Personal branding workshop
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The document outlines an agenda for a personal branding workshop. It discusses defining personal values, understanding audience, and using values and audience insights to create compelling content across social media and other channels. Attendees are guided through exercises to identify their values, goals for their brand, current strengths, and areas for improvement to develop a plan for building their personal brand.
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Personal branding workshop
- 1. Personal Branding workshop Anh-Minh Do - anhminhtrando@gmail.com
- 2. Contents • Introduction and story • Let’s learn about you • Mechanics • Tips • Workshop your values and representations • Workshop writing and creating content • Your next steps?
- 3. What is a personal brand and why should you manage it?
- 5. • Deliberate choice to treat FB as a Page • Love for people, writing, and events —> Helping • Consistent writing —> Consistent perspectives • anhminhdo.com My story
- 7. My values • Innovation • Technology • Science • Community • Leadership • Growth • Good humor
- 8. Contents • Introduction and story • Let’s learn about you • Mechanics • Tips • Workshop your values and representations • Workshop writing and creating content • Your next steps?
- 10. What do you want to learn about making a better personal brand?
- 11. What do you want to improve your personal brand for?
- 12. How good is your personal brand now?
- 13. What are your values?
- 14. Contents • Introduction and story • Let’s learn about you • Mechanics • Tips • Workshop your values and representations • Workshop writing and creating content • Your next steps?
- 15. Mechanics
- 16. • Social media • Pictures • Blog • Website • Video • Events
- 17. “Treat yourself the way an agency treats a brand.”
- 18. –Johnny Appleseed “Type a quote here.”
- 19. Contents • Introduction and story • Let’s learn about you • Mechanics • Tips • Workshop your values and your audience • Workshop writing and creating content • Your next steps?
- 20. Tips • Seek to help others • Don’t talk shit about other people • Know your audience • Learn to like others • Know your values • Compassion • Openness • Friendliness • Networking • You’re always going to have haters, so learn how to have thick skin
- 21. What are your key values?
- 22. Who are you trying to become?
- 23. What exciting things are you doing?
- 24. Who is your audience?
- 25. Creating content
- 26. Use your values & audience to create good content • Provocative • Controversial • Fresh • Topical and relevant • Personal
- 27. Throw out topic ideas!
- 28. Your next steps?