Pizza Hut uses several pricing strategies including odd pricing (e.g. Rs. 89 for coffee), markup pricing where a standard markup is added to costs, and comparing competitor prices. The key objectives are maximizing market share through market penetration pricing and being perceived as a quality leader. Prices vary geographically, with promotions during festivals, and prices are adapted based on location, events, and psychological factors.
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Theoretically, retailers maximize their profits by setting prices based on the price sensitivity of customers and the cost of merchandise and considering the prices being charged by competitors. Initial markup – retail selling price initially set for the merchandise minus the cost of the merchandise
Non price competition is among the characteristics of Oligopoly market where firms compete to win the market share by aggressive advertisement programs rather than price. The climax of Non-price competition is the formation of Cartels which are illegal in most economies.
How Social Media Plays A Role Within CompaniesHolly Solomon
How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
Utilizing Social Media to Attract Talent & Build the Right Relationships for ...Holly Solomon
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals and recruiters are turning to social media in order to present their brand and build these talent pipelines. Unfortunately, a majority of them are doing it poorly!
Part 2 of our 3-part series will build upon the set-up of your profile and connections in part one and focus on expanding your reach through groups and following companies and people:
• Targeting The Right Network
• Linkedin: Groups & Questions/Answers
o Finding key groups to follow and post information and positions
o Connecting with new targets through groups
o Jobs verses Job Discussions
o Who are subject matter experts in specific areas on LinkedIn?
o Finding experts & being an expert on Linkedin through Q&A
o Who is your competition following/meeting?
In these slides you will be able to know what is marketing and marketing functions and about various type of marketing functions like packaging, storage,processing, transportation, market information, financing, grading and standardization.
Theoretically, retailers maximize their profits by setting prices based on the price sensitivity of customers and the cost of merchandise and considering the prices being charged by competitors. Initial markup – retail selling price initially set for the merchandise minus the cost of the merchandise
Non price competition is among the characteristics of Oligopoly market where firms compete to win the market share by aggressive advertisement programs rather than price. The climax of Non-price competition is the formation of Cartels which are illegal in most economies.
How Social Media Plays A Role Within CompaniesHolly Solomon
How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
Utilizing Social Media to Attract Talent & Build the Right Relationships for ...Holly Solomon
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals and recruiters are turning to social media in order to present their brand and build these talent pipelines. Unfortunately, a majority of them are doing it poorly!
Part 2 of our 3-part series will build upon the set-up of your profile and connections in part one and focus on expanding your reach through groups and following companies and people:
• Targeting The Right Network
• Linkedin: Groups & Questions/Answers
o Finding key groups to follow and post information and positions
o Connecting with new targets through groups
o Jobs verses Job Discussions
o Who are subject matter experts in specific areas on LinkedIn?
o Finding experts & being an expert on Linkedin through Q&A
o Who is your competition following/meeting?
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals, sales and recruiters are turning to social media in order to present their brand and build these talent and lead pipelines. Unfortunately, a majority of them are doing it poorly!
The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is LinkedIn and Why Should You Use It?
3- LinkedIn Overview
4-Branding/Image you are creating
Utilizing Social Media to Attract Talent & Build the Right Relationships ...Holly Solomon
Expand Socially presents to HRACO.
Part 1 of our 3-part series will focus on the basics:
• What Are the Current Trends in Social Media Today?
• What is Linkedin and Why Should You Use It?
• Linkedin: Your Network
o Setting up your settings appropriately
o Knowing Your Advocates
o Be a Trusted Advisor
o Staying in Touch with your Network
o Searches: Saved and New Searches
This workshop will be offered to all active members of the Human Resources Association of Central Ohio (HRACO). This event has been approved for HRCI credit.
Training delivered for Jewish Family Service\'s SUCCESS program aimed to help people in their job search use the social media tools like LinkedIn to land their next job!
Social Media Twitter & Facebook TrainingHolly Solomon
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
1. Pricing
Pricing is an important function in Marketing. It is about setting the right price to a product. Pricing is
the process of determining what a company will receive in exchange for its products. Pricing factors
are manufacturing cost, market place, competition, market condition, and quality of product.
Consumer psychology and pricing
Pizza hut uses price cues. It prices its products in an odd number. Example :Beverages like Cold coffee is
priced at rupees 89, mango delight is priced at 69 .Appetizers like chicken skewers are priced at 99 .This
is method as it conveys a notion of a discount or bargain .And also , as consumers tend to process prices
in a left –to – right manner rather than by rounding.
Setting price
The price of the products of pizza hut is set in following steps:
Step 1: Price Objective
The main pricing objective adopted by pizza hut is maximum market share. They set a price that
maximizes the market share that they hold. They practice the market – penetration pricing. It aims at
the product – quality leadership .It aims to be the product – quality leader in the market.
Step 2: Demand Determination
Pizza hut tries to charge a higher price compared to its competitors and still get the business .They
convinces the customers that they offer the total cost of ownership. They prefer customers who are
fewer prices sensitive.
Step 3: Cost Estimation
The costs involved in pizza hut are the variable costs and the fixed costs. The average cost is
determined .And the pricing of the products are based on the price that covers the costs at the given
level of production.
Step 4: Competitor’s costs, prices and offers analyzed
The competitor’s prices that are pricing by dominos, papa johns, u.s pizza etc are compared for different
products before the pricing is done. It is also made sure that the price objectives of the pizza hut are
met.
Step 5: Selection of Pricing Method
The pricing method that is followed by pizza hut is the mark up pricing. In this method, standard mark
up price is added to the product’s cost.
2. Step 6: Final Price
Pizza hut is able to high pricing. Pizza hut has a relative high quality and high relative advertising, which
enables it to go for high pricing compared to its competitors.
Adapting the Price
Geographical Pricing
Geographical pricing is when the company prices different prices to different prices to its different
customers in different customers in different locations. Pizza hut International prices differently
compared to pizza hut India. The pricing varies in different countries. Example: A pan size pizza is priced
is 3$ to 5 $, whereas in India it is 120 rupees.
Promotional Pricing
Pizza hut adopts the special- event pricing and the psychological pricing. The special – event pricing is
usd especially adopted in festive times. Example: Pizza hut launched 15 new Indian varieties on its 15 th
year in India, and special pricing on diwali festival etc. And psychological pricing is the ending the price
with an odd number, as explained earlier.