The document outlines planning for a promotional video for a tile showroom client, including initial client communication, research on the client and their audience, idea generation, and proposal and schedule shared with the client. Phone calls were made to discuss filming dates and access, and the client was flexible to allow additional filming sessions as needed. Pre-production included client research, location visits, and ongoing communication with the manager to coordinate filming.
The document outlines plans for a promotional video for a tile showroom client, including initial ideas of interviews, exterior shots, and timelapses of the store. It discusses shooting schedules, roles for camera operators and editors, and a shot list. The goal is to showcase the store's products and services through creative shots and interviews to appeal to both trade and regular customers online.
The document summarizes a graphic design portfolio from 2017-2018 containing two projects: a TV commercial for the grocery delivery service Honestbee, and branding work for the dim sum restaurant Dim Sum More.
For the Honestbee project, the designer created concept boards, storyboards, and a stop motion video to showcase their convenient delivery process. For Dim Sum More, the designer developed a modern logo combining traditional Chinese elements, selected complementary typefaces, and designed a coordinated stationery set including business cards and letterhead featuring elements from the logo.
The document describes several new client acquisition campaigns conducted by EPI Marketing Services to showcase their services and capabilities. For Heineken, a customized package was created including a proposal, signage samples, banner, and interactive flash drive menu. For Blue Cross Blue Shield, a loyalty program called "Better with Blue" was developed including various marketing materials. For Colgate-Palmolive, an interactive proposal menu was made using a flash drive shaped like a toothpaste tube within a customized packaging resembling a toothpaste box.
The document introduces Yammer, a new corporate social network being adopted by AVG Technologies, to employees. The goal is to open up meaningful conversations and enable collaboration across the global organization. Employees are encouraged to use Yammer to share ideas, ask questions, and get feedback in real time. Guidelines are provided on using English, keeping content internal, avoiding sensitive information, and using links. Yammer aims to give employees a voice and help them make the most of the new platform to improve AVG.
What does your brand stand for in the digital age ?VietnamBusinessTV
This document outlines a presentation about developing a strong brand personality. It discusses a 3-step process for building brand personality: 1) Understanding brand insights like target customers and competitors; 2) Developing the brand's personality and what it stands for; 3) Creating brand expressions through touchpoints. It emphasizes the importance of consistency and emotional connection. Case studies demonstrate successful brand repositioning through updated branding and marketing strategies.
Importance of Explainer Videos in Business to Business Relationshipcinimage
Nowadays big organizations have started making creative approach to help their business to promote their business and to create an effective business to business relationship.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
Jayam Web Solutions is a leading web design and development company in chennai. Our services are web design, web development, ecommerce development, digital marketing, cms development, mobile app development, seo and all web services.
The document outlines plans for a promotional video for a tile showroom client, including initial ideas of interviews, exterior shots, and timelapses of the store. It discusses shooting schedules, roles for camera operators and editors, and a shot list. The goal is to showcase the store's products and services through creative shots and interviews to appeal to both trade and regular customers online.
The document summarizes a graphic design portfolio from 2017-2018 containing two projects: a TV commercial for the grocery delivery service Honestbee, and branding work for the dim sum restaurant Dim Sum More.
For the Honestbee project, the designer created concept boards, storyboards, and a stop motion video to showcase their convenient delivery process. For Dim Sum More, the designer developed a modern logo combining traditional Chinese elements, selected complementary typefaces, and designed a coordinated stationery set including business cards and letterhead featuring elements from the logo.
The document describes several new client acquisition campaigns conducted by EPI Marketing Services to showcase their services and capabilities. For Heineken, a customized package was created including a proposal, signage samples, banner, and interactive flash drive menu. For Blue Cross Blue Shield, a loyalty program called "Better with Blue" was developed including various marketing materials. For Colgate-Palmolive, an interactive proposal menu was made using a flash drive shaped like a toothpaste tube within a customized packaging resembling a toothpaste box.
The document introduces Yammer, a new corporate social network being adopted by AVG Technologies, to employees. The goal is to open up meaningful conversations and enable collaboration across the global organization. Employees are encouraged to use Yammer to share ideas, ask questions, and get feedback in real time. Guidelines are provided on using English, keeping content internal, avoiding sensitive information, and using links. Yammer aims to give employees a voice and help them make the most of the new platform to improve AVG.
What does your brand stand for in the digital age ?VietnamBusinessTV
This document outlines a presentation about developing a strong brand personality. It discusses a 3-step process for building brand personality: 1) Understanding brand insights like target customers and competitors; 2) Developing the brand's personality and what it stands for; 3) Creating brand expressions through touchpoints. It emphasizes the importance of consistency and emotional connection. Case studies demonstrate successful brand repositioning through updated branding and marketing strategies.
Importance of Explainer Videos in Business to Business Relationshipcinimage
Nowadays big organizations have started making creative approach to help their business to promote their business and to create an effective business to business relationship.
I'm a designer based in Lisbon. Currently working in Novabase — an European top consultancy company with presence at the PSI — as Lead Experience Designer for the Government, Transports & Energy Business Solutions sector.
I start developing my work in brand/graphic design, User Interface and User Experience. Over the past years, I've had the privilege of working for firms, startups and agencies, freelance clients and international companies, creating logos, websites, campaigns and a lot of good memories.
I like new challenges and challenge myself in search of new ideas, still feeling tremendous energy that I would like to apply to challenging projects. As a team leader, is crucial to establish relationships and help others to grow.
As a designer, my goal is to achieve a level of strength and cleanliness in my current work/portfolio that any company would be proud to stand behind.
Jayam Web Solutions is a leading web design and development company in chennai. Our services are web design, web development, ecommerce development, digital marketing, cms development, mobile app development, seo and all web services.
The document discusses the career of a graphic designer who has worked in print media, film processing, and packaging design over the past 8 years. It details jobs in India designing brochures, annual reports and catalogs, as well as working in Tanzania where responsibilities included large format printing and film processing. More recently, the designer has focused on packaging design for international clients and creating graphic user interfaces for software and websites.
User experience (UX) is crucial for business because it bridges the gap between a business and its users. Good UX connects these two major players by tying them together through core processes to produce revenue. It fulfills users' needs while binding them to the business. UX is not just about design or usability - it requires understanding both the business and users to create a service that provides value. By transforming user needs into commitment through a quality experience, UX gets businesses more revenue and is the reason for users to engage with a product.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Make best brand identity strategy for your business brandingPencil Agency
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
Restaurant eMarketing is your one-stop for all your digital marketing needs for your restaurant. We are a full-service marketing company that specializes in Email Marketing, Facebook Fan Page applications, SMS/Text Marketing, and Interactive Surveys. We can save you both time and money by eliminating the need to contract with multiple companies and services.
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social.
Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture.
This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:
1. 10,000 Why Moments
--We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.
2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources
--We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity
3. Drive innovation starting with email marketing first
--Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.
4. Taking a thought leadership role in evangelizing the value of the Fluid Web
--The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.
Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.
This document discusses logo design principles and guidelines. It states that logos should clearly represent an organization's identity and be simple, effective at both large and small scales, and in color or black and white. The document provides examples of descriptive logos that represent what an organization specializes in through symbols and images, as well as symbolic logos that use symbols to represent concepts like knowledge. It outlines the logo design process, including researching, brainstorming, considering fonts, developing forms and colors, and finalizing the design. The document also discusses redesigning logos to represent change, highlight new services, or apply themes while keeping the original identity.
I have Cerebral Palsy, in an electric wheelchair and I understand how to work as part of a team. I am able to take creative direction well, and I can produce a range of work solutions like graphic assets, Photoshop images, and basic advertising products such as flyers, outdoor media, brochures, and datasheets etc.
e2B Solutions provides online solutions and services such as graphics design, mobile applications, web design and development to businesses. They have successfully completed numerous projects for clients from different countries in the last 3 years, with a client satisfaction ratio over 90%. The document then highlights case studies for different industry projects e2B has worked on, including logos, brochures, banners, labels, and other graphics and design work. It emphasizes their ability to meet client needs and expectations across many sectors.
Rhys Sadler-Scott created a website for hair and nail stylist client Helen Griffin to advertise her work. Due to the client's busy schedule over the holidays, Rhys was unable to film original footage as planned and instead used stock footage. Rhys edited photos of the client's work, improving them while keeping the original designs. The client approved of the website's format and provided positive feedback. While the project was successful, Rhys notes weaknesses in relying too heavily on a client's availability and not planning contingencies or researching website formats thoroughly beforehand.
An attractive and high-quality Fort Lauderdale Custom Signs on the outside of your building will enhance the overall image of your business. In order to create an effective sign, you should incorporate your company logo, colors, and graphics.
The document provides an evaluation of a client project completed by Ellie Dawson. It discusses the legal, regulatory, and financial constraints of the project and how none were issues. It then summarizes Ellie's management of the project, including time management, communication with the client, and meeting the brief requirements. Finally, it discusses the new skills Ellie gained and feedback received from the client, which was overall very positive while providing some minor suggestions.
How to create a strong brand profile digitolyDigitoly
The document discusses the importance of branding and creating a strong brand profile. It states that branding is as important as other business functions like marketing, sales, and operations. It explains that an unattended brand will lose its power over time. The document then lists several elements that are important to include in creating a strong brand profile, such as having a clear logo, impactful tagline, strong web presence, and consistent marketing collateral. It emphasizes maintaining brand consistency and updating the brand periodically to stay aligned with the company's mission.
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
This document provides an analysis of two corporate promotional videos. The first video is for an Indian cement company called Ambuja and promotes their new "We Care" initiative focusing on employee safety. It uses interviews, narration, graphics and drone/plant footage to convey its message. The second video profiles a sign company that worked with Microsoft to place signs across LA. It utilizes interviews, drone shots and handheld filming to showcase the sign placement without narration. Both aim to portray their businesses positively and professionally to potential customers and clients.
This document provides examples and descriptions of techniques used in corporate and promotional video production. It discusses codes, conventions, styles and purposes of corporate videos. It then provides examples and descriptions of specific techniques used in promotional videos, including video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling points, and cutaways. For each technique, it provides a short description and links to example videos demonstrating that technique.
The students have received a brief from GasWise to create a promotional video for their business. They will conduct research on GasWise, analyze their target audience, and look at examples from similar clients. Some initial ideas generated include using animated logos/graphics, interviewing management, filming workshop areas, using audio interviews over footage, and separating content by workshop. Each idea has strengths and weaknesses that will be considered in their proposal to GasWise.
The document is a letter from two students, Natalie Lynch and Ethan Payne, to the company GasWise offering to create a promotional video for them as part of their coursework, which would benefit both parties. They provide some background on their course and ask GasWise to get in touch if interested so they can discuss the project further.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
4.3 Final Sales PresentationYou may select a Group Presentatio.docxtroutmanboris
4.3 Final Sales Presentation
You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.
Examples of presentations are provided at the end of the instructions.
Animation software should not be used as the backdrop for this promotional video.
Please review the rubric.
Due at the end of Week Three: Outline for Presentation
Due by the end of Week Four: The actual presentation
If you need assistance adding (required) narration and music to Keynote, you can call FSO Support for help. Also, you can follow these directions:
https://support.apple.com/kb/ph26006?locale=en_US
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment.
Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Slideshow will include at least 10 slides and last 2 – 5 minutes. Background music is required.
You may create a hybrid – Slideshow plus Video or Video including Slideshow.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or self playing narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on: [email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of.
The document discusses the career of a graphic designer who has worked in print media, film processing, and packaging design over the past 8 years. It details jobs in India designing brochures, annual reports and catalogs, as well as working in Tanzania where responsibilities included large format printing and film processing. More recently, the designer has focused on packaging design for international clients and creating graphic user interfaces for software and websites.
User experience (UX) is crucial for business because it bridges the gap between a business and its users. Good UX connects these two major players by tying them together through core processes to produce revenue. It fulfills users' needs while binding them to the business. UX is not just about design or usability - it requires understanding both the business and users to create a service that provides value. By transforming user needs into commitment through a quality experience, UX gets businesses more revenue and is the reason for users to engage with a product.
As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action.
Make best brand identity strategy for your business brandingPencil Agency
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
Restaurant eMarketing is your one-stop for all your digital marketing needs for your restaurant. We are a full-service marketing company that specializes in Email Marketing, Facebook Fan Page applications, SMS/Text Marketing, and Interactive Surveys. We can save you both time and money by eliminating the need to contract with multiple companies and services.
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social.
Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture.
This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:
1. 10,000 Why Moments
--We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.
2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources
--We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity
3. Drive innovation starting with email marketing first
--Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.
4. Taking a thought leadership role in evangelizing the value of the Fluid Web
--The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.
Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.
This document discusses logo design principles and guidelines. It states that logos should clearly represent an organization's identity and be simple, effective at both large and small scales, and in color or black and white. The document provides examples of descriptive logos that represent what an organization specializes in through symbols and images, as well as symbolic logos that use symbols to represent concepts like knowledge. It outlines the logo design process, including researching, brainstorming, considering fonts, developing forms and colors, and finalizing the design. The document also discusses redesigning logos to represent change, highlight new services, or apply themes while keeping the original identity.
I have Cerebral Palsy, in an electric wheelchair and I understand how to work as part of a team. I am able to take creative direction well, and I can produce a range of work solutions like graphic assets, Photoshop images, and basic advertising products such as flyers, outdoor media, brochures, and datasheets etc.
e2B Solutions provides online solutions and services such as graphics design, mobile applications, web design and development to businesses. They have successfully completed numerous projects for clients from different countries in the last 3 years, with a client satisfaction ratio over 90%. The document then highlights case studies for different industry projects e2B has worked on, including logos, brochures, banners, labels, and other graphics and design work. It emphasizes their ability to meet client needs and expectations across many sectors.
Rhys Sadler-Scott created a website for hair and nail stylist client Helen Griffin to advertise her work. Due to the client's busy schedule over the holidays, Rhys was unable to film original footage as planned and instead used stock footage. Rhys edited photos of the client's work, improving them while keeping the original designs. The client approved of the website's format and provided positive feedback. While the project was successful, Rhys notes weaknesses in relying too heavily on a client's availability and not planning contingencies or researching website formats thoroughly beforehand.
An attractive and high-quality Fort Lauderdale Custom Signs on the outside of your building will enhance the overall image of your business. In order to create an effective sign, you should incorporate your company logo, colors, and graphics.
The document provides an evaluation of a client project completed by Ellie Dawson. It discusses the legal, regulatory, and financial constraints of the project and how none were issues. It then summarizes Ellie's management of the project, including time management, communication with the client, and meeting the brief requirements. Finally, it discusses the new skills Ellie gained and feedback received from the client, which was overall very positive while providing some minor suggestions.
How to create a strong brand profile digitolyDigitoly
The document discusses the importance of branding and creating a strong brand profile. It states that branding is as important as other business functions like marketing, sales, and operations. It explains that an unattended brand will lose its power over time. The document then lists several elements that are important to include in creating a strong brand profile, such as having a clear logo, impactful tagline, strong web presence, and consistent marketing collateral. It emphasizes maintaining brand consistency and updating the brand periodically to stay aligned with the company's mission.
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
This document provides an analysis of two corporate promotional videos. The first video is for an Indian cement company called Ambuja and promotes their new "We Care" initiative focusing on employee safety. It uses interviews, narration, graphics and drone/plant footage to convey its message. The second video profiles a sign company that worked with Microsoft to place signs across LA. It utilizes interviews, drone shots and handheld filming to showcase the sign placement without narration. Both aim to portray their businesses positively and professionally to potential customers and clients.
This document provides examples and descriptions of techniques used in corporate and promotional video production. It discusses codes, conventions, styles and purposes of corporate videos. It then provides examples and descriptions of specific techniques used in promotional videos, including video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling points, and cutaways. For each technique, it provides a short description and links to example videos demonstrating that technique.
The students have received a brief from GasWise to create a promotional video for their business. They will conduct research on GasWise, analyze their target audience, and look at examples from similar clients. Some initial ideas generated include using animated logos/graphics, interviewing management, filming workshop areas, using audio interviews over footage, and separating content by workshop. Each idea has strengths and weaknesses that will be considered in their proposal to GasWise.
The document is a letter from two students, Natalie Lynch and Ethan Payne, to the company GasWise offering to create a promotional video for them as part of their coursework, which would benefit both parties. They provide some background on their course and ask GasWise to get in touch if interested so they can discuss the project further.
The document provides information on codes, conventions, styles, techniques and purposes of corporate and promotional video production. It discusses typical elements found in such videos like transitions between shots, language and script used, different shooting techniques, potential use of voiceovers, inclusion of the company logo, use of on-screen titles, and emphasizing the unique selling point of the company or product. Examples are given of various corporate videos to illustrate different elements that may be included.
4.3 Final Sales PresentationYou may select a Group Presentatio.docxtroutmanboris
4.3 Final Sales Presentation
You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.
Examples of presentations are provided at the end of the instructions.
Animation software should not be used as the backdrop for this promotional video.
Please review the rubric.
Due at the end of Week Three: Outline for Presentation
Due by the end of Week Four: The actual presentation
If you need assistance adding (required) narration and music to Keynote, you can call FSO Support for help. Also, you can follow these directions:
https://support.apple.com/kb/ph26006?locale=en_US
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment.
Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Slideshow will include at least 10 slides and last 2 – 5 minutes. Background music is required.
You may create a hybrid – Slideshow plus Video or Video including Slideshow.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or self playing narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on: [email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of.
The document provides guidance on various codes, conventions, styles, techniques and purposes for corporate and promotional video production. It discusses key elements like video and audio transitions, language/script, shooting techniques, voice over, logo, titles, unique selling point, cutaways, interviews, and music. Examples are given for each element from existing corporate videos to illustrate how they are effectively used. The purpose is to inform on best practices for crafting corporate videos.
Here are some potential solutions to consider adding to your contingency plan:
- Rent/borrow backup camera equipment in case of equipment failure
- Scout backup filming locations in case primary location becomes unavailable
- Build in extra time for reshoots/pickups in schedule in case needed
- Ensure key crew/talent have your contact details to reach you in an emergency
- Consider insurance for expensive equipment
- Back up all footage regularly to external hard drive during production
- Have clear communication plan to update client on any delays or changes to schedule
Adding contingencies like these can help mitigate risks and ensure you're prepared for any unexpected issues during production. Good planning!
This document provides tips for designing an effective trade show exhibit to attract attention and meet objectives. It recommends clearly defining objectives, designing the exhibit space to guide visitors through in 3-5 minutes, choosing a structure like a pop-up or custom design, and using large bold graphics and limited text to clearly communicate the company's message. The goal is to "give them the WOW, to give you the Edge" and get visitors to stop at the booth.
The document provides guidance for two assignments on corporate and promotional video production. It discusses various codes, conventions, styles, and techniques used in corporate videos including transitions, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics. It also outlines requirements for the second assignment to analyze two corporate videos in detail, identifying their message, style, target audience, production practices, and any legal or ethical issues.
The document discusses the history and purpose of corporate and promotional videos. It explores how corporate videos are used internally by companies to communicate with employees, and how promotional videos are used externally to advertise products and services. The document provides examples of both, including a current Frontier Airlines corporate video and a HARIBO promotional video. It also discusses the evolution of these types of videos over time, from expensive reel-to-reel productions in the 1970s to inexpensive digital productions today, which more companies are utilizing on their websites and social media.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large images to grab attention, channel logos to indicate where they will air, titles to identify the program, and air times/dates to tell viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard forms for advertising.
In what ways does your media product uselukewooder12
The document discusses the conventions used in real media products and how the student's media product compares. It notes that real ads use large eye-catching images to grab attention, program logos and titles to identify the channel and name, and air times to inform viewers when to watch. The student's print ad follows several of these same conventions, including using a large image, channel logo, and title, to align with standard media formats.
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
This document provides an overview of marketing and promotional services offered by F4M Media including:
1) Design services such as logos, business cards, brochures and flyers.
2) Help building an online presence through website design and social media consulting.
3) Creation of video content that can be used on websites or shared online through hosting sites.
4) Production of audio and visual materials for events and promotional tools like flash drives.
5) Contact information is provided at the end for those interested in the company's services.
47 ways to use a Video in an enterpriseBlore Active
This document outlines 47 potential uses of video in an enterprise setting. They are grouped into categories such as customer reference videos, product promotion, corporate communications, training, advertising and marketing, PR support, event videos, and miscellaneous uses. Some key uses highlighted include customer testimonials, product demonstrations, executive presentations, training videos, website FAQ videos, internal communications, recruitment videos, and in-store videos. The document emphasizes that as video production costs decrease and video popularity increases, there are many opportunities for businesses to effectively leverage video.
Interested to keep an Explainer video in your Homepage and not having much idea? Here are the questions to be asked before getting one for you & also the answers for those.
The document discusses the filmmaker's production scheduling process. They filmed at two locations - an office and a house. They first discussed availability with cast and locations to plan filming days, then created a schedule in PowerPoint and printouts listing what would be filmed each day. One problem was an actor becoming unavailable, requiring rescheduling. They created call sheets for each shoot day detailing needed equipment, personnel, etc. Overall they were able to film all necessary shots on schedule despite some challenges.
The document provides guidance for a student to plan and produce a short film. It outlines sections for visual planning, including pre-visualization concept boards, storyboarding, and structuring the film into scenes and shots. The student is prompted to provide their own work, such as concept drawings, a storyboard breaking the film into scenes and shots, and master frames providing example shots. The guidance emphasizes visualizing the film beforehand to aid a streamlined production process.
This 3-sentence summary provides the essential details from the document:
The document is a proposal template for a student's short film project that includes outlines for the synopsis, market fit, characters, locations, resources, crew, cast, and budget. The student proposes a drama film about a young married couple whose relationship deteriorates due to stress and leads to domestic violence.
Based on research conducted, the target audience for the documentary is young women aged 18-25. Primary research in the form of a survey found that this demographic most aligned with the creative choices being made, such as the serious subject matter of domestic violence and the black and white cinematography. Secondary research examined audiences of similar films that portrayed domestic violence, finding they primarily attracted women due to personal experiences or statistics showing the issue disproportionately affects women. Production techniques being considered, like close-up shots and changes in black and white tones, have been used effectively in comparable films to emphasize emotion and illustrate changes in relationships. Locations will be everyday settings to depict domestic abuse as something that can occur anywhere.
This document summarizes the production log of a promotional video created for a tile showroom. It describes the editing process, including organizing footage, adding music, editing sound for interviews, and adding transitions. Feedback was received, including re-shooting one interview that lacked professionalism. The client was pleased with the final product. Constraints included a tight schedule and limited filming locations. Overall, the producer felt professional standards were met through thorough pre-production and technical execution, though it was an amateur production.
This document defines and compares different types of briefs that can be used when commissioning media projects, including:
- Contractual briefs that set out clear rules and regulations for projects with legal agreements.
- Formal briefs that outline the basic requirements without binding contracts, allowing more flexibility.
- Informal briefs where requirements are discussed verbally without documentation.
- Cooperative briefs where multiple companies work together on a project, bringing different skills but also potential disagreements.
- Other brief types like tender, competition and negotiated briefs that involve multiple parties proposing ideas or reworking requirements.
This document discusses different models of how audiences consume media content:
1) Passive consumption is when audiences do not interact with or question media and passively accept information.
2) Active consumption is when audiences interact with media, form their own opinions, and create new content.
3) The uses and gratifications theory explores why audiences consume certain media to satisfy needs like information, identity, social interaction, and entertainment.
4) Reception theory examines how audiences interpret messages in media based on their own experiences, either accepting, opposing, or negotiating the intended message.
The student produced an ident for an arts and progressive television channel called "The Grid". The ident features live footage of a student working alone in a classroom intercut with motion graphics. Motion graphics include blocks of light spelling out the channel name by lighting up keys on a keyboard. The ident ends with an animated logo featuring a grid-like font with a continuously moving colored background. The student storyboarded, planned, and produced the ident using techniques like motion tracking, compositing, and frame-by-frame animation in software like Photoshop, After Effects, and GarageBand. Care was taken with equipment use, file management, and risk assessment during the production process.
1) The document provides guidance on creating a case study on corporate video production, covering various codes, conventions, styles, techniques and purposes used in corporate and promotional videos.
2) It discusses different elements that go into effective corporate and promotional videos including transitions between scenes, language/script, shooting techniques, voiceovers, logos, titles, unique selling points, cutaways, interviews, music, and graphics.
3) Examples are given from various promotional videos to illustrate best practices for each element and how they can be employed to engage audiences and promote a business or product.
The document provides information about a brief from York College for a promotional video between 30 seconds and 1 minute. The brief requires the video to show the college location and facilities, demonstrate the working environment and equipment, include an interview about the course, and have motion graphics and branding. Existing promotional videos for similar clients are discussed, focusing on their use of interviews, filming techniques, music, and branding. Initial ideas, resources, roles, and a schedule are proposed. Risk assessment, production logs, and an evaluation of constraints, management, and feedback are also included.
The CITV idents are short, simple sequences using both live footage and animation to engage young children viewers. Bright colors and sounds are used to grab attention. One ident features a hand-drawn chameleon animation to represent the channel in a way children can understand and replicate. The style reflects the channel's mix of live and animated programming for kids. Developing idents for children's channels comes with restrictions to follow child audience and regulatory guidelines.
The document outlines the planning and process for creating a television ident, including researching target audiences of similar channels, designing a 15-second ident incorporating both live action and CGI to represent the brand, and delivering the final ident in broadcast format for client review. Precise planning is emphasized to efficiently complete each stage of ident creation within the scheduled timeframe and budget while utilizing available college resources and equipment.
Channel 4's target audience is 16-34 year olds due to its alternative programming. The average Channel 4 viewer is a male aged 25-39 from the midlands of England. Channel 4 idents feature abstract computer-generated sequences that slowly form the number four.
Channel 5 is one of Channel 4's main competitors as they both target 16-35 year olds with documentary-style shows. Channel 5 idents feature live footage combined with subtle computer graphics to emphasize the number 5 brand.
The document proposes two ideas for idents for a new channel called "The Grid": one uses lights on a keyboard or city skyline to spell out the name, while another uses squares with channel content fitting together to
The document discusses motion graphics and visual effects techniques used in film title sequences and production. It provides a case study analysis of the title sequences from the films "Catch Me If You Can" and "Skyfall".
The "Catch Me If You Can" sequence uses simple animated characters and music to illustrate the film's storyline of a man impersonating various professions while being chased by an FBI agent. It relates stylistically to the 1960s setting through its Saul Bass-inspired drawn animation.
The "Skyfall" sequence similarly depicts scenes and characters from the film through elaborate animated visuals that have evolved significantly with technology. Both sequences effectively summarize key elements of the respective films in an entertaining way to engage audiences before the
The document provides information about motion graphics, compositing, and visual effects techniques used in filmmaking.
It discusses how motion graphics are used in title sequences to inform viewers about the film in an entertaining way. Early title sequences evolved from simple text to more complex animations. Techniques like matte painting and blue/green screen compositing allowed the illusion of impossible or expensive locations. Advances in CGI now allow highly detailed digital environments and characters.
The document analyzes title sequences from "Catch Me If You Can" and "Skyfall" that effectively set the tone and summarize the films' stories through hand-drawn and digital animation respectively. Overall, the document outlines the history and techniques of motion graphics and visual
The document provides guidance for evaluating a project using a template. It instructs the user to provide specific details about their work, including written and visual examples to explain the project. The user should find areas of their work to praise, being specific about what is good or what they are proud of. They should also find areas for improvement, specifying what could be better if revisited. Additional slides can be added as needed, and any blank slides should be deleted before submission.
The proposal outlines a children's book about two brothers who live on a struggling farm. One brother goes to the city to find work and helps three people along the way. He finds a job cleaning for a rich businessman but later steals money from him. On his return home, the people he helped protect him from the businessman. The other brother does not help others and is caught stealing from the businessman. The proposal provides details on the story, intended audience of 3-6 year olds, and planned illustration methods but does not fully explain the production methods or deadline. The idea generation shows the modernized story concept and character details but could better connect ideas and provide location details.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
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How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
3. CLIENT
COMMUNICATION
Insert screenshots of any early discussions or development
with your chosen clients.
If a phone call has been made, make a written log of the date and time, what
was discussed, and any agreed actions.
If you intend to visit your client prior to shooting, ask to look around for pre-
visualisation opportunities and risk assessment purposes. This will greatly
benefit your planning in later stages.
4. when we had made our final decision on who we wanted as a client we
constructed a short email explain who we were and the purpose of our video, we
also added a section explaining what we intended to film in order to give them a
wider idea of what will be happening on the day.
5. This is the email that my client sent me back, it doesn't’t involve much
information concerning what they want, which gives me the impression
that I have more freedom with the making of the project and they have
described that any further information on their half can be discussed over
the phone or on the day of filming.
7. BRIEF
What structure of brief have you received?
Is there any room for negotiation or consultation?
What opportunities are there for self-development in the given brief?
(new skills you will learn as a group, multi-skilling)
As we already have a personal relationship with our client a
professional brief wasn't exactly necessary, instead we sent them a
slightly formal brief which described why we were doing the
promotional video and what we intended to include in the video overall
in terms of shots and what we need from them. In the email I described
how if they had any issues with the basic plan we had produced then let
me know and we can negotiate new terms, also as I work at the
business I have multiple opportunities to discuss the project with my
client so in theory this type of brief would most likely come under
formal/informal. We plan to make this promotional video the best we
can so we are planning to use equipment that is new to us such as
steadi-cams or shoulder mounts, the freedom to use this new
equipment in a professional environment will help to increase our
skillset in these areas.
9. CLIENT
Identify who the client is
What services do they offer?
Where are they based?
Our client is European ceramics, a tile showroom and
warehouse based in Armley, Leeds. They offer both retail and
wide distribution services. The showroom which holds
hundreds of different tiles and designs is open to the public
seven days a week with a large amount of stock which enables
customers to order and retrieve their tiles easily and quickly.
The business has an online store through eBay where
customers from all over the country are able to order and pay
for tiles, as the business have a strong partnership with
distribution company LPC ( Leeds parcel company) any orders
can be delivered in a matter of days. The company has three
main warehouses one of which is onsite and the others are 1
minute down the road which are shared with sister company
Verona, meaning they are hardly ever low on stock.
10. CLIENT
Research the current client and/or their brand. Analyse both their offline
and online materials.
European ceramics have three main online services, these include their
website which has recently been updated with the company's new
design and colour plan, the website includes professional high
definition images of the showroom and exterior of the building the blue
and white colours of the logo are also used with the website to give it
the simple style. The toolbar at the top of the screen gives information
on everything they sell which includes mosaics, porcelain and tools,
customers are not able to buy directly from he website but there is a
link to the company's eBay page where they are able toe easily
purchase items. The company also have a Facebook page where
customers are able to like and follow the business in order to keep up
to date with any information such as sales or necessary stock updates,
customers are also able to use the page to inform the business of any
complaints. The client also have an eBay account where they make all
of their online sales, the company are able to talk with clients through
this account and negotiate prices with ease. The company also offer
offline materials such as employee cards that are handed out to every
customer that a sales assistant deals with, allowing customers to ring
ant employee during office hours and ask any necessary questions
regarding their order.
11. CLIENT
Build a profile of your client’s audience using the analysis
carried out.
The main cliental for this business is people who work in
trade/ labour industry such tillers, builders or joiners etc.
people in this trade are the companies most frequent
customers which enables employees of the business to form
personal relationships with these people leading to helping
out each others business as when normal customers who are
looking for a tiller to fit the tiles they sell to them the
company recommend certain tillers and they recommend the
shop to their own potential clients. To attract more of this
certain cliental the business offers great refunds to
tradesmen. From looking at the social media page of the
business, the most reviews come from either middle aged
normal customers who have made small orders or
companies who have done large orders for big contacts
deals and most of the reviews seem to be positive.
12. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
Link the video.
Discuss similarities and contrasts
Discuss the conventions (voice overs, company logo, titles, selling point, shooting
techniques, interviews, music, graphics, video/audio transitions, language and script)
The purpose of the X-tile Canada showroom promotional video is to showcase their busy and
well stocked showroom and promote key aspects of their business such as what they offer
and their incredible customer service. In almost every shot movement is used whether it be
within the frame or the frame itself, movement in the shot helps to keep the viewer engaged
as still shots can often be seen as boring, potentially leading to the viewer losing interest in
the video all together shifting focus from the more important aspects that the video is try to
promote. Fast video transitions such as screen swipes and fast fades to white are used for a
majority of the shot transitions, the transitions coincide well with the fast paced music that
plays throughout the video and at the time the video was made (2011) I could see how maybe
they would be seen as mesmeric and visually pleasing, helping the video to correspond well
with the showrooms modern look, but viewing it now it makes the video look out-dated and
unprofessional. Another out-dated aspect of the video is the graphics, the colours used are
seemingly bland and uninviting and the font and simplicity give a sense on
unprofessionalism. I found that the interviews are done very well, viewers are provided with
an interview from each key aspect of the company including management, sales, customer
service/reception and warehouse management. Each interviewee gives a short description of
their roles and a positive evolution of a certain area of the business, the interviewees speech
seems to flow naturally and L cuts are used to break up the visual aspects of the interview to
make for a less tedious viewing. The fact that the interviewer is not heard helps the dialogue
flow better and provides a more informal and therefor inviting vibe. The logo is shown at the
end of the video within a short sequence of graphics that provides the viewer with important
information regarding the business such as address and phone number but similar to the
graphics used earlier in the video it is out-dated and boring.
13. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
Venice Art Tiles
Link the video. - https://www.youtube.com/watch?v=kh4wWErl7CM
Discuss similarities and contrasts
Discuss the conventions (voice overs, company logo, titles, selling point,
shooting techniques, interviews, music, graphics, video/audio transitions,
language and script)
voice overs are used in this promotional video, they are used in an interview format with
the founder of the company, he describes what his company is, the originality of his
company and the individuality of the products he creates for his clients. The company
logo is displayed right at the beginning of the promotional video, an out of focus to in
focus shot is used. The companies specific selling point is portrayed in the video,
specifying on what products they create and who for, the founder lists the different kinds
of projects he's created for client, displaying the wide variety of work he has done. A
number of different shooting techniques are used, from close ups of some of the
projects the company has created, the working process of creating these art tiles is also
shown through creative techniques. A simple up beat song is used as the backing track,
featuring soft drum beats and pan flutes, matching with the type of products the
company creates, artistic and out there.
14. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
Link the video.
Discuss similarities and contrasts
Discuss the conventions (voice overs, company logo, titles, selling point, shooting
techniques, interviews, music, graphics, video/audio transitions, language and script)
Varmora Granito is India's largest tile exporter and this video is used to promote the companies
global presence as it showcases their Dubai showroom. No voice over or any dialogue at all is
used throughout the whole video, probably due to the company not wanting to specifically target
one demographic as the video is about the companies global reach. through the videos content
of what is essentially a step by step guide of customers perspective in the showroom it is easy
for viewers to gain an understanding of what the video is, along with the wide angled
establishing shot of the front of the showroom used at the start of the video, which brings focus
to the large bright company logo highlighting who they are. Having no dialogue or text
throughout the entirety of the video could come at a disadvantage for the company as they are
failing to supply potential customers with the important information that they need such as,
specific tile designs and styles, other stock pieces and prices etc. which may force the company
into making a second video that does provide viewers with this important information therefore
wasting time and money as they could have just implemented such information in the original
video. As the showroom is newly built in 2016 it has a very modern and professional look to it
which the company can use as their unique selling point, as customers will see the fresh white
showroom covered in exquisite tile designs and displays giving them an indication of what their
own home may look like should they choose to use this company. As the company operates
from India but have showrooms all over the world, they will try to relate to the people from the
countries in which they operate in order to gain trust from these people as a foreign business,
with this promotional video this company has achieved this by using traditionally Arabic music
that’s plays throughout the entirety of the video, as well as this the continuous beat of the song
coincides with the cuts of the videos well and keeps in with its overall pace.
16. CLIENT
COMMUNICATION
As I work for the business part time, I have a personal
relationship with manager Paul Nichols, due to this I have his
personal mobile number that I am able to ring him on to
discuss the project.
This is a screenshot taken from my phone it shows
Two phone calls between me and the manager of
the business, Paul Nichols. The first phone call was
me checking in hat we are still okay for filming in two
days time and discuss the project a little more. Paul
then rung me back five minutes later after talking to
other members of staff and letting me know who will
be involved in the interviews. He also relayed to me
some slight information regarding health and safety
which and further discussed the brief in more detail
regarding to such aspects as putting it up on their
website, specific filming times and whether or not
any legal documentation was required and if so
what.
19. IDEAS
List the core ideas you have generated as part of your team’s
idea generation.
1. interviews
2. exterior
3. vehicle tracking shot
4. time lapse segment
5.
20. IDEAS
Discuss the strengths, weaknesses and constraints of each idea
1. interviews are a good way to give useful information about the product or company to the
viewer, especially when it comes from a reliable source such as a staff member who know
what they are talking about. Sometimes people who aren't actors can be nervous when
talking on camera this can discredit the interview as it can make it less engaging for the
viewer, a useful way to overcome this is to make a basic plan of what to say enabling the
interviewee to talk with a certain flow as a detailed script may make the dialogue seem to
forced.
2. exterior longs shots are useful as they give viewers a visual idea of what the showroom
looks like on the outside and what they need to look for, it is especially useful in our case
as the outside of the building offers multiple advertisements for the business which will be
necessary to capture. To really capture a perfect exterior long shot the best equipment to
use would be camera drone as tat would give us endless possibilities of angles ad cover a
larger area, but as we are slightly limited with our equipment we will have to do the best
with what we have got.
3. we intend to use a vehicle tracking shot of the company van, it will be useful as it gives the
viewer an indication of the businesses delivery services and the van is plastered in
company information and advertising, as we don’t have access to professional level
tracking camera equipment such as dolly's or large car mounts we intend to use a standard
tripod held close to a car window as we drive along side the van, two people will be used for
this so one can concentrate on driving and the other on filming, helping to limit any on road
dangers.
4. a time lapse segment is an entertaining way to display the daily goings on of the business
and can be used as good stock footage to help breakup shots and prevent repetition. As the
showroom is open to the public we need to make sure that the camera is placed in a safe
position and can not be seen as a tripping hazard as it will need to be static for a long
amount of time.
22. PROPOSAL
Discuss what you intend to create
Provide a content outline.
The proposal (slides 20-23) is to be discussed with your client so they
understand your intentions.
We intend to create a promotional video that will showcase the large
amounts of products this company has to offer as well as giving the general
public an inside view of the daily goings on of the business. We will use
camera techniques and editing to promote the businesses professional
stance in the industry, the video will be put online through he companies
social media page where it will be open to the public allowing them to see
the type of business that this place is. With interviews and visual examples
the public will be able to see the staff and almost get to know them more
through watching the video as we will try to express the great customer
service and friendly vibe that is employed. we intend to have the majority of
our video consist of close ups and moving shots of the tiles and different
displays that are positioned around the showroom.
23. TARGET AUDIENCE
Who is the intended audience? How will your video appeal to
them? Provide examples.
The tile showroom is open to everyone and with such a range
in prices and styles the company reach many different
demographics. With tremendous deals for tradesmen and
tilers, the majority of our customers come under this
category. To help appeal to this side of our audience we will
bring focus to the aspects that relate more to them such as
trade deals and the large stock of equipment and builder
accessories the company has to offer. To help appeal to the
normal customers made up of multiple demographics, we
plan on highlighting the numerous different styles and makes
of tiles that the shop has to offer, showing the public the
great variation of products.
24. PROJECT SCHEDULE
Consider a brief schedule of your shoot, edit and delivery. Your
shoot should be formalised with your client soon.
Shooting and editing is intended W/C 26th Feb/5th March respectively.
We have decided after discussion with our client that we will begin
initial filming on Wednesday 28th of February, it is best for both us
and client as we only have a half day at college so we can drive
through after we finish and begin filming just after lunch time which
our client has said is when they are less busy so filming will be more
accessible.
Changes where made to the film date due to the the weather, snow
meant that we could not get into college let alone going through to
Leeds to see the client so after discussion with the client we
rescheduled to the following week, Wednesday 7th of March.
After initial filming and the beginning of the editing process we
realised there was still more we needed to film so we asked the client
if we could come back again the following week and finish up what
we needed, this was fine with out client.
26. CLIENT
COMMUNICATION
After filming on three different occasions
manager of the business Paul rung me asking
if I wanted to schedule any more shoots in
the near future, I told him that we had
acquired all shots we thought necessary but
just in case we did need any more footage I
would let him know in good time before hand.
We agreed on this and I thanked him for his
help and told him I would be in touch when
the sequence is complete in order to send
him the video and make sure he is happy with
the content.
27. ROLES
Identify the agreed pre-production and production roles and
associated responsibilities. (What is your task? Specific deadline?)
Slider and shoulder mount operator – we made a joint decision that during the
filing process Elliot should be in charge of this equipment as he had more
experiences with them, so we were more likely to capture valuable shots when the
camera operator was well experienced.
editor – we will both be making different edits of the video as we need to make
separate final pieces, we are both well experienced in video editing. hopefully we
will both be done with our editing by the deadline of Thursday the 22nd of march,
but if not we will be able to easily help each other in getting it done in class time.
Tripod operator – as most of the tripod shots we were getting would be close ups
and long shot pans of the different tiles and displays we chose for me to operate
the tripod as being an employee of the business I already knew the best displays
and tiles to film so we could get the process done quickly and efficiently.
client communication - as I am an employee o the business myself I already have
a personal relationship with management and staff, this made the communication
process easy as I was able to talk in person about the project during my shift as
well as through email and phone.
28. Shot
#
Location Shot Type Camera
Angle/Moveme
nt
Description (subject, action,
lighting etc.)
1 All shot on site
of clients
shop/warehous
e
LS Tilted pan Exterior shot of building
2 mid shot Slider shot mid shot of tiles with slider
movement
3 Close up Focus out/in Close up of tiles out of focus to
in focus
4 mid shot interview Stationary Interview with staff
5 L –cut close up Close up
Slider shot
L-cut from interview to tiles
6 mid shot Low angle/
stationary
mid shot showcasing tiles
spoke about in interview
7 Close up Low angle
leftward pan
Close up of tiles panning shot
leftward to show more tiles
8 mid shot interview Stationary 2nd interview with another
staff member
9 L-cut slider mid shot Leftward
tracking
Audio from interview over
more footage displaying
tiles
10 mid shot Eye level
mid shot
mid shot of staff with
customers
Companies logo with
29. CONTINGENCY
Create a contingency plan to consider resources, personnel, logistics,
time frame etc.
In terms of equipment we plan to take two tripods, one as a spare just in
case the other were to break or be forgotten. We specifically chose two
of this piece of equipment as this is the equipment we plan to use the
most in our filming process and is the best piece of equipment for
capturing effective shots. In case we have trouble with battery life or
system storage on the camera we will not only make sure the camera is
fully charged before every shoot but also take a charger just in case it
does run out during filming, we will also take two SD cards just in case
storage fills up and we need a quick change during filming.
We have made a basic shooting schedule which depicts the days of
each shoot, just in case we miss one of those days we have already
made exceptions with the client that allows me to do small amounts of
shooting during my shifts if necessary. Also to make sure we are able to
shoot the staff or interview them we made sure that we were filming
when there was more than two people working, this way we were able to
use one staff member for filming whilst the others carru on with work,
therefor not distracting them from their professional roles or customers.
34. SCRIPT
Provide a script if this is required as part of your video.
Identify questions/answers/reactions you expect from your talent and/or interviews
We don’t intend to use a script as the people who we plan on doing the talking aren't actors or
don’t have any proper experience on camera, we feel that scripts could possibly make for a more
clunk and unnatural dialogue. Instead we intend to provide the people in the interviews with
questions that will not be heard in the video but will help to start a conversation and produce a
natural flow. We will provide the interviewees with bullet points of possible subjects regarding the
business that they could say. Obviously due to time constraints each question wont be discussed
in detail or used at all but the more we have the quicker and easier the process will be.
What are the duties/responsibilities of your job?
What products does the business offer?
What is the most successful product, in terms of sales?
How long have you worked at European ceramics?
If you had to break it up into percentages, how do you spend your day?
What do you like most about working in this industry?
Why do you think customers choose this business?
How does the company make use of technology for internal communication and outside
marketing? (Use of email, Internet, intranets, social media, website, video, etc.)
In your opinion what do you think is the most important aspect of running a successful tile
business (e.g. customer service/sales/employee well-being.)
35. RESOURCES
What resources are required for this project?
Consider time, budget, physical (equipment, location, properties, people, crew, your
talent/actors)
To create our project we are going to need the right equipment for the job, different equipment
can be used to create different shots and scenes so for our project we are going to try use a
range of different equipment to ensure our end product is dynamic and interesting. For
equipment we have hired out from college a Libec tripod, this is helpful for stationary shots as
well as smooth pans and tilts. A Slider, which will be useful for close up sliding shots of the
products. Sound recording devices will also be needed for interview segments so that we can
effectively capture the dialogue to high quality instead of using the camera’s microphone as
the quality will not be good enough. We have also decided to hire a shoulder rig, this will be
using for shots with motion, ensuring that we have high quality footage trying to eliminate any
camera shake. As a group we already have our own camera and SD card to go with it so we
will not need to hire them, the camera is a Canon DSLR. the only location we will be filming at
will be the Warehouse/store of European Ceramics, located in Leeds. We plan to get all the
filming done in one day, we are going in to film just after lunch time and have the whole
afternoon to try get all the footage we need. Going in in the afternoon has been decided as we
discussed with the client that that would be the best time for them as they tend to be less busy
in the afternoon/evening. The crew only consists of just me and my partner, the roles will be
shared between us meaning that neither does more then the other. There will be no actors
being used but we plan to use interview segments with the workers at European Ceramics.
36. SCHEDULE AND TIMESCALE
Day Activity
Wednesday 28th February Initial filming planned (cancelled due to
weather)
Wednesday 28th February Initial filming began, exterior shots of
warehouse, interior shots showcasing
products the clients produce and sell.
Saturday 10th March Interviews with staff recorded, talking
heads interview filmed, talking about
the products they sell and work life.
Wednesday 14th March Finishing up what filming we missed or
correcting shots that weren't up to our
standard, shots with staff and
customers filmed to show customer
service.
38. UNIT STILLS
An important aspect of our promotional video is the
interviews, without the interviews our video has no real
supply of detailed information regarding the business. In the
interviews we got real staff members of the business to
describe certain important aspects such as information on
stock items and customer service backed up with videos
illustrating the information. Before I started the actual
recording process of the interviews I first wanted to make
sure that the camera angle was correct and the subject I was
filming fit correctly in the frame. I positioned my subjects on
the right hand side of the screen as I found that this
technique was used a lot in interview situations as having the
subject directly in the middle of the frame can make for an to
intense viewing.
39. QUALITY CONTROL
Discuss how you managed the shoot.
Did you abide by the original shot list? Did personnel act professional and
with respect? Did you stick to the roles?
The management of our shoot went under a few changes through out the
production process, factors such as the weather meant we had to reschedule
shooting days as well as shot ideas such as a vehicle tracking shot as the weather
wasn’t ideal for driving/filming. Our original shot list reflects basically the same as
our end product, we decided to create just a basic shot list to begin with so we
knew the basis of what idea were going to create and meant we had a plan of
action when we got there. I felt that myself and my crew member both performed
professionally and with respect for our client, we worked efficiently and to time
correctly as discussed before hand. The roles designated to me and my crew
member remained same from start to finish.