The document discusses gaining audience feedback through a survey. The creator first tried getting feedback on Vimeo but realized people needed accounts to comment. They then created a Survey Monkey to get anonymous feedback. Based on the feedback, improvements were made like adding a title, improving interview framing/positioning, and cutting shots to increase pace. Feedback on print work was also gathered, identifying needed changes like making the headline bolder and adding pictures to side stories. In conclusion, audience feedback helped improve both the creator's video and print products.