7. Demonstrates sensitivity to the sociocultural dimension of communication situation with focus on EN11/12OC-Ia-7 a. culture EN11/12OC-Ia-7.1 b. gender EN11/12OC-Ia-7.2 c. age EN11/12OC-Ia-7.3 d. social status EN11/12OC-Ia-7.4 e. religion EN11/12OC-Ia-7.5

1. Topic: Sensitivity to Socio-
Cultural Dimension of
Communication
Roselyn E. Lazalita, Subject Teacher
Mantangale Senior High School

2. Learning Competencies
The learners…
• Demonstrate sensitivity to the socio-cultural dimension of
communication situation with focus on – EN11/12OC-Ia-7
A. culture – EN11/12OC-Ia-7.1
B. gender – EN11/12OC-Ia-7.2
C. age – EN11/12OC-Ia-7.3
D. social status – EN11/12OC-Ia-7.4
E. religion – EN11/12OC-Ia-7.5
Day 1- 1hour –discussion and Short activities
Day 2- 1 hour –Performance Task

3. Review
1. What is communication breakdown?
2. Why there is a communication
breakdown? Would you cite an
situation?
3. What are the strategies to avoid it?
4. As a students, how would you
prevent communication breakdown?

4. Interactive Discussion Rules:
PLEASE LISTEN ATTENTIVELY
DURING:
Teacher’s discussion
When your classmate talk, and
when someone ask questions and
the teachers answered it.

5. Sensitivity to Socio-cultural
dimension of Communication
Intercultural communication requires
both the knowledge (understanding
different cultures and customs) and the
skills (performance) as cited by Padilla
et. al., 2016.

6. Gender Communication
Differences
Men Women
Gives advice quickly
and directly
Gives advice indirectly
and reluctantly
Report talk Rapport talk
Avoids asking for
information
Frequently asks for
information
Less sensitive to
nonverbal cues
More sensitive to
nonverbal cues

7. as cited by Padilla et. al., 2016
Eye Contact/Gaze
1. In Japan and Africa, prolonged eye
contact is offensive and disrespectful.
2. People from Africa, Latin America
and Caribbean avoid eye contact to show
respect.
3. In Arabic cultures, prolonged eye
contact shows interest and helps them
understand the other person.

8. as cited by Padilla et. al., 2016)
Facial Expression
1. Americans smile freely at strangers.
2. Russians consider smiling strange
and even impolite.
3. Asians smile to express joy and
friendliness as well as pain and
embarrassment.

9. as cited by Padilla et. al., 2016)
Gesture
1. In the Middle East, nodding the head
down signifies agreement, and nodding it
up indicates disagreement.
2. For Americans and Chinese, nodding
or moving of the head up and down means
“yes”.
3. The thumps-up signal vulgar in Irn
and Latin America.

10. as cited by Padilla et. al., 2016)
Touch
1. Asians do more touching than
Americans.
2. In some cultures, patting a child’s
head is affectionate or friendly.
3. In most Asian countries, patting the
head is inappropriate because the head is a
very sacred part of the body.

11. as cited by Padilla et. al., 2016)
Time
1. In the United States, time is gold.
2. In Germany, arriving on time is a sign
of respect and politeness, and being late is
rude.
3. In Venezuela, being early or on time
is rude. Example, a person is invited for a
meal, coming on time means the person is
eager and even greedy, thus, it is better to
arrive ten to 15 minutes late than the
requested time.

12. as cited by Padilla et. al., 2016)
Physical Space
1. Europeans tend to stand more
closely with each other when talking.
2. Arab males, with more direct,
confrontational types of body orientations,
tend to sit close to each other than
American males.

13. as cited by Padilla et. al., 2016)
Smell
1. Arabs consider natural body odor as
normal.
2. Asians bathe frequently, however,
Americans and Europeans criticize this
practice.

14. Socio-cultural Dimension of Communication
RA10627 – Anti-Bullying Act of 2013
SEC. 2. Acts of Bullying.
c. Any slanderous statement or accusation
that causes the victim undue emotional
distress like directing foul language or
profanity at the target, name-calling,
tormenting and commenting negatively on
victim’s looks, clothes and body.

15. RA9262 – Anti-Violence Against Women and Their Children
Act of 2004
SEC. 5. Acts of Violence Against Women and Their
Children. - The crime of violence against women and their
children is committed through any of the following acts:
(5) Engaging in any form of harassment or violence;
(i) Causing mental or emotional anguish, public ridicule or
humiliation to the woman or her child, including, but not
limited to, repeated verbal and emotional abuse, and
denial of financial support or custody of minor children or
denial of access to the woman’s child/children.

16. Do’s and Don’ts
Don't lose your temper. It's easier to get
Filipinos on your side if you approach
situations in a calm and composed manner.
Filipinos are more willing to help if you
don't embarrass them in public. if they
mean to refuse, they will avoid actually
using the word "No" in conversations, and
instead will use other ways to get their
message across.

17. Do’s and Don’ts
Do show respect to anyone regardless of
their social class or age. Saying "sorry" and
"excuse me" is appreciated.
In Philippine culture, the elderly are
given particular respect. Using the proper
words (such as the polite "po" and "opo"
when speaking to elders) is a sure way of
endearing yourself to Filipinos.

18. Do’s and Don’ts
Some Filipinos may greet each other by
making eye contact, then raising and
lowering their eyebrows. When someone
raises their eyebrows at you, it is often a
way of indicating that you have been
understood.

19. Do’s and Don’ts
• Raising one’s voice is unacceptable in the
Filipino business culture. It’s important to
maintain a low, controlled tone of voice at
all times.

20. Problems in Communication
Language or code
Not listening
Too ahead of audience understanding
Lack of empathy
Beliefs and Prejudices
Disorganized Communication
Inarticulateness
Physical Environment
Difference in thinking or perceptions
Insufficient information
Information overload
Overconfidence

21. Group Activity: Talk Sensibly
Each group is wished to prepare a discourse or a
presentation that will demonstrate sensitivity to
the socio-cultural dimension of communication
considering the following aspects namely,
Group1 -culture,
Group 2- Gender
Group 3- age,
Group 4- social status, and
Group 5- religion.
Note: (situations may vary)
• Performance Task no. 3

22. Day 2- Performance Task no. 3
You have 20 minutes to practice in your
presentation. Only two minutes to preform or
present it. Below are the criteria of the
presentation:
Content/Relevance- 60%
Acting/Verbal/Non-Verbal Communication-30%
Props/Mastery-10%
Total= 100%

23. 20 minutes to Practice

24. 2 minutes Presentation

25. Giving Comments and
Observations of the group
presentations

26. Congratulations Everyone!