How Social Media Plays A Role Within Companies -Social Media Today -Examples of Enterprises Using Social Media -Top Challenges -Future Social Media Outlook

1. How Social Media Plays a Role Within Companies
By Holly Solomon, Expand Socially, LLC

2. Agenda
•Social Media Today
•Examples of Enterprises Using Social Media
•Top Challenges
•Future Social Media Outlook
How Social Media Plays a Role Within Companies
Tweet comments today to:@expandsocially#socialmediawithholly

3. SOCIAL MEDIA CURRENT STATISTICS

4. - Improve Customer Relationships: Customers want to have
conversations with the brands they buy from
- Increase Media Coverage
- Tell your story/Rumor control
- Funnel people to helpful resources
- Influence Sales: Network with prospects through existing
customers- Attract new clients
- Find Top Talent through your employee’s
networks/recommendations
- Communicate with a larger audience
The greatest barrier to success in social media outreach is a lack of knowledge.*
B2B communication is changing…don’t be the last to connect.
Get informed, get involved, get SOCIAL!
Source: Falkow, Sally. Social Media Overview
WHY BUSINESSES SHOULD CARE ABOUT SOCIAL MEDIA

5. • Product info
• Promotions or special offers
• Offer feedback
• Influence product direction
• Open positions/Why you would want to work for them
• News related to the company
• Tips and advice
• Information that is easily accessible
• Info people will engage with that they can share with their
followers
The key to unlocking social media value, is aligning your viewers
needs/wants with your business goals!
WHAT ARE COMPANIES SHARING ON SOCIAL SITES?

6. EXAMPLES

7. LINKEDIN
•28 likes
•4 comments
EXAMPLES

8. PINTEREST
•5209 People following
•73 People like their pins
•They have 10 boards with 105 Pins
EXAMPLES

9. LINKEDIN
•12 likes
•3 comments
TWITTER
•4 Retweets
•1 Person
favorited the
tweet
EXAMPLES

10. TWITTER
•2 Retweets
•3 people favorited the tweet
EXAMPLES

11. FACEBOOK
•# of likes
•40 comments
•262 shared to
their network
EXAMPLES

12. • AEP Ohio uses a known Twitter hashtag #ohwx to share
relevant information about storms & any power outages
in their updates. Allows tweet to get seen by people who
are not following them, but looking for updates related to
the storm.
• Mayo Clinic has a Facebook Page for employees; They
also have a video on YouTube for “New Employee
Orientation” that shares social media guidelines and best
practices for their employees. http://youtu.be/pjocDhlicJs
SOCIAL MEDIA USE IN ENTERPRISES

13. • Many companies prohibit use of social media in the workplace
• Employees or customers sharing negative feedback publically
• Too many hands in the social media pot in an enterprise
• Getting organizational commitment
• Social Media Policies & procedures are struggling to keep up
• Lack of information at corporate levels to justify the cost in social
media
• Companies are not seeing yet the various advantages of the data
offered from social media (ROI is hard to measure)
• The nature of social media has built up expectations for a speedy
response from organizations
GENERAL CHALLENGES IN USING SOCIAL MEDIA FOR
BUSINESSES

14. •50 Top Tools for Social Media Monitoring, Analytics, and
Management by Pam Dyer, http://ow.ly/m9Yq8
• HootSuite: Manage your social updates and create custom reports
to show relevant information. (Free/Paid)
• Radian6: track campaign ROI; Gauge audience reaction and
adjust tactics in real-time. (Paid)
• Sproutsocial: Schedule and monitor your social media efforts.
($39-99)
HOW IS YOUR COMPANY MONITORING TODAY?

15. • Google Alerts- Free: Get email updates of
the latest relevant google search based
on your queries
•Set up your name, company name,
industry keywords or competitors
• Google Analytics- Free: Track hits from
social media accounts to specific links
MONITORING

16. • Maintaining an active online presence and use
platforms to allow customers to comment is a great
way to develop positive relationships with your
customers
• Promote your new products
• Tell the world about your events
• Encourage all clients and employees to follow your
social platforms to see info more easily
SOCIAL MEDIA BEST PRACTICES FOR COMPANIES

17. • What/how are we monitoring the social world?
• Who is responsible for pushing out messages for the
company?
• Do we have a social media calendar?
• What timeline are they responding in?
• What is the current process when negative feedback is
posted?
• Is there currently an inventory of the various social accounts
we have? And does this include any leaders in the
organization?
• Do we do all the social posting/content creation in-house?
• Do we have any specific social media policy in place for the
employees?
QUESTIONS TO ASK YOUR COMPANY

18. • Social media will become a daily routine for those not already using it.
• Companies will be asking more how they can integrate social media into their mix
of communications.
• New social platforms will become known and utilized; Some existing will go away.
• E-mail and instant messengers have constantly been dropping in popularity.
• The media budgets will shift to content creation, monitoring & management.
• Social media will share more sensitive topics & serious discussions.
• More companies will be monitoring their brand due to the increase in bad press
seen in the public.
• Mobile marketing will continue to grow deeper.
• Social media insights will be used by companies more to be proactive.
• Social tools will become companies’ most effective tool for customer service.
• Customer’s opinions will continue to be shared at a growing rate.
• Social activities will be easier to measure.
FUTURE OULOOK IN SOCIAL MEDIA

19. Holly Solomon
Expand Socially
(614)440-7988
holly@expandsocially.com
www.expandsocially.com
Do you have questions?
QUESTIONS?