This document provides an analysis of two corporate promotional videos. The first video is for an Indian cement company called Ambuja and promotes their new "We Care" initiative focusing on employee safety. It uses interviews, narration, graphics and drone/plant footage to convey its message. The second video profiles a sign company that worked with Microsoft to place signs across LA. It utilizes interviews, drone shots and handheld filming to showcase the sign placement without narration. Both aim to portray their businesses positively and professionally to potential customers and clients.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
The document provides guidance on developing creative briefs, print ads, television commercials, and radio commercials. It discusses key elements of an effective creative brief such as the audience, communication objective, consumer insights, and promise. For print ads, it describes the importance of the headline, subheadline, body copy, and visuals. Television commercial guidance includes using words to interpret pictures, stating one main idea, and including both text and subtext. Radio commercial elements are words, sounds, music, and a call to action. The document concludes with activities to create a tagline, print ad, and television commercial.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Question 3 powerpoint what have you learned from your audience feedbacksalesian2015a2
The document discusses gaining audience feedback through a survey. The creator first tried getting feedback on Vimeo but realized people needed accounts to comment. They then created a Survey Monkey to get anonymous feedback. Based on the feedback, improvements were made like adding a title, improving interview framing/positioning, and cutting shots to increase pace. Feedback on print work was also gathered, identifying needed changes like making the headline bolder and adding pictures to side stories. In conclusion, audience feedback helped improve both the creator's video and print products.
The document discusses a group project to create a documentary, radio trailer, and magazine article about the rise of Apple technology. It analyzes how the group's documentary follows conventions of real documentaries by using techniques seen in the documentary "Supersize Me," including editing, interviews, music, and voiceover. Key conventions that were successfully used include titles for interviews, medium close-up shots for interviews, background footage for interviews, and changing music levels for interviews and vox pops.
The document discusses gaining audience feedback through various methods. Originally, the author created a Facebook group and asked questions in the comment section of a Vimeo video, but realized people needed accounts to comment. As a solution, the author created a SurveyMonkey questionnaire to get feedback without requiring accounts. Based on the feedback, improvements were made such as shortening shots, adding titles, improving endings, and making it clearer the interviewee was the manager. Further feedback on print work highlighted needed changes like enlarging the headline and adding missing magazine elements.
The document provides an evaluation of the media products created for a fictional viral marketing campaign for a horror movie. It summarizes how the posters, teaser trailer, and websites used both conventional and unconventional forms. The posters and missing persons website aimed for realism to generate intrigue, while the movie website and teaser trailer used familiar horror movie conventions. Audience feedback found the teaser trailer intriguing through its ambiguity and fast pace. A range of media technologies were used in the construction, research, planning and evaluation of the viral marketing campaign.
The document discusses a group's media project on Apple technology for their A2 Media coursework. They created a documentary, radio trailer, and magazine article exploring how Apple technology has grown in popularity among young adults. In analyzing their documentary, they discuss how it follows conventions of real documentaries by using techniques like editing, interviews, vox pops, music, and voiceover that they learned from analyzing the documentary "Supersize Me."
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
The document provides guidance on developing creative briefs, print ads, television commercials, and radio commercials. It discusses key elements of an effective creative brief such as the audience, communication objective, consumer insights, and promise. For print ads, it describes the importance of the headline, subheadline, body copy, and visuals. Television commercial guidance includes using words to interpret pictures, stating one main idea, and including both text and subtext. Radio commercial elements are words, sounds, music, and a call to action. The document concludes with activities to create a tagline, print ad, and television commercial.
How effective is the combination of your main product and ancillary texts?Oliver Dyer
The document discusses how the combination of a documentary and its ancillary texts (a newspaper advert and TV listing) were effective at promoting brand recognition and encouraging viewership. Key elements that helped link the products included using the same font, featuring the same presenter, including viewing information, and depicting the same iconic location (Ryde Pier) in imagery. These visual consistencies helped the target audience easily identify that the different media were promoting the same documentary program.
Question 3 powerpoint what have you learned from your audience feedbacksalesian2015a2
The document discusses gaining audience feedback through a survey. The creator first tried getting feedback on Vimeo but realized people needed accounts to comment. They then created a Survey Monkey to get anonymous feedback. Based on the feedback, improvements were made like adding a title, improving interview framing/positioning, and cutting shots to increase pace. Feedback on print work was also gathered, identifying needed changes like making the headline bolder and adding pictures to side stories. In conclusion, audience feedback helped improve both the creator's video and print products.
The document discusses a group project to create a documentary, radio trailer, and magazine article about the rise of Apple technology. It analyzes how the group's documentary follows conventions of real documentaries by using techniques seen in the documentary "Supersize Me," including editing, interviews, music, and voiceover. Key conventions that were successfully used include titles for interviews, medium close-up shots for interviews, background footage for interviews, and changing music levels for interviews and vox pops.
The document discusses gaining audience feedback through various methods. Originally, the author created a Facebook group and asked questions in the comment section of a Vimeo video, but realized people needed accounts to comment. As a solution, the author created a SurveyMonkey questionnaire to get feedback without requiring accounts. Based on the feedback, improvements were made such as shortening shots, adding titles, improving endings, and making it clearer the interviewee was the manager. Further feedback on print work highlighted needed changes like enlarging the headline and adding missing magazine elements.
The document provides an evaluation of the media products created for a fictional viral marketing campaign for a horror movie. It summarizes how the posters, teaser trailer, and websites used both conventional and unconventional forms. The posters and missing persons website aimed for realism to generate intrigue, while the movie website and teaser trailer used familiar horror movie conventions. Audience feedback found the teaser trailer intriguing through its ambiguity and fast pace. A range of media technologies were used in the construction, research, planning and evaluation of the viral marketing campaign.
The document discusses a group's media project on Apple technology for their A2 Media coursework. They created a documentary, radio trailer, and magazine article exploring how Apple technology has grown in popularity among young adults. In analyzing their documentary, they discuss how it follows conventions of real documentaries by using techniques like editing, interviews, vox pops, music, and voiceover that they learned from analyzing the documentary "Supersize Me."
This document summarizes the development process of an advertisement for an energy drink called BOLT. The author experimented with different background colors, fonts, shapes, and elements to refine the design. Key elements included a lightning bolt shape to represent the product name, changing the background from orange to black to fit industry conventions, and adding the product can, tagline, and social media links. The author aimed to reduce white space, make elements more prominent, and create an advertisement that would appeal to mass consumers while fitting expected norms for the energy drink market.
This document describes the development process of an advertisement for an energy drink called BOLT. The author experimented with different design elements like backgrounds, fonts, shapes, and colors to make the advertisement visually appealing and effective. Key elements included a lightning bolt shape, the BOLT font in orange, and an image of the drink can. The author also added elements like a tagline, website URL, and social media icons to provide important product information to consumers. Through an iterative process, the author refined the layout, design elements, and use of techniques like blurring and gradients to create a polished advertisement.
Products and evaluations pro forma (Tasks 6, 7, 8 & 9)PJG123
The document describes the process of developing an advertisement for a product called BOLT, an energy drink. The author experimented with different design elements like background color, font styles, shapes, and placement of text. They added features like a lightning bolt graphic and tagline to match conventions of energy drink ads. Through multiple iterations, the author refined the design by filling white space, improving visibility of elements, and ensuring consistency of colors and styles. The final ad incorporated graphics, product imagery, and social media links to create an effective promotional piece for BOLT.
Evaluation powerpoint both together initguestbfbdf32
This document summarizes the use of conventions and techniques in the construction of a film trailer. It discusses how the trailer follows conventions like building tension through changing editing speeds from slow to fast. It establishes a hero/villain distinction through clothing. It builds tension in editing by starting slow and becoming faster as the "equilibrium breaks." Music and selective shots are used to create an atmospheric and tense feeling. While most thriller trailers are mysterious, this one reveals more of the plot to explain it. New media like digital cameras, editing software, blogs, and photo manipulation were used in planning, research, and presenting the project.
Evaluation question 1 power point (one new message)TomLangford1
This document summarizes 9 screen shots taken from a film trailer produced by the author. Each screenshot highlights how different elements of the trailer follow film conventions. The screenshots show props like mobile phones, special effects, title screens, shots of protagonists and antagonists, close-ups, and promotions on social media. By including these various conventional elements, the author aimed to make the trailer appealing and easy for the target audience to understand.
The document discusses the importance of gathering audience feedback through test screenings and surveys. It provides examples of how feedback was collected and applied to improve a magazine cover, film poster, and horror trailer. Constructive feedback pointed out areas like unclear dialogue, jumpy music, and small text. Positive feedback praised effective use of conventions like locations and camera angles. Changes made included brightening cover lines, increasing text sizes, and adjusting music to improve pacing.
The document summarizes feedback received by a group on various projects including a pitch presentation, rough cut of a trailer, magazine cover, and poster. The feedback helped the group improve their work by making it more understandable to audiences, look more professional, and fix issues with sound, pacing, and layout. The group provided evidence of how they enhanced their work based on the feedback to produce higher quality final products.
The document discusses how the media producer's products used and developed conventions of real media. For the magazine, conventions like the masthead were followed. The poster followed conventions of text placement but challenged conventions by featuring an object instead of people. The teaser trailer used fast pacing and a radio introduction, conforming to action thriller conventions. Audience feedback praised how cohesively the products were linked and some felt effects were overpowering. The producer learned to better link products and received guidance on effects usage. New media technologies like Photoshop and Premiere were used and skills in their features were developed.
Erin Frances Machell's media product consists of a magazine, film poster, and trailer for a horror film franchise. She believes the combination is effective because it maintains consistency in font, color scheme, and the main character featured. This helps establish the corporate identity and make it more recognizable to the target audience. The product uses conventions from films like The Blair Witch Project by utilizing a similar color scheme and filming techniques. Erin learned from audience feedback during the development process to help ensure the product would appeal to its target demographic. She used various new media technologies for filming, editing, and creating music and sound effects to help the trailer appear more professional and established.
The document summarizes the production process for a newspaper advertisement for a documentary. Key points:
- The advertisement follows the original plan with one small change - moving the Channel 4 logo.
- Lightroom was used to improve the central image quality. Font and colors were chosen to match the target (lifeguards).
- Feedback from a focus group helped select the font to match the style of "112 SOS" signs.
- Conventions from Channel 4 ads like boxed title, placement of elements, and shape were followed.
- The final ad was well received and accomplishes its purpose of promoting the documentary while following industry standards.
The document summarizes Abdullahi Mohammed's work creating a film trailer for an A2 course. It discusses the roles of group members, how the trailer used and challenged conventions, the effectiveness of combining the trailer with ancillary materials like a poster and magazine cover, learning from audience feedback, and the use of software and technologies in the process.
The document discusses the importance of gathering audience feedback through test screenings. It provides examples of how the films The Woman in Black and The Conjuring benefited from test screenings by making changes that led to greater success. The document also discusses how the author gathered feedback on a magazine cover and film poster by surveying their target audience and making improvements based on constructive feedback received. Finally, it outlines how feedback on a test screening of their horror trailer revealed needed changes to the music, dialogue, and additional context to improve the storyline explanation.
The document summarizes the process of creating a newspaper advertisement for a documentary. Key points include:
- The advertisement follows the original plan with one minor change in logo placement.
- An image was edited in Lightroom to improve quality following YouTube tutorials.
- A simple color palette, matching font, and Channel 4 logo and conventions were used.
- Feedback from a focus group helped with font selection and design choices.
The document discusses the importance of gathering audience feedback through test screenings. It provides examples of how the films The Woman in Black and The Conjuring benefited from test screenings by making changes that led to greater success. The author also discusses gathering feedback for their own media products, including a magazine cover, film poster, and horror trailer. They received feedback both before and after production to improve their work based on their target audience's preferences and suggestions.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
This document summarizes the process of creating a newspaper advertisement for a documentary. The student followed their original plan but changed the location of the Channel 4 logo. They used Lightroom to improve the central image. They chose a simple color palette and mirrored the font from the image. Feedback from peers confirmed that the font choice matched the image well. The ad layout replicates conventions used by Channel 4, including the logo, tagline, date/time, and web address placements. Research showed most ads were horizontal, so the student designed theirs that way as well. Peer feedback on the final product was positive.
The document discusses gathering audience feedback for films, trailers, and other media products. It describes conducting test screenings to get feedback on films in order to make changes to improve audience reception. The author discusses using surveys and test screenings to determine the preferred genre and demographics of their target audience. They also describe gathering feedback on draft magazine covers, film posters, and a horror trailer from their target audience and peers. The feedback was used to make improvements like increasing readability, adding context, and adjusting music. The goal of gathering this feedback was to create the most appealing and successful final products.
What have you learnt from your audience feedback.11sophieoldman
The audience feedback received on the documentary's draft products helped the filmmakers improve the effectiveness of their marketing campaign. Feedback on the trailer suggested expanding a jump scare and adding scarier sounds. Comments on the film poster and magazine cover prompted text resizing and repositioning for clearer reading. This feedback process allowed the filmmakers to understand their target audience better and enhance the ability of their ancillary texts to promote the film.
The document provides an evaluation of banners and a flyer created for a company. It discusses the layout, colors, images, text, and font used and suggests some areas for improvement. Research is identified as a weakness, with opportunities to conduct more in-depth competitive analysis and audience research to better inform the design of the materials.
From audience feedback on their music video, digipak, and magazine advertisement, the students learned:
1) Elements like narrative, cinematography, and mise-en-scene were strengths, but some shots needed better lighting and angles.
2) The buildup in the song was not portrayed dramatically enough in the video.
3) The digipak needed more eye-catching colors and the inside images looked edited.
4) The magazine ad's font was hard to read and lacked social media links.
Going forward, they will improve planning, locations, editing, and include current marketing elements.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
This document summarizes the development process of an advertisement for an energy drink called BOLT. The author experimented with different background colors, fonts, shapes, and elements to refine the design. Key elements included a lightning bolt shape to represent the product name, changing the background from orange to black to fit industry conventions, and adding the product can, tagline, and social media links. The author aimed to reduce white space, make elements more prominent, and create an advertisement that would appeal to mass consumers while fitting expected norms for the energy drink market.
This document describes the development process of an advertisement for an energy drink called BOLT. The author experimented with different design elements like backgrounds, fonts, shapes, and colors to make the advertisement visually appealing and effective. Key elements included a lightning bolt shape, the BOLT font in orange, and an image of the drink can. The author also added elements like a tagline, website URL, and social media icons to provide important product information to consumers. Through an iterative process, the author refined the layout, design elements, and use of techniques like blurring and gradients to create a polished advertisement.
Products and evaluations pro forma (Tasks 6, 7, 8 & 9)PJG123
The document describes the process of developing an advertisement for a product called BOLT, an energy drink. The author experimented with different design elements like background color, font styles, shapes, and placement of text. They added features like a lightning bolt graphic and tagline to match conventions of energy drink ads. Through multiple iterations, the author refined the design by filling white space, improving visibility of elements, and ensuring consistency of colors and styles. The final ad incorporated graphics, product imagery, and social media links to create an effective promotional piece for BOLT.
Evaluation powerpoint both together initguestbfbdf32
This document summarizes the use of conventions and techniques in the construction of a film trailer. It discusses how the trailer follows conventions like building tension through changing editing speeds from slow to fast. It establishes a hero/villain distinction through clothing. It builds tension in editing by starting slow and becoming faster as the "equilibrium breaks." Music and selective shots are used to create an atmospheric and tense feeling. While most thriller trailers are mysterious, this one reveals more of the plot to explain it. New media like digital cameras, editing software, blogs, and photo manipulation were used in planning, research, and presenting the project.
Evaluation question 1 power point (one new message)TomLangford1
This document summarizes 9 screen shots taken from a film trailer produced by the author. Each screenshot highlights how different elements of the trailer follow film conventions. The screenshots show props like mobile phones, special effects, title screens, shots of protagonists and antagonists, close-ups, and promotions on social media. By including these various conventional elements, the author aimed to make the trailer appealing and easy for the target audience to understand.
The document discusses the importance of gathering audience feedback through test screenings and surveys. It provides examples of how feedback was collected and applied to improve a magazine cover, film poster, and horror trailer. Constructive feedback pointed out areas like unclear dialogue, jumpy music, and small text. Positive feedback praised effective use of conventions like locations and camera angles. Changes made included brightening cover lines, increasing text sizes, and adjusting music to improve pacing.
The document summarizes feedback received by a group on various projects including a pitch presentation, rough cut of a trailer, magazine cover, and poster. The feedback helped the group improve their work by making it more understandable to audiences, look more professional, and fix issues with sound, pacing, and layout. The group provided evidence of how they enhanced their work based on the feedback to produce higher quality final products.
The document discusses how the media producer's products used and developed conventions of real media. For the magazine, conventions like the masthead were followed. The poster followed conventions of text placement but challenged conventions by featuring an object instead of people. The teaser trailer used fast pacing and a radio introduction, conforming to action thriller conventions. Audience feedback praised how cohesively the products were linked and some felt effects were overpowering. The producer learned to better link products and received guidance on effects usage. New media technologies like Photoshop and Premiere were used and skills in their features were developed.
Erin Frances Machell's media product consists of a magazine, film poster, and trailer for a horror film franchise. She believes the combination is effective because it maintains consistency in font, color scheme, and the main character featured. This helps establish the corporate identity and make it more recognizable to the target audience. The product uses conventions from films like The Blair Witch Project by utilizing a similar color scheme and filming techniques. Erin learned from audience feedback during the development process to help ensure the product would appeal to its target demographic. She used various new media technologies for filming, editing, and creating music and sound effects to help the trailer appear more professional and established.
The document summarizes the production process for a newspaper advertisement for a documentary. Key points:
- The advertisement follows the original plan with one small change - moving the Channel 4 logo.
- Lightroom was used to improve the central image quality. Font and colors were chosen to match the target (lifeguards).
- Feedback from a focus group helped select the font to match the style of "112 SOS" signs.
- Conventions from Channel 4 ads like boxed title, placement of elements, and shape were followed.
- The final ad was well received and accomplishes its purpose of promoting the documentary while following industry standards.
The document summarizes Abdullahi Mohammed's work creating a film trailer for an A2 course. It discusses the roles of group members, how the trailer used and challenged conventions, the effectiveness of combining the trailer with ancillary materials like a poster and magazine cover, learning from audience feedback, and the use of software and technologies in the process.
The document discusses the importance of gathering audience feedback through test screenings. It provides examples of how the films The Woman in Black and The Conjuring benefited from test screenings by making changes that led to greater success. The document also discusses how the author gathered feedback on a magazine cover and film poster by surveying their target audience and making improvements based on constructive feedback received. Finally, it outlines how feedback on a test screening of their horror trailer revealed needed changes to the music, dialogue, and additional context to improve the storyline explanation.
The document summarizes the process of creating a newspaper advertisement for a documentary. Key points include:
- The advertisement follows the original plan with one minor change in logo placement.
- An image was edited in Lightroom to improve quality following YouTube tutorials.
- A simple color palette, matching font, and Channel 4 logo and conventions were used.
- Feedback from a focus group helped with font selection and design choices.
The document discusses the importance of gathering audience feedback through test screenings. It provides examples of how the films The Woman in Black and The Conjuring benefited from test screenings by making changes that led to greater success. The author also discusses gathering feedback for their own media products, including a magazine cover, film poster, and horror trailer. They received feedback both before and after production to improve their work based on their target audience's preferences and suggestions.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
This document summarizes the process of creating a newspaper advertisement for a documentary. The student followed their original plan but changed the location of the Channel 4 logo. They used Lightroom to improve the central image. They chose a simple color palette and mirrored the font from the image. Feedback from peers confirmed that the font choice matched the image well. The ad layout replicates conventions used by Channel 4, including the logo, tagline, date/time, and web address placements. Research showed most ads were horizontal, so the student designed theirs that way as well. Peer feedback on the final product was positive.
The document discusses gathering audience feedback for films, trailers, and other media products. It describes conducting test screenings to get feedback on films in order to make changes to improve audience reception. The author discusses using surveys and test screenings to determine the preferred genre and demographics of their target audience. They also describe gathering feedback on draft magazine covers, film posters, and a horror trailer from their target audience and peers. The feedback was used to make improvements like increasing readability, adding context, and adjusting music. The goal of gathering this feedback was to create the most appealing and successful final products.
What have you learnt from your audience feedback.11sophieoldman
The audience feedback received on the documentary's draft products helped the filmmakers improve the effectiveness of their marketing campaign. Feedback on the trailer suggested expanding a jump scare and adding scarier sounds. Comments on the film poster and magazine cover prompted text resizing and repositioning for clearer reading. This feedback process allowed the filmmakers to understand their target audience better and enhance the ability of their ancillary texts to promote the film.
The document provides an evaluation of banners and a flyer created for a company. It discusses the layout, colors, images, text, and font used and suggests some areas for improvement. Research is identified as a weakness, with opportunities to conduct more in-depth competitive analysis and audience research to better inform the design of the materials.
From audience feedback on their music video, digipak, and magazine advertisement, the students learned:
1) Elements like narrative, cinematography, and mise-en-scene were strengths, but some shots needed better lighting and angles.
2) The buildup in the song was not portrayed dramatically enough in the video.
3) The digipak needed more eye-catching colors and the inside images looked edited.
4) The magazine ad's font was hard to read and lacked social media links.
Going forward, they will improve planning, locations, editing, and include current marketing elements.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
The document provides guidance for two assignments on corporate and promotional video production. It discusses various codes, conventions, styles, and techniques used in corporate videos including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It also outlines requirements for the second assignment to analyze two corporate videos in detail, identifying their message, style, target audience, production practices, and any legal or ethical issues.
Here are some initial ideas for the corporate video:
- Follow a family/couple through their stay at the hotel from check-in to check-out, showing the facilities and services.
- Showcase each area of the hotel through drone shots/timelapses and title cards - lobby, restaurant, pool, gym, rooms.
- Interview the manager/staff about the history of the hotel, what makes it unique, customer service philosophy.
- Highlight key amenities - parking, proximity to York attractions, complimentary breakfast.
- Film b-roll of the pool, gym and restaurant when in use to show customer experience.
- Include customer testimonials/reviews about their stay either
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
The document provides an overview of various techniques used in corporate and promotional video production, including:
- Codes, conventions, styles, and purposes of corporate and promotional videos.
- Common transitions like cuts, dissolves and wipes that are used to keep videos simple and clean or add variety.
- How language, scripts, voiceovers, and interviews are used to inform audiences and promote products or services.
- Shooting techniques like close-ups, wide shots, and drones that make sequences flow well and showcase locations.
- Elements like logos, titles, unique selling points, and cutaways that identify the company and highlight key benefits.
This document provides examples and descriptions of techniques used in corporate and promotional video production. It discusses codes, conventions, styles and purposes of corporate videos. It then provides examples and descriptions of specific techniques used in promotional videos, including video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling points, and cutaways. For each technique, it provides a short description and links to example videos demonstrating that technique.
The document outlines planning for a promotional video for a tile showroom client, including initial client communication, research on the client and their audience, idea generation, and proposal and schedule shared with the client. Phone calls were made to discuss filming dates and access, and the client was flexible to allow additional filming sessions as needed. Pre-production included client research, location visits, and ongoing communication with the manager to coordinate filming.
The document discusses various techniques used in corporate video production, including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It provides examples from corporate videos for companies like Australia Tourism, Dodgy Kent Hotel, Pub in York, Dollar Shave Club, Samsung, Sandy Balls, and Poopourri to illustrate how different techniques are implemented. The document also discusses considerations for producing corporate videos like target audiences, budgets, equipment, legal/ethical issues, and production practices.
The document discusses various techniques used in corporate and promotional videos. It describes different types of transitions that can be used between video clips as well as how audio transitions focus attention on a voiceover. The language and scripts in corporate videos are meant to self-promote the business in a positive light. Shooting techniques discussed include slider shots, stills, and drone footage. A voiceover can guide the audience and be used for comedic effect. Logos are shown at the beginning or end to be memorable. Interviews, titles, music, graphics, and unique selling points are all discussed as common elements in corporate videos.
The document outlines plans for a promotional video for a tile showroom client, including initial ideas of interviews, exterior shots, and timelapses of the store. It discusses shooting schedules, roles for camera operators and editors, and a shot list. The goal is to showcase the store's products and services through creative shots and interviews to appeal to both trade and regular customers online.
1) The document provides guidance on creating a case study on corporate video production, covering various codes, conventions, styles, techniques and purposes used in corporate and promotional videos.
2) It discusses different elements that go into effective corporate and promotional videos including transitions between scenes, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics.
3) Examples are given from various promotional videos to illustrate best practices for each element and how they can be employed to engage audiences and promote a business or product.
The documentary will examine the effects of practical visual effects on the film industry and audiences. It will explore the impacts on the industry through interviews at Method Studios, a major visual effects company known for its work on Disney Marvel films. The documentary will discuss both the positive and negative consequences of increased visual effects usage, from the perspectives of visual effects studios and audiences. It will provide insights from Method Studios employees on their roles and the visual effects production process.
This corporate video from Microsoft promotes their new logo and branding by documenting the process of installing new signage at the Nokia Theatre in LA. The video aims to communicate Microsoft's values and promote the company internally and externally. It shows the design, production and installation of the new signs and logo, using interviews, timelapses, and aerial shots. The target audience appears to be adults interested in business and technology.
Jack brothwell year 13 4 documentary ideas pitchJsck Brothwell
This documentary will explore the effects of depression on a teenage girl and adult woman by interviewing them and two psychology experts. It will examine how depression manifested differently for each, the long-term impacts, and how they overcame it. The purpose is to educate viewers about depression and encourage those suffering to get help.
Narrative 2 d video & social media presentationRahul Singh
This document outlines a video and social media strategy for a co-working space brand. It proposes creating three sets of videos ("Hero", "Hub", "Hygiene" models) to attract new viewers, engage existing subscribers, and target interested users. For the Hero model, it suggests a comedy series highlighting problems of working elsewhere. The Hub model is a 5-part web series following a startup using the co-working space. Hygiene videos would be listicles of co-working perks. It also details a social media plan using generic and brand posts 1-2 times per week to engage audiences and promote features.
The document discusses how the media production group used and developed conventions of real media genres in their mystery/thriller trailer. They researched conventions like editing techniques and soundtracks used in movie trailers like Inception. Their trailer used conventions like fade to black cuts and syncing visuals with music to build tension. They also challenged conventions by using a non-white lead actor to diversify typical genres. The group felt their trailer effectively used key conventions seen in real media to engage audiences.
The document provides research and analysis for a promotional video about the Coastliner bus route. It profiles the target audience as people aged 25+ interested in leisure travel. Market research examines existing promotional videos, noting techniques like smooth transitions, consistent branding, and informative graphics. A questionnaire finds that viewers prefer videos under 5.5 minutes with balanced music and voiceover. The research analysis indicates the new video should keep pace while highlighting shopping areas and amenities like charging ports.
The students have received a brief from GasWise to create a promotional video for their business. They will conduct research on GasWise, analyze their target audience, and look at examples from similar clients. Some initial ideas generated include using animated logos/graphics, interviewing management, filming workshop areas, using audio interviews over footage, and separating content by workshop. Each idea has strengths and weaknesses that will be considered in their proposal to GasWise.
The document is a letter from two students, Natalie Lynch and Ethan Payne, to the company GasWise offering to create a promotional video for them as part of their coursework, which would benefit both parties. They provide some background on their course and ask GasWise to get in touch if interested so they can discuss the project further.
This document outlines Rob Ryan's creative projects and analysis from November 2017 to June 2018. It includes film analysis, planning an ident, research, creating a promotional video for Everyman Cinema, and producing a short film called "The Front Door." Key events were analyzing films in January, February, and May 2018, planning a cinema promotional video in March 2018, and screening the completed short film in June 2018.
This document provides a timeline of highlights from 2017 to 2018, including promotional videos for the Everyman cinema and the short film "The Front Door" with links provided for each. Key events outlined are from November 2017 through June 2018.
The document outlines a proposal and pitch for a thriller film called "The Front Door" about a lonely man who imagines different scenarios of what might happen if he discovered an intruder in his home. It provides details on the plot, characters, target audience, locations, crew and casting requirements, resources needed and proposed schedule. The goal is to structure the proposal to pitch the film concept.
Prod management production template stage 3 2015Robert Ryan
This document outlines the production process for a short black and white film. It discusses shooting the film at the filmmaker's house to avoid location fees. It details the shot list, storyboards, and scheduling of shooting over one weekend. Post-production plans include editing in Adobe Premiere, addressing lighting and audio issues, and adding a soundtrack composed in GarageBand using church bells to set an atmospheric tone for the thriller genre. Reshoots were required to fix technical issues like incorrect frame rates and missing shots.
This document provides questions for a student named Robert-Ryan to evaluate their final film project. It addresses various aspects of the filmmaking process, including pre-production, production, post-production, scheduling, individual performance, team performance, troubleshooting, resources, production techniques, monitoring and review, early versions of the film, and an assessment of the final film. Robert-Ryan provides detailed responses evaluating what went well and could be improved at each stage of making their short film.
Pan's Labyrinth is a 2006 Spanish fantasy drama film directed by Guillermo del Toro. It follows Ofelia, a young girl living in fascist Spain who discovers an ancient labyrinth that holds magical powers. The film explores themes of choice, disobedience, and immortality through Ofelia's journey in both the real world of fascist oppression and her fantastical adventures. Del Toro drew inspiration from his own childhood dreams and previous films to craft the dark fantasy elements and parallel Ofelia's story with the historical backdrop of the Spanish Civil War. Production involved collaborators from Mexico, Spain, and the US with a budget of $19 million that resulted in the highest grossing Spanish film in the US at
The document provides guidance for structuring a response to stage 1 of a production project. It instructs the user to add slides and illustrations as needed when responding. The response should include initial ideas, the final chosen idea, where the idea came from, research on the target audience and appropriate content, and research on potential production techniques.
Week 12 pro-forma audiences & productsRobert Ryan
The Cornetto Trilogy consists of 3 British comedy films directed by Edgar Wright and starring Simon Pegg and Nick Frost. The films include Shaun of the Dead (2004), a horror comedy, Hot Fuzz (2007), an action comedy, and The World's End (2013), a science fiction comedy. While comedies first and foremost, each film blends with a different genre. They were critically and commercially successful in the UK, gaining a cult following for their humor, references to other films, and collaboration between Wright, Pegg, and Frost. The trilogy grossed over $156 million internationally on relatively low budgets.
The document provides instructions for structuring a response to stage 1 of a production management project. It instructs the user to add slides and illustrations as needed when responding. The response should include initial ideas, research on the target audience, available resources and constraints, as well as considerations for managing the project.
Week 12 pro-forma audiences & productsRobert Ryan
The Cornetto Trilogy consists of 3 British comedy films directed by Edgar Wright and starring Simon Pegg and Nick Frost. The trilogy includes Shaun of the Dead (2004), a horror comedy, Hot Fuzz (2007), an action comedy, and The World's End (2013), a science fiction comedy. All 3 films were produced by Working Title Films and distributed by Universal Pictures. While each film has a different genre, they are united by their directors, stars, and comedic style that plays with genre conventions. The trilogy was critically and financially successful, especially in the UK, launching the careers of Pegg and Frost in blockbuster films.
[Pro forma] corporate - live project evaluation2Robert Ryan
Robert Ryan produced a promotional video for Everyman Cinema as part of a university project. He shot footage of the cinema's interior and exterior, then edited it together with royalty-free music. Ryan exported the final video after making minor adjustments based on feedback. Compared to other promotional videos, Ryan's video had some shaky shots due to equipment limitations, but focused clearly on highlighting the cinema. Overall the client was happy with the end result given the constraints of Ryan's budget and resources.
- The client gave the freelancer an informal brief for a promotional video through verbal discussions rather than a formal written contract.
- It is important for the freelancer and client to thoroughly discuss the brief to ensure they have a shared understanding of the goals, scope, and limitations of the project before production begins.
- Any legal, ethical or regulatory issues like copyright restrictions on music or permissions to film in certain locations should be addressed during negotiations.
The document outlines plans for creating 3 ident packages for a fictional TV channel called "The Grid" aimed at a punk demographic aged 16-34, including concept, logo designs, storyboards, and motion graphics and compositing techniques using software like Photoshop and After Effects. The ident packages are designed to have a consistent visual style while representing the channel's concept of being nuanced and open to exploring different genres. The document also includes production logs detailing the software and file management used in creating the ident packages.
The document discusses the marketing campaign for the romantic comedy film Man Up. It analyzes the film's trailer, poster, and a radio interview with star Simon Pegg. The trailer uses upbeat music and balances comedy and drama to appeal to different audiences. The poster features the lead actors' faces to attract viewers and uses colors like red associated with love. The interview discusses the film's themes of dating and was timed for drivers' commute home.
Unit 28 corporate and promotional programe production.Robert Ryan
The document provides details for a promotional video being produced for York College. It discusses the client and expectations, which are to create a 1-minute video highlighting the creative media section and how it benefits students. It then reviews two existing promotional videos from similar clients, noting similarities and differences in techniques. It outlines initial ideas, the proposed video plan, required resources and crew roles. A production schedule, risk assessment, and editing logs are also included.
The document outlines plans for creating 3 ident packages for a fictional TV channel called "The Grid" aimed at a punk demographic aged 16-34, including concept, logo designs, storyboards, and motion graphics and compositing techniques using software like Photoshop and After Effects. The ident packages are designed to have a consistent style while representing the channel's concept of being nuanced and open to exploring different genres. The document also includes production logs detailing the software and file management used in creating the ident packages.
This document provides information about the 2015 romantic comedy film "Man Up". It includes the director, writer, producer, cinematographer, composer, production company, and distributor. It provides a brief synopsis of the plot about a 34-year old woman who mistakenly goes on a date with a 40-year old divorcee. It analyzes the film's trailer, poster, and an interview with one of the stars, Lake Bell, discussing her work on accents and co-star Simon Pegg's involvement in the film.
The Big Sick tells the true story of comedian Kumail Nanjiani and his relationship with Emily Gordon who fall in love but struggle as their cultures clash and Emily contracts a mysterious illness. The Terminal follows Viktor, a man stranded in an airport terminal as his country collapses into civil war. Happy-Go-Lucky focuses on Poppy, an optimistic primary school teacher in London whose cheerful demeanor frustrates those around her.
[Pro forma] - motion graphics proposal docs1Robert Ryan
The document discusses plans for creating idents for a TV channel called The Grid. It details that The Grid targets people aged 16+ who want diverse content. Five motion graphic idents have been created using Photoshop involving graffiti and Rubik's cubes to represent the target audience and channel's purpose of being different. Live action idents will also be filmed using DSLR cameras featuring Rubik's cubes. Assistance is needed to animate some elements and film the live action. No budget is available, and the idents will be created using Photoshop, Premiere, and After Effects. A production schedule is included.
The document discusses and analyzes television channel idents for several British channels including BBC1, BBC2, ITV, Channel 4, and Channel 5. It examines the design, purpose, opportunities, and limitations of each channel's idents. Key points made include that idents are used to promote a channel's brand and appeal to their target audience. Modern technology has allowed for more complex visuals in idents. BBC1, BBC2, and ITV idents show diversity and appeal to universal audiences. Channel 4 idents emphasize their universal and international content. Channel 5 idents utilize visual effects and motion graphics but lack distinguishing characteristics. Comparisons are drawn between idents aimed at different audiences.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
2. ASSIGNMENT 1:
CODES & CONVENTIONS
You are to produce a case study on
‘Corporate Video Production’
Aimed at informing:
• Corporate and promotional programme production codes
• Conventions
• Styles
• Techniques and purposes
• Including detailed information, Illustration, hyperlinks of research and reference.
3. VIDEO AND AUDIO
TRANSITIONS
Video and audio transitions are perfect for helping the flow and pacing of any piece of media.
With the case of promotional videos and advertisements they help the audience feel more
invested in what’s on the screen because some people who watch TV are known to having a
short attention span and having a change of scene in a certain amount of time gives the
audience more reason to keep watching because more is going on that is going to draw their
attention some more unlike a video set in one location they are going to get bored very
quickly because there is little happening that is going to draw their attention. So video and
audio transitions are there to help the scenes change to the next one before the viewer
considers changing the channel and not knowing about the business being promoted. With
my video I want to use transitions that help aid the pacing of it so that it doesn't move too
quick but it doesn't move too slowly either. For example a promotional video involving the
Dodgy kent Hotel just has a man in a suit running around a hotel while a shaky camera man
follows him around. The video is a minute long and the viewer is given very little insight on
what is served in the bar/restaurant or how comfortable the beds and on suite is other than
the man running around going “oh look this hotel has this and this hotel has that” This could
be applied to how poorly scripted it is and rushed the filming process was but with the right
editing and structure you could have had some insight on why the hotel they where
promoting is worth your time. An example of this done well is an ad promoting a pub in York
which is 30 seconds long but they actually utilze editing and transitions to film interviews of
the staff to give their reasoning into why the pub is worth your money while cutting to smooth
dolly shots of the pub and the beautiful arcetecture, as well as all the people who attend
having their drinks, With this I am given more reason to go to the pub than I am spending a
night at the hotel because they actually have the staff who work there give their input into why
the pub is worth promoting intercut with well constructed shots at the Pub that basically back
up what the staff are saying. Unlike the previous ad where the points about why the hotel is
worth going to are vague, the consistent editing from the interviews to the shots of the pub
create more of a lasting impression and shows that there was more thought and effort put in
then the Dodgy kent hotel ad.
4. LANGUAGE/SCRIPT
The language in these types of advertisements are usually very formal
and not over complicated but the English spoken is often in a way
where most professionals would give out statistics. They use this type
of descriptive language as a way to give out facts about the brand or
business they are promoting. For example the ad promoting the York
Pub as has a quote form a staff which reads “ Over the last year the
tourism aspect has grown exponentially and we get more and more
people that have heard about us” With this language its not difficult to
understand what it means and you can gather that this Pub might be
worth having a look at if more and more people across the country are
going this Pub to see what the rave is. A script is very important
otherwise you will get messy videos like the hotel one where its clearly
improvised and you get nothing informative out of it because of it’s
incompetence. Videos like the Pub one clearly are made with some sort
of competence but most importantly the script/language is utilized as a
way to be formal to people who want to find the best Pub or any sort of
brand to buy/or go to. That quote creates a lasting impression then a
man running around going around the hotel being very vague about
everything the hotel does or stands for.
5. SHOOTING TECHNIQUES
Comparing the 2 advertisements again. One is filmed handheld and the
other is obviously shot professionally with an actual camera crew.
Some ads are shot on tripods while focusing on the staff members
while being interviewed. These interviews are sometimes shot on a
green screen or in their office. Their office is usually the best place to
shoot these interviews as it further makes the ad more realistic in that
you are actually seeing that person in their comfort zone and you are
fully convinced that they are a someone who works in this specific
company, plus its also cheaper to do it that way. Another technique you
see in these advertisements is dolly, tracking shots of what the video is
promoting. Sometimes they are done in tripods where they pan around
the thing they are advertising. For example an advertisement for toilet
cubicles shows the cubicles in a panning shot instead of a dolly shot
which is what is used in the York Pub Ad. These are the only moving
shots in these ads. The Hotel ad however was filmed handheld with only
one person clearly in charge of the whole thing instead of a crew. The
crew aspect makes creates a vibe that’s more professional which will
give the viewers more comfortable with what they are watching unlike
watching something that’s armature.
6. VOICE OVER
Voice over is often in utilized in in these advertisements but its usually
from the camera audio when the owners of the brand/company are
being interviewed. You will have a shot of the staff member talking
about the thing they are selling you will cut to shots of what they are
promoting with the audio of them talking still intact. This choice in
editing is often done to help back up the points they are making about
their brand while also to make sure the viewer has something
interesting to see that is going to keep them watching. Other times the
voice over would be separate to the people being interviewed. The
narration serves as a way to give out facts and satistics and as a guide
for the viewer to what is being promoted For example a video for
Ambuja Cement which is India's leading cement manufacturer has the
voice over explain the facts and statistics cut to the employees and the
CEO of the company backing up the narrator’s points. However some
choose not to use narrators and instead have everything be told
through the people that work for the company, For example a video for a
sign company that is helping Microsoft place their sign across LA has
almost no narration what so ever but the narration basically gives the
viewers more reason to trust what’s being shown to them because they
know that there was no one but professionals in the video and no
narrator who has been asked to read a script. And also because this
company has worked for a milti million dollar company
7. LOGO
Logos for the companies being promoted often do not appear until
the end of the video simply to make sure the image in the viewers
head is something that they remember and have ingrained in their
brain. Sometimes they would film the brand logo that’s painted on
outside the company building but the graphic showing the logo
usually comes at the end. Others choose to go for a different
approach. For example the sign ad does not feature their brand
logo until the end. All you see are Microsoft signs placed across
LA giving a message saying that they put other people before
themselves and don’t want to force their brand in other peoples
faces. It shows how selfless they are and it will make other
companies who want to promote their brand a bit more confident
in them.
8. TITLES
Sometimes editors will include titles that will give out important
information from the video. Sometimes the font would give out facts
that the narrator is saying mainly to emphasise the point further. An
example of this would be the Ambuja cement video has a big font
appear when ever the narrator says something incredibly important
about the company. It’s often used as a selling point for this company
that is meant to get viewers more invested in the brand that’s being
promoted. This is not the only use of the font. It often times gives facts
and statistics that is shown through numbers and charts to make the
information more in-depth. Sometimes it is utilized to show a list of
employees and what line of work they do in this business so that
viewers know about that company more indeph other than the thing
they are selling. It makes the viewer’s more and more confident in them
because they are confident in expressing them selves as a business
and their achievements. A thing that the Ambjuia video does which is a
convention usually found is the slide in font in interviews where a new
person pops up and the font appears by sliding next to the person that
has his/her name and what division they are in. By having the font
appear by having it slide on to the screen makes the video feel more
stylistic instead of flat and bland.
9. UNIQUE SELLING POINT
The unique selling point is a point in the video where it has to
stands out above the rest. A good example of this is the
Ambuja cement video have a catch phrase that reads “we
care” showing their dedication to their costumers and the
company they are working in. The video ends showing a
montage of all the employees and people they have
interviewed (including the CEO) both say we care before
ends in a crowd of workers both shout it out at the same time
in a wide shot. The standout here is that this is no ordinary
company. It’s a company that is dedicated and to hear that
from every head person of the company makes their point
more genuine. And to have it at the end of the video ends it
on a high note.
10. CUTAWAYS
Cutaways mainly is through the editing in post. These are
short shots that are related to anything that is being bought
up in what is being up in the video helping the viewer by
providing visual information about the companies business.
Instead of being told constantly what the company does they
have the shots back up what’s being said and keep the video
interesting. A good example of this is found in the Microsoft
sign add where they utilize shots of the sign being presented
in a lot of places in LA showing the commitment and how
reliable they are to place your brand in as many places as
possible.
11. INTERVIEWS
Interviews provide the audience with professional opinions
giving their knowledge of the business they own and
providing information to the viewer to get them more
interested in their product and business. They are featured in
most corporate videos as a way to give their input on why
their product is worth buying.
12. MUSIC
Music is utilized to set up the tone of the video and guide the
viewer’s emotions. Sometimes it is tuned down so you can
hear the people being interviewed before being amped up
again for when they are showing big wide shots. For example
the music in the Microsoft video has a uplifting melody that
plays while it is showing a montage of some work men
making big Microsoft signs before distributing them before
cutting to people being interviewed when the music quiets
down. Some choose to have the music play pretty low key
throughout simply to let the interview take over and speak
over shots of their business. The York pup video is a good
example of that. The interview is talking throughout while
cutting to shots of the pub while the music is playing at the
same time.
13. GRAPHICS
Graphics is another thing that’s used to keep the viewer
interested. This is done through visuals that normally give
out information or used as a cool transition, The Ampjia
cement video utilizes graphics that show either graphs
showing the improvement’s or behaviour training, (showing
how sophisticated their employees are), text pops up
showing what type of job a random staff member is doing,
charts or big text giving out how many of things they have
for visual information. This makes the video more visually
interesting and gives it flare to keep it both interesting and
informative. The narrator also explains that this We Care
system also effects the families of the employees in a
positive light
14. ASSIGNMENT 2:
CURRENT PRACTICE
Analyse two or more different corporate promotional videos in detail and provide in depth:
• Research into current practice in corporate and promotional production eg
proposal, treatment, storyboard
• Identify the message being produced in each type of programme
• Identify the style and techniques of each type of programme (how they address the
audience, equipment used, approx budget, shots used etc)
• Research into the target audience for the programme
• Identify the current practice in technology used in the production of the programme,
eg SD, HD
• Identify legal and ethical issues that might arise when producing this programme
(privacy; libel; copyright; current law relating to, eg race relations, disability, obscenity)
Ethical issues: representation, eg race, gender, religion.
• Identify key issues to be considered when producing a corporate or promotional
programme, eg scheduling, health and safety
• Production practices: client liaison; ideas development; treatments; proposals;
storyboard; scripts; shooting
15. VIDEO 1
This is a video for a Indian cement company called Ambujia and it mainly goes indeph about
their new slogan which reads We Care and how the changes they have made to the company
emphasise that they really do care about individuals as well as the employees and their
safety. They have done this by creating work groups that will asses every aspect of
production of the cement and find key risk solutions if the safety of the workers is ever
threatened. The message they want to convey in this video is that they are a committed on
this company being as safe as possible and now they are a changed company who are putting
the people first. They even have extended this new system by helping this benefit not just the
employees but their families contract workers and other people living near the plant. This
helps emphasise their point further and thus it will get the company more noticed by others.
The overall message here is that this new system has made this company better than it was
before and it has people have benefited so much because of it. The style of the video is that
they have the narrator talk in-deph about what this new system is intercut by interviews
talking about it further in depth about why it was implemented. The video also cuts to drone
shots of the plant as well as shots of the employees while you here voiceover when they are
working hard when not being interviewed. The drone shots are just one of the advances of
film production technology but the graphics are very slick when showing the font of the
CEO’s name as well as the employees. There are also graphic that show the font of stuff that
the narrator is saying that is important as well as graphs and charts going in depth about
what the safety people who work at Ambujia do. If this was 10 years ago then you wouldn’t
see graphics or camera techniques that are as slick as the ones you see here. The only thing
that would be considered problematic is the part earlier on where you see the line of
employees putting their arm up like a hitler salute. A lot of people really will get uncomfortable
because that is this type of salute originated from an evil man who killed a lot of people and
viewers who are looking into Ambujia maybe taken out of the video because of it and may not
be immersed in it. I feel the target audience of the video is people who are looking to work in a
cement plant or something that involves manual labour but wants to go in reassured that this
job is safe.
URL:
https://www.youtube.com/watch?v=nK90S
a9pbwk
16. VIDEO 2
The Microsoft sign video is told in a similar style to the Ambujia video.
The only difference is that there is no narrator and they utilize more
drone shots and shots of people working. The camera techniques and
editing show off on how well these signs are distributed across LA and
how many places you see them. They have utilized camera techniques
and helicopter shots and drone shots to see where the sings are placed
but the rest on ground is all done handheld. The only time you hear
talking in the video is through the heads of the company being
interviewed about their experience with Microsoft and how much effort
it took to get the signs out there. This is mainly because people might
prefer hear this information from professionals then narrator’s who
haven’t worked in the company. The target audience I feel is smaller
companies then Microsoft who are looking to get their brand out there.
Seeing Microsoft (a multi million dollar business) hiring this business
will open other companies eyes into hiring them because they know
their expertise is professional enough that a big company like
Microsoft has hired them. There isn’t anything that wrong with the video
from a legal or ethnical standpoint. It looks very inoffensive and safe
which I feel is a good thing as it shows that anyone could watch this
and not be offended.
URL:
https://www.youtube.com/watch?v=Fjo20q
YsXqc