
we call ourselves TaxiForSure
• Started with the personal investment of
8-10 lakh
Aprameya Radhakrishna, Co-Founder
Raghunandan G, Co-Founder

3. Culture is what gives
TaxiForSure the best chance
of Long Term Success both
for our People and Business

4. Eight Aspects of Our Culture
• We Value specific Behaviors and Skills – And we know what they are
• We dream Big on our Goals – We would rather aim very high and achieve
partial success than aim low and beat targets
• We Solve the Right Problems – Every time we would ask “Are we solving the
Right Problem?”
• We Take Ownership for Everything we do – even if the Outcomes are Not
entirely in our Control
• People are the most important Pillar – We prefer Great people plus Average
Process to Great Process plus Average People
• Speed is as important as Quality – in everything we do
• Trust and Personal responsibility – In all Relationships
• We are Facts and Data Oriented – in any problem we look at

5. Ten Behaviors and Talents We Value
Respect
for
people
Integrity Transparency Fun at
Work
Entrepreneurial
Clarity of
Thought
Team
Building &
Team
Working
Communication
& Influencing
Customer
Centricity
Self
Awareness

6. BUSINESS MODEL
 In a market flooded with taxi operators, ‘reliability’ is the USP
of this company
 They take a share from the fare paid by the customer referred
by them, to the operator From the bigger, organized
operators, they get a 7-10 per cent share. From the smaller
ones, they earn around 20 per cent
 They don’t have to invest in a fleet of cars. The other costs
would only be on setting up a Call Centre to coordinate with
drivers and customers and the technology to connect them.
 Driver performance is monitored through customer feedback
and Global Positioning System (GPS) module fitted in the car.
http://www.thehindubusinessline.com/industry-and-economy/book-here-and-get-your-taxi-for-sure/article4323368.ece

7. Driver Retention Model-Aggregator

8. VALUE PROPOSITION
 The customer, with a safe, reliable and easy taxi service, still
proved to be the focal point
 Facebook ads and radio campaigns widened their reach
 Ample Choice for Economy car rental services, Standard cars
for hire, SUV rental service in India, Luxury Car rental service
in India, and Premium Car rental service in India
 Car Rentals for Outstation trips with passenger relaxing back
seat

9. REVENUE MODEL
• Taxi For Sure, is eyeing a revenue of Rs 7.2 crore
in this fiscal year
• It takes a cut of 10-12 per cent of the final fare
• The firm posted a turnover of Rs 10 lakh in the
first year of operations
• In 2012, the company raised Rs 28
crores risk capital funding from Accel Partners,
Helion Venture Partners and Blume Ventures.
• Its revenue last year was around Rs 80 lakhs, and
the Bangalore operations are already profitable.
http://www.thehindubusinessline.com/industry-and-economy/book-here-and-get-your-taxi-for-sure/article4323368.ece

10. BUSINESS STRATEGY
• Our rates are cheaper that most radio taxis. We also have flat
rates for airport cabs in some cities.
• You can book a cab either online, through our mobile site, our
apps or by calling us at 6060 1010 (Ahmadabad, Bangalore,
Chennai, Delhi) & 4040 9090 (Hyderabad).
• Book now and pay later. We don’t need you to make a
payment when you book a cab online!
• Multiple car types to choose from - Indica, Sedans, AC cabs,
Non-AC cabs - for your travel.
• You can book premium cabs like BMW, Mercedes and Jaguar
too, through us.
http://www.taxiforsure.com/

11. MARKET OPPORTUNITIES
 These are the places JAIPUR, INDORE, BHOPAL, CHANDIGARH
 It constitutes .5% of market share
 There are about 600,000(88-92%) taxis in the unorganized
sector that can be aggregated, which is a $2.5-billion
opportunity.
 Opportunities for companies keep increasing their fleet size
and the new locations (major Cities)

12. COMPETITIVE ENVIRONMENT
Rivalry among players is high and will be rising
Price is not a differentiating factor
Prompt response, luxury, comfort will be key
Innovative schemes
Apart from vehicle spending on technology,
drivers and call centre to gain an edge
Government regulation
Taxi permit

14. COMPETITIVE ADVANTAGE
Mobile application facility
Multiple car types to choose from - Indica,
Sedans, AC cabs, Non-AC cabs - for your travel
Premium cabs like BMW, Mercedes and Jaguar
too, can be book through us
Rates are cheaper that most radio taxis
Can book airport taxis, city cabs, local
hire/rental cabs as well as outstation cabs.

15. Management Team