The document discusses various techniques used in corporate and promotional videos. It describes different types of transitions that can be used between video clips as well as how audio transitions focus attention on a voiceover. The language and scripts in corporate videos are meant to self-promote the business in a positive light. Shooting techniques discussed include slider shots, stills, and drone footage. A voiceover can guide the audience and be used for comedic effect. Logos are shown at the beginning or end to be memorable. Interviews, titles, music, graphics, and unique selling points are all discussed as common elements in corporate videos.