Presenting Yourself - Future Fest 2017
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Delivered as part of the Staffordshire University Future Fest 2017 programme. Synopsis... "How we present ourselves not only makes an enormous impression those we meet, but it impacts on how we view ourselves. With the right mindset, look and behaviour we can feel our best ahead of, and during, pretty much every situation. "This relaxed and informative session will cover various topics that are relevant for pretty much all settings… ranging from presentation, attitude and body-language, personal branding on social media and how to prepare for interviews, presentations and meetings. "Chris Austin is a Staffordshire Graduate and is the Business Development Director at a Stoke-on-Trent based company, Edenfield. Prior to this Chris was responsible for delivering Stoke-on-Trent’s major sporting events, managing and developing its sport and leisure offer and was a key player in the successful European City of Sport 2016 bid. Chris has also worked as an Associate Lecturer and through his role at Edenfield, delivers training and workshops on a range of subjects including customer service and marketing, to audiences ranging from frontline staff to senior managers.”
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Presenting Yourself - Future Fest 2017
- 1. Presenting Yourself Chris Austin 15 November 2017
- 2. About me…
- 3. Presenting yourself… …in person ...on paper (or on screen) ...online
- 4. Presenting yourself • Personal presentation • Communication • Personal branding • Situations
- 6. Personal presentation • Grooming and personal hygiene • Dress for the occasion…
- 7. Attitude
- 8. Asking a better question… • What would the best dad in the world look like, act like, feel like? • What can I learn from this? • How can I improve the situation? • What do I want from this?
- 9. Confidence • Get confident • Stand confident(ly) • Speak confident (ly) • Act confident
- 13. Approach • Helpful • Flexible • Problems vs solutions
- 14. Approach Image source: Judith Sunley Coaching
- 15. Communication
- 16. Channels • Face-to-face • Phone • Written
- 17. Rapport • Why is face-to-face easier to build a rapport?
- 18. Rapport • Rapport is a process of response, not ‘liking’ • When people are like each other, they ‘likel eachother • Established by matching and mirroring • Major elements of rapport… • 7% words • 38% tonality • 55% physiology
- 19. Physiology (55%) • Posture • Gesture • Facial expressions / eye contact • Breathing
- 20. Tonality (38%) • Voice… • Tone (pitch) • Tempo (speed) • Timbre (quality) • Volume (loudness)
- 21. Words (7%) • Key words and language • Common experiences / associations • Content chunks
- 23. Story-telling
- 25. Non-verbal communication • Posture • Gestures • Eye contact • Facial expressions • Physical habits (e.g. Playing with a pen of fidgeting in a chair)
- 26. Non-verbal communication • Stand the appropriate distance away • Appropriate level of eye contact • Open stance • Facial expression – smile!
- 27. Personal branding • We’ve all got one! • Reflects our reputation • What we stand for • What we do best
- 29. “Your brand is what people say about you when you’re not in the room” - Jeff Bezos Founder of Amazon
- 31. Build your brand! • Professional purpose… • Why is that what you want to do? • What thrills you about the profession? • Why don’t you do something else? • What does a great day look like? • What does success look like (not just the salary!)? • What does success feel like for you?
- 32. Build your brand! • Experience… • Not just responsibilities • Successes • Promotions • Awards • Clients
- 33. Build your brand! • Digital presence… • Which platforms? – Horses for courses! • Set the tone • Analyse the competition!
- 34. Digital presence • Have a profile picture! • Sell your brand! • Think privacy settings • Align with your brand
- 35. Digital presence
- 37. Align your brand… How others see you How you see yourself Your personal brand
- 38. Job applications • CV distribution • Applications – make it easy! • Interview – show you’ve made an effort!
- 39. Presentations • Slides and content – keep it simple! • Prepare the technology – and have a plan B • Images • Story telling / dress up numbers • 18 minute rule / soft breaks • Make it look easy
- 40. Meetings • Arrive on time • What’s the purpose of the meeting? • Contribute – but find the balance! • Build rapport with others
- 41. Things to do… 1. Think first impressions 2. Ask better questions 3. Be confident 4. Communicate well 5. Develop your personal brand
- 42. References
- 43. Thanks! • chrisaustin@edenfieldonline.co.uk • Twitter @chrisaustin87 • linkedin.com/in/chrisaustin87 • slideshare.net/christopheraustin
Editor's Notes
- What we’re going to cover
- My opinions Things I’ve seen Things I’ve learnt the hard way Things I’ve nicked – references at the end NLP – some of it a bit out there!
- How long have you got to make a first impression? Study with members of a jury – decide if the person was guilty – FOUR MINUTES The rest of the time spent reinforcing their opinion Think about this – four minute rule – presentation, attitude, approach etc
- Easy bit first! Which of these is right and wrong? NONE – dress for the audience and for the culture! Look what others in similar roles are wearing – analyse the competition
- I’m not here to tell you to be helpful and friendly Can we see attitude? Change our thinking and emotions to effect our behaviour – asking a better question and being more confident…
- Story – dad travelled a lot, on way home felt tired, grubby, know that his kids would come running. He knew they’d be excited to needed to change his mood… Changed his posture Asked himself this question... Other questions could be... Before meetings, interviews, presentations etc
- Body confident Speak clearly, calmly and confidently Think fillers Be open, honest and transparent
- Power Pose… Two minutes Wonder Woman pose (superman for the chaps) Arms in the air Hands on hips ...Maybe do it in the loo rather than the office Some studies now say that this doesn’t work – if it works for you great! If not, think about body language and rapport / be competant.
- Open vs closed posture
- Articulate – speaks clearly, slowly and calmly Tone of voice is constant – not high pitched or rushed Down to earth – not to corporate or technical Story telling Filler words – text shouldn’t fill every inch of the page, words shouldn’t fill every space when speaking.
- Personal branding
- Cause and effect
- Which is best for building a rapport? Things to think about on phone – can’t see you? Who stands? Smile? Written – more formal, more appropriate, EMAILS?!?!
- Wht is rapport?
- Using the same language – think message and audience – PLAIN ENGLISH DOWN TO EARTH Things in common, more likely to build rapport Level of detail that people go into – chunk up / chunk down Jobs v gates – who better?
- Active Listening 2 ears 1 mouth
- Stories stimulate and engage the brain – make it more likely for the audience to relate to the speaker and agree with their point of view. What is a story? Characters – real of fictional on a stage The journey / pursuing a goal Outcome – reinforces the point you’re trying to make
- Aristotle’s components of persuasion… Ethos – credibility, title, personal qualities Logos – facts and figures Pathos – stories, appeal to emotions Bryan Stevenson – most persuasive TED Talk Ever This is how the talk broke down Personal stories, stories about others, success stories
- Our personal brand is what people think about when they hear our name… Always late, Very helpful, Know’s her stuff etc Why have one? Establish yourself in your field Build visibility and reputation Differentiate yourself Gain influence
- Values – what’s right and wrong Beliefs – limiting beliefs, confidence Reputation – what other people see Behaviour – has results! Skills/expertise Image – our brand identity – CV, social media, business card
- What is Richard Branson’s personal brand about?
- Answering these questions will help give you credibility and confidence!
- Which social networks to use… Facebook, Linkedin, Twitter, Instagram, Blogging Set the tone... Get the right photo Build your profile Anlayse the competition – like any other brand would! Look at others in similar roles, how do they do it?!?
- People are 14x more likely to look at profiles with pictures No picture suggests - can’t be bothered, lazy, don’t now how to do it. Have the right type of profile picture – head and shoulders, look smart. A few exceptions based on your profession – but should be head and shoulders. Professional purpose and experience Social media might not be the answer – but employers WILL check! Especially for graduate jobs Privacy settings on other social networks – Facebook, Linkedin, Instagram etc
- Linkedin and Twitter tend to use for work Instagram and FB use personally
- Means two things… Align with how you see yourself and how you want others to see you Align with the industry that you work / want to work in Align your brand with that of employers in your industry, fun vs corporate, lighthearted etc.
- CVs – personalise to the employer, can spot generic ones! Applications – meet the person specification… shortlisters are lazy! Story-telling! Interview – show you’ve made an effort, real examples, take qualifications (don’t be offedended if they don’t look), notes/cards etc
- Use the slides to prompt and talk around – no posh (slow) animations etc Maximum 6 short sentences / single words Factor in images and videos Dress the numbers up to give relevance – Steve Jobs iPod, didn’t just say 8gb, said 1000 in your pocket! 18 minute rule – brain gets bored, have a soft break (video, discussion etc) every 10 minutes Rehearse LOTS, run through over and over, don’t rely on notes!
- – give yourself time, not out of breath etc – meat in the room vs talking for the sake of it!– Relevance challenge – will it contribute to the meeting outcome? - Think bulding rapport, body language, posture etc.