Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3

U#lizing
Social
Media
to
A2ract
Talent
&
Build
the
Right

Rela#onships
for
Success-‐
Part
1
of
3

HRACO
SIG

August
30,
2012

y
toda
ents

m

et com lly
Twe hho
w
ia
it
ith: lmediaw lly
ia
#soc andsoc

p
@e x

WHO
IS
HOLLY?

•  12+
years
in
IT/Recrui9ng/Sales

•  Expand
Socially-‐
2011

•  IT
Mar9ni

HOUSEKEEPING
NOTES

•  8:30-‐9:30am

•  Bathrooms

•  Wiﬁ

•  Cell
Phones/Computers

TODAY’S
AGENDA

•  What
Are
the
Current
Trends
in
Social
Media

Today?

•  What
is
LinkedIn
and
Why
Should
You
Use
It?

•  LinkedIn:
Your
Network

•  SeXng
up
your
seXngs

•  Be
a
Trusted
Advisor

•  Staying
in
Touch
with
your
Network

•  Searches:
Saved
and
New
Searches

SOCIAL
MEDIA:
TRIVIA

QUESTION

What
percentage
of
employers
use

social
media
as
a
way
to
research

poten9al
job
candidates?

A.  25%

B.  53%

C.  17%

D.  80%

CURRENT
TRENDS
IN
SOCIAL

MEDIA

2012
Social

Media

Marke9ng

Industry

Report,
by

Social
Media

Examiner

shows
where

marketers

prac9ce
social

media

http://www.expandsocially.com/app/download/219543704/SocialMediaMarketingIndustryReport2012.pdf

CURRENT
TRENDS
IN
LINKEDIN

•  Social
Media
Examiner
says
LinkedIn
is
one
of
the
“Top
Five

Social
Media
Network/Tools
for
Marketers”

•  LinkedIn
is
the
world’s
largest
professional
network,

suppor9ng
more
than
161
million
users
in
more
than
200

countries
and
territories

•  Social
Media
Examiner
shares
that
marke9ng
experts
will

spend
66%
of
their
9me/money
on
LinkedIn

•  More
than
2M
businesses
have
LinkedIn
company
pages

•  Used
by
69%
of
Fortune
100
companies

•  Execu9ves
from
every
Fortune
500
ﬁrm
have
a
LinkedIn

proﬁles

WHAT
IS
LINKEDIN

•  World’s
Largest
Professional
Network
on
the
Internet

•  Leading
professional
sharing
community

•  107
Million
unique
visitors

•  2+
Members
sign
up
per
second

WHY
USE
LINKEDIN?

•  Research
capabili9es

•  No
contact
info
needed

•  Follow
your
compe9tors

•  Boost
your
business

•  No
cost
adver9sing/branding

•  Career
Search

•  Spread
messages
quickly/send
messages
in
bulk

•  Insights
share
page
views

•  Indirectly
check
on
your
candidates
before
hiring

•  Keep
up
with
your
friends
and
understand
what
they
do

LINKEDIN
TIME
COMMITMENT

•  Weekly

•  How
to
stay
in
touch
with
your
network

•  Adding
connec9ons

•  Pos9ng
Updates
to
Your
Profile

•  Check
Saved
Searches

•  Who
has
viewed
your
profile

•  Once
A
Quarter

•  Snap
Shot
of
your
Network

•  Export
Connec9ons

•  Import
new
contacts

•  Offer
Recommenda9ons

nal
Professio
Photo
LINKEDIN
PROFILE

Most
I
1.  Tu mportan
2.  Pro OFF Broad :
rn t
f casts
3.  He ile photo
ad
4.  Lin line
ks
5.  We to compan
b y
6.  Pit sites/Twitte page
ch r
7.  Gr /Skills
ou
8.  Re ps
comm
endati
ons

TAKE
A
SNAPSHOT

ç
ç

YOUR
ADVOCATES
&

BEING
A
TRUSTED
ADVISOR

•  Knowing
Your
Advocates-‐
Top
10

•  Keeping
in
touch
with
your
Candidates
and
Prospects

•  Accep9ng
all
advice
and
invita9ons

•  How
can
you
help
others?

•  Ask
for
referrals

•  Be
an
advocate
for
others

10
•  BE
SELFLESS!
People Who
Recommend

You 10
Opportunity People You
Recommend

Your
Success
Stories
(Hired
Candidates)

STAYING
IN
TOUCH
WITH
YOUR
NETWORK

•  Import
Tool
to
see
who
is
on
LinkedIn
you

know

•  Send
invites
to
people
from
your
current/
past
employers

•  Have
relevant
comments/requests

•  Reviewing
“People
You
May

Know”

MESSAGES
VIA
LINKEDIN

•  Using
Tags

•  Announcing
posi9ons

•  Iden9fying
Resources

•  Not
needing
In-‐Mails

SAVED
AND
NEW
SEARCHES

•  SeXng
up
new
searches
on
speciﬁc
type
of

resources

•  Emails
weekly
or
monthly
on
saved
searches

FUTURE
SERIES
:
HRACO
SIG

Part
2
Series:
Sept
27th
8-‐9:30am

• Targeting The Right Network
• LinkedIn: Groups & Questions/Answers
•  Finding key groups to follow and post information and positions
•  Connecting with new targets through groups
•  Jobs verses Job Discussions
•  Who are subject matter experts in specific areas on LinkedIn?
•  Finding experts & being an expert on LinkedIn through Q&A
•  Who is your competition following/meeting?

Part
3
Series:
Oct
26th:
8-‐9:30am

•  What Image are you going for?
•  LinkedIn: Branding You and Your Company
•  What are people saying about you and your company today?
•  What is your ideal image you are setting?
•  Keeping your company and YOU consistent in their/your image
•  Utilization of your company LinkedIn Page
•  Following Others and Organizations on LinkedIn and the value

NEXT
STEPS
WITH
HOLLY

• HRCI
program
ID

• Keep
me
posted
on
your
growth/ques9ons

• Survey
coming
soon

• Connect
and
follow
Expand
Socially
/
Oﬀer

tes9monial

•  Follow
Expand
Socially
on
LinkedIn:

hlp://www.linkedin.com/company/expand-‐socially-‐llc

•  Holly
directly
on
Linkedin:

hlp://www.linkedin.com/in/hollysolomon

•  Twiler:
@expandsocially

•  Facebook:
hlps://www.facebook.com/ExpandSociallyLLC

QUESTIONS?

THANK
YOU!

Utilizing Social Media to Attract Talent & Build the Right Relationships for Success PART 1 OF 3

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