The document discusses increasing investor and public support for hydraulic fracturing (fracking). It outlines various risks of fracking including environmental risks like water and air pollution, operational risks, regulatory and legal risks, and financial risks. The document argues that building trust with investors and the public is essential to enhancing support for fracking. Greater disclosure of fracking operations and facts could help address misinformation and build trust, but must be balanced with protecting company proprietary information. Industry standards and cooperation between industry and government are also important to managing risks and building confidence.