The document provides information about using LinkedIn to attract talent and build relationships for success. It discusses finding and connecting with relevant groups and experts on LinkedIn, using questions and answers to demonstrate expertise, and monitoring competitors' LinkedIn activity. The presentation includes tips on using LinkedIn to target the right networks, post jobs, and be seen as an industry expert.

1. U#lizing
Social
Media
to
A2ract
Talent
&
Build
the
Right
Rela#onships
for
Success-­‐
Part
2
of
3
HRACO
SIG
September
26,
2012
y
toda
ents
m
et com lly
Twe hho
w
ia
it
ith: lmediaw lly
ia
#soc andsoc
p
@e x

2. WHO
IS
HOLLY?
• 12+
years
in
IT/Recrui9ng/Sales
• Expand
Socially-­‐
2011
• IT
Mar9ni

3. HOUSEKEEPING
NOTES
• 8:30-­‐9:30am
• Bathrooms
• Wifi
• Cell
Phones/Computers

4. TODAY’S
AGENDA
• Targe9ng
the
Right
Network
• LinkedIn:
Groups
&
Ques9ons/Answers
• Finding
key
groups
to
follow
and
post
info
&
posi9ons
• Connec9ng
with
new
targets
through
groups
• Jobs
vs.
Job
Discussions
• Who
are
subject
maaer
experts
on
LinkedIn
• Finding
experts
&
being
an
expert
on
LinkedIn
through
Q&A
• Who
is
your
compe99on
following/mee9ng?

5. LINKEDIN:
TRIVIA
QUESTION
What
year
did
LinkedIn
launch?
A. 1999
B. 2003
C. 2000
D. 2005
How
many
members
did
LinkedIn
have
ader
it’s
first
month
in
opera9on?
A. 15
B. 2000
C. 4500
D. 6510

6. TARGETING
THE
RIGHT
NETWORK
• Who
are
you
selling
to?
• Who
are
you
recrui9ng?
• Who
are
your
compe9tors?
• Who
do
you
partner
with?
• Who
is
in
your
internal
team?
• Who
work
for
your
past
companies?

7. LINKEDIN:
GROUPS
&
QUESTIONS/ANSWERS
Live
Demo:
How
to
find
these
areas
• Groups
• Ques9ons
&
Answers

8. INTRODUCING ENDORSEMENTS: A NEW
WAY TO BE RECOGNIZED FOR SKILLS AND
EXPERTISE

9. LINKEDIN:
ENDORSEMENTS-­‐
NEW

10. FINDING
KEY
GROUPS
TO
FOLLOW
Search
• Reviewing
Groups
that
are
local
to
you
• Using
keywords
• What
groups
are
your
compe9tors
following?
• What
groups
are
your
candidates
in?

11. CONNECTING
WITH
NEW
TARGETS
THROUGH
GROUPS
• You
don’t
need
a
paid
account
to
connect
with
new
people
(even
if
you
don’t
have
their
email
address)
• Use
personable
message/request
• How
ac9ve
are
these
targets
in
the
groups?
• Joining
Groups
to
connect
with
specific
people
• Endorsing
your
connec9on’s
skills-­‐
your
photo/
profile
will
be
listed
next
to
the
skill
you
endorsed

12. JOBS
VERSES
JOB
DISCUSSIONS
Jobs:
-­‐ Pay
to
have
a
job
posted
-­‐
$195
for
30-­‐day
pos9ng
for
Columbus
-­‐ Jobs
are
priced
by
loca9on
-­‐ 30
day
pos9ng
-­‐ 5-­‐
job
pack
&
10-­‐
job
pack
op9ons
(up
to
35%
off)
-­‐ Managing
your
jobs
-­‐ Sharing
jobs
with
groups-­‐
demo
Job
Discussions-­‐
Groups:
-­‐
Post
a
job
discussion
in
any
group
you
are
a
member
of
for
free

13. FINDING
EXPERTS
ON
LINKEDIN
Finding
Experts
through
LinkedIn
Q&A
• You
can
browse
through
the
larger
topics
and
find
in
each
area
the
“Experts”
listed
• Send
message/LinkedIn
invite
**Subscribe
to
a
Category
through
a
RSS
feed

14. BE
SEEN
AS
AN
EXPERT
THROUGH
LINKEDIN
4
9ps
to
be
seen
as
an
expert:
1-­‐
Does
your
profile
highlight
your
field
of
exper9se?
2-­‐
Do
you
have
recommenda9ons
related
to
your
exper9se
on
Linkedin?
3-­‐
Answer
ques9ons
within
your
field
of
experience
4-­‐
Explore
groups
in
your
area
of
exper9se-­‐
join,
always
look
for
more
and
start
a
group
Using
LinkedIn
Answers:
• Generate
conversa9ons
about
topics
related
to
your
business
• Ask
Ques9ons
to
see
what
users
think
about
your
topic
of
interest
Examples:
• If
I
was
a
marke9ng/sales
person
for
DSW,
I
may
ask
“What
type
of
shoes
would
you
buy
most
in
the
winter
months?”
• If
I
were
an
IT
Consul9ng
firm,
I
may
ask,
“Do
you
use
Mobile
Applica9on
to
grow
your
business?”

15. BE
SEEN
AS
AN
EXPERT
THROUGH
LINKEDIN
Stay
Ac9ve
and
Visible
on
LinkedIn
Ask
ques9ons
to
your
network
only
Use
your
network’s
knowledge,
experience
and
opinions!

16. WHO
IS
YOUR
COMPETITION
FOLLOWING/
MEETING?
• Who
is
your
compe99on
adding
to
their
network?
• What
groups
are
they
following?
• What
posts
are
they
pusng
out
there?
• Are
you
following
their
companies?
• What
events
are
you/they
following
or
aaending?

17. FUTURE
SERIES
:
HRACO
SIG
Part
3
Series:
Oct
26th:
8-­‐9:30am
• What Image are you going for?
• LinkedIn: Branding You and Your Company
• What are people saying about you and your company
today?
• What is your ideal image you are setting?
• Keeping your company and YOU consistent in their/your
image
• Utilization of your company LinkedIn Page
• Following Others and Organizations on LinkedIn and the
value

18. LINKEDIN:
TRIVIA
QUESTION
How
many
languages
is
LinkedIn
offered
in?
A. 19
B. 20
C. 5
D. 25
Which
popula9on
is
LinkedIn’s
fastest
growing
demographic?
A. Over
50
years
of
age
B. College
grads
and
students
C. Working
Moms
D. Catholics

19. NEXT
STEPS
WITH
HOLLY
• Keep
me
posted
on
your
growth/ques9ons
• Survey
coming
soon
• Connect
and
follow
Expand
Socially
/
Offer
tes9monial
• Follow
Expand
Socially
on
LinkedIn:
hap://www.linkedin.com/company/expand-­‐socially-­‐llc
• Holly
directly
on
Linkedin:
hap://www.linkedin.com/in/hollysolomon
• Twiaer:
@expandsocially
• Facebook:
haps://www.facebook.com/ExpandSociallyLLC

20. QUESTIONS?
THANK
YOU!