The document discusses gaining audience feedback through various methods. Originally, the author created a Facebook group and asked questions in the comment section of a Vimeo video, but realized people needed accounts to comment. As a solution, the author created a SurveyMonkey questionnaire to get feedback without requiring accounts. Based on the feedback, improvements were made such as shortening shots, adding titles, improving endings, and making it clearer the interviewee was the manager. Further feedback on print work highlighted needed changes like enlarging the headline and adding missing magazine elements.

1. What have you learned from your
Audience Feedback?
Mark Mulcahy

2. Why do we need audience feedback?
• We needed to gain audience feedback, as
without it we wouldn’t know if our product
was effective and if it was going to be
successful.

3. Gaining Audience Feedback
• I created a Facebook group and invited some
people that I knew would be willing to answer
our questions for us.
• In the group I asked the audience to answer some
questions in the comment section on Vimeo.
• After a couple of days I checked the Vimeo page
and no one had seemed to comment on our
video, it seemed that I had made the error of not
realising that you needed an account to comment
on Vimeo videos, and people didn't want to make
an account just for the purpose of helping us out.

4. I needed to respond to this complication and I
had to do it fast. I decided to create a Survey
Monkey which could easily be sent out to the
audience via the Survey monkey link.
Survey Monkey is an online free tool which
allows you to ask questionnaires just by sending
a link out to people. All we would have to do is
send the link and log back in to gain our results.

5. Original Facebook Post

6. Original Facebook Post

7. Original Facebook Post
Problem:
You need an account to
comment on Vimeo
videos, and people didn't
want to make an account
just for the purpose of
helping us out.

8. Original Facebook Post
Problem:
You need an account to
comment on Vimeo
videos, and people didn't
want to make an account
just for the purpose of
helping us out.

9. Original Facebook Post
Problem:
You need an account to
comment on Vimeo
videos, and people didn't
want to make an account
just for the purpose of
helping us out.

10. Original Facebook Post
Problem:
You need an account to
comment on Vimeo
videos, and people didn't
want to make an account
just for the purpose of
helping us out.
Problem 2 :
When I first created this
audience feedback page I
didn’t think about the
questions that I wanted to be
answered so I made sure I
changed them so they would
be more helpful to us.

12. Survey Monkey Questions
• I changed my questions
so that they would help
us more. I asked if they
understood the
narrative as If they
didn’t understand a
rough idea what was
going on, we would
have to change the
layout of our
production.

13. Survey Monkey Questions
• I changed my questions
so that they would help
us more. I asked if they
understood the
narrative as If they
didn’t understand a
rough idea what was
going on, we would
have to change the
layout of our
production.
After spending so much
time with our interview
background we needed to
make sure that the
audience understood that it
was a post match interview
and that the manager Tony
Brown is talking about his
players.

14. Survey Monkey Questions
• I changed my questions
so that they would help
us more. I asked if they
understood the
narrative as If they
didn’t understand a
rough idea what was
going on, we would
have to change the
layout of our
production.
After spending so much
time with our interview
background we needed
to make sure that the
audience understood
that it was a post
match interview and
that the manager Tony
Brown is talking about
his players.
We need it to be
clear that our trailer
is for a soap opera,
if it is not clear the
audience will not
understand what
they are meant to
be getting from the
show

15. Survey Monkey Questions
• We need to know
what makes our
trailer stand out that
it is a soap opera, we
need it to be
recognisable as a
soap and through
editing we don’t
want to remove
certain parts that
stand out to people
as being from the
soap opera genre.

16. Survey Monkey Questions
• We need to know if
people are interested in
watching our show. We
also want to know one
thing that people like
about our trailer and we
need to know things that
people don’t like. By
finding this our we can
discuss about changing
our trailer to meet the
needs of the audience in
reference to what they
like and what they don’t
like.

17. Survey Monkey Questions
• Again, we want to
know the audience
ideas of how we
can change and
improve our trailer
in the hope that it
will interest even
more people to
wanting the watch
the show.

18. Our results from our Research

19. Conclusions from our research
• We need to cut the shots down and make it a little faster and
give more visuals for the audience to see.
• We need to add a title at the start as some of the audience
were confused what channel that the trailer would appear on.
• Need to improve the ending of our trailer and make the titles
better, the audience said that the closing slide was too simple
and not developed enough.
• Need to rescale the interview on premiere, the manager is not
positioned correctly and it doesn’t follow the rule of thirds.
• Make it more obvious that it is the manager speaking – do this
by adding a onscreen graphic introducing him, like seen on TV
and through our research.

20. • The audience knew that it was a post match
interview due to the iconic background behind
Tony Brown the manager. This makes the
massive amount of time we spent creating the
background seem 100% worth it as it has paid
off and is clearly a great piece of iconography
to display a sport related interview. I am really
happy from the positive feedback we received
as most of the audience understood that our
show was from the Genre of Soap Opera.

21. Improvements that we made
• No signification
that he is the
manager.
• Framing too
loose so needed
to be tightened
using the scale
tools under
video effects in
Adobe Premiere
Elements

24. Improvements that we made
One of the areas of feedback that came up
commonly within our feedback was the
ending of our trailer. The audience said that
this was too simple and not effective. We
re-watched some more ending of trailers
and found a interesting way of ending the
show in the ‘Wentworth’ Trailer. The screen
wipes out like a clock to reveal new content
behind. Upon watching this I decided to
start experimenting with Premiere on the
different transition that it could do and
found a Clock wipe transition. I then
decided to create a logo on

25. Improvements that we made
The plan for our ending was developed and
developed until we came up with this
ending. Our Trailer ends with the words
heartbreak united blurred across the screen,
they start to become more clear. We then
wanted to add in our Clock wipe Transition.
ends revealing custom channel 5 logo that I
created using Page Plus. We thought this
would be a good idea as our soap opera is
based around football, and the characters
around a football club.

26. Improvements that we made
The title ends with a clock wipe transition revealing the
custom channel 5 logo that I created using Page Plus. We
thought this would be a good idea as our soap opera is based
around football, and the characters around a football club.

27. Improvements that we made
Title ends revealing custom channel 5 logo
that I created using Page Plus. We thought
this would be a good idea as our soap opera
is based around football, and the characters
around a football club.

28. • From Audience
feedback we could
see that we needed
to cut down our
edit in premiere
and increase the
pace of the trailer.
• We also needed to
add in more visuals
whilst Tony Brown
was speaking.
• From editing down
after the following
weeks after research
we only managed to
cut our trailer down
from 1:22 to 1:21 but
managed to increase
the pace in our
production massively
as well as adding many
more shots in, as well
as a montage that we
created.

29. Conclusions from our research
• We need to cut the shots down and make it a little faster and
give more visuals for the audience to see.
• We need to add a title at the start as some of the audience
were confused what channel that the trailer would appear on.
• Need to improve the ending of our trailer and make the titles
better, the audience said that the closing slide was too simple
and not developed enough.
• Need to rescale the interview on premiere, the manager is not
positioned correctly and it doesn’t follow the rule of thirds.
• Make it more obvious that it is the manager speaking – do this
by adding a onscreen graphic introducing him, like seen on TV
and through our research.

30. Print Work Audience Feedback
• For my print work audience feedback I
decided to take a different approach, I printed
off my draft of my print work and decided to
hand it out to 10 people and ask them to give
criticisms about it. What they liked and didn't
like.

31. By handing this out this is the different
feedback that they gave me.
• The headline needs to be bigger
and more bold.
• There is no information about
when the show starts or the fact
that it is a new series.
• Need to add pictures to the side
stories
• The TV choice logo is really badly
cut-out, find a better picture of the
logo or start again.
• Photography of the print work is
really strong and can tell thought
has been taken into it.

32. My Feedback
• The feedback I gained from my printwork was
good, it made me realise that I would have to pay
a special attention to detail as the audience know
their magazine covers and for it to have a
professional look it would have to have all the
different key elements that a real TV Choice
magazine has.
• This Feedback made me go back to my research
that I had done on TV Choice magazine and make
sure that I have everything I needed.

33. TV Choice
• I went back to my original research and made
sure that I developed my draft and made sure it
contained all of the following :
• The Price
• Big Bold Headline
• Graphic Device Inset
• Exclusive Information about the show
• TV Choice logo
• Blue Background with gradient change

34. By handing this out this is the different
feedback that they gave me.
• The headline needs to be bigger
and more bold.
• There is no information about
when the show starts or the fact
that it is a new series.
• Need to add pictures to the side
stories
• The TV choice logo is really badly
cut-out, find a better picture of the
logo or start again.
• Photography of the print work is
really strong and can tell thought
has been taken into it.
Improvements that I made

35. Conclusions from my feedback
• The feedback that I obtained from my audience research has
improved both my print texts, as well as our main product.
• By showing the audience rough cuts of both of our products it
has allowed us to gain an outside view in how we can better
what we produce and to meet the needs of our target
audience. Our Soap was mostly targeted towards men as we
felt that men do not usually watch soap, so we thought
outside the box and decided to introduce a new type of soap
to the TV. When gaining audience feedback we asked if our
trailer would appeal to the audience to watch the show,
everyone we asked said yes, and half of the questioned were
females too. It is good that although our soap has a
underlying football theme, that we would also attract a
female audience.