PRIVATE LABEL BRAND
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Private label brands are owned by retailers rather than manufacturers. They are also known as store brands, corporate brands, or retailer brands. Private label brands have grown due to offering lower prices than national brands while maintaining quality, providing higher profit margins for retailers, and gaining consumer confidence. In India, private label brands make up 10-12% of organized retail. Their growth is driven by retailers' needs for differentiation and margins as well as independent pricing strategies and brand equity. However, private labels also face challenges like higher inventory and R&D costs and potential damage to a retailer's image if a product fails.
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Private Label
A presentation prepared as a part of Retail Mangement subject. The presentation deals with the past, present & future of private labels globally as well as the current scenario in India
What are private label brands ?
Private label brands are brands that are developed and owned by retailers and wholesalers rather than manufacturers. Examples include Walmart's "Great Value" brand. Intermediaries create their own private label brands because it allows them to profit from manufacturing deals with excess capacity and to avoid research, advertising, and other costs associated with national brands. Private label brands offer advantages to retailers like more control over pricing, marketing plans, and profits. Demand for private label brands is growing as customers increasingly prefer them as an alternative to national brands. Global studies show that private label brands now make up an average of 15% of the value share in 75% of product categories worldwide.
Private Label Branding
This document discusses private label brands in India. It provides examples of private label brands for major Indian retailers like Future Group, RPG, and Vishal Retail. Private label brands allow retailers to control pricing, marketing, and profits. They offer lower-cost alternatives to national brands and account for close to 7% of sales in India's modern retail sector. Globally, private labels contribute 17% of retail sales and are a growing segment.
Private label brands & New Retail Enviornment
This document discusses private label brands and the new retail environment. It begins by defining retailing and describing different types of retailers like department stores, supermarkets, and convenience stores. It then covers non-store retailing forms like direct selling and direct marketing. The document also discusses how corporate retailing and franchising work. It notes that the retail environment is changing due to factors like growing consumer expectations and competitive pressures. This has led to new retail forms and combinations like stores with coffee shops. The document concludes by discussing the advantages and disadvantages of private label brands for retailers and customers.
Private Label 2
The document discusses private label products, which are store brand or generic brand alternatives to national brands sold in retail stores. Private labels allow retailers to earn higher margins than branded products and give them an advantage over branded manufacturers. As the middle class grows in India and lifestyles and consumer preferences change, demand for private label products is increasing faster than national brands. Retailers can expand their private label offerings and markets by ensuring quality, developing value-added regional products, and lobbying the government to include private label pulses in welfare programs.
retailing-private label
Private labels, also known as store brands, are products that are exclusively designed and sold by retailers under the retailer's brand name rather than a national brand name. Private labels originated in the 1960s-1970s as cheaper generic alternatives but have since improved in quality and expanded across price points. Some retailers offer premium private label products. Private labels are produced by both large brand manufacturers and retailers and provide benefits like higher margins for retailers and good value and quality for consumers. However, national brands remain more desirable to some consumers.
The Ultimate Guide To Private Label
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
Private labels
Here are the key PESTEL factors affecting More Private Labels:
Political: FDI policy changes, land acquisition policies, local politics
Economic: Inflation, economic growth, financial institution support, free market competition, infrastructure quality
Social: Changing demographics, lifestyle changes, social media influence
Technological: E-commerce growth, supply chain technologies, automation
Environmental: Resource scarcity, waste management regulations
Legal: Taxation policies, labor laws, product safety laws
This highlights both opportunities and threats across political, economic, social, technological, environmental and legal external factors. Careful monitoring of these macro trends is important for More's private label strategy.
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Private Label
A presentation prepared as a part of Retail Mangement subject. The presentation deals with the past, present & future of private labels globally as well as the current scenario in India
What are private label brands ?
Private label brands are brands that are developed and owned by retailers and wholesalers rather than manufacturers. Examples include Walmart's "Great Value" brand. Intermediaries create their own private label brands because it allows them to profit from manufacturing deals with excess capacity and to avoid research, advertising, and other costs associated with national brands. Private label brands offer advantages to retailers like more control over pricing, marketing plans, and profits. Demand for private label brands is growing as customers increasingly prefer them as an alternative to national brands. Global studies show that private label brands now make up an average of 15% of the value share in 75% of product categories worldwide.
Private Label Branding
This document discusses private label brands in India. It provides examples of private label brands for major Indian retailers like Future Group, RPG, and Vishal Retail. Private label brands allow retailers to control pricing, marketing, and profits. They offer lower-cost alternatives to national brands and account for close to 7% of sales in India's modern retail sector. Globally, private labels contribute 17% of retail sales and are a growing segment.
Private label brands & New Retail Enviornment
This document discusses private label brands and the new retail environment. It begins by defining retailing and describing different types of retailers like department stores, supermarkets, and convenience stores. It then covers non-store retailing forms like direct selling and direct marketing. The document also discusses how corporate retailing and franchising work. It notes that the retail environment is changing due to factors like growing consumer expectations and competitive pressures. This has led to new retail forms and combinations like stores with coffee shops. The document concludes by discussing the advantages and disadvantages of private label brands for retailers and customers.
Private Label 2
The document discusses private label products, which are store brand or generic brand alternatives to national brands sold in retail stores. Private labels allow retailers to earn higher margins than branded products and give them an advantage over branded manufacturers. As the middle class grows in India and lifestyles and consumer preferences change, demand for private label products is increasing faster than national brands. Retailers can expand their private label offerings and markets by ensuring quality, developing value-added regional products, and lobbying the government to include private label pulses in welfare programs.
retailing-private label
Private labels, also known as store brands, are products that are exclusively designed and sold by retailers under the retailer's brand name rather than a national brand name. Private labels originated in the 1960s-1970s as cheaper generic alternatives but have since improved in quality and expanded across price points. Some retailers offer premium private label products. Private labels are produced by both large brand manufacturers and retailers and provide benefits like higher margins for retailers and good value and quality for consumers. However, national brands remain more desirable to some consumers.
The Ultimate Guide To Private Label
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
Private labels
Here are the key PESTEL factors affecting More Private Labels:
Political: FDI policy changes, land acquisition policies, local politics
Economic: Inflation, economic growth, financial institution support, free market competition, infrastructure quality
Social: Changing demographics, lifestyle changes, social media influence
Technological: E-commerce growth, supply chain technologies, automation
Environmental: Resource scarcity, waste management regulations
Legal: Taxation policies, labor laws, product safety laws
This highlights both opportunities and threats across political, economic, social, technological, environmental and legal external factors. Careful monitoring of these macro trends is important for More's private label strategy.
Private Labels | Store Brands
This document discusses private labels and store brands. It defines private labels as products strategically branded by retailers within their own brand identity, while store brands are lines of products manufactured for retailers by other producers. The document then explores why retailers introduce store brands to leverage distribution and meet market needs, and why producers make private labels to optimize capacity and gain market share. It also examines consumer perceptions of store brands and their preference for lower prices. In the future, store brands may see increased innovation and quality to better compete with national brands.
Bm private labels vs brands - grp 2
The document discusses brands versus private labels. It outlines some advantages of private labels such as higher profit margins and supply chain efficiencies. However, it also notes that brands provide benefits like quality assurance and help build customer loyalty over time. The document examines the rise of private labels in India and factors driving their growth. It provides tips for brand manufacturers on evaluating private label opportunities and maintaining brand strength in the face of competition from private labels.
Private Label Vs
The document discusses the advantages and disadvantages of private label products versus nationally branded products from a retailer's perspective. Some key advantages of private labels are greater control over the product and business, substantial savings in product costs, and brand equity that belongs solely to the retailer. However, private labels also require more time and resources to develop properly. Nationally branded products have advantages like widespread recognition but can reduce retailer control and profit margins. The document concludes the retailer should pursue their core business of retailing by controlling key elements like quality and branding through a private label strategy while also offering some national brands.
Brands vs private labels
This document discusses private label brands and national brands. It provides insights into:
1) Private label market share typically increases when the economy is weak and decreases when strong. However, national brand managers can address the private label threat.
2) Private labels pose several threats to national brands, including improved quality, premium private labels, and the emergence of new retail channels.
3) National brand manufacturers should invest in their brands, innovate wisely, manage trade relationships, pricing, promotions and each category individually to address the private label challenge.
4) Private labels make up 10-12% of the Indian retail market currently but are growing. Major retailers have pioneered private labels in India. Private
private brand
Private branding involves a retailer exclusively contracting a manufacturer to produce products that are then sold under the retailer's own brand name at lower prices than name brands. Private brands provide benefits like greater control over quality and marketing, higher profit margins, creating a unique retail image, and improving customer loyalty through exclusive products. Retailers like Walmart, Target, and Costco benefit from increased private labeling, while name brand companies like Coca-Cola, PepsiCo, and P&G benefit when private labeling decreases. Private brands face challenges in establishing brand recognition and competing with the marketing power of established name brands.
Private label in Big bazaar
Private labels, also known as store brands or own labels, are brands owned by retailers rather than external companies. In India, the rapid expansion of retail chains has led to the growth of private labels. Private labels at Future Group, the parent company of Big Bazaar, include apparel brands like John Miller and Bare, food brands like Tasty Treat, and electronics brands like Sensei. Consumers often perceive private labels as providing good value for money.
Brands vs Private labels
Private label products in India have grown significantly in recent years as more shoppers look for value and are less brand loyal, however national brands still dominate the market and must implement strategies like investing in brand equity, innovative line extensions, and competitive pricing to defend against the threat from private labels. One example of a successful private label brand in India is John Miller, a shirt brand that has grown from a private label to a private brand targeting premium customers with high quality products at competitive price points.
Private brand ppt
Private brands, also known as store brands, are products offered by retailers under their own name rather than a national brand. These goods compete directly with branded items but typically offer lower prices. The quality of Chinese private brand products depends greatly on regulation, as high quality control costs and a lack of experience with branding and quality assurance have led some Chinese brands to pursue a low price strategy that compromises quality and creates a vicious cycle of poor reputation.
Private Label By Dr.Hitesh Gaur
this is presentation depicting the current scenerio of private label industry. are they encroaching the market share of manufacturers brands.
Its been prepared by a student of Nirma University.
Private labels
Private labels are products manufactured by one company but sold under another company's brand. They are available across many industries and defined as goods made by a contract manufacturer for a retailer under the retailer's own label. There are three main categories of private labels: store brands which are a retailer's exclusive line designed to build customer loyalty; umbrella brands which use the same branding across multiple related products; and individual brands where each product has its own unique branding. Reasons for private labels include identifying customer needs, changing habits, creating unique products, gaining loyalty, and higher margins for retailers.
Do private labels represent a sustainable branding strategy
Private label brands, also known as store brands, have grown significantly in recent years. Retailers are increasingly developing their own private label brands rather than simply selling manufacturer brands. Private labels allow retailers to differentiate themselves, control pricing and marketing, and build stronger customer loyalty. While private labels were once only considered budget options, many have become premium brands that compete directly with national brands. The future of private labels depends on retailers innovating, developing brand identities, ensuring quality parity with national brands, and balancing private label and manufacturer brands in their stores.
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Branding
Marketing is becoming more important due to sales declines, slow growth, changing customer wants, and increasing competition. A brand is a product that has a personality and promise to customers that differentiates it from competitors. Marketing involves analyzing opportunities, developing strategies, and executing programs to promote brands through various channels to customers.
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Abercrombie and Fitch Brand Management
- Abercrombie & Fitch was established in 1892 as a sporting goods store and evolved into a clothing retailer
- It operates stores under brands like Abercrombie & Fitch, Hollister, and Gilly Hicks targeted at teenagers and young adults
- In recent years, the company has faced criticism and lawsuits over exclusionary hiring practices and marketing, and seen declining profits as its brand has lost relevance for many consumers
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The document discusses the increasing growth and importance of private label brands for retailers. Some key points:
- Private label sales have grown significantly in the US, reaching 45% of apparel sales in 2006, up from 35% in 2002.
- Reasons for growth include retailer consolidation, globalized production lowering costs, and declining retail prices allowing more private label goods.
- Premium store brand private labels are the most profitable strategy, offering similar or better quality than national brands at lower prices.
- National brands need to innovate, strengthen brand loyalty, and partner with retailers on exclusive lines to compete with private labels.
- The future of private labels includes becoming national lifestyle brands and deepening their product ass
Global Brands
A global brand is a powerful international brand with a strong and consistent image that represents various brands and business activities under one heading. It embodies the concept of a global village by making people feel at home everywhere and recognize familiar landmarks across cultures. There are five patterns of relationship people can have with global brands - enthusiasts who like the brands, pragmatists who are not concerned with brands' policies, ethics who require brands to have values and transparency, activists who will penalize brands, and resigned critics who are dissatisfied but won't take action. Managing global brands successfully requires understanding these relationship patterns and tracking brand value over time.
Strategic analysis of Abercrombie Fitch
Strategic analysis of Abercrombie Fitch will provide an indication about vision and mission of the company. In addition, it will also reveal SWOT analysis of the company.
Www.academicjournals.org ajbm pdf_pdf2010_feb_beneke
This document summarizes a study investigating consumer perceptions of private label brands in the South African grocery sector. Private label brands have achieved greater success globally, especially in developed markets, but have not seen similar success in South Africa. The study aims to better understand how South African consumers currently view private label brands in terms of factors like trust, availability, pricing, and packaging. The findings could help advance academic research on private label brands and improve their positioning, market share, and profitability for retailers in South Africa.
Retailing
This is a short presentation related to Retailing with an special emphasis on Private Labels / Store Brands.
Brand extension ppt
Here are five brands from different categories and potential extension opportunities for each:
1. Nike - Beyond athletic shoes and apparel, Nike could extend into sports equipment, accessories, nutrition/supplements, activewear for other activities like yoga/running.
2. Samsung - In addition to consumer electronics, Samsung could leverage its brand into appliances, home automation, security systems, smartphones/accessories, computers/tablets.
3. Coca-Cola - While known for beverages, Coca-Cola's brand could translate to foods/snacks, bottled water, coffee/tea, juice concentrates, flavorings.
4. Amazon - Amazon is already extending beyond e-commerce into content
Brandingwineandmeat11202005
A product is something made in a factory that can be copied, while a brand is unique and timeless, representing a promise to customers based on their perceptions. Marketing is becoming more important due to sales declines, changing customer wants and increased competition. A brand distinguishes a company's products, is developed over time through consistency and nurturing, and adds value beyond basic product attributes.
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This document discusses private labels and store brands. It defines private labels as products strategically branded by retailers within their own brand identity, while store brands are lines of products manufactured for retailers by other producers. The document then explores why retailers introduce store brands to leverage distribution and meet market needs, and why producers make private labels to optimize capacity and gain market share. It also examines consumer perceptions of store brands and their preference for lower prices. In the future, store brands may see increased innovation and quality to better compete with national brands.
Bm private labels vs brands - grp 2
The document discusses brands versus private labels. It outlines some advantages of private labels such as higher profit margins and supply chain efficiencies. However, it also notes that brands provide benefits like quality assurance and help build customer loyalty over time. The document examines the rise of private labels in India and factors driving their growth. It provides tips for brand manufacturers on evaluating private label opportunities and maintaining brand strength in the face of competition from private labels.
Private Label Vs
The document discusses the advantages and disadvantages of private label products versus nationally branded products from a retailer's perspective. Some key advantages of private labels are greater control over the product and business, substantial savings in product costs, and brand equity that belongs solely to the retailer. However, private labels also require more time and resources to develop properly. Nationally branded products have advantages like widespread recognition but can reduce retailer control and profit margins. The document concludes the retailer should pursue their core business of retailing by controlling key elements like quality and branding through a private label strategy while also offering some national brands.
Brands vs private labels
This document discusses private label brands and national brands. It provides insights into:
1) Private label market share typically increases when the economy is weak and decreases when strong. However, national brand managers can address the private label threat.
2) Private labels pose several threats to national brands, including improved quality, premium private labels, and the emergence of new retail channels.
3) National brand manufacturers should invest in their brands, innovate wisely, manage trade relationships, pricing, promotions and each category individually to address the private label challenge.
4) Private labels make up 10-12% of the Indian retail market currently but are growing. Major retailers have pioneered private labels in India. Private
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Private branding involves a retailer exclusively contracting a manufacturer to produce products that are then sold under the retailer's own brand name at lower prices than name brands. Private brands provide benefits like greater control over quality and marketing, higher profit margins, creating a unique retail image, and improving customer loyalty through exclusive products. Retailers like Walmart, Target, and Costco benefit from increased private labeling, while name brand companies like Coca-Cola, PepsiCo, and P&G benefit when private labeling decreases. Private brands face challenges in establishing brand recognition and competing with the marketing power of established name brands.
Private label in Big bazaar
Private labels, also known as store brands or own labels, are brands owned by retailers rather than external companies. In India, the rapid expansion of retail chains has led to the growth of private labels. Private labels at Future Group, the parent company of Big Bazaar, include apparel brands like John Miller and Bare, food brands like Tasty Treat, and electronics brands like Sensei. Consumers often perceive private labels as providing good value for money.
Brands vs Private labels
Private label products in India have grown significantly in recent years as more shoppers look for value and are less brand loyal, however national brands still dominate the market and must implement strategies like investing in brand equity, innovative line extensions, and competitive pricing to defend against the threat from private labels. One example of a successful private label brand in India is John Miller, a shirt brand that has grown from a private label to a private brand targeting premium customers with high quality products at competitive price points.
Private brand ppt
Private brands, also known as store brands, are products offered by retailers under their own name rather than a national brand. These goods compete directly with branded items but typically offer lower prices. The quality of Chinese private brand products depends greatly on regulation, as high quality control costs and a lack of experience with branding and quality assurance have led some Chinese brands to pursue a low price strategy that compromises quality and creates a vicious cycle of poor reputation.
Private Label By Dr.Hitesh Gaur
this is presentation depicting the current scenerio of private label industry. are they encroaching the market share of manufacturers brands.
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Private labels are products manufactured by one company but sold under another company's brand. They are available across many industries and defined as goods made by a contract manufacturer for a retailer under the retailer's own label. There are three main categories of private labels: store brands which are a retailer's exclusive line designed to build customer loyalty; umbrella brands which use the same branding across multiple related products; and individual brands where each product has its own unique branding. Reasons for private labels include identifying customer needs, changing habits, creating unique products, gaining loyalty, and higher margins for retailers.
Do private labels represent a sustainable branding strategy
Private label brands, also known as store brands, have grown significantly in recent years. Retailers are increasingly developing their own private label brands rather than simply selling manufacturer brands. Private labels allow retailers to differentiate themselves, control pricing and marketing, and build stronger customer loyalty. While private labels were once only considered budget options, many have become premium brands that compete directly with national brands. The future of private labels depends on retailers innovating, developing brand identities, ensuring quality parity with national brands, and balancing private label and manufacturer brands in their stores.
Ch 13 Branding 18june09 N43 57
Brand recognition and loyalty are important benefits of branding for both buyers and sellers. For buyers, brands facilitate efficient shopping, decrease perceived risk, and encourage repeat purchases. For sellers, brands aid in product differentiation and acceptance, provide legal protection, assist in building loyalty, and allow for premium pricing and more effective promotion. However, some argue that excessive brand proliferation and image-focused marketing can have disadvantages for society.
Branding
Marketing is becoming more important due to sales declines, slow growth, changing customer wants, and increasing competition. A brand is a product that has a personality and promise to customers that differentiates it from competitors. Marketing involves analyzing opportunities, developing strategies, and executing programs to promote brands through various channels to customers.
Branding chapter 16
The document discusses key concepts in branding including brand name, brand mark, brand equity, and master brands. It provides examples of well-known master brands like Band-Aid and Crayola. The benefits of branding are outlined as distinguishing products, aiding repeat and new product sales through brand loyalty and image. Brand equity is defined and factors that contribute to brand equity and loyalty are explored. Strategies for branding like line extensions, brand extensions, and cobraning are also covered.
Abercrombie and Fitch Brand Management
- Abercrombie & Fitch was established in 1892 as a sporting goods store and evolved into a clothing retailer
- It operates stores under brands like Abercrombie & Fitch, Hollister, and Gilly Hicks targeted at teenagers and young adults
- In recent years, the company has faced criticism and lawsuits over exclusionary hiring practices and marketing, and seen declining profits as its brand has lost relevance for many consumers
Angela Chew Increasing Utilization And Strength Of Private Label Brands Ny
The document discusses the increasing growth and importance of private label brands for retailers. Some key points:
- Private label sales have grown significantly in the US, reaching 45% of apparel sales in 2006, up from 35% in 2002.
- Reasons for growth include retailer consolidation, globalized production lowering costs, and declining retail prices allowing more private label goods.
- Premium store brand private labels are the most profitable strategy, offering similar or better quality than national brands at lower prices.
- National brands need to innovate, strengthen brand loyalty, and partner with retailers on exclusive lines to compete with private labels.
- The future of private labels includes becoming national lifestyle brands and deepening their product ass
Global Brands
A global brand is a powerful international brand with a strong and consistent image that represents various brands and business activities under one heading. It embodies the concept of a global village by making people feel at home everywhere and recognize familiar landmarks across cultures. There are five patterns of relationship people can have with global brands - enthusiasts who like the brands, pragmatists who are not concerned with brands' policies, ethics who require brands to have values and transparency, activists who will penalize brands, and resigned critics who are dissatisfied but won't take action. Managing global brands successfully requires understanding these relationship patterns and tracking brand value over time.
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Do private labels represent a sustainable branding strategy
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Angela Chew Increasing Utilization And Strength Of Private Label Brands Ny
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Www.academicjournals.org ajbm pdf_pdf2010_feb_beneke
Www.academicjournals.org ajbm pdf_pdf2010_feb_beneke
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- How to protect your brands
What does the future hold for private label brands
Private labels are brands developed by retailers and wholesalers rather than manufacturers. In Britain, around half of what major food chains like Sainsbury and Tesco sell are their own private label goods. In India, stores like Big Bazar and Reliance Mart also sell privately labeled products. Experts believe private labels may be limited to around 50% of total volume due to factors like some consumer preference for national brands, limitations in certain product categories, and the need to distinguish private labels from lower-quality generics.
Managing branding new
The document discusses various strategies for managing branding and extending brands, including using product, line, range, and umbrella brands. It notes reasons for extending brands like increasing competition and market saturation. Brand stretching involves transferring brand values to new markets but risks diluting the brand identity. Keys to successful brand extensions are a strong brand identity, relevance to new markets, and added value. Examples are given of both brand extensions that succeeded and failed.
Private labeling
This document discusses private labeling in the retail industry. Private labeling refers to products manufactured by one company but sold under another company's brand. The document outlines reasons for private labeling like changing lifestyles, regional preferences, and demand growth. It also discusses types of private labels, benefits like exclusivity and margins, and risks like inventory and quality control. Overall, private labels are expected to continue growing and playing an important role in retailers' strategies.
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PRIVATE LABEL BRAND
- 1. Introduction Private label Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label. Also called private brand. Private brands are also known as Corporate brand Store brands Own brand Retailer brands.
- 2. Private Brand Growth Some of the factors for this growth include: •Consumer Value - Store brand programs offer high quality products at retail prices that are often 10- 30% less than national brand varieties. •Retailer Profitability - On the average, retailer's profit margins on private brand products are 10% higher than the profit margins on national brands. •Consumer Confidence - Educated consumers recognize the value of private brand products and are unwilling to pay premium prices for national brand products.
- 4. GROWTH OF PRIVATE LABEL BRANDS • The Marketing Whitebook 2010-11, the retail sector in India was worth $410 billion, of which organized retail comprised 5% at $51 billion. •private label brands constitute 10-12% of organized retail in India.
- 5. RISE OF PRIVATE LABELS • Gaining prominence in big retail outlets • Recession spears private label appeal • Brands in their own right . • Private labels do matter : - Highly profitable - Bargaining Power - Improved planning - Consistency in stock availability
- 6. Growth drivers Retailers need differentiation and better profit margins. They imitate designer brands which will reduce their R&D expenses. Better margin and better control in deliveries. Independent pricing strategy. Brand equity and loyalty. “Five years back, our private label brands were around 17.5% in terms of sales and today they are almost 22.5 %— at 5% increase - says Salil Nair COO, Shoppers Stop Ltd.
- 8. SOURCE:- Private label from consumer perspective 2010
- 11. Private Label Apparel Brands SHOPPERS STOP PANTALOONS Austin Reed Wear Denim/ RIG Biba / kashish/Stop UMM/ Lombard 7 East / Jeevah / Life Ajile Mario Zegnoti/ Tantra Rangmanch T Base / Veda Annabelle Vettorio fratini/ Mens wear Honey
- 12. Private Label Apparel Brands WALMART BIG BAZAAR OP/ STARTER NIGH HOOD FADED GLORY/ PLAINS AFL GEORGE SPUNK DICKIES SHRISHTI MISS TINA/ WHITE STAG D J& C SASSON SACH
- 13. Challenges faced by Private Labels Higher risk of inventory. Higher Research and Development expense. Markdown or return allowances will not be available. Failure of the product will create a negative image about the retailer. More marketing expenses.
- 14. Private labels are slowly becoming the protagonist in the big Indian retail growth story.