Downloaded 74 times
Uploaded byPrathibhashetty6
PPTX, PDF8,187 views
Pricing decision
This document discusses pricing strategies and factors that affect pricing decisions. It begins by defining price and explaining that pricing is an important business decision. It then outlines various objectives of pricing, internal factors like costs and product differentiation, and external factors like competition and demand. The document also explains different pricing strategies such as penetration pricing, premium pricing, bundle pricing, and dynamic pricing. It concludes that setting objectives is important for determining appropriate pricing strategies.
