Franchising in India has grown over 30% annually for the past 5 years. International brands have increasingly entered India through franchising agreements. Pizza Hut was the first international fast food company in India and has pioneered the pizza market there. It has expanded its brand to include KFC and ensures its pizza varieties have an Indian touch popular with local customers. By 2015, Pizza Hut will open 300 new delivery-only outlets in India to capitalize on the growing demand for fast food delivery, using a franchise model to aid their expansion plans.