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Questionnaire analysis A.S Media
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- 2. 1. How oldare you? • 100% of the people who did my questionnaire were 11-20 years old. This is because I asked my target audience to fill them in and my target audience are people aged 15-20. This means that my audience research will be more precise and exact to fit my target audience, rather than asking middle aged and elderly people as they would not be likely to buy my magazine.
- 3. 2. What isyour gender? gender male female 55% of the people I asked to fill in my questionnaire were male and 45% were female. I tried to get an even amount of male and female people to answer my questionnaire to make my audience research fair and equal.
- 4. 3. Have youever read a music magazine? yes/no yes no There was only two people who answered my questionnaire that haven’t read a music magazine. They answered the questionnaire because their favourite genre is rock music so even though they are not educated in magazine they are educated in the genre of music and their opinions could be helpful to bring in a wider audience.
- 5. 4.How often doyou read music magazines? Column1 once a month oncer every two months rarely other 55% of the people who did my questionnaire buys magazines monthly. This is the majority of the people, therefore I have decided to publish my magazine monthly too. I have also decided to publish it monthly so that I’m not putting the same information in every issue.
- 6. 5.Which music magazine(s)do you read? Magazines Kerrang! Rock Sound Mojo NME Q classic rock The most popular magazine that is read by my target audience is Kerrang!. This tells me that Kerrang! is the most popular magazine out of them all and I should analyse this further to discover why Kerrang! is so popular. The second most popular was Q followed by NME. Q and NME aren’t dedicated
- 7. 6.What do youlike about these magazines? Why do you keep buying them? • The people who bought Kerrang! said that they kept buying it for the posters for their walls. They said they enjoy the articles in Kerrang! and how simple it is. • The people who bought Q said they enjoy the variety of genres that it covers. • The people in my research that bought Rock Sound said that they liked the magazine because it covered a variety of bands and they thought the front cover was always eye-catching. • The people who bought Mojo and Classic rock said that they enjoy this magazine because its not just all of the recent stuff, they cover bands from years ago.
- 8. 7.How do youlisten to music? devices Radio Cds Mp3/4 Phone Internet TV Most people listen to music using their phone, this tells me that it may help sell my magazine to give away a free download with every copy. The next two biggest ones are TV and Internet. /the internet again tells me that a free download would be a good idea and maybe an advertisement on a music channel would help me sell copies.
- 9. 8.What is yourfavourite genre of music? • The majority of the people who filled in my questionnaires said that their favourite genre of music was alternative rock apposed to heavy rock, although a small amount of people also mentioned classic rock and pop rock. This suggests that I could include a number of different sub-genres in my rock magazine however I have decided alternative rock will be the main focus.
- 10. 9.What is yourfavourite band? • I got a variety of different bands for this question however the names that came up the most were Muse, 30 Seconds to Mars, Paramore and You Me at Six. All of these bands are alternative rock with the acceptation of Paramore being classed as pop rock by many, Paramore cover a range of sub genres. I also found that Bon Jovi was a popular answer. Asking this question helped me decide what bands should feature in my magazine.
- 11. 10. What isyour favourite colour? • There was a wide range of colours mentioned for this question from purple to orange to red and black to pink. However, I have decided that this question didn’t help me pick my colour scheme as most people don’t associate their favourite colour with their favourite music genre.
- 12. 11.Do you linkmusic to your personality? • Most people who answered my questionnaire said that they definitely relate their personality to music and their taste in music. This tells me that I must find a way to add personality to my magazine to grab my readers attention.
- 13. 12. How manyhours a day do you listen to music? Hours 1 2 3 4 5 more The majority of people who took my questionnaire listen to music for 2-3 hours a day. If I link the amount of people who listen to it for over 3 hours, that then becomes bigger. This shows that my readers listen to music and it’s a big part of their life so to intrigue my audience I need my magazine to stand out and again I think the best way to do this from what my audience research has told me is to include a free download.
- 14. 13. What arethe first three words that come into your head when you think about rock music? • This question was not answered very well by the people who answered my questionnaire as they didn’t really understand the question. Most of the words that came from my questionnaire were ‘loud’ and ‘rhythmic’ and I didn’t want to use these as my magazine title so I am not going to use them.
- 15. 14.Roughly how muchmoney do you spend on music magazines per week? • I had a range of answer for this question going from £3.50-£5.99. This is why I have chosen to give my magazine a lower price. Firstly because if they’re already spending a large amount of money on a music magazine and they find a cheaper one that is just as good they will go for that one. Also my target audience is a student and students aren’t the richest group of people.