Facebook for Realtors
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The document discusses why social media marketing is important for real estate agents. It notes that less than 2% of people who see a social media post will engage with it. However, it argues that social media is still important because it is growing, particularly among adult users who do most of the home buying. The document provides tips on how real estate agents can use social media engagement strategies like questions, quotes and neighborhood-focused content to build connections rather than just make sales pitches. It emphasizes using social media to get people involved rather than just pushing sales.
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Facebook for Realtors
- 1. Why Bother?
- 2. • 1,800 passed by, 28 took the offer (less than 2%) • Are you my friend?
- 3. • • Sam Kinison, comedian Instead of taking food to the starving people in the desert (Hello! They’re still in the desert) move the people to the fields where there’s food … Instead of trying to move people off of where they are and on to your blog, etc, move to where the people are….
- 4. It would be the 3th largest country on earth!! More than 250 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends (500 x 130 = 65000) People spend over 700 billion minutes per month on Facebook 2.8 hours a day on average
- 5. • We live an increasingly isolated society • “Meet Our Team” is the #1 click on our WebPages
- 6. About Us Is #1
- 7. About Us Is #1
- 8. People Want To “Belong”
- 10. So Why Bother? •It’s here to stay •It’s only just begun •Fastest growing segment is Adults •They are the ones who buy homes
- 11. The Mistake So Many Are Making!
- 12. Stop Pushing The Sale Get People Involved 1. Question of the Day 2. Universal Quotes 3. Pics of Your Life. 4. Funny or Expressive Photos & Videos. 5. Articles About Current Events 6. YouTube Videos of Your Neighorhoods 7. Host a Mini Contest 8. Links to Your Blog or Website 9. Facts About You. 10. Hyperlocal Content.
- 13. Interesting Facts That Don’t Make Sense • 81% of marketers do social marketing for “exposure” But at a cost of 10 – 20 hours a week…. • Question: How do you spend “Exposure” at the grocery store?
- 14. The Mistakes • “Post updates at least 5 times a day” • “Post listings over and over again” • “Post to all of your friends’ walls, photos, and posted items” • “All this creates a story ….. That creates valuable visibility”
- 15. The Good News • You are going to be the only one that knows how to do it right! • 72% of marketers, have been doing social marketing for less than 4 months (that’s because they quit and why do they quit?
- 16. 5 Years
- 17. Know The Goal Going In How should you measure results? Same as any other business marketing….Profit!
- 18. More Importantly • • • • • • New Friends Fans on your fan page Direct messages Shares on Facebook Likes Involvement with your posts.
- 19. Examples
- 24. Google Alerts • • • • • • Local events Local sports news Local employment Local home sales Question of the day Quote of the day
- 26. Example
- 27. Another Example
- 28. Example
- 29. So Lets Do This Thing
- 30. Setting Up A Fan Page For A Listing And Why
- 32. Ideas For Fan Page • • • • • • • • • Photo’s Virtual tours Neighborhood cool photo’s Neighborhood video’s Text Code (Call Capture) Flyers Open House Details Why you purchased the home Nice features of the neighborhood and Business’s close by
- 33. Time To Let People Know Who You Are • • • • • • Sellers Friends Sellers Family Sellers Co-Workers Neighbors Close by subdivisions Just listed post card with fan page info and Text code (For Nosy Neighbors) • Give to buyer when home sells, repeat steps above…
- 34. Lets Pick It Up A Notch
- 35. Took A Life Of Its Own!
- 37. How To Get Picture
- 38. Jingproject.com
- 39. QRStuff.com
- 40. Setting Up Your Fan Page • https://www.facebook.com/pages/create.php
- 41. If Logged In
- 42. Before You Login To Facebook
- 45. What’s in a name? • It’s not about you…It’s about your clients, friends and fans • Something that brings them benefit • Don’t push or sell ever • 32-35 Characters • No “Trademark” Names (i.e. Realtor®) – – – – Free Help For Homeowners Cool Tips For Homeowners Homeowner Resource Center Wood Field Neighborhood
- 46. OR
- 53. Invite Friends
- 54. When someone invites you to be a friend, click “confirm” and then add to list. Create the list and then hit save. You only need to do this once.
- 55. Import a list from an Excel spread sheet OR Put in your user name and password for your email system and Facebook will import.
- 57. Setting Up Your Fan Page
- 59. Having a “vanity” name • Once you have 25 fans, you can get a vanity name like www.FaceBook.com/realestateagentsupport Go to www.FaceBook.com/UserName • Warning!!!! You Can Never Change This!!!!! Ok you can just once..
- 60. Ideas For Your Neighborhood Fan Page 1. Question of the Day 2. Universal Quotes 3. Pics of Your Neighborhood. 4. Funny or Expressive Photos & Videos. 5. Articles About Current Events 6. YouTube Videos of Your Neighorhood 7. Host a Mini Neighborhood Contest 8. Links to Your Blog or Website 9. Neighborhood listings 10. Hyperlocal Content 11. B2B Coupons
Editor's Notes
- Don’t try to get them to your blog or website, move you blog or website to them (facebook)
- We spend so much time in cubicles
- They want to Relate to you and connect with you
- Don’t sell them, be a friend
- Look for interaction- don’t push or sell
- Its About relating like a party
- Not seeing results because they are not doing it right
- Keep giving info, you don’t know what will get someones attention- diff for all
- 5 minutes a day..
- Pictures and video get 1000;s more views (google pictures)
- Are you ever at a loss for what to post on Facebook? You’re not the only one. We all have trouble thinking of what to post sometimes, especially when we’re in a hurry and there are 100s of other things to do. If you really want to be successful marketing yourself online, it’s important to remember the ultimate goal of successful social media marketing, and that is to get people involved with you and your brand. Get them excited about who you are and what you are doing… To attract their attention and hold it indefinitely. That is the ultimate goal. Once you establish your purpose for marketing your real estate practice on Facebook, then it’s time to decide what to post. Remember the objective: Get people involved… Here’s my 10 Hot Ideas for Realtor Facebook Posts… 1. Question of the Day The Question of the day is a very effective way to start getting the blood flowing throughout your network. Questions initiate conversation and are almost impossible to ignore. People like answering questions, you just have to pose the right ones. Don’t make people think too hard, and make sure you ask open-ended questions, not yes or no questions. With a little practice, the question of the day can get your page popping. 2. Universal Quotes I can’t believe it, but quotes are still a great way to spark engagement (likes and comments) on Facebook. Do a search in Google using a keyword that identifies how you’re feeling. Make sure the quote you post is easy to understand and positive. You want to uplift those in your network and help make their day a little more meaningful. 3. Pics of Your Life. You may not realize this yet, but YOUR LIFE IS INTERESTING! Yes, what you’re eating, your garden, your newly decorated dining room, your new surround sound system and new shoes are all very interesting to people. People are curious! We like seeing how other people live. It helps us to identify with you and bond with you. Never think that something is too boring to post. Sometimes it’s the most mundane things that get the most comments. Give it a whirl… nothing ventured, nothing gained. 4. Funny or Expressive Photos & Videos. You can find funny, interesting photos and videos all over the internet. Don’t be afraid to venture out and find different photos that reflect how you feel. Make your Facebook Profile (or Fan Page) into your own personal collage that reflects your personality, your style, your character and your values. Be creative!!! Be fun!!! Find photos and videos that express yourself. 5. Articles About Current Events Current events are great conversation starters. Why not post an article about the upcoming football game and start talking to everyone as they’re getting excited. Articles about current events are easy to find, and easy to post. You can even use Hootsuite to pre-schedule posts in advance. You’re sure to get lots of response when you post about a well-known current event. 6. YouTube Videos of Your Neighorhoods Give your audience a video tour of the neighborhoods you serve using your smart phone or flip cam. Making videos today is easier than ever, and studies show video brings great results. No time like the present to get started. You’re on the road anyway, might as well make some nifty short videos and upload them to Facebook using the phone app. You never know… you may become FAMOUS for your efforts! At least you’ll sell a home or two to people back home on Facebook. 7. Host a Mini Contest Tell people in your network to post pics of something (whatever you decide) so that everyone can vote on the best one… This may be their pet, their dog, cat, horse, kids, grandkids, whatever, depending on your target market. This doesn’t have to be any big deal… Just whip one up really quickly and you’ll be surprised at the response you get. Everyone likes to join in contests, it makes Facebook more fun! 8. Links to Your Blog or Website Every so often (though not all the time), post a link to your website or blog. If you write blog posts, then for sure post a link to your blog posts on your Profile or your Fan page. If you have a website with an MLS Search, then post a link to it, or even a link to a feed of all your listings. It’s cool to do this sparingly… If you do it every day, you could turn people off, so be wary of over-doing it. 9. Facts About You. This may sound silly, but you should really take time to post stuff about you, like “I am a very good listener, I think that’s why my clients love me.” I know this is very odd for some of you–you aren’t used to talking yourself up, but you’ve got to get over that!!! You want to market yourself, don’t you??? People go out of their way to do business with people that they know and they like. It’s time for you to come to life on the web–to stand up and shine. This is a huge part of what we do in mySuperstars Coaching Program. I help people with this process every day, among a zillion other things. I’d love for you to be a part. 10. Hyperlocal Content. Since you are a real estate agent, Hyperlocal content is very important. You are basically selling location, location, location and that’s what hyperlocal is all about. All you need to do is set a Google Alert for your area(s) and post an article or two per day about your area. People will love you for it, and it will associate you with your area in the mind of your audience. What could be more perfect? There you have it! 10 Hot Ideas for Realtor Facebook Posts. Each of these ideas is meant to help you generate interaction on your page–without interaction, your page is toast. You need to get people excited… Get them talking to you and about you to others. That is the essence of successful Facebook Marketing and social media marketing for that matter–interaction and connection. Now go make it happen!!!