This document discusses principles of effective speechwriting focusing on word choice. It defines word choice as a writer's selection of words based on factors like meaning, specificity, tone and audience. It provides tips for choosing words like using concrete examples, simplifying language, and adjusting vocabulary for different age groups. The importance of word choice in speechwriting is also outlined, such as transforming writing, engaging audiences, creating vivid images and increasing impact. Common figures of speech and their meanings are defined. The document concludes with an activity to write advertisements targeting different categories using appropriate word choice.

1. PRINCIPLES OF EFFECTIVE
SPEECHWRITING FOCUSING
ON WORD CHOICE

2. What is the meaning of the underlined
word in the given sentences?
•I’m feeling blue.
•My favorite color is
blue.

3. •How do words been chosen in
writing a speech?
•Why is it important to choose
words appropriately in writing a
speech?

4. Words Choice
refers to a writer’s selection of words as
determined by a number of factors,
including meaning (both denotative and
connotative), specificity, level of diction,
diction, tone, and audience. Another term
for word choice is diction.

5. Denotation/connotation
•She’s my baby.

7. Tips in Choosing Words Appropriately
1. Pick your main ideas. Don’t try to put too many ideas into your speech.
2. Write like you talk. Remember that you’re writing a speech, not an essay.
3. Use concrete words and examples. Concrete details keep people interested
4. Get your facts together
5. Persuade with a classic structure
6. Simplify
7. Consider your age group to adjust your vocabulary.
8. Use alliteration to add spice to your prose.
9. Use metaphorical language to add interest to your word choice.
10. Avoid jargon, acronyms or technical words because they can confuse your audience

8. Importance of Word Choice in
Speech Writing
1. Transform a mediocre writer to a better one
2. Make dull subject seem engaging.
3. Create a vivid picture in the reader’s mind.
4. Help increase the impact created to the
audience
5. Appeal to the sensory experiences.

9. Figures of speech:
Metaphor- directly refers to one thing by mentioning another.
Simile- makes comparison, showing similarities between two
different things.
Denotation – a word or phrase in its explicit or direct meaning.
Connotation– a word or phrase is associated or secondary
meaning.
Colloquial–used in or characteristic of familiar and informal
conversation.
Jargon– special words or expressions that are used by a particular
profession or group and are difficult for others to understand.

16. Group Activity: In a long-sized bond paper,
write a one- minute advertisement employing
appropriate words in conveying thoughts for
the following category.
Group 1- Teenagers
Group 2- Elders
Group 3- Adults
Group 4- Children
Group 5- LGBT’s

17. With the same group,
present the created
advertisement from the
chosen category.