Good morning everyone. Thank you for having me here today to talk about an incredibly important topic - the power of teamwork and collaboration. Over the next 15 minutes, I will discuss why working together as a cohesive unit is so vital to our company's success, provide some examples of how collaboration has led to positive outcomes in the past, and encourage all of you to find ways to strengthen partnerships across departments going forward.

1. PRINCIPLES OF
SPEECH WRITING

2. Conducting an audience analysis
Determining the purpose of the
speech
Selecting a topic
Narrowing down a topic
Gathering data
Speech Writing Process

3. Demography
• age range
• male-female ratio
• educational background
• nationality
• economic status
• academic or corporate designation
Audience Analysis

4. Situation
• time
• venue
• occasion
• size
Audience Analysis

5. Psychology
• values
• beliefs
• attitude
• preferences
• cultural and racial ideologies
• needs
Audience Analysis

6. Informative Speech
Entertainment Speech
Persuasive Speech
Purpose

7. Provides the audience with a
clear understanding of the
concept or idea presented by
the speaker.
Informative Speech

8. provides the audience with
amusement.
Entertainment Speech

9. Provides the audience with
well-argued ideas that can
influence their own beliefs and
decisions.
Persuasive Speech

10.  Selecting a Topic
•Choose a topic which you’re interested to.
 Narrowing down a topic
• Making your main idea more specific
 Data gathering
• Collecting ideas, information, sources, and
references relevant and related to the topic.
Selecting a Topic

11.  Biographical
•presents descriptions of the life of a
person (generally used when a
speaker wants to describe a
person's life.)
 Categorical/ Topical
•presents related categories supporting
the topic
 Casual
•Presents cause-effect relationship
Writing Patterns

13.  Chronological
•Presents the idea in time order
 Comparison/ Contrast
•Presents comparison/contrast of two or
three points
 Problem-solution
•Presents an identified problem, its
causes, and recommended solutions
Writing Patterns

14. Outline – an hierarchical list that
shows the relationship of your
ideas.
•Introduction
•Body
•Conclusion
Preparing an Outline

15. Provides explanations,
examples, or any details that
can help you deliver your
purpose and explain the main
idea of your speech
Body of Speech

16. Foundation of the speech
Here, the goal is to get the
attention of the audience and
present the subject or main
idea of your speech.
Introduction

17. Restates the main idea of the
speech.
Provides a summary, emphasizes
the message, and calls for action.
Aims to leave the audience with a
memorable statement.
Conclusion

18. Involves correcting errors in
mechanics, such as grammar,
punctuation, capitalization, unity,
coherence, and others.
Editing/Revising

19.  According to Andrew Dlugan (2013)
o Edit for Focus
o Edit for Clarity
o Edit for Conclusion
o Edit for Continuity
oEdit for Variety
o Edit for Impact and Beauty
Six Power Principles for
Speech Editing

20. Ensure that everything you have written,
from introduction to conclusion, is related to
your central message.
“So, what’s the point? What’s the message of
the speech?”
Edit for Focus

21. Make all ideas in your speech clear by arranging
them in logical order (e.g., main idea first then
supporting detail, or supporting details first then
main idea).
“I don’t understand the message because the
examples or supporting details were confusing.”
Edit for Clarity

22. Keep your speech short, simple, and clear by
eliminating unrelated stories and sentences and by
using simple words.
“ The speech was all over the place; the speaker kept
talking endlessly as if no one was listening to
him/her.”
Edit for Concision

23. Keep the flow of your presentation smooth by
adding transition words and phrases.
“ The speech was too difficult to follow; I was lost in
the middle.”
Edit for Continuity

24.  Add spice to your speech by shifting tone and style
from formal to conversational and vice-versa,
moving around the stage, or adding humor.
“ I didn’t enjoy the speech because it was boring.”
Edit for Variety

25. Make your speech memorable by using these
strategies :
 Surprise of the audience
 Use vivid descriptive images
 Write well-crafted and memorable lines
 Use Figures of Speech
“ There’s nothing really special about the speech.”
Edit for Impact and Beauty

26. It gives you an opportunity to identify what works
and what does not work for you and for your target
audience.
Rehearsing

27. Reading your speech aloud
Recording for your own analysis or for your peers
or coaches to give feed back on your delivery.
Some Strategies

28. “ Constant practice makes perfect.”
The Best thing to Remember at
this Stage:

29. Some Guidelines
in speech writing

30. 1. Keep your words short and simple.
Your speech is meant to be heard by
your audience, not read.

31. 2. Avoid jargon, acronyms, or technical
words because they can confuse your
audience.

32. 3. Make your speech more personal. Use
the personal pronoun “I,” but take care not
to overuse it. When you need to
emphasize collectiveness with your
audience, use the personal pronoun “We.”

33. 4. Use active verbs and contractions
because they add to the personal
conversational tone of your speech.

34. 5. Be sensitive of your audience. Be
very careful with your language, jokes
and nonverbal cues.

35. 6. Use metaphors and other figures of
speech to effectively convey your point.

36. 7. Manage your time well; make sure
that the speech falls under the time
limit.

37. The Speech Writing Process
Quick Review

38. Conducting an audience analysis
Determining the purpose of the Speech
Selecting a Topic
Narrowing down a Topic
Gathering data

39. Selecting a speech pattern
Preparing an outline
Creating the body of the Speech
Preparing an introduction
Preparing the conclusion

40. Editing and/or Revising
Rehearsing

41. GROUP
ACTIVITY

42. 1. Read the sample speech below, and
then using the six power principles for
speech editing of Andrew Dlugan, edit
the speech.
2. Underline the part which you think
needs editing for focus, clarity,
concision, continuity, variety, and
impact and beauty.
3. Then, write the revised version in the
second column and principle you used
in the last column. (pages 70-72)

45. Identification:
Directions: Identify the terms being
referred to in the following
statements. Write your answer on a
separate sheet of paper.

46. _________ 1. It is one of the
most important aspects in
developing your speech
because you can tailor-fit
your speech content and
delivery to your listeners.

47. _______________ 2. In
speech writing, it can be
defined as all aspects of your
writing
that help the reader move
smoothly from one sentence
to the next,
and from one paragraph to

48. _______________ 3. It is the
core part of the speech that
offers definitions, examples,
or any information that can
help you convey your intent
and clarify
the main concept of your
speech.

49. ____________ 4. Its
first major aim is to gain
the attention of your
audience and to make
them interested in what
you have to say.

50. ________ 5. It
functions as the
summarizer of the
entire speech
content.

51. ___________ 6. When
dealing with speech
duration, the average
length of speech
according to many experts
is around____ minutes.

52. ___________ 7. These
terms should be avoided
in writing a speech
because these are
intended only for a
specific group of people
and can never be
understood by the general

53. _________ 8. It is a
method in organizing
a speech which
presents idea in time
order.

54. __________ 9. It is a
method in organizing a
speech which divides
the topic into subtopics
based on the
importance or interest

55. ___________ 10. It is
important to prevent
misunderstandings and
inconsistencies between
you and the audience.
Good command of the
language helps listeners
understand you quickly.

56. ANSWER
KEY!!! 

58. PERFORMANCE
TASK NO. 2

59. Given the situations below, write a speech
considering all the different principles of effective
speech writing. It should have at least between
800 to 1,500 words. Please be guided by the
rubric provided in the next page. (use separate
sheet of paper in writing your speech)