The document summarizes the results of a survey about music magazine preferences. Key findings include:
- The majority (80.95%) of respondents were aged 16-20, which will be the target audience. Most respondents were female.
- Pop and indie were the most popular music genres according to the survey.
- The majority of respondents either don't buy music magazines (47.62%) or buy them once a month (33.33%).
- The most popular current UK music magazines are NME, Kerrang, and Q.
- Respondents said they buy magazines most for entertainment (45%) and finding out about events (25%). They like interviews (55%) and articles
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Age and Gender
• Most of the people that answered my survey
were between 16-20. This age group were
80.95% of my final answers. The other 15% of
my answers were from the age range of 40+
and 15 and under. This meant that I could
collaborate a variety of answers from my
survey from a variety of people. I think that
my target audience for my magazine will be
from 16-20, so the results that I have
collected will be helpful for when I am
planning my magazine and thinking about my
target audience.
• The majority of the people that took my
survey were female. This meant that I had to
think about the different answers given as
most of them were from a female
perspective, I also have to look at the male
answers as I might choose a balance of male
and female for my own music magazine.
3. Musical Genres
• The answers that I collected from
my survey are very varied for
favourite musical genres. The two
most popular genres were Pop and
Indie. From looking at the results
from this question, it will help me
decide what kind of artists to
include in my magazine which will
appeal to the majority of my target
audience. By knowing what kind of
music people enjoy, this will help
me when planning most aspects of
my own music magazine.
4. How often do you buy music
magazines?
• The answers that I collected
from my survey showed me
that the majority of people
wither don’t buy any music
magazines (47.62%) or they buy
them once a month (33.33%).
This majority of the people that
I asked were students, so this
suggests that they buy
magazines once a month
because they don’t have a big
budget and they only want to
purchase it once a month as it’s
a smaller luxury.
5. Current Music Magazines
• My answers from my music
magazine survey show that the
most popular current UK music
magazines are NME, Kerrang and
Q. These magazines show a variety
of music genres, but mainly rock,
indie and some aspects of pop
music within Q magazine. This
research helps me know what type
of music genres to include in my
magazine and what will be the
most popular things to include in
my own music magazine.
6. Music Magazines
• I decided to include some questions in my
survey to find out what people like most
about music magazines. From my results I
can conclude that people buy magazines
for mainly entertainment (45%) and finding
out about events (25%). I also found out
that the things that they like most in music
magazines are Interviews (55%) and
articles (20%).
• From looking at my results, it will help me
to decide what kind of things to include in
my magazine and what things will appeal
to the target audience the most. By
choosing to include things that people will
want to see will help with audience
engagement and would help with
purchases of future magazines if this was
the next process.
7. £££
• I decided to ask a question about how
much people would pay for a
magazine to find out what would be
an ideal price for my own music
magazine. From my results, I found
out that the most popular price which
people would pay for a magazine was
£2-£3. The least popular result was
£4+, this suggests that this is too
expensive and the most popular result
is a balanced price which isn't too
much for the readers but is enough to
cover the cost of the magazine.
8. What you would like to see more of in
music magazines?
• I decided to ask the question of what
people would like to see more of in
music magazines to help me with my
planning of my own magazine as I will
have an idea of what people will want
to see and what will appeal to them.
The most popular answers were
interviews and events. From looking at
the results which I collected I can
decide which things should appear
the most in my magazines and I can
also see what people don’t want to
see as much of in magazines as they
don’t think they are as interesting.
9. Some examples of some
music magazine readers
hobbies, interest and likes.
